Discover how AI is completely transforming sales coaching and why the old methods of manual call reviews are obsolete. Join us as Matt Doyon reveals the exact system that helped Triple Session reach $1M ARR by automating sales feedback.

In this episode of Born in Silicon Valley, we sit down with Matt Doyon, Co-founder and CEO of Triple Session. Matt shares his journey from scaling massive teams at HubSpot to building a revolutionary AI-powered coaching platform. He breaks down why traditional sales tools were failing his teams and how he decided to build a solution that automatically serves up best practice clips for top performers.

We also dive into the realities of running a rapidly growing tech startup from Guadalajara, Mexico. Matt provides incredible insights on evaluating geographical risk, building powerful non-competitive partnerships like their deal with Aircall, and the exact hiring framework he uses to find top-tier talent. Whether you are leading a sales team or building an AI startup, this conversation is packed with actionable takeaways.

Chapters

00:00 Introduction and Background
03:08 Matt Doyon's Journey to Entrepreneurship
05:54 Identifying the Need for Coaching Solutions
11:00 The Role of AI in Sales Coaching
14:12 AI Coaching: Seller Reactions and Insights
19:32 Building an AI-Driven Coaching Platform
21:55 Business Model and Market Positioning
23:26 Growth and Partnership Strategies
27:46 Challenges of Running a Startup in Mexico
28:07 Risk Perspectives in Entrepreneurship
30:50 Challenges in Hiring Qualified Candidates
32:56 Effective Hiring Strategies
37:40 Future of Sales and AI
43:42 Building Interconnected Systems in Business
46:10 Prioritizing Key Roles for Growth

Host: Jake Aaron Villarreal leads the top AI recruitment firm in Silicon Valley, www.matchrelevant.com, uncovering stories of funded startups and going behind the scenes to tell their founders’ journeys. If you are growing an AI startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com