In this episode of Booked Out with Bre, I am sitting down with the incredible Katlyn Wertz (known to many as Kate!). Kate is a powerhouse member of the VA Leadership Academy who has achieved a milestone many dream of: she hit 10K months just six months after launching her business.

I remember when Kate first came into my world—she had a decade of corporate experience and a creative boutique background, but after having her son, she knew the 9-to-5 life wasn't an option anymore. She dove into the virtual assistant industry and quickly realized that her creative eye was her greatest asset. We talk about her rapid transition from a general virtual assistant to a high-demand Pinterest specialist and how she built a team to support her scaling agency.

Here is what I dive into with Kate:

Her journey from corporate breadwinner to finding freedom as a virtual assistant.
The raw reality of the "6-month grind" and how she hit five-figure months faster than she ever imagined.
Why she decided to niche down into Pinterest and how it became her signature service.
Her advice on taking "imperfect" roles in the beginning to build the launchpad for your dream business.
The power of the VA Leadership Academy community and how referrals helped her fill her client roster.
Her top two success tips: hiring a team before you’re ready and staying consistent through the "no's."
How she balances running an academy and an agency while working 9 to 3 and never missing a nap time or a school pickup.
All the details on her Pinterest Atelier and how she’s teaching other VAs to master this lucrative niche.

If you are ready to see what is actually possible in this industry when you pair your drive with a proven strategy, you have to hear Kate’s story. She is living proof that being a virtual assistant is the ultimate vehicle for having it all!

Episode Outline:

Introduction: Meet Katlyn Wertz and her 10K month success story (00:01)
Kate’s background: 10 years in corporate and the transition to motherhood (00:58)
Finding the virtual assistant industry with Bre Cain (01:54)
The initial goal: Groceries, mortgage, and 20 hours a week (02:13)
The current reality: 10K+ months and a team of three (05:11)
Identifying the niche: Why Pinterest was the perfect creative match (05:29)
Launching the Pinterest Atelier to teach other virtual assistants (06:09)
The timeline: 6 months of going all-in to hit the 10K milestone (07:06)
The "Rain" effect: Why taking any role in the beginning leads to a flood of work (08:49)
How to find your niche by identifying what you love in a generalist role (10:41)
The Support of the VA Leadership Academy: Job boards, community, and expert help (13:36)
The power of referrals within the virtual assistant community (15:45)
Success Tip #1: Hire team members before you think you are ready (17:45)
Success Tip #2: Understand that success doesn't happen overnight (18:34)
Why leadership and character matter more than technical skills (19:26)
Learning on the job: Why you don't need to know every platform to be a great virtual assistant (20:42)
Where to find Katlyn Wertz: Pinterest management and the Pinterest Atelier (21:31)

Connect with Kate:

https://www.instagram.com/itsvirtuallykate

Ways to Work with Me:

Follow Me on Instagram
https://www.instagram.com/heyitsbrecain/

Mom X VA Free Facebook Community
https://www.facebook.com/groups/momxva

Apply for the VA Leadership Academy
https://caincollectivellc.com/valaapplication

Book a Free Dream Team Design Session (for founders building with Team)
https://www.breannacain.com/iconandlightningbookacall

If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.