Want to Boost Product Ratings by 32%? DO THIS!!

Summary

Brain Driven Brands - Episode: "Want to Boost Product Ratings by 32%? DO THIS!!"

Release Date: April 1, 2025
Host: Sarah Levinger
Guests: Nate

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Introduction

In this dynamic episode of Brain Driven Brands, host Sarah Levinger teams up with Nate to delve deep into the neuromarketing strategies that can significantly enhance e-commerce brand performance. The focal point of their discussion revolves around a groundbreaking study that reveals how creative content can dramatically improve product ratings, overshadowing the traditional emphasis on creative packaging.

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Key Study: The Power of Creative Content

Sarah introduces a compelling study that underscores the critical role of creativity in marketing content. She presents it as a pivotal factor that can elevate a product's performance by 32% when the content is perceived as creative.

[02:32] Sarah: "Yes, creative products are rated up to 32% better when their content, the storyline inside the content, is considered to be creative."

The study, published in the Strategic Management Journal in 2024, contrasts the impact of creative content against creative packaging. It highlights that while creative content significantly boosts product ratings, creative packaging alone has little to no effect and can sometimes even backfire.

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Packaging vs. Creative Content

The conversation delves into why creative packaging might not be as influential as previously thought. Sarah shares surprising findings that contradict common marketing beliefs.

[03:35] Nate: "Really? That's grand."
[03:39] Sarah: "That doesn't make any sense. Creative packaging. That is bonkers."

Sarah elaborates that the study suggests brands should prioritize the storytelling aspect of their marketing content over the aesthetics of their packaging. She explains that while packaging plays a crucial role in in-store or e-commerce site presentations, it's the creative narrative that truly captivates consumers in advertisements and organic content.

[04:39] Sarah: "Let me see if I could find when this was. [...] it says the creativity level of your piece of creative ad content is more important than creative packaging."

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Real-World Implications and Brand Strategies

Nate shares insights from his brand, OG, emphasizing their strategic shift towards enhancing creative content rather than focusing solely on packaging aesthetics.

[05:37] Nate: "Our packaging is good as is. [...] We're trying to make sure our messaging gets into all of our visuals."
[06:50] Sarah: "Show it."

They discuss the challenges of translating real-world experiences into digital content and the importance of aligning creative narratives with brand messaging. Sarah introduces the concept of creating lore around the brand, which involves developing a rich, storytelling approach that resonates emotionally with consumers.

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Case Studies: Duolingo and Tico Vaz

Sarah highlights successful examples like Duolingo and Tico Vaz to illustrate how brands can effectively integrate storytelling into their marketing strategies.

[09:08] Sarah: "Duolingo is probably the one that comes up the most because they create these just like asinine, ridiculous situations for their Duolingo bird."

Despite initial skepticism, these brands demonstrate that unconventional and creative storytelling can significantly enhance brand perception and consumer engagement.

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Emotional Storytelling and Character Connection

A substantial portion of the discussion centers on the importance of emotional storytelling and creating relatable or aspirational characters that consumers can connect with. Sarah emphasizes that brands should aim to evoke specific emotions rather than merely presenting products.

[16:37] Sarah: "What I would rather see is I want to see a story of somebody that I would want to be or somebody I no longer want to be."

They explore the idea of portraying characters that embody the aspirations or identities that consumers desire, thereby fostering a deeper emotional bond and loyalty.

[18:43] Sarah: "You can never be him. Nobody's him. James Bond. There's so many different characters [...] it's your job as a brand to create creative pieces of content that help them feel that way."
[22:46] Nate: "Every customer on the planet wants to feel like a specific character. It’s your job as a brand to create creative pieces of content that help them feel that way so that they want what you have."

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Interactive Strategies and Future Plans

Looking ahead, Nate expresses enthusiasm for implementing customer identity maps with Sarah to further refine their branding strategies. This collaborative approach aims to identify and develop the core characters that represent their brand, making content creation more intuitive and engaging.

[23:10] Sarah: "This is the fun part."
[23:12] Sarah: "This is a great episode. Where can people find you?"
[23:50] Nate: "But yeah, I'm super excited to find out, like, who is that OG character? Because once it starts with him, then telling his story becomes easy and creating the content becomes clear y and then it becomes fun."

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Conclusion

Sarah and Nate wrap up the episode by reinforcing the transformative power of creative content in marketing. They encourage brands to move beyond traditional packaging and customer-centric narratives, advocating for rich, emotionally-driven storytelling that fosters genuine connections with consumers.

[22:21] Sarah: "If you take nothing else from this frickin episode, every customer on the planet wants to feel like a specific character."

This episode serves as a vital resource for e-commerce brands seeking to leverage advanced neuromarketing tactics to enhance product ratings, reduce costs, and captivate a broader audience through psychologically driven strategies.

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Notable Quotes:

• "Creative packaging had little or no effect on performance or even backfired."
  — Sarah [03:29]

• "Every customer on the planet wants to feel like a specific character. It's your job as a brand to create creative pieces of content that help them feel that way so that they want what you have."
  — Nate [22:46]

• "The creativity level of your piece of creative ad content is more important than creative packaging."
  — Sarah [04:32]

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Resources Mentioned:

• Tether Insights: For in-depth consumer insights and strategic marketing tools. Visit tetherinsights.io.

• Follow Sarah Levinger: Stay updated with Sarah's latest insights on Twitter and other podcast platforms.

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Stay tuned to Brain Driven Brands for more expert insights and actionable strategies to elevate your e-commerce brand through the power of neuromarketing.

Transcript

[Nate]

Brain Driven Brands is back, and I'm very excited because Sarah just told me I'm gonna like this episode.

[Sarah]

I think you actually will. Honestly, we're. We're in a mood today, so we're. We're just gonna do some happy things, and I think I. I have a new quiz study for you today that I think you're gonna like. I think you're really enjoying this one, mostly because, again, Nate and I don't want to talk about the world. We're just gonna do whatever hell we want to do over here.

[Nate]

Yeah. For those listening said, this aligns with my rhetoric.

[Sarah]

It does. It.

[Nate]

Word. So your rhetoric could be about the moon landing, about whiskey.

[Sarah]

Okay. Yeah. I mean, this one is more about your. Your marketing chops and skills, but.

[Nate]

Okay.

[Sarah]

Either one of those. We could also do that if you want. Okay. I have a study for you. This one. Okay. You get to pick. Do you want me to quiz you on the percentage number, or do you want me to quiz you on the actual tactic? Usually I quiz the tactic. So do you want me to give you the tactic, and then you get to decide how much better this tactic performed?

[Nate]

Yeah, let's try that. That's different.

[Sarah]

Okay. All right, let's see if I could do this on the fly. Here we go. So, according to this scientific study, creative products were rated this particular percentage better when their content was considered creative. So creative products are better when their content is more creative. But I want you to tell me the percentage number. How much better do you think these products perform if they have creative content with them?

[Nate]

I think I know the answer, but I'd like to make it a little.

[Sarah]

Okay.

[Nate]

I'd like to wager. All right.

[Sarah]

Oh, okay.

[Nate]

If I'm.

[Sarah]

What are we betting here?

[Nate]

If I'm within 5 percentage points, I want.

[Sarah]

Okay, do you want, like, a box of Snickers or. You still owe me a box of. Of Paydays, by the way.

[Nate]

I do.

[Sarah]

I have not forgotten.

[Nate]

All right, so we'll go double or nothing on a box of candy.

[Sarah]

Hell, yeah, I'll take that. I freaking love candy. Okay, I'm ready.

[Nate]

Let's say the percentage at the same time. Okay. Same time.

[Sarah]

Okay.

[Nate]

So.

[Sarah]

All right.

[Nate]

I'll say 3, 2, 1. And then we'll both say what we think it is. Ready?

[Sarah]

Okay. What we think it is? Because I know what it is.

[Nate]

Well, no, you say what you know it is. I'll say what I think it is.

[Sarah]

All right, I'm ready. All right, let's do it.

[Nate]

3, 2, 1.

[Sarah]

42%. Okay, you're 10 off.

[Nate]

I mean that's not that bad though.

[Sarah]

You said within five. That was.

[Nate]

No, I know I didn't win. But I mean that's still a good guess.

[Sarah]

You don't have to be 32. That was still a. That was still. That was still a good guess. Honestly, you were really close. Like 10 points is not bad. 10 points off is not bad. So yes, creative products are rated up to 32 better when their content, the storyline inside the content was considered to be creative. Now I have a bonus. If you want to guess this piece of it. There was one specific piece of this that had little or no effect on the performance of the piece of creative. Can you guess what the element was? So the specific element that most people are like, this is super important. Had little effect or even backfired if it was included as a benefit text.

[Nate]

On screen or voiceover?

[Sarah]

No, those are good, good, good guesses. But no. I'm surprised at this. I'm actually shocked.

[Nate]

It has to do with like the production quality.

[Sarah]

Yeah. Production of something. Yeah.

[Nate]

All right, what is it?

[Sarah]

Creative packaging had little or no effect on performance or even backfired.

[Nate]

Really?

[Sarah]

That's what I said. I was like, what?

[Nate]

That's a grand.

[Sarah]

That doesn't make any sense. Creative packaging. That is bonkers. So for this specific study, focus on like creativity. It says don't focus on aesthetic, just be creative with how you are delivering the message. So this is a study. Let me see if I could find when this was. And again, all of my studies come off of science says dot com. What's his name? Thomas McKinley. I love what you do. Please keep doing what you do. So again, I pay for his monthly subscription because this guy is fricking amazing. He only brings down studies that are well researched, science backed and peer reviewed. Also double triple checked to make sure that they're accurate. I love what they're doing over there. So this was research that was posted in a strategic management journal in 2024 that said the creativity level of your piece of creative ad content, whatever it is, is more important than creative packaging.

[Nate]

Whoa.

[Sarah]

Who freaking knew?

[Nate]

That's pretty backwards for how a lot of you brands are thinking.

[Sarah]

Yes, I am like shocked at this because everything from info products all the way over to consumables, we spend an inordinate amount of time processing and like trying to figure out how to increase like the cool factor of our products. And according to this study, people are really only interested in the movie that promotes.

[Nate]

So interesting.

[Sarah]

I'm like Shocked at this. So for you guys, I want to know, because you guys actually have a really beautiful box.

[Nate]

Yeah.

[Sarah]

That your product comes in. But this is half the reason why I think your ads produce so well is because they tell a story. The actual content of it is super creative.

[Nate]

Yeah.

[Sarah]

Now, I want to know, what do you think about this?

[Nate]

Our packaging is good. It's good as is. And we have plans to make it better. Like, we're. We're coming out with some cool things later this year where, like, the box is going to look like a mini whiskey barrel and it's gonna have, like, a little, like, standing thing and.

[Sarah]

Oh.

[Nate]

So we're doing that. Turns out that's not gonna help, apparently, according to this.

[Sarah]

Yeah.

[Nate]

But we've also, as you know, like, this is a year where, like, we're trying to make our content cool. And we literally had a meeting a week ago that was about, like, how do we make sure our messaging gets into all of our visuals? Because I. I don't think we do a great job of that, actually.

[Sarah]

Yeah.

[Nate]

I think it's, like, really hard.

[Sarah]

It's a struggle for every brand, though.

[Nate]

Yeah, it's really hard to do, but it's something we are very intentionally working on. And when we're out in Colorado in. In a couple of weeks, comes the shoot, by the way.

[Sarah]

Yes, please invite me. I just want to stand on the sidelines and be like, wow, now that.

[Nate]

We'Re officially a customer of Tether Insights again, hell yeah. Come on out. But, like, we are, like, scripting videos now that are like, hey, like, here is the main message and copy for the collection. We need videos and creative that match this without saying it. Like, we don't need to put text on screen.

[Sarah]

Yeah.

[Nate]

Everything doesn't have to be voiceovered.

[Sarah]

Yeah.

[Nate]

Like, the visual. Don't tell the story.

[Sarah]

Yeah. Show it.

[Nate]

Trying to promote here because we know how important our messaging has been.

[Sarah]

Yes.

[Nate]

And then, like, we leave it on LPs and don't put it anywhere else.

[Sarah]

Yes. You guys are really interested in an interesting spot because you're at that point where you're starting to create lore, which we talked about in an episode a couple. Couple weeks ago. But creating that lore around your brand has to do with how you show it, not how you tell it. And according to this, this is fascinating. So some of the findings that came out of here talked about the fact that when your product's creative content is better, like, it has a better story or it's more interesting or it has characters, you can follow customers and experts, like competitors in your industry rate it as better, but when the packaging is better, pretty much only the experts rate it as higher, not the customers. So they did a study on this. This was an analysis of 268 Best Picture nominees at the Academy Awards. 7764games from boardgamegeek.com so their online experiment, here's what they found with these. This is just. I'm like, I, I am rethinking literally everything I think about everything. The chances of winning the best picture award increased 9x for every point increase in a movie's creative content score. The chances of winning increased 9x with every single, like, point of creativity that it went up. I'm like, what?

[Nate]

That's so wild.

[Sarah]

No wonder LEGO was doing so well. Okay. Secondary to this.

[Nate]

Yeah.

[Sarah]

The likelihood of winning a very prestigious award for board games was 3.5 times higher for every point increase of creativity. 3 times higher. If they, if that you went up in one point on creativity, people like, went up three times. You were more likely to win an award for your, for your product, not for the creative for your product. So I'm like, oh my God.

[Nate]

I think this shows. I think this is like the proof that people buy into the lifestyle and the visuals and the story you're selling them on. Because the products are apples to apples here. But people are saying the products are better.

[Sarah]

Yeah.

[Nate]

Because of the content they saw around it. That's crazy. And like, if that doesn't make you want to go invest more in creative. And I'm not talking about AI creative, I'm talking about human generated creative. If that doesn't make you want to be like, let's go all in on creative because it'll make people's reaction to your products better.

[Sarah]

Yes.

[Nate]

That's amazing.

[Sarah]

It's, it's like blowing my mind a little bit. Now, obviously this is for games and for movies and things like that, so it's already a creative format, but there are some brands that currently do this. Duolingo is probably the one that comes up the most because they create these just like asinine, ridiculous situations for their duolingo bird to just like go be a part of. He's not doing it for any reason at all. He's not teaching anything. He's not educating, he's not driving sales. He's literally just like dicking around. I think it'd be fascinating to do this with a watch brand. I mean, Tiko Vaz just did this actually, and everybody like, shame is It. Tiko Vaz.

[Nate]

No.

[Sarah]

What is it? How do you say it? Why is that wrong? Say it again for the listener to go.

[C]

Boss producer Scotty here just dipping in real quick to defend Sarah. I searched the Internet on how to pronounce that brand's name, and it was really hard to find until I found this guy.

[Sarah]

The boot was a Dacova's boot.

[Nate]

Kovas.

[Sarah]

Whatever. I feel so bad. I'm gonna get so much for that. Ticoba. Here's the funniest part. Do you know why I said it that way?

[Nate]

Because you're Hispanic, right?

[Sarah]

Do not shame me, sir. Tobas. Tikovas. Whatever. Scotty, cut that out. Cut that out of the pocket.

[Nate]

Some cowboy just rolled over and scraped.

[Sarah]

Keep it on there, Jacob. Whatever.

[Nate]

Does a great job of this.

[Sarah]

Yes. Okay. But they. They got. Thank you. They got a shit ton of shame for it because people were like, this isn't direct response market. This is not growth. And they did these, like, amazingly beautiful storytelling where they showed all these awesome, like, cowboys, country boys, like, going into bars and just, like, being a part of their community. Tico Vase to covers, what have you. Their brand is doing a really good job with telling a story. They're literally making their creative a part of the experience. And according to this study, they're actually doing it correctly.

[Nate]

Yeah.

[Sarah]

Now I'm like, everybody needs a movie. Apparently, that's what movie are we going to create for OG Yeah, we're being.

[Nate]

Really intentional about it. So our collabs coming up. I think I can probably announce it at this point. We have collabs coming up with Coors, Coors Banquet, and Ford.

[Sarah]

That's a good one.

[Nate]

So Ford is good heritage brands, and we're trying to, like, tell the story of each of those guys kind of going through their day and what their equipment and what their gear and what their choice of drink says about who they are as a person. And yeah, we're trying to do it without words, without saying something simple. If you like chords, you should get this watch because that's not going to work.

[Sarah]

Yeah, don't do that. Don't do that.

[Nate]

But, yeah, I'm really excited for. For you to see how it comes out, because I think we've got some solid ideas and angles.

[Sarah]

But I have a question. Oh, okay. Go ahead.

[Nate]

Do they give a reason why the packaging can backfire? Like, is it. Is it distracting? Does it set expectations too high? Because I think that's super interesting in D2C. Like, I know brands that ship everything and just, like, A uline cardboard box and throw their product in it.

[Sarah]

Yeah.

[Nate]

And then I know brands that are closer to the side of where we're at. We're like, no, we put dollars and make our packaging good.

[Sarah]

Well, to that point, there's related research that says that packaging is, is a huge, huge driver for purchases. But that's packaging on its own. Meaning if you see it in the store, on the e commerce site, like on the B2B, packaging is incredibly important. But when it comes to creating like, ads or producing organic content around your product, you should never, ever, ever just like, post it as a product and be like, here it is. Yeah, buy it. No, people want you to be creative because it's content. How many years have I been saying this, that ads and organic is the same damn thing? It's content. That's all it is. Thank you. Now I have proof that it is. Okay, so your question, like, what is it about the actual product in the piece of creative that could possibly be a detriment from what it sounds like? For most products, all the average customers in our ecosystems have different tastes than like you might have. Right. So it's subjective. The product beauty is subjective. And inside a piece of creative, especially if you're trying to convey a specific message, you can help people get to the emotion you want them to feel by telling the story first. You can't just like, present the product and assume that they're going to feel what you feel or what you want them to feel or what you tried to communicate. Everyone's feelings is subjective depending on where they are in the day. We talk about this many, many different places. Go. Follow me on Twitter Sarah Levenger. I talk about it most there, but everybody has different identities that get activated throughout the day. If your wife walks in right now, you're going to immediately jump into husband mode. That identity will get activated. Right. This happens for consumers all the time. So from what it sounds like from the study, most of the products that we're putting in our ads and pieces of content are going to get interpreted differently unless you tell a story and start eliciting some chemicals in the brain to show people which emotion you want them to feel.

[Nate]

Yeah. So this is like, this solidifies everything worth thinking about at OG right now. Because, like, the thing that we always talk about is like, we go do all these collabs with Jack Daniels or Buffalo Trace or, you know, whoever, and we get to go live that life for a couple of days. We get to go toward the distillery and drink and see how it's made. And like, like, I, I usually end up like, rewriting all the copy for that collection. The weeks where, like, we're on site because I get to experience it, I'm like, cool. This is what we have to.

[Sarah]

Your brain's like, yeah, very experiential.

[Nate]

But we've always talked about like, damn, like our three, three days at Jack Daniels are cooler than the content we've put out about it. And it's really hard to like, translate that real world experience through Instagram. But I think this is clearly saying it's well worth it to start pushing in that direction.

[Sarah]

Well, on this. Okay, so something else is just like lightning in my brain here. Most of the brands that I have seen or worked with or even just study are showing one point of view, which is customer point of view. Because we do three reasons why TikTok made me buy it. Like, this is the best product I've ever purchased. Blah, blah, blah. We're always doing our creative from the viewpoint of a customer, which is weird if you think about it. Why would you. Why would you want to see your. I don't know about this. Why would you want to see yourself in an ad? What I would rather see is I want to see a story of somebody that I would want to be or somebody I no longer want to be. Or if I, if I am viewing myself, I want to see the story of what happened to me instead of it just being like one day I was having a really hard time losing weight and then I found this product. Like, it just like, oh, that's. It's too vague.

[Nate]

Yeah.

[Sarah]

I think you can go way deeper with the emotions that you're trying to create if you generate some sort of creative story around it. Well, and this only it's too shallow.

[Nate]

This is where I think, like, listening to your customers and serving, surveying your customers can only get you so far.

[Sarah]

Yeah.

[Nate]

One, because people have a bunch of biases that we don't need to get into. But like two, like, I think people resonate with things that they're not yet.

[Sarah]

Yeah.

[Nate]

Like they, Everyone has like an aspirational view of the them.

[Sarah]

Yeah.

[Nate]

Selves. And like when I see content of like a guy who owns 80 acres going to saddle up his horses and herd the cattle, I'm like, yeah, that's me. Even though that's not me. You know what I mean?

[Sarah]

Like, okay. You could also push this farther and say, like, people like seeing things of people they are not yet, but people also like seeing a depiction of somebody who they Will never be.

[Nate]

Yeah, I. And I think, like, I'll never be that guy. Like, I own five acres, not 40. Maybe one day I'll own more. And I'm, you know, I will get a cow soon. But, like a cow. Not 300 cows.

[Sarah]

A cow. One single cow.

[Nate]

Yeah. I'm plenty. I can feed us for like a year and a half. But yeah, there's something to, like, showing people. Something that's like, maybe not out of reach, but, like, just a little bit further in the direction that they want to go.

[Sarah]

Yeah. Or alternatively, something that is completely, completely, completely, astronomically out based. Like Lord of the Rings. Nobody's gonna be an elf. Nobody's gonna be able to be an elf. Nobody's gonna be able to be like a. A hobbit or a dragon for that matter. Yes. How many people just go and internalize what the feeling of being a hobbit is? Now? That's fascinating. And I'm like, oh, I'm here for it. Why don't we just get crazy with it and start to create characters that literally you can't become, but you can feel like them? You can feel that.

[Nate]

I mean, that's. That's the most interesting. Does Ecky's man. He is the most interesting man in the world. I don't always drink beer, but when.

[Sarah]

I do, I prefer those zakis. That's what I'm saying. You can never be him. Nobody's him. Yeah. James Bond. There's so many different characters that have come out of Hollywood, especially recently, that I think we could take a little piece of that and stick it into branding, in particular in D2C. And again, you don't need to go crazy with it. Just pick one feeling that you want to convey and then just start chunking away at it. Like, how do we. How do we convey this feeling to people? And it's. I don't want you to go. Feelings of like, urgency, scarcity, social. Like, those are. We're not talking growth tools. I'm talking for, like, branding tools. The feeling of. I'm trying to think of, like, a vague one. The feeling of being elevated above somebody but still having compassion for that person's stance. Right now that's an interesting feeling. That's like CEO level feeling. Right. Or the feeling of finding peace in a world where there is no peace around you. That's a feeling that we can convey in a brand. And if people attach to it, that's deep loyalty that they won't. They won't ever, like, detach from. There's Lots of deep seated feelings. And I talk about this all the time. We go one level deep in marketing. We never go to, like, level seven or deeper into the basement and start to try and connect to some of these feelings. Specifically for the people out there who have never had a voice or don't currently have a voice or have a voice but don't feel like they're being listened to. Right. Moms in particular deal with this ton. And this is just my personal experience, but, like, it's very difficult for me. Even with a husband who's very helpful and very, like, active in the home, I still feel like I do it all. Now that's, that may not be coming from exterior sources. That might be coming from my pressure on myself.

[Nate]

Yeah.

[Sarah]

So I'm trying to deal with that and trying to figure that out. Now if a brand was able to connect to that feeling of we see that you feel that you need to do it all, but maybe you don't have to. Now that's an interesting message that I can take as a mom and resonate. Right. Grapple with a little bit or like.

[Nate]

Just tell you that you're enough.

[Sarah]

Thank you. I am enough. Like, thank you, Nate.

[Nate]

Sorry, that's supposed to be part of the podcast personal statement, but, like, like, validating my experience.

[Sarah]

Thank you. But like, I want to know for, for the OG guys too, like, there's something deep down in there that they believe that they don't have a choice, that they have to be.

[Nate]

Yeah.

[Sarah]

Right now I need to see what that is and you can connect to that.

[Nate]

Well, like, we think that's why our gifting messaging has worked so well. Because a lot of, a lot of these guys, wives know how hard their men work, know how little appreciation and recognition they get for it. So they do want to show him that he's worth it.

[Sarah]

Yes.

[Nate]

With a gift that's, as, you know, unique and classic as he is.

[Sarah]

Yeah.

[Nate]

Go to originalgreen.com if you want to watch. But, like, no, I, I, I think you're right on with this, Val. It doesn't need to be directly tied to who your customer is today. Like, if we go back to the to I almost said Tico Bus example, Like, their content, which is awesome. It's all cowboys and ranch hands.

[Sarah]

Yep.

[Nate]

The guys wearing it are living in Manhattan.

[Sarah]

Yes. Or, oh, 100.

[Nate]

Going out down, down to some rooftop bar where a bucket of six Bud Lights cost $80. Like, they are not those guys.

[Sarah]

Yeah.

[Nate]

But when they go out for a night, they like to feel like those.

[Sarah]

Guys, they want to feel like it. Thank you, Jesus, everybody. If you take nothing else from this frickin episode. Every customer on the planet wants to feel like a specific character. A character. It's your job as a brand to create creative pieces of content that help them feel that way so that they want what you have. Right? Oh, now I'm gonna take my entire brand. I'm so excited.

[Nate]

This is why I'm so excited to do some customer identity maps with you.

[Sarah]

Hey, yo.

[Nate]

Because that's what we're gonna our guys and our girls and then maybe a sneaky secret third category that we still gotta flush out.

[Sarah]

Can't wait.

[Nate]

But yeah, I'm super excited to find out, like, who. Who is that OG character? Because once it starts with him, then telling his story becomes easy and creating the content becomes clear y and then it becomes fun.

[Sarah]

This is the fun part.

[Nate]

Yeah.

[Sarah]

Oh, I can't wait. Okay, this is a great episode. Where can people find you?

[Nate]

Good news, because the last episode was.

[Sarah]

Off too new, so. Yes. Thank you. Thank you. Check out tetherinsights IO if you guys want to get what Nate is about.

[Nate]

Yeah, guys, hurry, quick.

[Sarah]

I have to keep a roof over my head and my children said please go buy the product. Yes. Consumer Insights. We're diving deep, man. I'm about to explode a new product that I'm gonna tell Nate off offline because it's gonna be weird. Follow me at Sarah Livinger everywhere you consume podcasts.

[Nate]

No, don't do that. Just listen.

[Sarah]

Okay, all right. I still only have one review. We're not gonna talk about it. Okay, Go review and like and subscribe. Thanks for coming.

[C]

Brain Driven Brands is part of the Learn and Laugh series on the Quickfire podcast network and is presented by Tether Insights. For more information, go to tetherinsights. I.

[Nate]

I.