Podcast
Born to B2B
Hosted by The Think Tank · EN
Liam Bateman, founder of award-winning B2B marketing and PR agency The Think Tank, will be talking to some of the industry's top talent, inviting them to share their stories, insights and ideas. Each episode, Liam and his guest will bust myths, divulge secrets and have a bit of fun talking about the industry whilst tackling some of the big B2B questions.
11episodes
Episodes
Newest firstAll episodes
Mastering AI Visibility
3w ago00:46:46Tap to summarizeFresh off delivering their recent seminar on mastering AI visibility, The Think Tank's very own Jo Wilmot and Ros Rowlatt unpack everything you need to know about GEO. As Jo and Ros explain, AI search has already fundamentally altered the buyer journey, and brands who aren't appearing in AI responses are essentially invisible.
Transcribe →The strategic value of research in B2B marketing - Rob Smith, Head of Corporate / Censuswide
Sep 2300:45:00Tap to summarizeThis episode of Born to B2B features Rob Smith, Head of Corporate at Censuswide, a leading market research consultancy. Rob and Liam discuss the strategic role of research in B2B marketing, from shaping campaigns and creating compelling content to bridging the gap between marketing and sales. They also explore cost-effective research strategies, common pitfalls to avoid and the emerging role of AI and synthetic audiences in understanding B2B buyers.
Transcribe →Writing copy that connects - Paul Smith, Director / The Amber Group
Jan 15, 202500:42:04Tap to summarizeThis episode of Born to B2B is a copywriting masterclass led by Paul Smith, an NCTJ-qualified UK journalist, former PR consultant and Director of the communications training company, The Amber Group. Him and Liam discuss what makes brilliant B2B copy, how AI is changing the copywriting game and actionable strategies for impactful persuasive writing.
Transcribe →Leveraging the power of ABM - Ros Rowlatt, Digital Media Director / The Think Tank
Nov 20, 202400:23:40Tap to summarizeOn this episode of Born to B2B, Liam dives into the topic on every B2B marketer's lips: Account-Based Marketing (ABM). This discussion covers all things demand generation, why LinkedIn is the go-to platform for B2B marketers and how brands can leverage targeting tools to reach audiences with precision.
Transcribe →Building a unique B2B brand - Amy Law / Head of Marketing and Sales at MachineMax
Jan 9, 202400:31:12Tap to summarizeThis time on the Born to B2B podcast, Liam sits down with Amy Law, Head of Marketing and Sales at MachineMax. Their conversation covers a whole host of exciting topics – from how to build brand identity to the importance of strong team dynamics.
Transcribe →The power of collaboration in marketing - Domenico Pereira, Head of Global Communication and Sales Excellence at Asendia
Dec 14, 202300:38:35Tap to summarizeThis time on the Born to B2B podcast, Liam chats with Domenico Pereira, Head of Global Communication and Sales Excellence at Asendia. The pair delve into plenty of thought-provoking topics, from why prioritising the customer is essential to how Domenico's interest in scuba-diving has shaped his business skill set.
Transcribe →Navigating the marketing journey - Kartik Rao, Strategic Marketing Director / Additive Industries
Nov 21, 202300:32:53Tap to summarizeIn this episode of the Born to B2B podcast, Liam chats with Kartik Rao, Strategic Marketing Director at Additive Industries, a revolutionary metal 3D printing company that counts top brands like the Alfa Romeo F1 Team and GKN Aerospace as customers. Liam and Kartik explore the importance of becoming a user of your own product, delve into their biggest marketing bugbears and discuss their hopes for the future of the industry.
Transcribe →Building a competitive edge in B2B marketing | Stuart Devoil - Group Head of Marketing - James Latham
Oct 19, 202300:39:37Tap to summarizeIn this episode of the Born to B2B podcast, Liam engages in an illuminating conversation with Stuart Devoil, Group Head of Marketing at industry-leading timber, panels and decorative surfaces experts, James Latham. Liam and Stuart explore the importance of data in marketing, how to maintain a competitive edge in B2B and what the future looks like for marketers working in the construction sector.
Transcribe →Crafting captivating marketing content - Daniel Da Costa, Founder of Raspberry Ripple
Sep 4, 202300:33:09Tap to summarizeThis week we chat to Daniel Da Costa, Founder of Raspberry Ripple - a creative ideas factory seeking to 'cut through the vanilla' of subpar marketing campaigns. Daniel and Liam discuss his extensive experience as a creative strategist, the importance of following hunches and his vision for the future of B2B.
Transcribe →Leadership and communication within business - Trudy Lewis, Director / Founder at Colinear
Aug 20, 202300:36:12Tap to summarizeIn episode 3, leading Communications Consultant and Executive Coach Trudy Lewis shares some of the pearls of wisdom she offers business leaders on a regular basis, and covers a host of big questions: Is tech always the answer? Why is embracing change so vital for organisations? And what's the secret behind the staying power of Jaffa Cakes' marketing?
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