Norda punches like a $50M company with the values of a local small business.

Norda Run is redefining the running super shoe with its upcoming 005 trail running 'Race Days' shoe. But they've already built a wildly committed fan base with their 001, 002, + 003.

Norda is as cool of a company as it is high quality. Yes, their shoes are functionally in the top of the class, but they carry a cool factor that few running shoe companies can match.

I spent a day with them at Paris Fashion Week 2025 and not only observed a company growing exponentially but one that also carries a hospitality and warmth like few brands I've seen.

These are my impressions of Norda.

00:16 Partners
1:19 I'm a Champion of Brands, not a critic
3:00 Surface level contradictions
6:45 Product Market Fit, is your hair on fire
9:39 Innovation in a comples supply chain
12:38 Balance of Luxury, Premium, Value
19:50 Norda is a natural expression of Nick + Willa

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Naked Sports Innovations - the worlds best hydration belt

TMRW Coffee - Code Borderlands for 20% off

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Borderlands.cc

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