Boost Persuasiveness by 10.3% Using this Super Simple Psychology Hack

Summary

Brain Driven Brands: Boost Persuasiveness by 10.3% Using this Super Simple Psychology Hack

Episode Release Date: December 17, 2024

In this insightful episode of Brain Driven Brands, host Sarah Levinger delves into a powerful yet straightforward psychological technique that can enhance the persuasiveness of your marketing efforts by over 10%. Joined by co-host Nate and producer Scotty, Sarah breaks down the science behind message repetition and its profound impact on consumer behavior. This episode is a must-listen for e-commerce brands aiming to refine their marketing strategies, reduce costs, and amplify sales.

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1. Opening Banter and Setting the Tone

The episode kicks off with a light-hearted exchange between Nate and Sarah about having a rough day. This relatable conversation sets a candid and engaging tone, making listeners feel connected from the start.

Notable Quote:

• [00:19] Sarah Levinger: “Frustrating, actually having, like, a relatively okay day, like.”

2. The Psychology of Bad Days and Consumer Behavior

Sarah and Nate explore how consumers' moods influence their purchasing decisions. They highlight that on bad days, people are more inclined to buy "treat-type" products, such as liquor and candy, to boost their dopamine levels and alleviate negative feelings.

Key Points:

• Bad days can significantly impact overall performance and decision-making.
• Emotional purchases spike with products that offer instant gratification or comfort.

Notable Quote:

• [01:24] Sarah Levinger: “Do people buy more when they're having a bad day? It depends on what the product is.”

3. Introducing the Power of Threes: A Proven Persuasion Technique

The core of the episode revolves around a study that demonstrates the effectiveness of repeating a specific message three times to enhance persuasiveness. Sarah explains that messages repeated in groups of three are more digestible and memorable for consumers.

Key Points:

• Power of Three: Originating from a 1979 study, repeating a message three times significantly increases its persuasive impact compared to mentioning it once or more than three times.
• Application in Marketing: Whether it's text, bullet points, or product groups, leveraging the power of three can make marketing messages more compelling.

Notable Quotes:

• [05:04] Sarah Levinger: “The research in particular around the power of threes, power of using things in groups of three, says that if you stick with groups of three, it's more persuasive.”
• [07:28] Nate: “It's not just that more is better because 4 and 5 are worse than 3.”

4. Practical Implementation: Repeating Messages in Ads

Nate and Sarah discuss practical ways to implement this technique in advertising. They suggest repeating a core message three times within an ad to reinforce its impact and ensure it resonates deeply with the audience.

Examples Discussed:

• He’s Worth It: Repeating the phrase "He’s worth it" three times can create a strong emotional connection and enhance identification with the brand.
• Jingles and Rhyme: Incorporating rhythmic elements or rhymes can further embed the message in the consumer’s subconscious.

Notable Quotes:

• [10:10] Nate: “Yeah, no, I like, like doing in an ad that's like, he's worth it. He's worth it. He's worth it.”
• [11:05] Sarah Levinger: “There’s a lot of science and research around making things rhyme. It hits better in the brain.”

5. Case Study: Jaguar’s Ad Campaign

The hosts analyze Jaguar's recent ad campaign, which received mixed reviews. They argue that while the ad may have gained viral traction, its effectiveness in driving sales is questionable. This discussion underscores the importance of not just creating attention-grabbing ads, but ensuring they translate into actual consumer action.

Key Points:

• Viral vs. Effective: An ad can be widely recognized without necessarily boosting sales.
• Integrated Strategy: Balancing attention-grabbing elements with persuasive messaging is crucial for successful advertising.

Notable Quotes:

• [15:06] Sarah Levinger: “A viral ad means literally nothing if you don't sell. If nothing sells, it's irrelevant.”
• [15:11] Nate: “People don’t dislike ads. They dislike shitty ads.”

6. Emphasizing Validated Messaging and Format

Sarah emphasizes the importance of first validating your core message through testing. Once a message is proven effective, marketers should focus on varying its format to reach different segments of the audience without altering the message itself.

Key Points:

• Validate First: Ensure the message resonates and drives action before experimenting with its presentation.
• Consistent Messaging: Maintain the core message across different formats to reinforce its impact.

Notable Quotes:

• [17:12] Sarah Levinger: “Validate your message first and then change the format of the message. Don’t change the message. Don’t change the message. Just change the format.”

7. Final Takeaways and Actionable Strategies

The episode concludes with actionable strategies for listeners to implement the discussed psychological hack. Sarah encourages marketers to integrate the power of three into their campaigns meticulously, ensuring that their core messages are not only seen but also felt by the audience.

Key Takeaways:

• Triple Down on Proven Messages: Once validated, repeat key messages in varying formats to maximize impact.
• Focus on First Impressions: The initial elements of an ad should captivate attention, while repeated messaging sustains interest and drives intent.
• Balanced Ad Design: Combine visual appeal with strategic message repetition to create effective advertisements.

Notable Quotes:

• [17:56] Sarah Levinger: “The very first thing that you should focus on is the first thing they see. And if the first thing they see is a repeated message three times, you have a really good chance of hitting really deep with that audience.”

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Conclusion

In this episode of Brain Driven Brands, Sarah Levinger and Nate provide a compelling argument for the strategic repetition of key marketing messages. By leveraging the power of three, marketers can significantly enhance the persuasiveness of their campaigns, ensuring that their messages resonate deeply and drive consumer action. Whether you're looking to refine your current strategies or implement new psychological tactics, this episode offers valuable insights grounded in scientific research and real-world application.

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Stay Connected:

• Nate: Twitter | LinkedIn | The Tactical and Practical Podcast
• Sarah Levinger: Twitter | LinkedIn | Instagram: Transitioning to a professional account

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Note: This summary excludes advertisements, intros, outros, and non-content sections to focus solely on the valuable insights shared during the episode.

Transcript

[Nate]

Foreign. Welcome back to Brain Driven Brands, hosted by Sarah Levinger. I'm Nate. We got producer Scotty in the studio, and let me just first say we're all a little pissed off, so let's just get that energy we're all having.

[Sarah Levinger]

Frustrating, actually having, like, a relatively okay day, like.

[Nate]

Oh, shut the up. That's so annoying. Aren't you empathy girl? How about you feel?

[Sarah Levinger]

I'm feeling what you're feeling. I just. I haven't experienced what you're experiencing.

[Nate]

Okay, well, it's just me, Scotty, I guess, but whatever. What do you want to talk about today, sir?

[Sarah Levinger]

Today, I. We're just gonna jump right in for anybody who's having a bad day. I am so sorry. The toughest part about bad days, I think, is that, like, you re the. Yeah. Scotty says, great open. That wasn't an open. We don't do opens. If you haven't listened to this show, welcome. It's about to get weird. Bad days, they tend to happen on the days where, like, I don't. I can't afford to have a bad day today. And then I just do, like. Like, this is just the day now, and so the whole thing is shit. And then, I don't know. I just don't do well for the rest of the week because it affects me heavily.

[Nate]

So I feel like I'm the opposite where, like, my bad days are where I don't have anything to do, and I just sit and think about, oh, really?

[Sarah Levinger]

Maybe I just have too much to do all the time because I have two kids, I have a business, and like, every time it's like, oh, quick.

[Nate]

To bring up the kids thing. Gosh, I know you're.

[Sarah Levinger]

I'm sorry. Scotty's question. Do people buy more when they're having a bad day? It depends on what the product is.

[Nate]

Liquor and candy. Yeah.

[Sarah Levinger]

Yeah. I. I think people buy more of, like, the treat type thing because you need the dopamine to fix all the negative feelings that you're having, right?

[Nate]

Yeah.

[Sarah Levinger]

So, Yeah, I mean, I. 100. I think that's probably a thing. Okay. Today, though, I have a study for you because we do these little, like. What do you call them? Like, study pop quizzes, basically. Yeah.

[Nate]

I kind of think I've ever gotten one right. For the record, I don't know if anyone's given score on this.

[Sarah Levinger]

I think you have. This one's interesting, though, just because it's. This is something you already use. So for anybody who haven't seen this segment before, 0 to 28. What does that mean, Scotty?

[Nate]

You mean that I'm over 28? Oh, guesses. Thanks, Scotty.

[Sarah Levinger]

I'm reading all of Scotty's like, comments today because I'm very distracted. My brain is all over the place. So like he'll bring a comment in and then I have to immediately read it. Okay. Anyways, studies. Usually I like to come on here and quiz Nate to see if he has a decent amount of psychology based marketing knowledge. And so far, none. Not none yet. But to his credit, he's a very smart gentleman. He also has tested a lot of these things and some of them have worked incredibly well. I don't know if you've tested that haven't worked. Have you tested any that haven't worked? Like from real world studies?

[Nate]

No, the ones I think won't work, we just don't test.

[Sarah Levinger]

Wow.

[Nate]

Which is probably not great, but no, everything. Like, I think the only ones that have lost have been like, even or close. Like nothing's like absolutely the bed. But the ones that have won are winning by 20 and 30.

[Sarah Levinger]

I was gonna say one of the ones that comes to mind recently that was like a different study that I just was like weirded out was the rounded buttons. Yeah, the rounded square things. Do you guys. You guys still use that?

[Nate]

Yep. Yeah. Rounded buttons on your CTAs in the emails and the website are driving more clicks.

[Sarah Levinger]

Rounded buttons, people. I have an episode on this. I'll link it in the show notes. But like, go listen to that episode because it's the craziest thing I've ever heard. Rounded buttons get more clicks than sharp.

[Nate]

Sarah. And just to provide a little more context there, Sarah tweeted that and I was like, that's bullshit. And then I screenshot it and sent it to my right hand guy and I said, hey, can you just test this? And tested it in one. And I was like, fuck.

[Sarah Levinger]

I appreciate you were like, that's. But you tested it anyways. Because I have quite a few people that follow me. Like a small group of people who say that's. And they never test it.

[Nate]

Yeah, no test.

[Sarah Levinger]

Or I have a lovely gentleman who's been following me for a little bit who's like, have you ever tested any of this personally? And I'm like, I don't have to.

[Nate]

Because the scientists real research studies, you know, I.

[Sarah Levinger]

It's up to you. You can either take like just the opinions of a lot of different people or I mean, you could base it on science. It's entirely up to you. And how you want to. Your call, your call. You do what you do. I don't answer him when he goes on, like, starts creeping on all of my posts. I just don't answer because I'm like, sir, I don't need this in my life anyways. Okay, back to the study. So if you want to make your claim in your ad more persuasive, you'll use this specific tactic, and it has to do with a number. Claims are more persuasive when you use this specific tactic. It's a number.

[Nate]

Is it doing like a specific number, like saying it's 41% off instead of saying it's 40% off?

[Sarah Levinger]

That actually works? Yes. That's another one that I've studied that. Like, that's not this one. Specificness. Not this one. Nope, nope. This is.

[Nate]

I know.

[Sarah Levinger]

I don't know how to. Okay, you got it.

[Nate]

Or maybe I don't. Is it a call to action that's worked well that you told me to test was like, don't take. Choose yours today. Say, choose one today.

[Sarah Levinger]

That was such a good one. Oh, that one's worked well for us.

[Nate]

All right.

[Sarah Levinger]

Okay. So the research in particular around the power of threes, power of using things in groups of three, says that if stick with groups of three, it's more persuasive. Like, your claim is a little bit more, I don't know, digestible. So. And this is not just text. It's not just like bullets of three. It could also be products in groups of three.

[Nate]

Well, you know, one of our best performing ad formats is that that trio of watches that we literally call, like, the trio 100.

[Sarah Levinger]

I was like, oh, damn, Nate. Actually, yes, that's super interesting. So groups of three. There's like some sort of a power of three that came from a 1979 study that found that the message is much more persuasive when it's repeated three times compared to one or five. So for some reason, the message, the repetition of the message in three is, like, crazy important. Weirdest thing I've ever seen. Now my question is, what happens if you take a headline and repeat it three times in an ad? Does that increase any sort of, like, persuasiveness or conversions or purchase intent? Clicks. What will it do if you have a headline that just says, I don't know, like, like your. Your whiskey headline? That's a long headline to test. But what would it do if you just did it three times?

[Nate]

Or if we took a. A chunk of it and we're like, he's worth it. He's worth it. He's worth it.

[Sarah Levinger]

Yes.

[Nate]

So get him a gift that shows him smart. Something like that. Like, that emphasizes the core of emotion because it just.

[Sarah Levinger]

It hits the brain a little differently than just if you say one message, one time, he's worth it. Right. That hits. But they've already read so much. They've already seen so much in this role today already. But if they land on your ad and it repeats itself, he's worth it. He's worth it. He's worth it. Holy God. Now you have this. Like, he is. Oh, my God. Like, I agree with this ad. I identify. Right. With this ad, which is something that Sarah talks about a lot. So this is. It's just fascinating. I think that it's specifically three, not four.

[Nate]

Yeah. So, like, it's not just that more is better because 4 and 5 are worse than 3.

[Sarah Levinger]

It's. Yeah, it's not more because it says the effect doesn't work when you use four, five, one or two. It's only three.

[Nate]

So it's really interesting because I know, like, you're like, everyone likes a list of three. Like, yes. It's like, hey, like, it's this, this, and this. We are used to that cadence. Yeah. I think it's digestible. It's not too much.

[Sarah Levinger]

Yeah, yeah.

[Nate]

And this. And it's interesting because, like, for most of the copy I'm running through right now, like, we use two adjectives.

[Sarah Levinger]

Okay.

[Nate]

Not three. We'll say, you know, rugged and dependable, smooth and unique, classic and storied. We go adjectives and pairs. But should we just narrow in on the one adjective that's working the best and say it three times? Or do you think we turn them into lists of three?

[Sarah Levinger]

I don't know. It's. If it's the same. So what you're talking about is like, you have.

[Nate]

I'm doing a different thing.

[Sarah Levinger]

Like, yeah, that, that.

[Nate]

Look at that audience. She gave me the answer, and I'm still not right. Oh, for 30.

[Sarah Levinger]

Okay. So for. Okay. Just from this study, what they're talking about is repeating. Repeating one thing, specific claim. So if you have different elements in your benefit driven headline, I don't think that's quite the same. You could, though, go after this is rugged. This is rugged. This is rugged. If you wanted to. Or what would be an interesting test. How many different ways can we say rugged? Right. We could try rugged in three different formats. Like, we could look that up right now.

[Nate]

Actually, I've seen ads that say the Same thing in three different fonts.

[Sarah Levinger]

Oh, that's. Okay. So that's interesting. I saw rugged, like three different terms for the same kind of concept.

[Nate]

Like synonyms. Is that you're getting at?

[Sarah Levinger]

Yes.

[Nate]

No, I'm not.

[Sarah Levinger]

I thought you were making fun of me.

[Nate]

No, I'm asking, like, are you trying to, like, just. Okay, yes. God. She says she's not in a bad.

[Sarah Levinger]

Mood, and then rude, first of all.

[Nate]

Jumps at me for that.

[Sarah Levinger]

I was distracted by my phone call, which was already irritating because it. See, freaking psychology, man. The phone irritated me, and so I got irritated and Nate, and it wasn't even his fault. This is what I'm telling you. Don't like that humans are scary. So anyways, I think just fifteen hundred.

[Nate]

Dollars, you'll be fine.

[Sarah Levinger]

I think you could probably use the same term over and over and over. I also think that you could use one word that's just described three different ways. But for what you're describing, it sounds like you have like, several different adjectives. Like several different descriptions of this person in one headline. I don't know if repeating that would do anything.

[Nate]

Yeah, no, I like, like doing in an ad that's like, he's worth it. He's worth it. He's worth it.

[Sarah Levinger]

Yeah.

[Nate]

Show him with a gift as unique and stored as he is. Yeah, like, that's gonna crush. Yeah, that would be before the day is over.

[Sarah Levinger]

That would be fascinating because it just. It's so visceral. It also leans a little bit towards, especially if you can make it rhyme. There's like a lot of science and research around making things rhyme. Hits better in the brain. That's why in the 90s, I'm so sad we don't do this anymore. There was jingles everywhere. Freaking Wendy's had a jingle, right? McDonald's had a jingle. Walmart had a jingle. Like, everybody kind of had this little song, this little ditty that they use to just jive that deep into somebody's head. We don't do it anymore. And it makes me so sad. The taste is gonna move you move up, move it out. But TAST is going to move you.

[Nate]

When you pop it in your mouth.

[Sarah Levinger]

Juicy through, it's going to move you. It's got a taste. It gets right to you. Juicy proof. The taste is. I. I wish there were more jingles.

[Nate]

That's on the board for me next year. Original grain, a country music sound.

[Sarah Levinger]

You should, you should. It should. It should definitely be akin to like. One of my favorite jingles ever was the hold the pickles, hold the lettuce Special order, don't upset us hold the pickle, hold the lettuce Special orders, don't upset us so we ask you that you let us serve it your way. I'm singing a lot and my. I don't know what's happening. It's just. In a singing mood.

[Nate]

No, but I like this a lot because, like, we've tested our headlines to death as you. You know. And like every test that's one, it. It wins by wide margin. We also know that most people just aren't reading it.

[Sarah Levinger]

Yeah.

[Nate]

Like, not really.

[Sarah Levinger]

They're skimming. Yeah.

[Nate]

Like, it's. It's crazy how much this stuff is working, knowing that people are skimming it or just looking at the watch and ignoring the headline anyway.

[Sarah Levinger]

Yes.

[Nate]

But an ad where, like, it's unavoidable to be like, he's worth it, he's worth it, he's worth it. Well, now show him with this gift.

[Sarah Levinger]

Is like, yeah, yeah.

[Nate]

I think it's going to force people into being like, hey, feel the emotion. I demanding right now.

[Sarah Levinger]

Like, feel it right now.

[Nate]

Yes. Unavoidable.

[Sarah Levinger]

I'm wondering too, and this is something that, like, I have a hypothesis on that I just think is funny, if it actually is true, which according to some of the scientific studies I've read, it probably is. Humans are very, very sensitive to, like, little things in the environment because your subconscious is scanning. Right. So subconscious mind is where 95% of our decisions are made. We've talked about this a little bit before, but for anybody who doesn't know, you're not making a whole lot of decisions consciously, most of them are just coming out. It's just happening. Right. The interesting part about that is the brain is actually looking at everything it sees. The eyes are taking in all of it. So if you look around your office, every little detail that's coming in is not something you're consciously, like, aware of, but your brain is. Right. Like, it's just looking at all this stuff. So I have a hypothesis that format actually makes a huge difference in advertising, specifically when it comes to text. Right. So in general, we just did an episode on this, like a couple weeks ago. Italicized font increases clicks by 3x right. How you put things in order. So if you do. He's worth it, he's worth it. He's worth it. Just be just by way that it's the same exact formatting on three different lines. I think because of the way it looks, people will stop on it. Not Necessarily what the message is. This happens on Twitter all the time. Some of the best, like, performing pieces of content that I make just have interesting formatting. The concept isn't really that great, but the formatting is weird.

[Nate]

I think this is something that, that goes against, like the narrative right now about ad creative where, like, everyone's big on this. Like, your ad shouldn't look like an ad. If you know how to write a good ad, it's okay that it looks like an ad.

[Sarah Levinger]

Yeah, yeah.

[Nate]

And like, I think that's what we're talking about here, because a static image that says he's worth it three times on it with a call to action will obviously look like an ad. But because it's predicated on human emotions and it's targeted to who and when that person is ready to buy, then who cares if it looks like an ad, they're going to notice it and it does its job as an ad a hundred percent.

[Sarah Levinger]

One hundred percent. I don't, I don't think ads are bad. In fact, people pay a lot of money to go look at ads sometimes. Like, I don't think we understand the Super Bowl. People actually love watching the super bowl because of the ads.

[Nate]

Yeah.

[Sarah Levinger]

Not, I mean, they're there for the football teams as well and for like the halftime show, but for the most part, we sit there and like, eat our popcorn like, as fast as we can just so that we can be a captive part of the audience of this ad show. Not necessarily a football thing.

[Nate]

Yeah. And I think that's, that's a myth we should have dispelled on our myth busting episode.

[Sarah Levinger]

Oh, we need another one of those.

[Nate]

People don't dislike ads. They dislike shitty ads.

[Sarah Levinger]

Yeah, yeah, that's it.

[Nate]

They just don't like shitty good advertising. People love and celebrate you. People that don't work in marketing. Jaguar campaign didn't hit that mark. Right. Everyone hates it and that's fine. But Jaguar's also been struggling, so they threw a Hail Mary out there. Whatever is what it is. But no, people don't like. People don't dislike advertising. They dislike bad advertising.

[Sarah Levinger]

Yeah. Yeah. Well, this is sort of segue, but, like, people were talking about, well, Jaguar did exactly what they wanted to do. Right. No. Bad press is what people were trying to say. But I, I keep coming back to the fact of, like, let's see what their sales do in the next three years.

[Nate]

Yeah, it's a good question.

[Sarah Levinger]

It doesn't matter if they got traction. Exactly. A viral ad means literally nothing if you don't sell. If nothing sells, it's irrelevant. Great for them. They got traction. Technically, there is no bad press if you're just going for a viral ad, but if you're trying to save a brand who's currently going down, you need. You need to think about it.

[Nate]

Yeah. I'm not buying a Jaguar. I don't know what's on your Christmas or wasn't on it before. It's not on it now.

[Sarah Levinger]

100. Hi, there. Okay.

[Nate]

Yeah, I don't know.

[Sarah Levinger]

Back to the original topic. Key takeaway for you guys. Test this.

[Nate]

Maybe if Jaguar just ran their shitty campaign three times, maybe that would work, you know. No, I'm kidding. Sorry.

[Sarah Levinger]

They should have taken the science and ran it three times. No, but, like, it probably would have worked.

[Nate]

I. I think, like, the. The big thing I'm taking away from this is, like, when you have content or messaging or headline or copy that, you know, works.

[Sarah Levinger]

Yes. Validated content. Yes.

[Nate]

And double down. Or in this case, triple down. Like, make sure that people are seeing it because, like. Yeah, again, how many people are reading the paragraph on the top of my main landing page?

[Sarah Levinger]

Very few.

[Nate]

Not the majority. And it's like, well, what if I sprinkled it in three times in that collection page?

[Sarah Levinger]

Yep.

[Nate]

I think that matters.

[Sarah Levinger]

Yeah. Especially if you have a message like, he's worth it. Because, again, that hits identity. Like, it's not like you guys are just taking arbitrary messages and testing it in threes. You know, this one works. We've been testing it for two years straight. Like, we know this message hits. So again, Sarah goes back to my methodology. Validate your message first and then change the format of the message. Don't change the message. Don't change the message. Just change the format. Put that message into every type of format you can get.

[Nate]

Yeah. That's where. If anyone on my marketing team is listening to this, that's the entire creative strategy for next year. Yeah, we know the messaging that works. Let's triple down on it. Change the formats of it.

[Sarah Levinger]

Yeah. Cause format is fun.

[Nate]

Yeah.

[Sarah Levinger]

I mean, your consumers want to see different formats because it's interesting and that's how marketing works nowadays. But the message should never change, ever.

[Nate]

I think this is something we haven't talked about, actually, and I've never articulated it this way, but watch out. This is going to be good.

[Sarah Levinger]

Okay.

[Nate]

I think the visual format grabs the attention, and then the message creates the intention.

[Sarah Levinger]

Oh.

[Nate]

It's like you need the striking visuals to get someone to even consider reading the first word of your headline. But just like in the Jaguar example, the vivid imagery didn't create intention.

[Sarah Levinger]

Yes.

[Nate]

It got attention. Great. But then if you don't have anything to back it up with that creates buyer intent, then it's not going to.

[Sarah Levinger]

Be a good 100%. This is very similar to kind of methodology. Clip it, clip it, clip. We'll put it in Opus. Similar to the methodology of, like, the image gets them to stop, the text gets them to stay. Yeah, Right. And this is. I say this to people all the time. I'm like, stop worrying so much about, like, specific teeny tiny little elements in it. Stop worrying so much about creator to market fit or what your script says or all these different things. The very first thing that you should focus on is the first thing they see. And if the first thing they see is a repeated message three times, you have a really good chance of hitting really deep with that audience.

[Nate]

We'll try it. I'll let you know.

[Sarah Levinger]

Yes. Oh, my gosh. Performance. I'm so excited. Okay. Where can people find you? They want to follow all the things.

[Nate]

You'Re doing at Nate Legos on Twitter or LinkedIn or wherever. The Tactical, Practical. The Tactical and Practical podcast. Sarah's gonna be a guest next week and if you don't like her, the other 20 episodes don't have her on it, so. Wow, it's me. It's some guests. I've had Connor McDonald and Connor Rolane and Connor McCoy Mercleon lately, by the way, shout out to us for being successful in E Comm without being named Connor. It's. It's hard.

[Sarah Levinger]

Tell me about it. Do you know how few Sarahs are over here?

[Nate]

Yeah.

[Sarah Levinger]

Every other person I met since the 80s has been a Sarah over here. No Sarahs?

[Nate]

None.

[Sarah Levinger]

No, there's none. If you're a Sarah and Ecom, please come find me because there's literally no Sarahs. Yeah, he's dying right now.

[Nate]

And if you're a Nate, if you're innate in Ecom, switch industries.

[Sarah Levinger]

Get rid of me.

[Nate]

Yes. We're gonna end it with my outros take over into rants and. I'm sorry, Sarah. People can find me on Twitter and they can listen to the Tactical and practical podcast where you're going to be a guest next week. But where can people find you?

[Sarah Levinger]

Anywhere that you consume content. Twitter at Sarah Levenger. LinkedIn. Sarah Levinger. I'm on Instagram, sort of. I don't know. I'm working on my life. Who knows what's happening with Sarah?

[Nate]

Do you have two Instagram accounts.

[Sarah Levinger]

I do. Okay, so this is the problem. I'm. I'm transferring most of my content over to the Tether.

[Nate]

Like, professional one.

[Sarah Levinger]

Yeah. I'm, like, building something that's actually, like, adult level. Cool. So I think, at least.

[Nate]

By the way, this episode is sponsored by Tether. What is it? Tether Industries, Tether Sciences, Tether Insights. Tether insights. Tether IO. Oh, my God, it is. Sarah has finally cut, but take 42.

[Sarah Levinger]

This episode is brought to you by OtherInsights IO. There you go. We'll just have Scotty do it.

[Nate]

Scotty do the reads.

[Sarah Levinger]

Yeah, I know. Scotty, you just need to do the reads for us because you got that smooth, like, caramel voice.

[Nate]

Got the voice for radio and the.

[Sarah Levinger]

Face for it, too.

[Nate]

I wasn't gonna do that.

[Sarah Levinger]

Later. Bye, Scotty.

[Nate]

The Brain Driven Brands podcast is part.

[Sarah Levinger]

Of the Learn and Laugh series on.

[Nate]

The Quickfire Podcast network.

[Sarah Levinger]

I need a nap. Need a beat. New release. Need a laugh.

[Nate]

Biased. Sit back. Fire.