In this episode of Booked Out with Bre, I am sitting down with the incredible Brittany Heyboer, the heartbeat behind Unlock Her Co and the founder of the Unlock Institute of Embodied Coaching. This conversation was so powerful that we actually crashed our live stream while recording it! Brittany is one of our featured speakers at VA Fest Live, and she specializes in something that I believe is the true secret to rapid business growth: subconscious reprogramming.

As a virtual assistant or founder, it is so easy to get caught up in the "doing"—the strategy, the tech, and the endless to-do lists. But as Brittany Heyboer explains, if you are trying to fit yourself into a strategy that doesn’t match your identity, it’s like wearing an outfit that was never meant for you. I’m sharing my own vulnerable story of how I used custom hypnosis to collapse time and move from $66 months to hitting my first 30K and then 100K months in record time.

Here is what I dive into with Brittany Heyboer:

The difference between "stage hypnosis" and the deep identity work that creates lasting transformation.
Why "being" must come before "doing" if you want to scale your virtual assistant business without burnout.
The science of the "critical faculty" and how to bypass the conscious mind to change your internal operating system.
How your subconscious can accidentally sabotage your success by focusing on what you don't want.
The power of co-regulation and pattern interrupts that only happen when you get into the room at in-person events like VA Fest Live.
Why the most successful virtual assistants are the ones who prioritize their inner work as much as their strategy.

If you’ve been feeling like you’re hitting a ceiling in your income or your impact, this episode is your invitation to look under the hood. Brittany's magic is exactly what you need to upgrade your mindset and show up as the high-value leader you are meant to be!

Episode Outline:

Introduction and welcoming Brittany Heyboer to the show (01:34)
Meet Brittany Heyboer: The heartbeat behind Unlock Her Co and the Unlock Institute of Embodied Coaching (02:41)
The three prerequisites for lasting change in your life and business (04:24)
Identity work vs. strategy: Why you must "be" her before you can "do" the work (05:21)
The "square peg in a round hole" analogy for virtual assistant strategies that don't fit (07:23)
Demystifying hypnosis: Moving beyond stage shows to actual identity shifts (08:35)
Bre Cain’s personal success story: How custom hypnosis led to 30K and 100K months (11:00)
Understanding the science: The critical faculty and hypnotic language (12:45)
Why certification and integrity matter when working with the subconscious and nervous system (13:39)
Using in-person events as a massive pattern interrupt for a virtual assistant (16:19)
How getting in the room collapses time and provides immediate ROI (18:15)
Why breakthroughs often happen during the integration phase after an event (19:00)
What to expect from Brittany Heyboer's session at VA Fest Live (20:00)
Where to connect with Brittany Heyboer and join her 6-week group program (21:50)
Final encouragement and closing remarks (22:56)

Connect with Brittany:

Instagram:
https://www.instagram.com/unlockherco/

Website:
https://unlockherco.com/

Ways to Work with Me:

Follow Me on Instagram
https://www.instagram.com/heyitsbrecain/

Mom X VA Free Facebook Community
https://www.facebook.com/groups/momxva

Apply for the VA Leadership Academy
https://caincollectivellc.com/valaapplication

Book a Free Dream Team Design Session (for founders building with Team)
https://www.breannacain.com/iconandlightningbookacall

If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.