Get People to Pay More For Your Products…Using Psychology

Summary

Podcast Summary: Brain Driven Brands – "Get People to Pay More For Your Products…Using Psychology"

Release Date: June 10, 2025

Hosts:

• Sarah Levinger
• Nate (Co-Host)

---

Introduction

In this engaging episode of Brain Driven Brands, Sarah Levinger teams up with co-host Nate to delve into the psychological strategies that can persuade consumers to pay more for products. Amid lighthearted banter and candid discussions about their own frustrations and successes, the duo explores advanced neuromarketing techniques tailored for e-commerce brands aiming to enhance sales and captivate their audience.

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Segment 1: Setting the Tone – "Angry Sarah"

The episode kicks off with a humorous yet relatable exchange where Sarah expresses her recent frustrations about the constant demands from others, dubbing her current mood as "Angry Sarah."

• Sarah (00:22):
  "I'm mad people, which I don't... I just feel like everybody wants something from me, and I can't give everyone everything... That's how I'm feeling is just real angry."

This candid moment sets a personable tone, allowing listeners to connect with the hosts on a human level before diving into more technical content.

---

Segment 2: Success Stories and Ongoing Projects

Transitioning from personal frustrations, Sarah and Nate discuss Nate's ongoing project aimed at understanding consumer psychology. They highlight successful endeavors such as the launch and sales of pocket watches, emphasizing the importance of targeted advertising.

• Nate (01:52):
  "Guys with cores and Ford and the Ryman and the Opry and got Influencer stuff, and it's Father's Day. We sold pocket watches today."

Their conversation underscores the effectiveness of tailored marketing strategies in driving product sales, showcasing real-world applications of neuromarketing principles.

---

Segment 3: The Power of Layout in Marketing

Sarah recalls a previous discussion about the impact of layout on product perception, praising Nate for implementing her advice.

• Sarah (04:21):
  "That's all I do is just tip people onto Things that they should do... appreciate you actually listen and apply."

They elaborate on how altering the display layout of products (e.g., changing from rows of three to four on desktop) resulted in a significant 20% increase in performance on their landing pages. This example illustrates the tangible benefits of strategic design adjustments based on consumer psychology.

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Segment 4: Color Saturation – Increasing Perceived Value and Size

A core focus of the episode revolves around the influence of color saturation on consumer perception. Sarah introduces a fascinating marketing tactic backed by scientific studies:

• Sarah (05:03):
  "This is a marketing tactic that can increase how much you'd pay for a product by 18.5%... color saturation can change how much you like a product and how much you'd be willing to pay for it."

• Nate (05:37):
  "And it makes it seem more valuable."

They discuss how higher saturation can make products appear larger and more valuable, citing studies that demonstrate:

• Sarah (08:09):
  "A low saturation carry-on suitcase can be perceived as 18.5% larger."

• Nate (09:11):
  "Our color edits are very picky, but we strive to remain true to reality to avoid surprising customers."

The hosts debate whether to increase or decrease saturation, ultimately concluding that higher saturation tends to enhance perceived value and size, thereby justifying higher prices.

• Sarah (10:38):
  "Saturated pictures feel bolder, bigger, and more present, and people unconsciously assume that they're worth more."

This segment emphasizes the critical role of visual elements in pricing strategies and consumer perception.

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Segment 5: Practical Applications and Testing

Nate shares his plans to implement increased saturation in his upcoming ad creatives, inspired by their discussion.

• Nate (10:52):
  "We're going to do this... I think that's how you should be doing creative strategies... based in science and data."

Sarah advises listeners to base their marketing decisions on scientifically-backed methods rather than fleeting trends, reinforcing the importance of data-driven strategies.

• Sarah (11:15):
  "All of these have been studied again and again to make sure that the effect can be duplicated. That's incredibly important, especially in marketing."

They also touch upon the relevance of color psychology in different contexts, noting that the effectiveness of colors can vary based on the product and target audience.

---

Segment 6: Creative Targeting Over Attention-Chasing

The hosts highlight the significance of attracting the right audience rather than merely capturing attention.

• Sarah (18:57):
  "This is where I push back against most Twitter creative strategists... surfaces and backgrounds in your ads will do all of the targeting for you if you know what to do."

• Nate (19:09):
  "Not getting the right people who are going to buy your product is a losing game."

They advocate for precision in creative strategies, ensuring that marketing efforts resonate with the intended consumer base to drive meaningful engagement and sales.

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Segment 7: Final Thoughts and Takeaways

In the closing segments, Sarah and Nate reiterate the importance of ongoing testing and data analysis in refining marketing tactics.

• Sarah (21:35):
  "If you can do it anecdotally to yourself, you can absolutely do it to your customers at scale. Go test it."

• Nate (21:35):
  "No saturation has done for me completely changed my behavior around my phone."

They encourage listeners to experiment with saturation and other psychological elements in their marketing materials to discover what best enhances their product's perceived value and appeal.

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Notable Quotes

• Sarah (10:38):
  "Saturated pictures feel bolder, bigger, and more present, and people unconsciously assume that they're worth more."
  (10:38)

• Nate (19:09):
  "Not getting the right people who are going to buy your product is a losing game."
  (19:09)

• Sarah (21:35):
  "If you can do it anecdotally to yourself, you can absolutely do it to your customers at scale. Go test it."
  (21:35)

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Insights and Conclusions

Brain Driven Brands effectively illustrates how nuanced psychological factors, such as color saturation and layout design, can significantly influence consumer behavior and willingness to pay. By grounding their discussion in scientific research and real-world applications, Sarah and Nate provide actionable insights for e-commerce brands seeking to optimize their marketing strategies. The episode underscores the importance of:

• Scientific Backing: Implementing strategies that are supported by replicated studies ensures reliability and effectiveness.

• Targeted Creativity: Focusing on attracting the right audience through deliberate design choices rather than chasing broad attention fosters sustainable growth.

• Continuous Testing: Regularly experimenting with and analyzing different marketing elements allows brands to refine their approaches and maximize their impact.

Listeners are encouraged to apply these principles to their own businesses, emphasizing the transformation from merely running a brand to building a resilient, psychologically attuned brand.

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Where to Find More

• Podcast: Original Podcast Link (Replace with actual link if available)
• Follow Sarah Levinger: Twitter, LinkedIn
• Follow Nate: Twitter (@original)

For further insights and neuromarketing strategies, tune into upcoming episodes of Brain Driven Brands and explore the Learn and Laugh series on the Quickfire Podcast network, presented by Tether Insights. Visit tetherinsights.io for more information.

Transcript

[Nate]

Foreign. Welcome back to Brain Driven Brands. And I hope you guys are ready, because I'm co hosting this podcast with someone I haven't seen in, like, six months.

[Sarah Levinger]

Okay. All right.

[Nate]

This podcast is co hosted today by Angry Sarah.

[Sarah Levinger]

Sarah Levinger. I'm mad people, which I don't. I don't get mad too often. I. I get frustrated basically on the daily because, you know, I got kids. But also Sarah's just mad today. I just. It's one of those feelings lately. I don't know if this is just like a spring into summer thing, but I just feel like everybody wants something from me, and I'm like, I can't give everyone everything. And I'm trying so hard to, like, keep up the pace, but I've had a whole lot of people just be like, hey, can you get that? Can you do that? Can you make sure this happens? Can you get. Blah, blah, blah? And I'm like, yes, but not now. Like, I. I have. I need a minute, people. So that's how I'm feeling is just real angry.

[Nate]

I haven't asked you for anything, like, in a long time. And, you know, I. I haven't. And I'd like to point out there is outstanding work that you owe me that I haven't asked about, so.

[Sarah Levinger]

Hey, hey, to our credit, you have a Slack channel, and I'm constantly like, here's the updates on the project. I told you, like, we're getting there.

[Nate]

I know.

[Sarah Levinger]

No, I get we have, like, half of your project done. But which for people that don't know, Nate has a CIM that's currently running with us to figure out basically all the psychology of his consumers. Half the problem is, though, your ads are really good at drawing in the exact person who would buy from you. Meaning we got all males.

[Nate]

Yeah, we're working on all the males.

[Sarah Levinger]

Okay. All right. I was gonna say we asked our.

[Nate]

Court on that one.

[Sarah Levinger]

Don't try and make this my.

[Nate]

Okay. I don't know if you've been paying attention.

[Sarah Levinger]

Yes, yes.

[Nate]

Guys with cores and Ford and the Ryman and the Opry and got Influencer stuff, and it's Father's Day. We sold pocket watches today.

[Sarah Levinger]

I was gonna say, didn't you just launch a pocket watch? Those things are flipping cool. Don't show my husband that.

[Nate]

They're actually kind of cool.

[Sarah Levinger]

Buy one. He will just buy it because it's a pocket watch. He's got a thing for pocket watch lately, which is very.

[Nate]

Oh, really? That's interesting.

[Sarah Levinger]

Yeah, he's like a pocket Watch guy, which doesn't shock me in the least.

[Nate]

Let me DM him this link. I'll sell him the bundle that includes all four.

[Sarah Levinger]

Oh, my God, don't. Because he's obsessed. Now you, I think you like, original grade is the gateway drug. Like, you guys just get people hooked on watches more than any other brand I've ever seen.

[Nate]

It worked on me. I was not a watch guy before I got this job. And now, as soon as I don't walk, you work here anymore, I'm gonna have to buy a lot of watches.

[Sarah Levinger]

We'd have to go buy all the watches that I don't need, but I want. Yeah. So it's one of those days where I'm like, I'm done. I have nothing left to give. Everything that I had to give, everybody already took. And now I'm like, oh, so if you get, like, spicy Latina level Sarah, that's why. It's because I'm burnt. Burnt out, people. But I do have something for you. Today we're gonna do another quiz because.

[Nate]

You are still listening, by the way. Everyone else is like, oh, we don't want to hear it. We don't want to hear how one.

[Sarah Levinger]

Is, like, angry Sarah. Okay. To my credit, though, this is as angry as it gets. The sad part is angry Sarah sounds a whole lot like normal Sarah. I don't know if that's a bad thing.

[Nate]

Just with, like, a little layer of rage over the whole thing.

[Sarah Levinger]

We can see it bubbling underneath it. Just a little bit of bubble underneath there. It's fine. I'm holding it back. I'm keeping it all inside. Like, as you do as a millennial these days, you just keep it all inside. Okay. Are you. Are you ready for today's content, though? Record something today that's interesting for people to listen to. Okay. I found something that is odd that might actually apply to you guys that would be really interesting to test. But before we do that, I totally forgot you actually ran a test that I told you to run last week, and I'm so proud. I'm like, thank God Nate's actually taking my advice.

[Nate]

We did so on desktop, our watches are typically displayed in rows of three.

[Sarah Levinger]

That's right.

[Nate]

And you were like, can you do four? And we did four. And that new format won by, like, 20% on our highest driving LP. Set it live. Working on getting it live across all of our lps right now. But, yeah, very excited about that. So thanks for the tip. Appreciate you.

[Sarah Levinger]

That's all I do is just tip people onto Things that they should do. But then some people don't listen to me, and it drives me absolutely crazy. So I appreciate that you actually listen and apply. So if you haven't listened to that episode that was like, I don't know, last week sometime I forget all the names of all of our episodes, but that episode in particular, we were talking about layout, layout, and I guess horizontal versus, like vertical layouts of product pages in particular, and looked at a deep dive of what Nate's doing. And hey, it worked. We ran a test and it worked. And we actually updated you guys on a test that we ran. So, hey, look at us killing the game.

[Nate]

We are professional podcasters.

[Sarah Levinger]

Professional. Okay. All right, today's quiz. Are you ready for this?

[Nate]

Yes.

[Sarah Levinger]

This is a really interesting one because it doesn't make any. Any logical sense to me at all. This specific. How do I say this? It's a marketing tactic, can increase how much you'd pay for a product by 18.5%. 18.5%. So this specific marketing tactic can increase not just your, like, affinity towards the price, like, how much you would buy, but it also makes you a little bit more. Oh, my gosh, how do I describe this? Changes the way you perceive the product, if that makes sense.

[Nate]

And it makes it seem more valuable.

[Sarah Levinger]

Yeah, it makes it seem more valuable. I think this is such a weird one. I'm just like, I don't even know how to describe it to you, so. Yeah, you guess, you guess.

[Nate]

I think whatever this is, we're going to be doing it. Like, even if I don't guess it right, I bet we're doing a version of it because our AOV has increased like crazy the last couple of years. And part of it is we're selling more expensive watches. But more of it is we've been able to create copy and content that then lets us test higher prices. And those prices are winning with the better content now.

[Sarah Levinger]

Yes.

[Nate]

So before I guess incorrectly, I bet we're doing a version of this and it's going pretty well.

[Sarah Levinger]

Yes. Okay. I have a follow up question to this.

[Nate]

Okay.

[Sarah Levinger]

Do you ever have anybody ask you or complain specifically about your watches being too big?

[Nate]

No. Our customers love them.

[Sarah Levinger]

Okay. They like the size of them. Okay. Customers do with the size of the product and the perception of the size of the product.

[Nate]

Oh, that's interesting. Okay, so our, our, like, number one review that we get is people saying, like, I couldn't believe how heavy in quality it was, so. I know. Yeah, yeah, I, I know people are taking the weight as, like, a sign of quality. Our watches are big. Or, like, smallest one we sell is 42 millimeters, which is like a big men's watch. And then we go all the way up to 46, which is, like, dang big.

[Sarah Levinger]

Big 46.

[Nate]

Yeah, 46.

[Sarah Levinger]

I think mine is like a.

[Nate]

You're probably wearing, like, a 32 or 34 or something.

[Sarah Levinger]

I was gonna say. Anybody like, women's watches are always smaller than men's, though. That's big, though.

[Nate]

No? Yeah, but, like, most men's are, like, between 38 and 42. So we are, like, okay, we are big.

[Sarah Levinger]

All right. So you're like, yeah, all right.

[Nate]

I forget what the question was. I got distracted by saying my wood is big on a podcast. I didn't mean to say. No, I didn't mean to say. I didn't want to say that. I don't know.

[Sarah Levinger]

Oh, my God. Okay, all right, all right. Force me into that freaking question. This marketing tactic can increase how much you pay for a product by 18.5%. And it has something to do with the perception of the size of the product. But I don't know that you're going to be able to guess what this is, because this is the straight. Okay, all right. According to science. This is fascinating. Color saturation can change how much you. That's what I said. How much you like a product and how much you'd be willing to pay for it by up to 18.5%. So this is the interesting part.

[Nate]

Should it be more saturated or less saturated?

[Sarah Levinger]

It is. The larger it feels.

[Nate]

Whoa.

[Sarah Levinger]

The larger. And that's the reason why I ask you, do people complain about your watches looking too big on screen and then getting it in their home and saying, oh, this is actually the perfect size? Because if that's happening, it might be the saturation level of your photography. That's interesting.

[Nate]

So I will say we are very, very picky on our color edits.

[Sarah Levinger]

You guys are great. Your photography is next level.

[Nate]

Yeah. JV is killing it. He. I think he's gone by Johnny Engels now, so that's fine. Johnny Engels is killing it. But, like, every time we work with a freelance guy, they never get the color right, and we always have to correct them on it. So, like, we are picky about it, but we always try to make them, like, true to. True to reality. Like, true to how they look with the naked eye, so people aren't surprised when they get it. But are you saying we should turn up the saturation a little bit?

[Sarah Levinger]

I mean, possibly yeah, if you. Technically, according to this study, if you want people to perceive it as larger, higher quality increase, not just like saturation, but also contrast in particular. So according to this study, people said they would pay 18.5% more for a. Oh, that's interesting. A low saturation. Carry on suitcase. Low saturation in that particular case. But a laptop screen size was estimated 6% bigger when the color was highly saturated.

[Nate]

Interesting.

[Sarah Levinger]

That's. I wonder if it depends on the product.

[Nate]

I want to duplicate like every image on our website and turn the saturation up.

[Sarah Levinger]

Saturation up or down. Oh, and this is interesting. People. People serve themselves 27% more jelly beans in a highly saturated colored cup because they thought it was more. Because the cup was more saturated, not because the jelly beans were. Because they just thought the cup was bigger. If it was a deeper colored saturation and a room seemed 18.4% larger when the central object had a low saturation. Now that's interesting. Okay, so I'm reading this like backwards. Low saturation apparently makes things seem bigger. High saturation makes things seem more quality. Is that the way I'm reading this?

[Nate]

Right?

[Sarah Levinger]

Higher saturation, user, higher value. Okay, so yeah, so I got it correctly. So higher saturation in color equals a larger perceived size and a higher perceived value.

[Nate]

So I was reading that to saturate the pictures.

[Sarah Levinger]

Saturated picks, saturated pictures feel bolder, bigger and more present and people unconsciously assume that they're worth more. How about that? That's absolutely crazy.

[Nate]

We're going to do this. Like my next. I write ad briefs on Monday for the week. Like my next round of ad briefs can be okay, I need these 10.

[Sarah Levinger]

Really saturated, really really saturated.

[Nate]

And just try them. And like for the record, I think that's how you should be doing creative strategies. Like stuff that's based in science and data.

[Sarah Levinger]

100%, 100. All of the stuff that I find science says dot com. Yes. Every time I go and try and find like good studies to share with people, I go to sciences dot com. This guy, Thomas McKinley works with all kinds of like high up universities that are actually running and conducting his experience, like Harvard and all kinds of different things he actually goes through though and makes sure that these are not just peer reviewed but also like double blind studied. So like all of these have been studied again and again and again to make sure that the effect can be duplicated. That's incredibly important, especially in marketing. And I find, yeah, people don't do this a lot. They usually take like some random tidbit that they Found from, like, Johnny so and so on Twitter. And they're like, we're gonna do this. And I'm like, okay, but where did that, like, particular stat come from? Has he tested it in multiple industries, across multiple products, in multiple experiences and situations? No. Then maybe don't do it. Yeah, maybe just don't do it. So this one I find really interesting, though. So color is interesting because it has a lot of, like, psychological effects. And that's another thing that I wanted to see. Have you guys tested color psychology in your ads landing pages? Because you've got very specific colors that you guys have used.

[Nate]

Yeah, like that whole, like, red velvet shoot we did for Valentine's Day. Rushed. And then I showed you the variation last week. Yeah, that was you. I said we. Right?

[Sarah Levinger]

Okay. Well, you say we. I think you mean, like, original grade, but you mean, like, you and I. Okay. Yeah.

[Nate]

You're on the stake right now.

[Sarah Levinger]

Hey, I did it. That I was gonna say. I. I remember talking to you guys about that. That velvety redness color, and I was like, I think this will work really well for you.

[Nate]

And then you saw the edit we did last week of that made it blue. That one's our second highest spending Father's Day ad right now.

[Sarah Levinger]

Oh, the blue one. Okay, now I gotta go look this up. Cause, like, what.

[Nate]

But, like, did you show me the blue one? Yeah, I think I slide it to you. But our, like, color testing has not been super intentional. Like, we did a, like, kind of pastel color shoot in the spring. Cause we were like, it's the spring, so let's do some pinks and yellow lows, right? Yeah, no, no real science behind that one. But I'd love to hear more. What else should we be doing? What colors People want to buy one?

[Sarah Levinger]

This is interesting because I have seen a lot of studies on colors, and I've seen a whole lot of, like, marketing speak on color psychology. And in my opinion, I would say that color is incredibly important because it communicates a message, but that you shouldn't put, like, a crap ton of weight into. Like, orange is gonna make people hungry. That's not always the case. It's in context. Right. So orange is gonna make people hungry if it's used for a restaurant. It's the reason why McDonald's uses that kind of, like, yellow and red kind of color scheme because they are kind of motivational colors. However, if you take orange and red and you stick it on a car, it's gonna do something completely different. It's not that people Wanna eat the car, Right? So when you're tested colors. This is interesting that you tested a blue velvet, because that I think is going to draw on a very different color just based upon the color of it. Now it's still velvet, so the texture is still there. So you're still getting some sort of an associative, like, response from the brain. But in general, I would say blue.

[Nate]

Not the best idea.

[Sarah Levinger]

Apparently. It was a really good test for you guys, but I would choose the color that is most likely to activate the person you're trying to bring in. So red velvet is going to bring in more couples, more love, romance. You might get some women off of that ad. Blue velvet probably is only going to bring in a lot of men. I can't imagine who's got like.

[Nate]

That's interesting.

[Sarah Levinger]

Did you, did you get women on there?

[Nate]

I can prove it in a second. Yeah, give me a second.

[Sarah Levinger]

Ah, go test it. Yes, yes. They'll give me the data on this because I'm like, women really wanted blue velvet. That's fascinating.

[Nate]

So my theory, like, I did think about it for a minute. My theory on it was, like, I did think about red, which a minute is about how long I spend thinking about most of our ads. I thought red was romantic and perfect for Valentine's Day, but for Father's Day, you might be shopping for your husband who is a dad, but there's a lot of people shopping for a dad that they are not romantically attracted to.

[Sarah Levinger]

Yes. Hopefully the blue velvet. I totally forgot this was a Father's Day ad. I was thinking that this was blue velvet for romantic, like Valentine's Day. That makes sense that you're probably getting a lot of women on their blue velvet for debt. Okay. All right. So you're smart, like, and this is, again, I don't really have to give you much advice anymore because you just like, intuitively already know this stuff. But for anybody listening to this podcast, I think it's pretty important to understand that if you're pricing premium products, just if you're. Especially if you're going to try to justify those. Those costs, you have to use high saturation in your photography in particular on your packaging and your ads basically everywhere, to increase that perceived value and size in particular, because that is apparently what more saturation does to products.

[Nate]

All right, let's see.

[Sarah Levinger]

Okay.

[Nate]

In the last seven days, let me do some quick math here. 75% of impressions on this ad are going to females.

[Sarah Levinger]

All right, that makes sense. It's Father's Day.

[Nate]

That is with no gender targeting people. Yeah, that's something I wish, like, people would understand. By the way, the creative really does do the targeting when you're intentional about it. Like, we run the same ads and the same campaigns with targeting of Americans over the age of 21. And we can put some creative in it that'll get delivered to 80 men, some that'll get delivered to 80 women.

[Sarah Levinger]

It works very important. Creative targeting actually is not that difficult if you understand what people are naturally interacting with, like women. Velvet red makes sense, right? If that's something that they're naturally used to seeing and advertising around that particular holiday, they're going to respond to it. It's just. That's what it is. I do not have a lot of. What is that called? Like, that diamond pattern, like metal.

[Nate]

Oh, the diamond plating. Yeah.

[Sarah Levinger]

Thank you. Diamond plating. This is something my husband knows a whole lot about, apparently. This is everywhere and all of, like, the tools and like, all the things that he gets. I have never once interacted with this in the ecosystems that I survive in. So, like, now, that doesn't mean, you know, no woman would ever respond to that. There's a lot of women out there that would probably know that. But for Sarah, if you're trying to target me as a consumer, I don't know that pattern. He also knows something called. What is it? Knurled. Does anybody know what that title is? Like that. Do you know what knurling is?

[Nate]

No. I think you're making.

[Sarah Levinger]

No, this is a real thing. Okay, now I'm going to go look it up. Knurling, I don't even know. It's a type of pattern that's on, I guess, like pulls, like drawer pulls.

[C]

Hey, listeners. Producer Scott here. I was gonna edit this out, then I. My curiosity got the best of me.

[Sarah Levinger]

So.

[C]

Knurling K N U R L I N G is a process that creates a textured surface on a workpiece, typically cylindrical, to improve grip, enhance aesthetics, or provide a press fit.

[Sarah Levinger]

Scotty. I'm so sorry, Scotty.

[Nate]

You're gonna have some more.

[Sarah Levinger]

So weird. Anyways, knurled is apparently a thing. I don't know. It's a type of pattern. Only he knows it and he's, like, really obsessed with this type of pattern on things. So, anyways, I digress. Whatever you're going to put in your ads, though, has to be able to attract that person. So I talk a lot about this with supplement brands in particular, for people who are using vegan supplements, you might want to use yoga Style. Like, yogis have a very specific pattern that they see a lot because they go to yoga a lot. So it's this mandala kind of effect. Right. And so it's very, like, beautiful kind of repetitive patterns that they have.

[Nate]

Yeah.

[Sarah Levinger]

And that I find really interesting because you can take that directly, inject it into ad, and pull in a yogi who might be into vegan products very simply, just by using the right pattern.

[Nate]

This is where I push back against, like, most Twitter creative strategists, because everyone is only focused on getting the most attention, and they're not focused at all at bringing the right kind of attention. And, like, stuff as simple as surfaces and backgrounds in your ads will do all of the targeting for you if you know what to do. But you're too focused on chasing TikTok trends and trying to turn them into ad hooks.

[Sarah Levinger]

Yes.

[Nate]

That you're getting a great thumbstop rate, but you're not getting the right people who are going to buy your product. And it's a losing game.

[Sarah Levinger]

Yep. I had somebody last week who was like, this is too much work. Like, he was reading some of the big, long stuff that I post on Twitter. He was like, this is too much work. Why can't we just. Why can't we just post, like, a 30% discount and then, like, have people come in? And I was like, I mean, that's fine if you want them to start in a month.

[Nate]

By the way, has entitlement ever been higher in the marketing community?

[Sarah Levinger]

This week especially, I've just been like.

[Nate]

Everyone'S like, making millions of dollars should be easy. Okay.

[Sarah Levinger]

No, no, people. Oh, my God. Maybe the next episode should just be like a Twitter rant again. Because I'm just like, oh, people drive me crazy this week. But, yes. Yeah, it's hard, people. Good marketing should be hard because not all of us should be able to do it like I do to you. You can't just come in here and just do marketing. You need to learn this stuff. Like, build your craft. Get good at what you're supposed to get good at. Like, please put some effort into it, because at the end of the day, there are thousands of brands just like you. And if you want to become a brand that can actually withstand years of abuse from customers and markets and trade wins and all kinds of crazy shit like Nate's doing, you have to build a brand, not a business. There's a big, big difference. We talk about this a lot. See you activated, like, angry Sarah.

[Nate]

Hey, can I drop the last color split test? I'VE done lately.

[Sarah Levinger]

Please, please do.

[Nate]

It's actually directly on the topic of saturation.

[Sarah Levinger]

Okay.

[Nate]

I turned my phone into black and white mode.

[Sarah Levinger]

Oh, I've done this many times.

[Nate]

Down, like 80%. I'm not scrolling apps that I used to scroll. I'm not checking triple whale or my bank account nearly as often. It has proud of you. It has had such a crazy of a effect. And then, like, this proves to me that more saturation thing will do a better job.

[Sarah Levinger]

Yeah.

[Nate]

Because I know what no saturation has done for me. Like, completely changed my behavior around my phone.

[Sarah Levinger]

Yes. Yes. 1. If you can do it anecdotally to yourself, you can absolutely do it to your customers at scale. Like, saturation is something that's so easy to test. And quite often I don't think people understand that, like, every screen is different and everybody's eyes sees color differently. So, yeah, you might need to bump up that saturation. Just get a little bit more of.

[Nate]

Response, I think, especially if you sell to an older audience whose eyesight might be fading.

[Sarah Levinger]

I would agree with that. Especially, yeah, if you have somebody in your customer group that can't quite see color the same way they used to. They might actually appreciate it if it's a little bit more saturated.

[Nate]

Yeah.

[Sarah Levinger]

So go test this, folks. Go test it. All right. Anything else you want to add to this? This is pretty simple episode today.

[Nate]

This is a good episode.

[Sarah Levinger]

It's really interesting thing that I think would be fascinating to test. And now I'm going to ask you next week, did you test it and what did you find?

[Nate]

I think this episode was very textual and practical, to be honest.

[Sarah Levinger]

Okay. All right. Every single time. Are you gonna do that every episode? Actually, Scotty got, like, worried about you when you didn't do it for a couple weeks.

[Nate]

I know, but. But downloads blew up, so it worked. Pods growing, baby. Check it out.

[Sarah Levinger]

All right. You cannot just continuously use this podcast to front yours, by the way. I want.

[Nate]

How about that?

[Sarah Levinger]

It is actually working, though, because you have more reviews than I do. Hey, somebody go review this podcast for me this week because I give it one star. Give him five stars.

[Nate]

Give it one star. Say Sarah's okay. Nate. Smart. Wish there was a podcast with just him.

[Sarah Levinger]

All right, if you do that, though, I'm going to screenshot it. I'm going to use it for advertising. Just so you know, just like liquid death. We're going to go the liquid death route. The people love us on the Internet. Where could people find you?

[Nate]

Practical podcast. Wherever you get your podcast. In fact, you're listening to a podcast right now, so just search for tactical and practical.

[Sarah Levinger]

Very next thing you should do.

[Nate]

You'll get there original. Follow me on Twitter if you want post pictures of steak and whiskey and stuff.

[Sarah Levinger]

You do post a lot of steak. I see you're now buying the whole steak.

[Nate]

Pretty soon, think about buying a cow.

[Sarah Levinger]

I was gonna say, are you gonna get a cow and slaughter it yourself or like.

[Nate]

No, I think I can buy a bull, pimp them out a little bit, because that can make you some money. So I think I. I can break even pimping them out, and then get some of the offspring, and then those will be future stakes. And I think I can turn this into a profitable enterprise instead of burning a hole in my wallet.

[Sarah Levinger]

It's just not strange that humans just. Just, like, gather other animals just so we. That's what they're there for. I feel weird about this.

[Nate]

No, that's what they're there for.

[Sarah Levinger]

It's all right.

[Nate]

I'll give them a much happier life than cows.

[Sarah Levinger]

Grocery store. All right. Good luck with your cow, your bull. Okay. Follow me. Oh, my God. At Sir Lavender. If you really want to follow me everywhere you consume content these days. Twitter, LinkedIn. I'm not on TikTok, but I should probably be on TikTok. Yeah, that's it. That's all I got. Like, I don't even have a brain.

[Nate]

Stumble to the finish line there.

[C]

Brain Driven Brands is part of the Learn and Laugh series on the Quickfire Podcast network and is presented by Tether Insights. For more information, go to tetherinsights IO.