Podcast Summary: Brain Driven Brands – "Get People to Pay More For Your Products…Using Psychology"

Release Date: June 10, 2025

Hosts:

• Sarah Levinger
• Nate (Co-Host)

Introduction

In this engaging episode of Brain Driven Brands, Sarah Levinger teams up with co-host Nate to delve into the psychological strategies that can persuade consumers to pay more for products. Amid lighthearted banter and candid discussions about their own frustrations and successes, the duo explores advanced neuromarketing techniques tailored for e-commerce brands aiming to enhance sales and captivate their audience.

Segment 1: Setting the Tone – "Angry Sarah"

The episode kicks off with a humorous yet relatable exchange where Sarah expresses her recent frustrations about the constant demands from others, dubbing her current mood as "Angry Sarah."

• Sarah (00:22):
  "I'm mad people, which I don't... I just feel like everybody wants something from me, and I can't give everyone everything... That's how I'm feeling is just real angry."

This candid moment sets a personable tone, allowing listeners to connect with the hosts on a human level before diving into more technical content.

Segment 2: Success Stories and Ongoing Projects

Transitioning from personal frustrations, Sarah and Nate discuss Nate's ongoing project aimed at understanding consumer psychology. They highlight successful endeavors such as the launch and sales of pocket watches, emphasizing the importance of targeted advertising.

• Nate (01:52):
  "Guys with cores and Ford and the Ryman and the Opry and got Influencer stuff, and it's Father's Day. We sold pocket watches today."

Their conversation underscores the effectiveness of tailored marketing strategies in driving product sales, showcasing real-world applications of neuromarketing principles.

Segment 3: The Power of Layout in Marketing

Sarah recalls a previous discussion about the impact of layout on product perception, praising Nate for implementing her advice.

• Sarah (04:21):
  "That's all I do is just tip people onto Things that they should do... appreciate you actually listen and apply."

They elaborate on how altering the display layout of products (e.g., changing from rows of three to four on desktop) resulted in a significant 20% increase in performance on their landing pages. This example illustrates the tangible benefits of strategic design adjustments based on consumer psychology.

Segment 4: Color Saturation – Increasing Perceived Value and Size

A core focus of the episode revolves around the influence of color saturation on consumer perception. Sarah introduces a fascinating marketing tactic backed by scientific studies:

• Sarah (05:03):
  "This is a marketing tactic that can increase how much you'd pay for a product by 18.5%... color saturation can change how much you like a product and how much you'd be willing to pay for it."

• Nate (05:37):
  "And it makes it seem more valuable."

They discuss how higher saturation can make products appear larger and more valuable, citing studies that demonstrate:

• Sarah (08:09):
  "A low saturation carry-on suitcase can be perceived as 18.5% larger."

• Nate (09:11):
  "Our color edits are very picky, but we strive to remain true to reality to avoid surprising customers."

The hosts debate whether to increase or decrease saturation, ultimately concluding that higher saturation tends to enhance perceived value and size, thereby justifying higher prices.

• Sarah (10:38):
  "Saturated pictures feel bolder, bigger, and more present, and people unconsciously assume that they're worth more."

This segment emphasizes the critical role of visual elements in pricing strategies and consumer perception.

Segment 5: Practical Applications and Testing

Nate shares his plans to implement increased saturation in his upcoming ad creatives, inspired by their discussion.

• Nate (10:52):
  "We're going to do this... I think that's how you should be doing creative strategies... based in science and data."

Sarah advises listeners to base their marketing decisions on scientifically-backed methods rather than fleeting trends, reinforcing the importance of data-driven strategies.

• Sarah (11:15):
  "All of these have been studied again and again to make sure that the effect can be duplicated. That's incredibly important, especially in marketing."

They also touch upon the relevance of color psychology in different contexts, noting that the effectiveness of colors can vary based on the product and target audience.

Segment 6: Creative Targeting Over Attention-Chasing

The hosts highlight the significance of attracting the right audience rather than merely capturing attention.

• Sarah (18:57):
  "This is where I push back against most Twitter creative strategists... surfaces and backgrounds in your ads will do all of the targeting for you if you know what to do."

• Nate (19:09):
  "Not getting the right people who are going to buy your product is a losing game."

They advocate for precision in creative strategies, ensuring that marketing efforts resonate with the intended consumer base to drive meaningful engagement and sales.

Segment 7: Final Thoughts and Takeaways

In the closing segments, Sarah and Nate reiterate the importance of ongoing testing and data analysis in refining marketing tactics.

• Sarah (21:35):
  "If you can do it anecdotally to yourself, you can absolutely do it to your customers at scale. Go test it."

• Nate (21:35):
  "No saturation has done for me completely changed my behavior around my phone."

They encourage listeners to experiment with saturation and other psychological elements in their marketing materials to discover what best enhances their product's perceived value and appeal.

Notable Quotes

• Sarah (10:38):
  "Saturated pictures feel bolder, bigger, and more present, and people unconsciously assume that they're worth more."
  (10:38)

• Nate (19:09):
  "Not getting the right people who are going to buy your product is a losing game."
  (19:09)

• Sarah (21:35):
  "If you can do it anecdotally to yourself, you can absolutely do it to your customers at scale. Go test it."
  (21:35)

Insights and Conclusions

Brain Driven Brands effectively illustrates how nuanced psychological factors, such as color saturation and layout design, can significantly influence consumer behavior and willingness to pay. By grounding their discussion in scientific research and real-world applications, Sarah and Nate provide actionable insights for e-commerce brands seeking to optimize their marketing strategies. The episode underscores the importance of:

• Scientific Backing: Implementing strategies that are supported by replicated studies ensures reliability and effectiveness.

• Targeted Creativity: Focusing on attracting the right audience through deliberate design choices rather than chasing broad attention fosters sustainable growth.

• Continuous Testing: Regularly experimenting with and analyzing different marketing elements allows brands to refine their approaches and maximize their impact.

Listeners are encouraged to apply these principles to their own businesses, emphasizing the transformation from merely running a brand to building a resilient, psychologically attuned brand.

Where to Find More

• Podcast: Original Podcast Link (Replace with actual link if available)
• Follow Sarah Levinger: Twitter, LinkedIn
• Follow Nate: Twitter (@original)

For further insights and neuromarketing strategies, tune into upcoming episodes of Brain Driven Brands and explore the Learn and Laugh series on the Quickfire Podcast network, presented by Tether Insights. Visit tetherinsights.io for more information.