If you’ve noticed the rise of running apparel that reflects the culture and spirit of the sport—not just performance metrics—designer and runner Alex Zono is part of that shift.

Recorded at Paris Fashion Week, Alex joins Josh Rosenthal and Sam Lohse to talk about designing gear for runners who love the sport from dirtbag trail adventures to racing at the front of events like Black Canyon 50K. He shares the mindset behind his “Running is My Best Friend” collection, how trail culture influences his design philosophy, and why he’s still planning to line up at Black Canyon with the intent to compete.

For trail and ultrarunners interested in how running culture, design, and performance intersect.

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Presented by Kiprun.

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