Adapting To Thrive In B2B - Helen Badger, Marketing Director at IRIS Software Group
Jul 3, 2023·00:34:00·Tap to summarize
This week we chat to Helen Badger, Marketing Director at software specialists IRIS. Helen and Liam discuss her varied career in B2B Marketing, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.