564 - Matt Pittman on Investing and Cowboys

Today we’re welcoming back the "Barbecue OG" himself, Matt Pittman, the founder of Meat Church. We’re tracing his wild journey from being a Dallas Cowboys water boy to becoming the official pitmaster of the team. We dive into how Matt built a literal empire out of backyard tailgates and high-quality rubs, and also get into the nitty-gritty of why barbecue and bourbon are basically the same language. It’s been a minute since we last chatted, and a lot has changed—including Matt joining the Pursuit family is as an investor in Pursuit Spirits. We talk about the parallels between blending a perfect barrel and crafting a world-class brisket, and Matt gives us the inside scoop on his new cola-based sauce and the latest Traeger collab. But the real kicker? We’re officially announcing the Honey Bourbon collaboration between Meat Church and Pursuit Spirits, featuring real Texas wildflower honey. If you want to know how to leverage social media to build a lifestyle brand around cooking, hunt...