What if the fastest way to grow your boutique… isn't more products, but a better experience?

In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam at a veggie stand on her parents' farm to building a booming, curated retail brand—then she moved across the country and essentially started over. We get into the real play-by-play: switching systems, barcoding, syncing Shopify + Lightspeed, adding apparel, leaning into local makers, and building a workshop/event machine that brings new customers through the door (and actually converts them).

You'll learn:

How Hannah accidentally built a business from a mulberry tree… and why it worked
The "local makers" strategy that filled a bigger space and fueled word-of-mouth growth
Why apparel became a growth lever—and the buying/turn differences vs. home + gift
Margin realities: women's apparel vs. kids, plus pricing pressure in home + gift
Workshops as a funnel: paid events that create community, drive traffic, and trigger purchases

Join The Boutique Hub

Retail Bootcamp

Hannah Carlson & Mulberry Market Co.

Website: mulberrymarketco.com Instagram: @mulberrymarketco

Facebook: @mulberrymarketco

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Ashley Alderson: Instagram