Michael Smerconish sits down with tech journalist and author David Pogue to explore Apple: The First 50 Years. From Steve Jobs’ unforgettable personality and bold decisions to little-known stories about Apple’s early days, Pogue shares behind-the-scenes insights into the company that reshaped modern life. The conversation covers iconic moments—from the iPhone launch to Apple’s legendary ads—while reflecting on innovation, design, and Apple’s enduring global influence. Original air date 2 April 2026. The book was published on 10 March 2026.