Episode Overview

Episode Title: What I’d Do Differently If I Wanted More Bookings This January (30 Day Marketing Challenge)
Host: Brooke Jefferson
Date: December 19, 2025

Brooke Jefferson, Oklahoma-based family photographer and photography business coach, delivers a concise, actionable episode aimed at photographers who want to break through the slow season and start January strong. She introduces her practical, no-fluff 30-day marketing challenge designed specifically to help photographers attract more leads and bookings when business is typically slow.

Main Theme & Purpose

• Main Theme: Breaking the cycle of slow Januarys for photographers by implementing simple, effective marketing habits.
• Purpose: To encourage photographers to join Brooke’s 30-Day Marketing Challenge and take strategic action rather than feeling overwhelmed or unproductive at the start of the year.

Key Discussion Points & Insights

1. The Problem: January Slumps

• Many photographers experience a significant drop in bookings and leads at the start of the year.
• Traditional approaches—guessing at content, overthinking marketing—aren’t delivering results.

"If you're listening to this and you're thinking January is usually slow for me or I really want this year to be different in my business, I made something specifically for you this January." (01:10)

2. The Solution: A Real-Life Marketing Challenge

• Challenge Launch: Starts January 2nd.
• Format: Short, daily actions that fit real life (no complex funnels, no dancing reels required).
• Mindset Shift: Focus on consistency and the right actions—not necessarily doing “more.”

"There's no complicated funnels, there's no dancing reels required, just clear marketing actions you can follow through on." (01:50)

3. Core Elements of the Challenge

• Showing up Online: Learn to market yourself authentically without awkwardness or feeling 'salesy'.
• Content Ideas: Guidance on what to post even if it feels like you’ve said it all before.
• Weather-Proof Strategies: Ways to promote sessions regardless of less-than-ideal weather.
• Building Lasting Momentum: The goal is to create habits that extend past January for ongoing visibility and bookings.

"Inside this challenge, I’ll be walking you through how to show up online without feeling awkward or salesy, what to post when you feel like you’ve said everything already, how to market your sessions even when the weather isn’t ideal, and how to build momentum that doesn’t disappear after January." (02:25)

4. Mindset and Practicality

• Emphasizes that perfection isn’t required.
• The foundation is building trust, visibility, and confidence day by day—not overnight success or high-pressure sales.

"This isn't about perfection. It's about building trust, visibility, and confidence one day at a time." (03:05)

5. Real Results from Past Participants

• Last year’s challenge saw students increasing bookings and filling up sessions into the spring.
• The 2025 version is updated and improved for even greater results.

"If they were getting incredible leads and bookings and filling up their busiest winter and spring they've ever seen before, then I can only imagine what's going to happen for you." (04:05)

Notable Quotes & Memorable Moments

• On Consistency:
  "Here’s what I know to be true because I see it every single year. The photographers who show up consistently in January are the ones booking sessions in February and March, not because they’re doing more, but because they’re doing the right things." (02:10)

• On Demystifying Social Media:
  "I just want a plan that makes sense or I don't want to market on social media every single day, then this challenge is for you." (03:15)

Important Timestamps

• 00:03 – Introduction and context for the episode
• 01:10 – Addressing the January slow season and introducing the challenge
• 01:50 – Challenge details: actions, approach, and who it’s for
• 02:25 – What the challenge will specifically teach
• 03:05 – Mindset: focus on trust and visibility over perfection
• 04:05 – Past results and encouragement to join

Episode Tone & Style

Brooke’s tone is encouraging, straightforward, and relatable—she speaks as both a coach and fellow photographer who understands the struggles her audience faces. The episode is concise, motivating, and free from fluff, offering practical advice for real working photographers.

Next Steps for Listeners

• To join the challenge or learn more, visit brookejefferson.com/challenge or DM Brooke the word "challenge" on Instagram (@brookejanaephoto).
• Brooke offers genuine support and promises actionable changes—not theory—for those committed to elevating their photography business in the New Year.

This is an essential listen for photographers craving a fresh, manageable approach to marketing and bookings in the slow winter season. Brooke’s 30-day challenge could be the boost your business needs to thrive.