What if your "side hustle experiment" accidentally became a multi-store franchise brand?

Lindsay Rando, Bobbles & Lace, didn't set out to build a retail empire. She started with a $70 jewelry pushcart on the streets of downtown LA—and 20 years later, that same mindset evolved into 30+ boutique franchise locations built on styling, community, and real human connection.

Inside this conversation, Ashley Alderson and Lindsay break down what actually drives retail success. Her story challenges everything we think we know about scaling a boutique: it's not about perfect planning, it's about repeatable experiences, leadership growth, and learning fast from every "mistake" along the way.

You'll learn:

How a $70 pushcart turned into a multi-state franchise system
Why leadership—not marketing—is the real growth bottleneck
The mindset shift from entrepreneur → CEO → leader
Why clarity in communication solves 90% of team problems

Join The Boutique Hub

Retail Bootcamp Accelerator

Lindsay Rando & Bobbles & Lace:

Instagram:@bobblesandlace

Website:bobblesandlace.com

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Ashley Alderson: Instagram