Pioneering businesswoman Emma Grede defends the work-life balance honesty which has ignited recent online debates, and shares her passion for getting more women talking about money and power.

Emma is the Co-Founder and CEO of Good American, a B-Corp certified brand setting new standards for inclusivity in fashion, and a Founding Partner of SKIMS, now valued at $4 billion and recognised as one of the world’s most influential apparel brands. She also serves as Chairwoman of The Fifteen Percent Pledge, leading real systemic change to support Black-owned businesses. She’s the first female judge of colour on ABC’s Shark Tank, a guest investor on the UK’s Dragon’s Den and host of her incredibly successful podcast Aspire with Emma Grede.

Emma also invests deeply in young people in the UK, recently announced as an ambassador for The King’s Trust, joining their Destination Unknown campaign to help young people into employment. Earlier this year, she visited her old school in East London and hosted a workshop with Milk Honey Bees, inspiring young Black girls through creativity, entrepreneurship and self-expression.

Her debut book, Start With Yourself is a bold, no-BS guide to building meaningful success on your own terms. Part memoir, part playbook, it’s packed with the mindset and tools that helped Emma defy the odds to become a serial entrepreneur, co-founder of culture-defining global brands, and non-profit champion – all while raising four children.

Emma’s book choices are:
** The Faraway Tree series by Enid Blyton
**Mindset by Carol Dweck
**What I Know For Sure by Oprah Winfrey
**Daring Greatly by Brené Brown
**Lean In by Sheryl Sandberg

You can buy all books mentioned from our dedicated shelf on Bookshop.org – every purchase supports the work of the Women's Prize Trust and independent bookshops.

Every week on Bookshelfie, Vick Hope is joined by inspirational women to discuss the work of incredible female authors. The Women’s Prize for Fiction, the greatest celebration of female creativity in the world, is run by the Women’s Prize Trust, the charity building a better future by championing women’s writing.

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This podcast is sponsored by Baileys and produced by Bird Lime Media.