Thu Jul 24 2025

In this episode of Bourbon Pursuit, hosts Kenny Coleman, Jordan Moskal, Fred Minnick, Brian Haara, and special guest Blake Riber tackle the hot topic of hazmat whiskies—those high-proof spirits exceeding 140 proof that have recently surged in popularity. The discussion kicks off with a lighthearted banter about technical issues at the studio before diving into the history and rise of hazmat bourbons. Fred provides context on how these robust offerings were once rare but have become more accessible due to increasing consumer demand. The team debates the misconception that higher proof equals better quality, with Ryan drawing parallels to trends in the craft beer scene. Blake shares insights from a retailer’s perspective on the novelty and sales boost of hazmat bottles, while also addressing the logistical concerns surrounding their shipping. As the conversation unfolds, the hosts speculate on whether the current obsession with such high-proof options can sustain itself in the long r...