Sponsored by Color Guru This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: https://www.colorguruacademy.com/

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What does it really take to stay in business for nearly two decades in the boutique world?

In this episode, Ashley sits down with April Burks, owner of Love Ivy Boutique to unpack the real story behind longevity in retail. From starting at 24 years old with no roadmap to building a thriving store rooted in community, confidence, and customer relationships.

You'll learn:

Why confidence—not clothing—is the real product you're selling
How community over competition can transform your local business
The biggest shift that happens when your customer grows with you
The truth about hiring, leadership, and staying relevant in a changing retail landscape.

Join The Boutique Hub

April Burks & Love Ivy Boutique:

Website: loveivyboutique.com Instagram: @Loveivy.os

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Ashley Alderson: Instagram