🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi Riot

Summary

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🧠 Brain Driven Brands Podcast Summary

Episode: 🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi Riot
Host: Sarah Levinger (B), Co-host: Nate Lagos (A)
Release Date: October 14, 2025

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Episode Overview

In this Halloween-themed episode of Brain Driven Brands, Sarah Levinger and Nate Lagos dive into some of the most surprising, “scary good” advertising campaigns from history. They dissect ads that broke the rules, took bold risks, and in some cases, produced wild results—showing e-commerce listeners how offbeat psychology tactics can spark massive brand impact. The hosts break down what worked, what backfired, and what eCommerce founders and marketers can learn from decades of neuromarketing experiments.

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Key Discussion Points & Insights

1. The Power of Unconventional Ads: The "Tango Orange Man" (00:22–05:38)

• Ad Breakdown:
  • An infamous UK soft drink ad from 1992 where an orange-painted man slaps a drinker, meant to convey the intense taste of Tango.
  • Wild, almost reckless concept that surprisingly doubled Tango’s market share by 1994.
• Insights:
  • Beverage advertising relies on evoking how a drink feels, not tastes—creating memorable, visceral ad moments.
  • Simple, low-budget concepts can be explosively effective when rooted in a strong emotional or sensory hook.
  • D2C and non-beverage brands often fail by focusing only on “what you’ll get,” not “how you’ll feel.”
• Quote (Sarah, 03:55):

  "I think this is something we can take over into D2C too, because, like, we don't ever communicate what you're going to feel with our products. We only communicate what end goal you're going to get to."

2. Storytelling > Slick Scripting (04:39–05:54)

• Commentary:
  • The ad’s pacing and storytelling are discussed—the mundane setting makes the slap more impactful.
  • Memorable ads “breathe” and lead viewers into a moment of surprise.
• Quote (Nate, 04:54):

  "During a boring, mundane moment, this drink adds energy and spice and Flavor... It looks like these guys just met up. They're trying to figure out where to go to lunch or something."

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3. Simple Perspective Shifts: The "Diamond Shreddies" Campaign (06:17–12:51)

• Story:
  • Kraft’s Shreddies cereal in Canada was rebranded after an intern proposed turning the square cereal 45°, calling it “Diamond Shreddies.”
  • Resulted in an 18% jump in sales, with “Team Square” vs. “Team Diamond” fandom and even eBay bidding wars.
• Behavior Science Takeaway:
  • A mere shift in presentation tapped into new meaning: “diamond” is affluent and exciting, “square” is boring.
• Quotes:
  • (Sarah, 08:01):

    “They literally just changed the photo to a 45 degree angle and called it Diamond Shreddies. 18% increase in sales.”

  • (Nate, 10:13):

    “No one wants to be a square. A square is a euphemism for boring, bland, bad. But diamonds are, like, a really cool, valuable thing. Okay. That matters so much.”

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4. The Dangers of Overpromising: Pepsi's "Number Fever" Riot (13:05–15:15)

• Case Study:
  • In 1992, Pepsi’s Philippines sweepstakes put the winning number on 800,000 bottle caps by mistake, causing mass outrage and riots as Pepsi refused the payouts.
  • Despite a sales spike (from $10M to $14M), the brand suffered major reputational damage.
• Lesson:
  • Big, bold promos can backfire spectacularly if logistics and customer trust aren’t prioritized.
• Quotes:
  • (Sarah, 13:59):

    “Due to a printing or a system error, though, 800,000 ordinary bottle caps ended up with the winning number.”

  • (Nate, 15:05):

    “They rolled out this sweepstakes in the Philippines... almost brought the country crumbling down.”

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5. Authentic Community Integration & Brand Empathy (16:16–19:34)

• Advice:
  • Success comes from truly understanding and immersing yourself in your customers' communities—not just reading reviews but participating and listening deeply.
  • Founders, particularly those who “were their customer,” need to check bias and study current customers’ lived reality, not their own past experience.
• Quotes:
  • (Sarah, 16:32):

    “A lot of this comes down to how well integrated are you into the communities that you're trying to sell.”

  • (Nate, 18:26):

    “Get to know the community, because I think it's so important. What people say online is different than what they do in real life.”

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Notable & Memorable Moments

• Opening Laughter (00:12):
  Sarah finds the Tango ad so unexpectedly funny she can barely contain herself on air.
• Diamond Shreddies’ Origin (11:46):
  The intern’s career-making idea and jokes about “coasting” on one viral insight.
• Reflecting on Industry Obsession with Tactics over Big Ideas (11:03):
  Hosts roast over-focus on “ABO vs. CBO” and remind listeners the right idea can swamp any tactical optimization.
• Historical Perspective (11:30):
  “This was 2008—not that long ago, by the way. Economy wasn’t doing so hot,” reminding listeners effective ideas aren’t magic from a distant past.
• Marketing Challenges of the Week (20:22):
  Nate proposes listeners recreate the Tango ad’s emotional punch for their own products; Sarah challenges listeners to simply “rotate your product in your ad by 45 degrees.”

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Actionable Listener Challenges

1. Emotional Impact Exercise (20:22–20:48)
   • Watch the Tango Orange Man ad and outline your brand’s version—what would a radical feel-focused ad look like for you?
2. “Diamond Shreddies” Flip Challenge (21:09–21:22)
   • Rotate your product 45° in your next ad (literally or conceptually) and observe the perception shift.

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Key Takeaways for Marketers

• Unexpected, simple ideas—when rooted in emotion—can create sales leaps rivaling any tech or media hack.
• Change the customer’s feeling about the product, not just what it does.
• Perspective (linguistic, visual, emotional) is everything; tiny changes can have outsized impact.
• Big promos require airtight integrity—brand trust is fragile and crucial.
• Being truly “inside” your customer’s world, beyond surface data, is where breakthrough ideas live.

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Notable Quotes with Timestamps

• On Feeling vs. Features:

  "We don't ever communicate what you're going to feel with our products. We only communicate what end goal you're going to get to." — Sarah (03:55)

• On Simplicity:

  "They literally just changed the photo to a 45 degree angle and called it Diamond Shreddies. 18% increase in sales." — Sarah (08:01)

• On the Importance of Community:

  "How well integrated are you into the communities that you're trying to sell?" — Sarah (16:32)

• On Dangerous Oversights:

  "800,000 ordinary bottle caps ended up with the winning number." — Sarah (13:59)

• On Brand Strategy:

  "Think way bigger about your brand purpose and your brand message. That's where you're gonna get a big jump." — Nate (10:41)

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For more, follow Sarah Levinger and Nate Lagos, and share your own “scary good” marketing experiments online.

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Transcript

[A]

Okay, keep this in. Do not edit this out. Guys, I just hopped on the line, and Sarah was just sitting in her office alone, laughing. So that's as much context as I have for this.

[B]

Oh, my God, I'm crying. The funniest ad I've ever seen. Okay, so do we just go into it? I don't even.

[A]

Yep. Welcome back to Brain Driven. Brand sponsored by otherside. What? What is so funny?

[B]

Well, welcome to the day broadcast. Usually, Nate and I shoot the for, like, at least 10 minutes, but I'm dying on this ad. I'm gonna show you this ad. No context. I'm gonna show you no context at all. And what your pure reaction to this because. Wow. Okay, give me a second. I don't even know how to share my screen. I'm dying so bad. Okay, go. You watch it.

[A]

Super Ralph. Let's do that.

[B]

It. Oh, yes. We could be in for a qu. Central tango T sensation here. You see what I'm saying? This is why the minute you logged on, I was, like, dying. Because I'm like, what is this? Tango Orange Man, 1992.

[A]

Well, first of all, let's just state the obvious. I wish so badly I worked in advertising in 1992.

[B]

Oh, my God. The 90s were the time to be in advertising. You could do literally anything you wanted, and people would buy. Okay, the reason I found this ad, One, because you like history. But two, I was trying to look for scary ads today because we're close to Halloween. I'm done talking about bfcm. So I was like, we're gonna look at some scary ads today. This one came. Came up as a suggestion. It's not scary.

[A]

No Carry out wild and out there.

[B]

Okay.

[A]

I think they told the actor that was gonna happen because I don't think.

[B]

So, because his reaction was, like, really visceral, and I think he actually slapped him in the face. Okay. So this was. This is called the Tango Orange man ad. It's for a UK soft drink. And this is the funniest part about it. It's a very controversial ad. So I was trying to find ads today that were, like, kind of scary in what they did for. For the. Like, the brands that they ran them for, primarily based on the fact that, like, they did something in the ad that should not have worked, but oddly scarily, it did. And this is one of the ones that I found that was. Apparently sales rose by more than a third.

[A]

Dang. Good for them.

[B]

Yeah. I was like, that's actually a big increase in stuff. And they also helped double Tango share in the soft drink market around 1994 doubled it. From an ad where a guy just.

[A]

Was slapping somebody, just an orange guy runs up and slaps him when he takes a sip. I think, God, I love beverage advertising so much.

[B]

We need to move to cpg because I'm like, you guys get to do whatever you want over there.

[A]

Because I think, like, amazing for Bev, specifically the game. The whole game. Because you can't convey taste through an app.

[B]

There's no way.

[A]

So the. The whole game is like, how do we make people understand how they might feel when they take a sip of this? And like, I feel like the iconic ones more recently are like, you remember when Drake was like in the recording booth.

[B]

Yeah.

[A]

Like took a sip of Sprite and his whole body like exploded and then he rapped and it sounded cool. There's that one. And then there's like the Corona find your beach and.

[B]

Yep, yep. That one ran for years.

[A]

For years. I think they still run it.

[B]

Yeah.

[A]

And yeah, it's just so interesting. That's like in, in Bev, it's like, all right, who can be the most memorable and make people understand to some degree how they might feel when they take a sip?

[B]

100%. I think this is something we can take over into D2C too, because, like, we don't ever communicate what you're going to feel with our products. We only communicate what end goal you're going to get to.

[A]

Yeah.

[B]

Which drives me crazy. And today was one of those days where I was like, I don't even want to talk about ads. Like, I've just even talking in this to death for forever. This is why I like to look in places like beverage.

[A]

This is so interesting.

[B]

He's literally just slipping a guy in the face. And that was the whole ad.

[A]

It was like, well, and what I love about this one too is like, it takes no production quality.

[B]

No. Like, they painted a guy in orange.

[A]

They just painted a dude in orange.

[B]

Go slap that guy over there. Yeah. Yeah. Well, okay. And I will also say, ad wise, the delivery on this is perfect.

[A]

Yep.

[B]

And this is something we should probably talk about with that. I'm. I'm so done talking about, like hooks and scripting and that's fine. Let's talk about storytelling. Because this ad, you sit there for like a good three to five seconds in the hook and nothing's really happening.

[A]

Like, you know what I love about it and like what it speaks to me is like, during a boring, mundane moment, this drink adds energy and spice and Flavor because. Yeah, because it does breathe for a minute at the beginning of just like. Yeah. It looks like these guys just met up. They're trying to figure out where to go to lunch or something. I don't know. But it's just like a normal, average, boring day.

[B]

Yeah.

[A]

But then cracking open a can of tango makes the day way more exciting.

[B]

Which, if I'm correct, isn't tango the same as, like, Fanta, I would guess.

[A]

Based on the color orange.

[B]

It's an orange drink. Okay, but who doesn't want to be slapped in the face by something they're drinking? That's why people drink Red Bull. Like, that's why you drink.

[A]

And Jack Daniels.

[B]

Gary, good ad. Okay. Do you want another one?

[A]

Yeah.

[B]

I have lots of these scary ads because I wanted to talk how.

[A]

Hold on, are there? You know my biggest fear?

[B]

Is it actually jump scary? No, I only picked scary. Okay. For you.

[A]

And then cut that out because I can't have it leaking. That my biggest first, because then people will reply, tweet me all the time.

[B]

When it's a problem, I'm gonna bleep it out and put the clip on Twitter and see if everybody can guess what your phobia is.

[A]

I'm gonna tell everyone it's snakes. You should just tell everyone Snakes and clowns and werewolves. It's just anything else.

[B]

My biggest fear is the soul crushing responsibility of having to maintain, like, being a human. Okay, second got deep real fast. Second one is one that I actually just ran in my newsletter this week because I was like, oh, my God, this campaign. Have you ever heard of Diamond Shreddies? I have so many of these for you, actually. I'm really glad that you're kind of a baby because you've never heard of any of these brands before. And I'm like, oh, you're gonna become such a good marketer because now you've got all this history. Okay, Diamond Shreddies experiment 2008. Kraft had 12. So, yeah, you were too young to remember this. 2008, that was a year after I graduated high school. So, like, I vaguely remember this. Kraft had a brand called Shreddies. It was literally just like the brown squares that your grandpa eats. It's like, full of fiber, whatever. They was basically just dying a slow death in Canada, not doing well. They had to try and figure out, okay, how do we take this product? We make, like, the masses love it. Which is something everybody's dealing with these days. They partnered with Ogilvy Toronto and they tried to do a brainstorm on like, okay, from a behavior science lens, how would you make this product like interesting and popular again? Weirdest thing ever. They had an intern that was sitting in this meeting who was like listening to all these guys pitch all these different ideas and he like wasn't a saying a thing. At the end of all their pitches, he was like, did anybody notice that like this cereal isn't a square, it's a diamond? That was his suggestion was just like, what if we just take the square and turn it 45 degrees?

[A]

Yep.

[B]

And then relaunch?

[A]

I love it.

[B]

So they did. And they called it New diamond shred. They literally just changed the photo.

[A]

Yeah.

[B]

To a 45 degree angle and called it Diamond Treddy's 18% increase in sales. Let's go to the campaign launch. Scary good advertising. I'm just like, let's go you guys change it from a square to a diamond. And people loved it. So they launched all these new ads that asked people, are you Team Square? Are you Team Diamond? Similar to like, are you at Team Edward? Or are you?

[A]

Or the like left or right Twix thing.

[B]

Yes. People get into this shit. And it was so popular that apparently they were selling combo boxes where it was like half people were so obsessed with this, they were taking the products, jacking up the price and selling them on ebay. Let's pause for just a minute.

[A]

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[B]

And now back to the show. Let's go like triple what I'm like, that's amazing. What is go. Scary scary good Advertising. I'm like, that is insane.

[A]

Talk about just a new perspective. Literally just till your head. Well, and what's so interesting to me is, like, how much of it do you think is, like, the linguistics of it? Like, no one. No one wants to be a square. A square is euphemism for boring, bland, bad.

[B]

Yeah.

[A]

But diamonds are, like, a really cool, valuable thing. Okay.

[B]

Yeah.

[A]

That matters so much.

[B]

And I'm so glad you noticed that, because I truly believe that was, like, a good chunk of the reason why.

[A]

People, like, it wouldn't have worked the other way if they'd been called diamonds previously. Yeah, it wouldn't have worked.

[B]

I don't think it would have worked then. Now I want to know how many companies are just sitting on, like, millions of sitting on that just because they. They're not. They're just not looking at it that way.

[A]

Yeah. It is so crazy. And, like, this is why I think it's so funny that people in our industry, like, just talk ABL or cbl. He's like, no, no, you like. Yeah, Think bigger. Think way bigger about your brand purpose and your brand message. That's where you're gonna get a big jump.

[B]

Yeah. Well, and this is. I find this so interesting because we're so stuck on, like, how do you set up your account? Are you using asa? You guys are all doing it wrong because you're not using Costcat. I'm like, these people change the picture.

[A]

Of the blog holiday, by the way.

[B]

45 degrees, and it worked like, they didn't do anything. I'm just. This is the reason why I love behavior science, because I'm like, how much.

[A]

Of this do you think? Years that you said? 08.

[B]

Yeah. This one was interesting.

[A]

Not that long ago, by the way.

[B]

No, that's pretty.

[A]

Sometimes when we look at things from, like, last century, it's like, well, it was the 40s. It was.

[B]

I know.

[A]

Like, but it's like, it's 2008. And by the way, economy wasn't doing so hot.

[B]

But I. I love diamond charities in particular because it came from an intern. Like, they have every case study I've read on this. This is like, it's some dude in a room that was like, do you guys notice that that's actually a diamond? Like, that was. His suggestion was like, let's not.

[A]

He was hungover, so he was leaning on his arm like this, and he was like, you know, from this angle, it's like a diamond. That was literally it.

[B]

And the scariest part about it, get.

[A]

That intern on the podcast.

[B]

Oh, 100. Probably your age who it was because they don't say his name. They just say an intern. They do, though. They reference the fact that they hired him afterwards. Of course they did. Because they're like, dang. That's a good, good observation, Chad. Like, that's a real. Do they.

[A]

What, are they still in business?

[B]

Diamond Shreddies? Oh, I don't know. Let's see. I'll look at this.

[A]

How funny would it be if that guy's still just coasting off that one idea hasn't contributed anything in the last 16 years. I mean, I'm the diamond guy. I'm now a vp.

[B]

He's riding hard off of that for the rest of his career. Diamond Shreddies. I don't see that they're in business anymore.

[A]

Damn.

[B]

Somebody tweet at us if you know this for sure. Literally just squares or diamonds. I'm like, oh, my God. You know, it's good when people are starting to sell it on ebay and it's like, it's a diamond box because there's not that many left. All right, you ready for the last one?

[A]

Yeah.

[B]

Oh, okay. Oh, this was a scary one that ended poorly. Are you ready? Well, yeah, this one is like, oh, have you ever heard of Pepsi's number fever campaign that they ran in the Philippines in 1992? I'm so shocked that you don't know this one.

[A]

Oh, the Philippines. I do.

[B]

You know this one? Okay.

[A]

Yeah, I think I watched a doc on it a while ago. Remind me though.

[B]

Okay, so for anybody who doesn't know this one, this one I, I love referencing because it's just like, oh, when you do advertising, especially if you're going to do campaign level advertising, you got to be so careful about making sure that you make good on your promises. So when Pepsi Philippines ran a promotional campaign with where their bottle caps had three digit number on them and certain numbers, including the number 3, 4, 9, were advertised as like jackpot winners redeemable for all sorts of prizes. Right. So due to a printing or a system error, though, 800,000 ordinary bottle caps ended up with the winning number.

[A]

Yeah.

[B]

Without the security. So all these customers, like, thought they had won the grand prize. And then Pepsi attempted to retract it by, like denying the full payouts. They were just like, we're not going to give all 800,000 of you anything. People rioted. They were so mad. There were like, it like, caused like.

[A]

National issues in Philippines.

[B]

Yeah. Oh, my gosh. When it was really interesting because the sales boost from this, at least what. What we can tell. Pepsi's sales rose looks like from 10 million to 14 million. So they made a ton off of this. I kind of want to go ask. Was it. Sean Ridge ran something recently where they debated, like, a huge sweepstakes for a Lamborghini or something?

[A]

Yeah. They were the first econ brand to, like, bring sweepstakes back into the kind of mix.

[B]

Okay. I like sweepstakes. I. I think it's an interesting way of, like, engaging customers. It's also just a cool way to just be like, we're not just about the money. We want you to do cool stuff with us, but if you're gonna do it, like, maybe don't do a. Pepsi did, because.

[A]

All right, so it's so funny. So they rolled out this sweepstakes in the. For the Philippines. You said 1992.

[B]

1992. Yep.

[A]

Almost brought the country crumbling down.

[B]

Yes.

[A]

Then they rolled out the jet giveaway in America in 96. So they. They were like, all right, learn.

[B]

We worked out any of their mistakes.

[A]

We almost toppled the small nation. Oh, my God. We. We got our bases covered.

[B]

Now, why Pepsi so bad at advertising? That's my question.

[A]

Because they're the inferior product, so they're constantly grasping a straw.

[B]

Oh, you think that's why? I mean, that could be a very viable point. I find it really interesting, by the way.

[A]

A lot of us need to have a little gut check with ourselves about what we sell in. In ecom.

[B]

Think about it before you do it. Don't be Pepsi. No offense to Pepsi, but you guys. Wow.

[A]

Well, and that, I think, is, like, the scary part. This is our scary themed episode. Like, everyone's got good ideas, and even all these bad ones we're talking about. There's a nugget of a good idea in there.

[B]

Yeah. Like they were trying to do. Makes sense.

[A]

But, yeah, it gets scary is the execution completely misses the mark, and I think, like, misses the purpose of what the good idea was.

[B]

Yeah.

[A]

Then you're gonna end up with scary results.

[B]

Yeah. One, some, like, context for that. Because I know somebody's gonna tweet me and be like, well, how do you execute well on this stuff? A lot of this comes down to how well integrated are you into the communities that you're trying to sell.

[A]

Bingo. How well do you know who your customers are?

[B]

You got to get so deep. And I'm not even talking about, like, study them. That's part of it. The other piece of it is just go get involved in the community as a reason why, like, Sarah knows my audience as well as I do is because I'm on Twitter all day, every day.

[A]

Yep.

[B]

Chat with people, just be like, what are you doing? How are you think about this? Like, what are your views on xyz? A lot of these brands aren't even involved in the conversations that their customers are having. They just notice random things that their customers are doing. Doing and talking are very different.

[A]

Right.

[B]

Because people want a bitch. Like, they want to get online and talk about all the things they hate. You need to go get in that conversation and sit in that room and listen and, like, watch what people are, are. Are doing with each other. Because they would have known, like, Pepsi especially should have known that this is, like, not a good way to deliver that message.

[A]

Yeah. No, and it's something that, like, you know, I recently interviewed with, like, 30 different econ brands, and, like, you know, I talked to a lot of fantastic brands, some of them. And the most common red flag I saw is founders just having a huge disconnect between, like, who they think their customers are and I think who their customers actually are.

[B]

Yeah. Yeah. I find that even. Or maybe especially the founders who used to be the customer, those ones, I find, have a really hard time getting their own notion out of their head. And this. All of these. All of these campaigns that we talked about today, good ones or bad ones, they came from an idea of somebody just noticing something. They just noticed something specifically obvious and executed on it and tried to capture a little bit of lightning in a bottle. If you're that type of founder that you used to be the consumer, you gotta step way back so you can look at the whole picture. Otherwise, you're just gonna get stuck in what your experience was, which might not be the current experience.

[A]

I want to echo what you said about, like, get to know the community, because I think it's so important. It's like what people say online is different than what they do in real life.

[B]

Totally different. Yep.

[A]

And, like, I think a huge benefit for me the last couple years at OG was like, I was going to distilleries and country concerts all the time.

[B]

Yeah.

[A]

You wasn't just reading customer reviews. I was hanging out with them and drinking with them. And it's like, oh, this is what we do and say and think and what we want to spend our time doing. And it's like, that. That matters way more. And then if. If we ever had taken a political stance, I would have known how to do it.

[B]

Yes. How to communicate it. Thank you not just what to say because, like, that's only half the battle. The other half is like, how do I need to communicate this so I don't piss people off? Or so I don't like, completely deliver a message that I thought was accurate and it's just not at all. So now I know that we're not going to dive too deep into this quite yet, but now I'm interested to hear how are you going to go get into the community of like, the new brands you're working with? Because I'm like, yeah, totally different customer type.

[A]

Very different.

[B]

And something that like, you know, is not naturally to the person that you are. Right. The person that Nate is may not naturally, like, especially if you're selling like female based anything, you're gonna go, I don't know, hawk, like menopause pills. Like, how are you gonna get involved with that person? So, yeah, a lot of this, not just talking to customers, but go search for the communities and go search for what they're talking about because that's, that's all exercise. Super, super important. Okay. Anything else you want to touch on first?

[A]

No, this is all I have. This is a good episode.

[B]

Well, good. Okay. It started off strong because that Tango Orange man ad I'm gonna be watching, it's like, this is the funniest ad I've ever seen. And now I want to go see some people slapping people because I just find it funny. Like, can you guys.

[A]

All right, let me add one more thing to this. Okay, everyone, please, this is your challenge of the the week, which I'm doing now, by the way, so watch it. This is the Nate Legos Brain driven brands challenge of the week. Go watch this Tango Orange man ad.

[B]

Oh, my God.

[A]

And then just bullet point out just a little outline of like, what would your version of that be?

[B]

Oh, so good.

[A]

You don't have to make it yet, but just start to think about what it would be. Because I think that's like where some of my best ideas came from is like looking at vintage Rolex ads from the 70s and we're like, if I was going to do that to sell a watch today, what would it be? And I bet you guys will come up with some good stuff.

[B]

Yeah, I think your challenge. And then secondary challenge for Sarah. Rotate your product by 45 degrees and see what happens in all your ads this week. Take your product and turn it a little bit and then come back and tell me how much more.

[A]

That's the high level insight that people come to this podcast for their birthday. Have you ever tried just like tilting your head like a confused dog dog and seeing if that helps sales?

[B]

I'm just like, this can't be real. Like, we are trying so hard and advertising. These guys were like, just turn the box.

[A]

Yeah, it's just a diamond. Now.

[B]

Come back when we're making raking over cash here and here. So, hey, thanks for listening. Thank you so much for joining us on the show today. Appreciate you guys listening. If you want to follow me, I'm Sarah Levenger. Anywhere you consume content, he is Nate Lagos. If you like this show and if you like this episode, go ahead and like, subscribe. Share with a friend. Drop us a review when you have a minute. We would appreciate it. Otherwise, have a great week. We'll see you next time.