Kiprun used to feel like an entry-level running brand, not one serious runners would put in the same conversation as the best trail running shoes in the sport. If you’re curious how a brand changes that perception and what it looks like when a running company genuinely reinvents itself this episode is for you.

Josh sits down with Inky Steve to break down the shift they’re seeing at Kiprun through the Kipsummit Max, Kipsummit Race, and the broader portfolio now taking shape under Decathlon. They get into stigma, design, price, performance, and why this feels less like a one-off good shoe and more like a brand returning with a completely different level of intent.

This one’s for runners who care about shoes, design, and where the culture is moving.

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Topics / Timestamps

00:00 - The Rise of Kiprun
04:33 - The Transformation of Kiprun Shoes
09:37 - The Evolution of Trail Running Shoes
15:27 - Running Shoes and Innovations
18:58 - Kiprun's Kipsummit Race Shoe
21:06 - The Evolution of Trail Running Shoes

Resources / Links

Presented by Kiprun.

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