The Blue Collar Opportunity With Josh Zolin

Brad sits down with Josh Zolin, CEO of Windy City Equipment, to talk about the opportunity inside the skilled trades and what it takes to build better blue collar businesses. Josh shares how business owners can build stronger cultures, coach their teams better, and prepare their people for a world where AI and technology are already changing the trades. From blue collar pride to personal development, this conversation is about building a business that grows people, not just revenue.