Selling Luxury In A Shifting Market with Katrina Barrett

Brad sits down with luxury real estate broker, Katrina Barrett, to talk about what it really takes to win in the luxury market, from pricing strategy and client fit to speed, systems, and market timing. Drawing on Brad’s builder perspective, the conversation also gets into what buyers want right now, why quality still wins, and how builders and realtors can work together earlier to create better product and stronger sales. It’s a sharp episode for builders, developers, and design pros trying to better understand the high end market and the people buying in it.