Thu Aug 07 2025

In this insightful episode of Bourbon Pursuit, hosts Kenny Coleman and Ryan Cecil sit down with MASH Networks co-founders Ari Sussman and Bruce Fougere to tackle the crucial topic of direct-to-consumer (DTC) sales in the craft spirits industry. The conversation dives into how technology, data-driven strategies, and powerful storytelling are no longer optional for distillers but essential for survival and growth. Ari and Bruce share how their company, MASH Networks, helps brands like Mammoth Distillery navigate complex regulations and expand beyond local markets by leveraging customer data and creating meaningful engagement. They explain how everything from QR codes on bottles to affinity-group marketing can be used to build a loyal community and drive repeat sales. Ultimately, the episode serves as a masterclass in how small distilleries can embrace a forward-thinking, entrepreneurial mindset to not only survive but thrive in an evolving industry by turning customers into advocates.