Brad sits down with Kali Sudbrook of Beachside Custom Gyms to unpack how she left academia to build a niche design build firm focused on high performance home gyms and wellness spaces. They discuss the benefits of blending building science, equipment strategy, and real world training experience rather than just throwing fitness gear into a spare room. For builders and designers, Kali shares how to collaborate early, navigate space constraints, and use mentorship, social media, and messy action to grow a business.