Brad sits down with Fernando Duque of Duke Renders and Parallax to talk about what it really takes to evolve a creative service business into a technology company built for developers. For builders, architects, and design pros, this episode is a sharp look at entrepreneurship, risk, client trust, and how better sales systems can elevate the entire buyer experience. Brad and Fernando get into pricing creative work, building credibility, taking big swings in new markets, and why the best entrepreneurs keep going even when the lows hit hard.