🎉 Episode 100: The Top 7 Episodes You Need to Send to a Friend

Summary

Brain Driven Brands – Episode 100: The Top 7 Episodes You Need to Send to a Friend

Host: Sarah Levinger
Date: September 16, 2025

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Episode Overview

For their milestone 100th episode, Sarah Levinger and her co-host celebrate and reflect on “Brain Driven Brands.” The duo reminisce about their most impactful and entertaining episodes, highlighting neuromarketing secrets used by major brands, and sharing advanced psychology tactics that e-commerce brands can use to drive sales, cut costs, and become more compelling. The conversation is peppered with inside jokes, real-world examples, honest critiques, and several teasers about future content. This recap is both a “greatest hits” and a warm, practical guide for listeners eager to dig into the best of neuromarketing.

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Key Discussion Points & Insights

1. Celebrating the 100th Episode

• Milestone Reflection: The team jokingly reveals they lost count of their episodes and only realized now it's technically their 100th actual release ([00:13–00:47]).
• Longevity Stats: Both hosts are proud to have surpassed typical podcast lifespan; most fade after 7-12 episodes ([01:06–01:20]).
• Becoming Podcasters: Recent personal changes have made podcasting their main professional focus ([01:27–01:37]).

2. “When, Not Who” – The Power of Timing in Marketing

• Core Insight: Marketing is less about who the customer is, and more about when they're ready to buy ([02:24–03:53]).
• Memorable Example: The co-host gives a vivid scenario about only wanting boots after personal achievement, not during tough times, illustrating the emotional context of purchase timing ([02:53–03:40]).
• Quote:

  "Who is, like, table stakes. But you know, when I take my personal examples...I need to be feeling accomplished...when I land this new job...guess what? Someone's buying boots today." – Co-host ([02:53–03:40])

3. Psychology Quizzes & Testing Frameworks

• Practical Games: Episodes featuring psychology quizzes and study-based games (e.g., the beanie/hat giveaway) stand out, especially because many tactics were already in casual use ([04:41]).
• Transferable Skills: The ability to apply neuromarketing research across brands and roles ([05:33]).

4. $100 Million Marketing Challenge

• Interactive Learning: A live episode where they brainstormed high-revenue strategies "on the fly." Praised for making abstract tactics concrete ([05:56–06:01]).
• “Tattoo Test” – Using brand affinity to measure loyalty ([06:02–06:35]).

5. Iconic Case Studies

• The Orange Propaganda Episode:

  • How marketing made oranges synonymous with health; sparked by a tweet and deep-dived into branding influence over consumer beliefs ([06:38–07:08]).
  • Quote:

    "The orange case study was just a propaganda machine that absolutely crushed. And that's why we all think oranges are health food now." – Co-host ([06:38])

• Ford vs. Range Rover: Identity and Brand Choice

  • Explores how identity influences purchase, not just demographic targeting ([07:18–07:42]).

6. Valence and Intensity – Copywriting Tactics

• Emotional Mapping: The concept of “valence and intensity” in ads, explored with mapping positive/negative emotions and energy levels ([08:38–09:24]).
• Blind Spots: Revisiting top copy to add tasteful negative angles without going dark, increasing copy resonance ([09:42–10:33]).
• Quote:

  "Chat was able to...give me thoughtful ways of writing with just a slight negative slant to hit a different cohort...when they're feeling a certain way." – Co-host ([09:42–10:33])

• Tip: “Go ask Chat to rewrite your best copy in all the valence and intensity zones.” ([10:33])

7. The “Because” Principle

• Psychological Trigger: Adding “because” to copy drastically improved conversions, despite skepticism from some listeners ([11:24–12:19]).
• Quote:

  "We flipped it to: 'choose one today because you deserve a watch as rugged and dependable as you are.' And that test worked." – Co-host ([12:00–12:19])

8. Repetition, Testing, & Skill Development

• Execution Matters: Many failed tactics are issues of consistency or skill, not the tactic itself ([12:28–13:54]).
• Quote:

  "If you guys listen to a tactic...and try it once and it doesn't go well, don't tell me about it. You probably didn't do it...You have to do it 12 times to get good at it." – Co-host ([12:28–12:48])

9. Content Integrity & Evolution

• Caution in Advice: Only sharing what actually works after significant in-market testing, differentiating from other creators ([13:54–14:24]).
• Clip Feedback: Co-host jokes about not getting enough airtime in promo clips; Sarah vows to improve balance ([14:48–15:49]).

10. Upcoming Themes & Listener Requests

• More Games and Prompts: More actionable frameworks and quizzes for listeners ([15:49–16:43]).
• Deep-Dives on “When”: Multiple future episodes exploring the timing of buyer readiness ([16:43]).
• Historical Case Studies: By popular demand, more episodes unpacking classic advertising stories and what they mean for modern strategy ([16:43–17:43]).
• Transparency about Changes: New professional chapters for the hosts, changes to the production crew, and future shifts ([17:04–17:42]).

11. Big Idea: Start a Brand as a Podcast Sandbox

• Live Experiments: The duo floats starting their own simple e-comm brand to document tests (popcorn, slime, candles, etc.) for audience transparency ([18:01–19:38]).
• Quote:

  "I think if we start a brand...it should be a dumb brand...just to show, like, oh, hey, Sarah, Nate scale the brand to 12 million a year. On the side, we sell slime." – Co-host ([18:32–18:53])

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Notable Quotes & Moments with Timestamps

• "Who is, like, table stakes...I need to be feeling accomplished...when I land this new job...someone's buying boots today." – Co-host ([02:53–03:40])
• "The orange case study was just a propaganda machine that absolutely crushed." – Co-host ([06:38])
• "Chat was able to...give me thoughtful ways of writing with just a slight negative slant to hit a different cohort...when they're feeling a certain way." – Co-host ([09:42–10:33])
• "We flipped it to: 'choose one today because you deserve a watch as rugged and dependable as you are.' And that test worked." – Co-host ([12:00–12:19])
• "If you guys listen to a tactic...and try it once and it doesn't go well, don't tell me about it. You probably didn't do it...You have to do it 12 times to get good at it." – Co-host ([12:28–12:48])
• "I think if we start a brand...it should be a dumb brand...just to show, like, oh, hey, Sarah, Nate scale the brand to 12 million a year. On the side, we sell slime." – Co-host ([18:32–18:53])

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Episode Structure & Timestamps for Important Segments

• [00:00–01:37] Opening banter, episode count confusion, milestone reflection
• [02:24–03:53] “When, Not Who” episode highlight
• [04:41–05:33] Psychology quizzes, transferable skills
• [05:56–06:38] $100 Million Marketing Challenge, games, Tattoo Test
• [06:38–07:08] The Orange Propaganda episode
• [07:18–07:42] Ford vs. Range Rover identity discussion
• [08:38–10:33] Valence and Intensity episode
• [11:24–12:19] “Because” copy tactic and skepticism
• [12:28–13:54] Advice on repetition, skill-building, and tactic testing
• [14:48–15:49] Promo clips and content balance
• [15:49–16:43] Future plans: games, prompts, BPE, valence/intensity, “when” deep-dives
• [16:43–17:43] Historic ad deep-dives and upcoming team/format changes
• [18:01–19:38] Deciding to launch a brand as a live testbed
• [19:44–20:19] Outro thanks, social handles

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Takeaways for Listeners

• Most impactful tactics are simple, but require repetition and nuance.
• Emotional state (when), not just demographic (who), is crucial for marketing success.
• Frameworks, games, and case studies help make advanced psychology tactics actionable.
• “Because” is a tiny word with outsized persuasion power.
• Testing, patience, and transferring psychology insights between brands pays off.
• Future episodes will feature deeper dives, more practical games, and historical lessons.
• A possible real-time, brand-building experiment will showcase real-world neuromarketing in action.

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Connect with Sarah (@SarahLevinger) and co-host (@NateLegos) for more neuroscience-driven e-commerce guidance.

Transcript

[A]

Welcome back to Brain Driven Brands. Let me tell you guys, we took an impromptu couple week break. Should we tell them everything? S. Should we tell them that we can't count and should we tell them?

[B]

I think so.

[A]

What's going on? We had all these big plans for 100 episodes and then we lost count and we've already done a hundred. This is one of one now. We didn't address it and that's on us.

[B]

To. To my credit though, the reason why we we are at episode 101 and not episode 100 is because I did an episode with Dara Denny in the summer sometime and like, she and I both were like, eh, it's not that great of an episode. Like, let's re record it. And then we never did. So technically this is 100 because we never posted that one.

[A]

Oh.

[B]

So technically we are out.

[A]

Oh, scrap this whole intro. Let's do it again and be like, let's celebrate. 100. Welcome back to Brain Driven Brands episode number 100. We've been planning this for months and we've got something really great planned for you this episode. But first we just want to say thank you guys. Thank you for listening to 99 episodes so far.

[B]

You know, it's that we have gotten past like all. We've beat all odds, all the statistics. We just blew them out of the water because I guess people only usually get to like 7 to 12ish episodes. And we are at 100. Yeah, we're 100 actual posts.

[A]

Podcasters.

[B]

Do you know that we have the equipment for it. As long as you have a nice microphone, you can call yourself well.

[A]

And now that I quit my job, I think all I am right now is a professional podcast.

[B]

That's the only thing I can say that I am.

[A]

Yeah, I'm just a podcast.

[B]

What I would give to just be a podcaster. Like, I want to live like some of these big podcast guys who just sit here and chit chat all day with people. Get paid to do it. Let's do that. Let's just make that like the core business.

[A]

Yeah.

[B]

And just scrap everything.

[A]

Well, for the 100th episode, what do you want to chat about? You want to recap best and worth of Brain Driven Brands?

[B]

We should recap best worth. I want to see how many episodes you remember, because I have like very distinct ones that I'm like, I remember this. It's like seared in there. And then I want to see which episodes you were like, maybe we don't talk about that.

[A]

Well, as you guys know, I don't listen to the show, so if I'm not paying attention for the recording, then it definitely just gets lost in my head. My favorite one to date. I know that for sure.

[B]

Okay.

[A]

Is when, not who.

[B]

Yes. That was top three for me.

[A]

The. The episode when we talked about when people are primed to buy from us.

[B]

Oh, so good.

[A]

That's the only one I've listened to. I like. I listen back to it every month or so.

[B]

That's the only way you listen to it was when.

[A]

Yeah. When it's such a good episode. And I think it's something people miss out when marketing and writing copy especially.

[B]

Yes.

[A]

Everyone knows who they're selling to.

[B]

Yeah.

[A]

And that's great. But, like, who is. Who is, like, table stakes. I think if you don't know who you're selling, get out of here. But, you know, when I take, like, my personal examples, who I am is always in the market for cowboy boots, but I'm not always in the market for boots. Like, I need to be feeling accomplished. I need to be feeling like I'm killing it. I need to be feeling like I've earned it when I am frustrated and down in the dumps and stuck and unemployed. I'm not in the market for boots.

[B]

Out of the market for food right now. Yeah.

[A]

But when I land this new job.

[B]

Yes.

[A]

And I start making fucking stacks again, then I'm getting new boots.

[B]

Oh, my God. I. Oh, that. When, man. Really comes down to literally what you just said. When. Has to do with not necessarily value stacking or offer stacking or pricey percent. Like, all of that's important, but it really just comes down to how many feelings are stacked for that person right now. And are they the correct ones? Like, in order to. Are they all kind of checking those boxes? Yes. Then guess what? Someone's buying boots today. And apparently it's gonna be Nate. I love the one episode. It's gonna be next to my list. Okay. So I'll. I'll caveat when to, like, a general category. I really love our, like, psychology quizzes that we do. Like, the. The study quizzes. Just because 1. I will say you are already doing a ton of them. Like, yeah. Every time we quiz, you were like, oh, yeah, we do that. Or we tested that, or we tried that. We, like, we randomly gave people a what? It was a beanie. Like, a hat. That was one of the ones that I remember vividly just because it was like, I'm trying to quiz you on things that you're not doing, and like, good percentage of these you're already crushing.

[A]

Well, what's. It's been super interesting working with you. And by the way, the presentation you gave to us at OG yesterday was spot on.

[B]

We wrapped up a cim and it was.

[A]

Our slacks, after you hopped off were like, this is always even more valuable than I think it is. And, like, it's so good to be able to narrow it on these things because, like, you're right in that, like, a lot of the things you've suggested to us, we've dabbled in, we've tested them, but, like we said, like, we've kind of done them by accident and, like, not super intentionally. And understanding the reasons and the motivation and the psychology behind it really allows us to, like, just get better at it and narrow our focus on it and continue to invest in it. When, like, the first or second test hasn't been great on it, it's like, oh, it's because we are missing this piece of the research that we didn't.

[B]

Know was out there 100% well. And these are the type of things that you can take into the next role. That's why I'm like, everybody on here. It doesn't matter whether you're a founder or a media buyer or, like, designer, creative, you know, creative strategist, whoever you are. These are the type of things where if you know how to do it for this bit business, you can take it and apply it to the next one, and all those skills are transferable. I really loved our $100 million marketing challenge.

[A]

That was a good one.

[B]

I thought that was so fun. I don't know why, but I think it was probably because, like, we had never tried it before. That was a live episode of just, like, I don't know, this might work or it might be. And it turned out pretty fun. And if you haven't gone and, like, listened to that one, either go watch it on YouTube or go listen to the podcast because it was just such a. A fun video. Yeah, that one was probably one of my favorites. Any of the games that we play. Tattoo Test. Yeah, that was a really fun one. Just because you. Original Grain has a brand that could possibly survive the tattoo test. Although they're. I don't know, they're shifted a little bit with their branding this year, so it'll be really interesting to see what they do. But in general, any of the games we play, I need to come up with more of those.

[A]

I do have two that I actually like a lot.

[B]

Okay.

[A]

First of all, the orange that One was so good. The orange case study was just a propaganda machine that absolutely crushed. And that's why we all think oranges are health food now.

[B]

Yes. Oh, go listen to the orange episode, because that one was literally I. Somebody's tweet prompted that whole episode. And we got deep into, like, the. The business of oranges versus apples, specifically with, like, juice and consumables.

[A]

Yeah. And you say you can't compare them, but you can compare them. You can compare apples and orange. All right.

[B]

They actually did.

[A]

Yeah, they're both fruit. They're actually very comparable.

[B]

That's hilarious. Yeah. Okay, so. Ooh, apples, oranges. That was such a good episode.

[A]

I liked the Ford to Range Rover episode.

[B]

That identity episode was really interesting. Like, I appreciate you opening up a little bit on that episode and, like, showing us the interior of Nate's purchasing life, because, man, that was some interesting stuff we got into identity wise. Yeah. If you haven't listened to that one, go listen to it because it's fascinating.

[A]

And, like, that goes back into, like, a little bit of when, and it kind of shows how, like, who is not the full story there. And then I did.

[B]

That's hilarious. That one was good. Yeah. I really. I really enjoyed that episode too, because I didn't have any idea that we were bringing up that topic. So I just came into it with, like, this, okay, let's see where this is going to go. And you were like, what's the difference between these two things? Why did I purchase this one over this one? I was like, oh, this is such a good use case. I'm building a hypothesis which we'll have to talk about on a couple of next episodes. I don't think who is going to be a part of marketing at all.

[A]

Yeah, not really.

[B]

I think when is going to become the biggest lever you can pull in marketing?

[A]

Well, and, like, I think it gets so obvious when you start to just think about your own purchasing behavior.

[B]

Yes. Like, 100%.

[A]

When I'm going on a beach vacation, I need a bathing suit and a Hawaiian shirt to wear.

[B]

You wear a Hawaiian shirt.

[A]

I am not who those guys are. I'm not a beach guy. Not a Hawaiian shirt guy. You are on vacation, though, for a week. All right, let's go see, It's a.

[B]

Good thing we're scrolling it here now, because I'm like, oh, that was such a good one. Do you remember the episode of Sarah makes Nate Cry where we went over valence and intensity?

[A]

Yeah.

[B]

And we mapped.

[A]

That was a good one. Oh, that's Can I tell you how many people I have explained the valence and intensity thing to? It's like. It's like my favorite new copywriting tactic.

[B]

It's so fun. Like, if you don't know what valence and intensity is, go sign up for my school right now. Shameless plug would go to school.

[A]

I was gonna say go ask Chat to explain it to you.

[B]

Go ask Chat too. You can go ask Chat, but we teach you, like, frameworks on how to actually apply to your advertising. So school sk o l.community tether-lab but this particular episode was fun because Chat was able to write some copy that was very different from your usual kind of tone.

[A]

Yeah.

[B]

And the personality that you put into it. And one piece of copy in particular was like, whoa, that's deep. Like, that hits hard. And that's the amazing part is, like, a lot of it was built on the fact that we started with Nate's copy, and it just kind of, like, put it in different zones.

[A]

Yeah.

[B]

I love it.

[A]

I think that one was so good because I think it exposed some, like, blind spots that I didn't know we had in our copy where, like, everything I write is fairly positive. Some of it's higher or lower energy, but I'm a pretty positive guy. And every time I try to write something from, like, a negative or, like, FOMO kind of approach, it goes way too dark. Like, hey, hey, do you feel like killing yourself? Buy this watch. It'll help. And it's like, it's not. Good boy. But Chat was able to, like, to take our best performing copy that was positive and give me tasteful and, like, thoughtful ways of writing with just a slight negative slant to hit a different cohort of people to hit someone when they're feeling a certain way. So, yeah, crazy important. Go. Go ask Chat to rewrite your best copy in all the valence and intensity zones.

[B]

Super crazy important. It's also something that's just. It's super simple. Like, it's very easy to do. You can do it the next five minutes. So it's not like, hey, revamp your attacker strategy. It's. It's just mapping to different levels of tone and emotion. And I love.

[A]

Yeah. Do you know my next favorite episode was?

[B]

What?

[A]

You're going to hate it.

[B]

Okay, I'm ready.

[A]

It was gut driven brands when you took a week off.

[B]

How could that be a paper one, Guys?

[A]

Last December, Sarah took a week off, and me and Scotty were like, let's do an episode that's not brain driven. Brands, but it's Gut Driven Brands. Because I do think you need both.

[B]

Yeah. Yeah, that's very true. I mean, the episode was good. I did listen to the episode, but I was kind of like, dang it, I'm not in this one. And I want to. I want to be involved, too.

[A]

Yeah, I know.

[B]

I want to be involved.

[A]

Do you have any favorite episodes? Probably Gut Driven Brands for you?

[B]

Totally got Driven Brands. The one word to convert them all. One kind of drives me a little crazy because I get a lot of comments on that one. Do you remember the Because.

[A]

Because.

[B]

Yeah, yeah. I get a. I got a. Well, I used to. When that episode aired, I got a lot of comments on it where people were like, they didn't believe me.

[A]

Oh, it works very much.

[B]

Yeah, well, that's what I'm saying. I'm like. And they were like, there's no way that that could possibly work. Like, it's got to be more complicated than that. And I was like, all right. No, I don't know why that episode got a little hate, but that one in particular, I was like, well, nothing I could do.

[A]

But yeah, no, like, we. We added it to. To copy. And I think our. Our copy before was like, you know, you deserve a watch that's as rugged and dependable as you are. Choose one today. And we flipped it to choose one today because you deserve a watch as rugged and dependable as you are. Yeah.

[B]

And that test worked. That's why I was like, people just try it. Like, don't come at me in the freaking dms. Just go try it. I. Can I say one that I like? Yeah.

[A]

To just address the audience who leaves comments on podcast. Because it happens occasionally on mine too. If you guys listen to a tactic that we execute and you try it once and it doesn't go well, don't tell me about it. Okay. You probably didn't do it.

[B]

Don't come back and.

[A]

Because you have to do it 12 times to get good at it.

[B]

Yeah, it's very true.

[A]

Like, some of this stuff is a skill issue.

[B]

Yeah.

[A]

When you give. You got to do it well, and you got to do it consistently to get the results so well.

[B]

And I try really hard to make sure that we source studies and different tactics, those type of things that are very well backed. They've been tested in multiple different environments by a lot of different, well, reputable kind of like, people. But in general, if it doesn't work the first time, try again. Like, don't just stop because it didn't work. One Time. This is paid advertising. Like, try in a different format. Try it on a different entity. Like, just keep at it. Because, again, this is. We're not just, like, saying this stuff because it's interesting to Sarah and Nate. Like, this is what the science says is working well.

[A]

And I think you and I are good and better than some of the creators in our space at, like, I'm not telling you a tactic that I tried once last week.

[B]

Yeah.

[A]

Like, everything we bring up on the podcast is, like, I've been doing it for eight months, and it's going well now. I have all the information to tell you about it.

[B]

So I. Yeah, I. We. I think we're really cautious, and that's something I'm very proud about, of bringing in tactics and ideas that have staying power.

[A]

Yeah.

[B]

Because, I mean, I don't want to get you guys on a tactic that's like, well, it worked for two weeks and then it stopped. And, you know, now what do we do? Oh, God. And don't get me started, because that's the industry right now I'm stressed out about.

[A]

But, yeah, like, Sarah, yesterday on our call, I told you about a tactic that we've been doing for, like, a month.

[B]

Yeah. Yeah.

[A]

And I'm not going to talk about that on the podcast until January because it's like, I got to make sure this actually works and is stable before we're going to give advice to you guys. So thank you.

[B]

I appreciate that you get. Yeah, that trust comes down to, like, we got to have something to back it up. Like, we're not just going to tell you what to do and then be like, bye. Enjoy.

[A]

That necessary. Do you want to give people a little. A little teaser of what they can expect for the next hundred episodes?

[B]

I think so. Okay. So I have some ideas that I want to add. I kind of want to hear. Like, do you have anything that you would change? Do you want to give me constructive feedback on our.

[A]

Yeah, pay me. Pay me to do the podcast.

[B]

Sarah, we have sponsors now.

[A]

Change. Number one, get some cash flow in this organ.

[B]

We have sponsors.

[A]

That said, the second thing I actually need you to change has nothing to do with the episodes. Has everything to do with your clip strategy.

[B]

Oh, gosh. All right.

[A]

Every clip that you post is you talking for a minute and me just nodding my head. Can you let me talk on these clips? I'll repost them if I'm talking.

[B]

Okay. To my defense, for a long time, I wasn't doing the clips. I had other people that were kind of helping Me with the ecosystem, which they're lovely, good people that were doing a great job, but at the same time, for a while it was someone else. It was. It was literally just get it out the door. Like get the clips out the door. But this year, Sarah's doing this for my own business auditing, trimming, like trying to make sure that the system works, that we get quality content, not just content. You know what I'm saying?

[A]

So, yeah, the amount of times I, like see your reel on Instagram and I'm on it and I get excited because, you know, I don't listen the episodes, I'm like, oh, what did I say? And then I watch it for a minute and a half and I didn't say anything.

[B]

Okay, I. I will attempt to fix that for you. I don't have really any feedback for you. You were the comedic relief and the smarts on this particular show. Okay, so coming up then, here's what I want to do. I want to do a lot more of these games because I feel like people appreciate them. We're also going to give away, I think, more prompts or specifically some sort of frameworks that you guys could take back to your offices and use themselves. People have been asking for another episode on the bpe, so we're going to do a little bit more on that, do some examples. We're going to do more on the veils intensity. We're going to go deeper into the when, because I think that deserves like three or four episodes just on its own. But yeah, predominantly, I kind of want to hear what other, like our, our actual listeners would like us to walk into, because we're still going to do all of our insights, we're still going to do study breakdowns, all kinds of different things. In general though, I'm kind of do some interesting things this year.

[A]

Can I add one thing?

[B]

Yeah.

[A]

Can we do more like historical case studies?

[B]

Like you are like.

[A]

I. I got a lot of great feedback on that episode. And even just interesting like that made me think that differently about how we do some things at og Even though it's like obviously not related at all. It kind of is. I think those are super interesting.

[B]

Yes. Well, we got. I. I think that's a fantastic freaking time to do this because history really teaches us a whole lot about what's about to come up. Because a lot of things in history is cyclical. But we're also running into the weirdest period for advertising and marketing I have ever seen in my entire life. So studying some of what happened A long time ago is going to help us, and we've got a lot of changes. Like, this year is going to be a different year. You are no longer working with OG You've got, like, some other opportunities are coming in, lots of different brands you're going to be working with. Our producer, Scotty, is no longer with the podcast. We're going to be moving to a couple different things in the future from an editing standpoint. So a lot of changes coming up.

[A]

Love you, Scotty, though.

[B]

We love you, Scotty. Thank you so much.

[A]

Love OG too. Shout out to them.

[B]

I was going to say there were two entities that really, really just helped us a ton and, like, gave us a lot of really good support when this podcast was just a baby and we had no ide idea what we're doing. We still have no idea what we're doing, but we do it, like, a little more professionally.

[A]

There's one more thing we should do for the next hundred episodes.

[B]

Okay.

[A]

We got to start a brand. To have a sandbox to just do whatever you want.

[B]

We've been talking about it for a long time, and I'm scared.

[A]

Why?

[B]

I don't know. Because brains are scary. Especially in this time period. Five years ago.

[A]

Best time to launch a brand. All right, well, I mean, the best time was always, like, a decade ago, but that's true. Other than that, today brand.

[B]

Are we starting?

[A]

I don't know.

[B]

You have one already, don't you? Yeah, like, shicking around something.

[A]

Not ready to talk about it yet.

[B]

I think if we start a brand, it's gonna sound weird. It should be a dumb brand. And what I mean by, like, dumb, I mean, like, I want to sell popcorn or, like, I shouldn't say that. That's not dumb. Opal Pop. You guys are amazing. Please don't come at me.

[A]

No, I do think it should be something dumb and fun and silly and just to show, like, oh, hey, wait, Sarah, Nate, scale the brand to 12 million a year.

[B]

On the side, we sell, like, slime. You know what I'm saying?

[A]

You just sell candles or some shit.

[B]

And it's like, yeah, I want to sell something that one makes people happy, like popcorn or two, I want to sell something that's just like. We're over here showing you. When we test some of these things, it doesn't work. And we've tested it for, like, eight weeks, and it's still not working. I would love to test it on something that it's not. We're not, like, doing open heart surgery over here. We're literally just selling, like, shoelaces to cute little kids. Like, yeah, I just want a brand to mess around with. So, yeah, I'm down. You want to start a brand this year?

[A]

Yeah. Take this clip and post it on Twitter and be like, what brand should me and Nate start just to around with?

[B]

Okay.

[A]

All right, well, I think we'll get some good ideas, and then we should do it.

[B]

I hope so. Yeah.

[A]

That's what we can use the new sponsor money for is to fund our brand.

[B]

I mean, I'm down. Especially if the sponsors help us grow the brand. Why not? Yeah, we'll just. We'll make. We'll make it happen. It's gonna be a weird but very interesting year. We're gonna have a lot of fun. We're gonna keep doing it because it's just fun for us. And more than anything else, hopefully you guys have enjoyed listening to us just chat for the last year, every single Friday. Anything you else want to add set?

[A]

No. Thanks for listening.

[B]

Thank you for listening.

[A]

See you.

[B]

Episode 100.

[A]

Hey, look at us.

[B]

Oh, we didn't wait. We didn't tell people where to find us.

[A]

I don't care. They got to the end of this episode. They know where to find us.

[B]

They know. You guys know. If you want to follow us anywhere on social media, I am at Sarah Levenger. He is at Nate Legos. Appreciate you listening to the episode today. Follow us for more like and subscribe. If you guys want to share it with your friends, that would be super helpful. Also, leave us a very kind, nice, polite review if you have time. Mostly because we don't. We only have one, and we would like to have more. Check us out. Can't wait to see you. Have a great week.