Brain Driven Brands – Episode 98: Boost Your Sales by 42%...With ONE Great [Secret]
Host: Sarah Levinger
Co-host: Nate Legos
Date: August 26, 2025
Overview
In this episode, Sarah Levinger and co-host Nate Legos dig into a powerful, science-backed neuromarketing secret that drives up to 42% more sales for e-commerce and DTC brands—without raising ad spend. Drawing from high-performing brands like True Classic, Spotify, and Plants vs. Zombies, the hosts break down recent marketing studies and offer actionable tactics for anyone running or scaling an e-commerce business. The big focus: how the framing of your product benefits can make or break conversions, and why tying related benefits together is essential.
Key Discussion Points & Insights
1. The Power of Related Benefits in Copywriting
(02:00 – 05:15)
-
Quiz Kickoff: Sarah quizzes Nate on what messaging tactic can boost sales by 42%. Nate guesses several classic copywriting angles, but Sarah reveals it's about bundling related benefits in your messaging, not random or unrelated ones.
- Quote [03:37 | Sarah]:
“Products with multiple related benefits generate about 42% more sales than those with a single benefit. But only if they are related to each other.”
- Quote [03:37 | Sarah]:
-
Study Details:
- Based on data from 1,059 healthcare products:
- Multiple related benefits = 42% higher sales than single-benefit items
- Multiple unrelated benefits = 66% fewer orders than single-benefit items
- Example:
- Related: “Anti-aging and skin firming” in a body lotion = Works!
- Unrelated: “Anti-aging and tanning” = The effect disappears or reverses
- Based on data from 1,059 healthcare products:
-
Tactical Tip:
- When crafting product copy or lists of USP’s, ensure each benefit speaks to the same customer desire or problem.
2. Real-World Application: Ad Messaging for Different Audiences
(07:58 – 11:49)
-
Nate’s Reaction: Unrelated benefits dilute the message and can create doubt.
- Quote [07:36 | Nate]:
"When I’m looking at food or drink, and you see: ‘tastes great, kids love it, 80% less sugar’—that last part loses me. I just want great taste."
- Quote [07:36 | Nate]:
-
Sarah’s Take:
- Don’t try to “hedge your bets” by lumping together unrelated USPs for different audience segments in one ad.
- Solution: Create separate, highly-targeted ads for each distinct audience, with three benefits closely tied to one another.
-
Meta & Algorithm Matching:
- If an ad’s benefits span multiple profiles, Meta’s algorithm dilutes targeting and results.
-
Copywriting Practice:
-
Best-performing ads = headline, subhead, bullets, and visual all reinforce one consistent value.
-
Quote [10:00 | Sarah]:
“Every time I test a new ad set, the ones where the headline, the subhead, the bullets, and the visual all communicate the same message — they do best.”
-
3. Consumer Psychology & Benefit Selection
(11:49 – 16:24)
-
Key Point: Most consumers are motivated by a single, core benefit—even if they consider other features.
-
Personal Example:
- Nate buys fancy charcoal toothpaste for dental health, not for whitening, taste, or trendiness.
- Quote [15:01 | Nate]:
“This all stems from how much I hate the dentist… when I go, I want it to be the easiest experience possible.”
- Quote [15:01 | Nate]:
- Sarah probes into how deep-rooted anxieties (like dentist fear) drive product choice, not surface-level features.
- Nate buys fancy charcoal toothpaste for dental health, not for whitening, taste, or trendiness.
-
Actionable Insight:
- When mapping ad sets or product pages, probe for the root emotional benefit that closes the sale.
4. Tactical Testing & Implementation
(16:44 – 18:03)
-
Challenge: Should you highlight one benefit phrased three ways, or three related benefits?
- Nate and Sarah suggest A/B testing both approaches in their own campaigns.
- Quote [17:06 | Sarah]:
“I would love for you to run a test for us to see… Is it three related benefits or just one, said three ways?”
-
Practical Advice:
- Don’t be afraid of more creatives: create separate ads for each segment and benefit grouping.
5. Key Takeaways & Memorable Quotes
- Core Principle:
- Bundle related benefits — never mix in unrelated ones!
- “Don’t hedge your bets. Just make another ad. It’s cheap.” — Sarah [10:52]
- “Multiple related benefits together. Don’t throw in ones that aren’t related, it distracts people and you’re gonna lose someone.” — Nate [17:44]
Notable Quotes and Moments
- [03:37 | Sarah]: “Products with multiple related benefits generate about 42% more sales than those with a single benefit. But only if they are related to each other.”
- [07:36 | Nate]: “When I’m looking at food or drink, and you see: ‘tastes great, kids love it, 80% less sugar’—that last part loses me. I just want great taste.”
- [10:00 | Sarah]: “Every time I test a new ad set… the ones where the headline, subhead, bullets, and visual all communicate the same message — they do best.”
- [10:52 | Sarah]: “Don’t hedge your bets. Just make another ad. It’s cheap.”
- [15:01 | Nate]: “This all stems from how much I hate the dentist… when I go, I want it to be the easiest experience possible.”
- [17:44 | Nate]: “Multiple related benefits together. Don’t throw in ones that aren’t related, it distracts people and you’re gonna lose someone.”
Timestamps for Important Segments
- Introduction & Host Banter: 00:03 – 01:31
- The Marketing Study Quiz & Big Reveal: 02:01 – 05:21
- Examples and Analysis: 05:21 – 08:43
- Personal Stories & Application: 11:49 – 16:24
- Tactical Implementation & Testing: 16:44 – 18:03
- Key Takeaways: 17:44 – 18:03
Conclusion & Action Steps
Actionable Steps for Marketers:
- Assess your product messaging—do you feature several related benefits, or are you mixing in unrelated ones?
- For each major audience segment, create focused messaging that bundles 2–3 tightly connected benefits.
- Test versions that emphasize the same benefit in multiple ways vs. different-but-related benefits.
- Don’t “hedge your bets” in one ad—clarity and specificity outperform clutter every time.
Final Word:
Great messaging is as much about what you leave out as what you put in. Use science, segment smart, and watch those conversion rates soar.
![Boost Your Sales by 42%...With ONE Great [Secret] - Brain Driven Brands cover](/_next/image?url=https%3A%2F%2Fstatic.libsyn.com%2Fp%2Fassets%2F4%2F0%2Fe%2F6%2F40e672b1ff6198d9d959afa2a1bf1c87%2FNew_BDB_Logo-20250821-w65j5uvip0.png&w=1200&q=75)