Book More Photography Clients Podcast

Episode: ChatGPT for Photographers: Make Your Marketing 10x Easier

Host: Brooke Jefferson
Date: December 25, 2025
Guest/Interviewer: Karissa Wu

Overview

This episode focuses on empowering photographers to radically streamline and enhance their marketing, admin, and creative workflow using ChatGPT. Host Brooke Jefferson, Oklahoma family photographer and photography business coach, breaks down her top five actionable strategies for leveraging AI tools—especially ChatGPT—to create content, optimize SEO, improve client communications, plan business goals, and even transform daily life as an entrepreneur. The episode combines Brooke’s personal journey, practical advice, and lively banter, offering rich insights for photographers at any stage.

Key Discussion Points & Insights

1. Brooke's Journey into Photography and Teaching

• Background: Creative at heart, Brooke grew up performing and exploring multiple interests before photography found her—born out of capturing life with her daughter (12:23).
• Photography Career Launch: Started by taking and posting photos of her child (11:57). Quickly built a clientele by leveraging personal and business Facebook profiles, charging minimal rates to start (13:14).
  • “There is no shame in where we start. We all have very humble beginnings.” —Brooke (12:28)
• The Purpose behind Photography: Deep personal loss shaped her reverence for the power of photos as memory-keepers.
  • “Photographs outlast our memory every single time.” —Brooke (09:24)
• Teaching and the Podcast: Deep passion for teaching led to launching her podcast in 2019 to help photographers skip mistakes she’d made and fast-track business growth (15:40).

2. Hot Topic: ChatGPT for Photographers

Why ChatGPT?

• Initially hesitant, Brooke now sees ChatGPT as a “free marketing assistant” photographers can’t afford to overlook (18:34).
• Emphasized the importance of "training" ChatGPT for personalized, high-quality results.
  • “You can’t take it at face value… continue to refine it, continue to ask ChatGPT.” —Brooke (20:25)

Top 5 Ways Photographers Can Use ChatGPT

I. Content Creation (23:11)

• Use ChatGPT for:
  • Social posts, emails, newsletters, and blog ideas and outlines.
  • Building monthly content calendars by providing details about content pillars, platforms, and post types (reels, carousels, etc.).
  • Drafts save hours—get ideas, then refine the outputs into your own voice.
    • “You have to go like seven layers deep, but then you’ll finally get what you’re asking for.” —Brooke (26:21)
  • Avoid unrefined, generic AI outputs (too many emojis, generic voice).

Timestamps:

• Content calendar and batch-capture prompts: [23:11]–[26:44]
• On adopting AI: [27:04]–[28:16]

II. SEO Support (29:17)

• Research SEO keywords, alt text, blog optimizations.
• Use responses as a starting point—always fact-check suggestions with tools like Ubersuggest or Google Keywords.

Quote:
“You can use it for research with SEO… even say, ‘What are the top five places I should be using keywords?’ and it will tell you.” —Brooke (30:22)

III. Client Communication & Experience (30:33)

• Automate and polish workflows, emails, questionnaires.
• Design entire client journey maps or request creative client gift ideas.
  • “You can actually build your entire client journey… Do it all in ChatGPT and then ask how you can do it better.” —Brooke (31:33)
• Integrate with CRM tools like 17hats (sponsor mention at [31:33]).

IV. Admin & Operations (32:59)

• Use ChatGPT as your admin assistant:
  • Refine pricing and packages.
  • Conduct a competitor analysis (input business info for tailored recommendations).
    • “It will run an analysis and show you… why clients are choosing another person over you.” —Brooke (33:16, 33:53)
• Note: Feed ChatGPT detailed and accurate data for best results.

V. Goal & Promotional Planning (34:04)

• Set and deconstruct revenue and booking goals.
• Break down marketing strategies by quarter, month, or week.
• Plan mini session launches with detailed promotional timelines.
  • “You can ask it, ‘Can you give me an entire launch plan for my upcoming fall minis?’ Break it down week by week. It’s insane.” —Brooke (34:04)

3. Using ChatGPT to Improve Daily Life (36:51)

• Personal life hacks: meal planning, workouts, time management, grocery lists, kids’ activities.
  • “You plug it in: ‘I have a husband and two daughters’… and I’m like, oh my god, this is something I never could do. I want to cry. I’m gonna save so much money.” —Karissa (35:34)

Notable Quotes & Memorable Moments

Brooke on the Power of Photographers ([09:24]):

“Photographs outlast our memory every single time… I just want to remind photographers to really embrace what they do because we play such an important role.”

On ChatGPT as a Secret Weapon ([20:25]):

“It is never going to be 100% factual. However, it’s not going to sound like you the first time you use a prompt… you have to refine it and tell it what you want it to say.”

Karissa, On Saving Time with ChatGPT ([26:27]):

“If you just take maybe an hour of your time, you could have a year’s worth of content… it could be ten minutes. So this is crazy stuff.”

Brooke, On Overcoming AI Skepticism ([27:04]):

“If you’re going to add anything and take the time to learn it, please make it ChatGPT because it will give you your life back.”

On Competitor Analysis ([33:16]):

“The point is to show you strengths, weaknesses, and some missing links… it could take a whole day to do without ChatGPT.”

On Mindset and Visibility ([41:03]):

“The most common reason photographers aren’t booking… you don’t have enough eyeballs in your business.”

Key Mindset Shift ([41:54]):

“You don’t have to be like anybody else… There is enough to go around, but you have to believe it.”

Important Segment Timestamps

• Brooke’s Personal Story & Photography Origins: [03:14]–[13:14]
• Podcast/Education Side Introduction: [15:40]–[17:35]
• ChatGPT for Photographers—Top 5 Ways Begin: [18:34] onwards
• In-Depth ChatGPT Strategies: [23:11]–[35:34]
• Personal Life Applications for ChatGPT: [36:51]–[38:24]
• Visibility & Mindset Tips: [41:03]–[41:54]
• Rapid Fire/Q&A (Mom hacks, Fun, Goals): [43:00]–[45:05]
• Connect with Brooke: [45:12]

Resources & How to Get Started

• Brooke’s Free ChatGPT Prompts:

  • brookejefferson.com/chatgpt ([36:39])

• Connect with Brooke:

  • Instagram: @brookejanaephoto ([45:12])
  • Podcast: Book More Photography Clients Podcast

Takeaways for Photographers

1. Start with ChatGPT to dramatically reduce your admin and marketing workload:
   Use detailed prompts, refine outputs, and always keep your authentic voice.
2. Let AI handle the “grunt work”—from content ideas to SEO, client journey, and business analysis.
3. Apply AI not only to business, but also to daily life, freeing up valuable creative energy.
4. Mindset reminder: Success is about visibility and authenticity—not comparison or emulation.
5. Grab Brooke’s free prompt resource to shortcut your start and maximize ChatGPT for your photography business.

Listen to this episode for a roadmap to replace stress and overwhelm with AI-powered ease—and to become the go-to photographer in your area.