What *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)

Summary

Brain Driven Brands: Episode Summary

Episode Title: What Really Converts? AMA with a Real Customer (Feat. Casey Levinger)
Host: Sarah Levinger
Co-Host: Nate
Guest: Casey Levinger
Release Date: November 21, 2024

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1. Introduction

In this insightful episode of Brain Driven Brands, host Sarah Levinger and co-host Nate delve into the intricacies of neuromarketing by engaging directly with a real customer, Casey Levinger—Sarah’s husband. The episode titled "What Really Converts? AMA with a Real Customer" aims to uncover genuine consumer reactions to various marketing ads, providing valuable feedback that could influence brand strategies.

2. Q4 Sales Performance

The episode opens with Sarah and Nate discussing the intense yet rewarding nature of Q4 sales.

• Sarah (00:03): "Welcome back to the show Brain Driven Brands. We are diving deep today into some psychology with Nate."
• Nate (00:18): "It's Q4 today. Feels like Q4. Busy, stressful, but it's all right."
• Sarah (00:46): "How is their sales going, by the way?"
• Nate (00:47): "So good. Like, really?"

They highlight their successful October sales, surpassing last year's performance by 200%, largely due to implementing Sarah's strategies.

• Nate (01:20): "Feeling good. Beaten last year by 200%."
• Sarah (01:23): "TLDR, listen to everything Sarah says."
• Nate (01:29): "Go listen to every podcast episode and implement what you learned before Black Friday."

3. Introducing Casey

Sarah introduces Casey as a surprise guest to provide authentic feedback on their marketing efforts.

• Sarah (01:29): "I have a surprise for you today... Welcome to the show, Casey Lavender."
• Casey (01:57): "Hey, how's it going?"

The introduction sets the stage for a candid review session, with Sarah teasing that Nate and Casey will critically assess the ads.

• Sarah (02:05): "You and Nate are gonna gang up on me on this."
• Nate (02:10): "Casey, what watch are you wearing today?"
• Casey (02:19): "The Omega."

4. The Ad Review Process

Sarah presents a series of ads from the Grain ad library to Casey, asking him to either "scroll" or "stop" based on his initial reaction. This interactive segment is designed to gauge the effectiveness of their marketing visuals and messaging.

• Sarah (04:26): "Very first thing we're going to do... Would you scroll or would you stop?"
• Casey (04:26): "I think I scroll."

5. Analysis of Each Ad

Ad 1: Split Screen Lifestyle Imagery

• Description: Two-thirds lifestyle imagery featuring a hand wearing a watch and one-third showcasing the full product.
• Casey's Reaction (04:26): Scroll
• Feedback:
  • Casey (05:13): "I don't like whiskey. So, like... you don't see what I'm looking at. It just looks like a background."
  • Nate (04:43): "This isn't my favorite ad we've ever launched."

Insights: The lack of clarity in the imagery caused confusion, making it difficult for Casey to immediately recognize the product as a watch. This highlights the importance of distinct and clear visuals in lifestyle ads.

Ad 2: Whiskey Black Collection

• Description: Three products centered on a black background with bold "Whiskey Black Collection" text.
• Casey's Reaction (06:46): Stop
• Feedback:
  • Casey (08:30): "I know it's a watch ad. I know that this is a watch ad, even though it says whiskey at the top, like, I don't think it's a whiskey ad."
  • Nate (07:05): "That's good... It's doing pretty good, too."

Insights: The straightforward presentation and ample white space enhanced clarity, allowing consumers to quickly identify the product and its collection. The use of white space is validated by a study mentioned by Sarah (07:42), reinforcing its effectiveness in increasing engagement and conversions.

Ad 3: Close-Up Watch Face

• Description: A close-up of the watch face against a black background with "Whiskey Black" text.
• Casey's Reaction (13:21): Stop
• Feedback:
  • Casey (13:22): "I'd stop on this one. It's a really pretty watch."
  • Nate (14:32): "I think it's super obvious."

Insights: Prominent focus on the watch face captures attention, making the product the first thing noticed. However, Sarah points out that without clear context, some viewers might not immediately recognize it as a watch, especially those unfamiliar with watch terminology.

Ad 4: Whiskey-Themed Gift Targeting

• Description: A glass of whiskey surrounded by watches with the headline targeting gift shoppers.
• Casey's Reaction (15:54): Scroll
• Feedback:
  • Casey (15:54): "It looks like a whiskey ad... I didn't even realize there were watches in this ad at first glance."
  • Nate (19:00): "It's been crushing for us because it looks like a whiskey ad, so whiskey guys are stopping on it, and then there are watches."

Insights: While the ad effectively targets whiskey enthusiasts, it may alienate those not interested in whiskey, as exemplified by Casey's initial confusion. Nate acknowledges that despite Casey's negative reaction, the ad performs well with their target segment.

6. Insights and Learnings

• Clarity Over Creativity: Ads must clearly communicate the product to prevent consumer confusion.
• Use of White Space: Adequate white space can enhance focus and improve engagement.
• Target Audience Alignment: Understanding the target demographic is crucial. Ads should resonate with their specific preferences and interests.
• Sequential Attention: The human brain prioritizes image processing over text, emphasizing the need for instantly recognizable visuals.

7. Discussion on Targeting and Customer Alignment

The review highlighted a potential mismatch between Casey's preferences and the broader customer base.

• Nate (17:19): "Casey's not a great representation of our customer base."
• Sarah (18:05): "I wouldn't consider him a watch fanatic."

Conclusion: While Casey provided valuable feedback, his profile may not fully represent the diversity within their customer base. This realization prompts the hosts to consider incorporating a wider range of consumer perspectives in future episodes.

8. Final Thoughts and Future Directions

Encouraged by Casey's candid feedback, Sarah and Nate express interest in involving more real customers in upcoming episodes to gain varied insights.

• Sarah (19:45): "Nobody can follow him anywhere because he's not on social media."
• Nate (19:58): "I like doing episodes with guests outside of our bubble."
• Sarah (20:35): "You can just be a bit producer. Scotty. We should."

9. Conclusion

The episode wraps up with a humorous note, thanking Casey for his participation and teasing future content enhancements. Sarah encourages listeners to visit tetherinsights.io for more resources on applying psychology to business strategies.

• Sarah (21:18): "Great show, everybody."
• Nate (21:21): "Next time I have to have a cool microphone."

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Notable Quotes with Timestamps

• Nate (00:46): "How is their sales going, by the way?"
• Nate (01:20): "Feeling good. Beaten last year by 200%."
• Sarah (04:26): "Would you scroll or would you stop?"
• Casey (05:13): "I don't like whiskey. So, like... you don't see what I'm looking at. It just looks like a background."
• Casey (08:30): "I know it's a watch ad. I know that this is a watch ad, even though it says whiskey at the top."
• Casey (13:22): "I'd stop on this one. It's a really pretty watch."
• Nate (17:19): "Casey's not a great representation of our customer base."
• Casey (19:54): "Are you buying me a bottle of Jack Daniels?"

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This episode serves as an invaluable exploration of consumer behavior and the critical role of clear, targeted advertising. By incorporating real customer feedback, Brain Driven Brands offers listeners actionable insights to enhance their own neuromarketing strategies.

Transcript

[Sarah]

Now we're ready. I'm doing it for real this time. Welcome back to the show Brain Driven Brands. I remember the name of it this time. We are diving deep today into some psychology with Nate. Co host Nate, how are you? Welcome back to the show.

[Nate]

I'm doing all right. It's Q4 today. Feels like Q4. Busy, stressful, but it's all right.

[Sarah]

You're so nice to show up to the show. That sounds awful. Thank you for taking time.

[Nate]

Yeah, no, of course. This is the best part of today because the rest of it's really annoying.

[Sarah]

So I'm so sorry. That's Q4 for everybody, though. And we're, like, in the middle of it. This isn't even the end. We're like, a ways two weeks out from actually being the end of Black Friday and, yeah, Cyber Monday. How is their sales going, by the way?

[Nate]

So good. Like, really?

[Sarah]

Yeah. That doesn't shock me.

[Nate]

Yeah. Yeah. Weird. When I do everything you tell me to do, we crush all our revenue goals. But no really good October for us. We pushed a lot of volume at pretty poor efficiency. We still made a little bit of money, but the goal was let's collect as many new customers and leads as possible, and we're cashing in right now.

[Sarah]

Cashing in.

[Nate]

Feeling good. Beaten last year by 200%.

[Sarah]

Okay, TLDR, listen to everything Sarah says.

[Nate]

Yep. Go listen to every podcast episode and implement what you learned before Black Friday.

[Sarah]

Go listen to literally all of them. I actually have a surprise for you today. A surprise guest that is going to be an interesting one, mostly because this particular guest is somebody who has interacted with a lot of your stuff before. You have never met him, though. Really? Yes. I'd like to bring him on the show. So welcome my husband, which is going to be real nice and weird. Welcome to the show, Casey Lavender.

[Casey]

Hey, how's it going?

[Sarah]

Oh, hey, Casey. I know you. You're literally sitting, like, you know, 10, 10ft from me.

[Casey]

And it's more like 40, but, you know.

[Sarah]

All right, all right. See, I can already tell you're gonna. You and Nate are gonna gang up on me on this.

[Nate]

All right, before we start, I'm gonna ask the first question, Sarah, if that's okay. Casey, what watch are you wearing today? Oh, you're not gonna like me.

[Casey]

The Omega.

[Nate]

Omega.

[Sarah]

Omega. Oh, that wasn't even planned. I didn't script that. People. He literally.

[Nate]

Sarah won't shut up about how she body that watch. And you like it more than any bars. But I mean, fine, I get It.

[Casey]

It was one of those things. It's got so much history behind it. And, like, I'm a pretended. I don't know if you can, like, see this lunar lander and blah, blah, blah.

[Sarah]

Right.

[Nate]

Yeah. Because when they faked the moon landing, they were wearing that watch. And then.

[Sarah]

Okay. This is not the reason I brought him on today, though. Okay.

[Nate]

All right.

[Sarah]

I have brought him on specifically because I kind of want to see just based off the fact. Okay. So context. For anybody who doesn't know Nate or Casey. Nate, Wonderful, amazing. Really good. VP of marketing. He sells reclaimed watches, watches made from reclaimed wood, all kinds of different kinds of wood. Casey has one of these watches now. Full disclosure, it was a gift. All right. Casey didn't buy it for himself. It was a gift that I gave to him. Now, he is a current customer, though, and really does love that watch, even though he's not wearing it today. So I want to see. And I have pulled some ads from the original Grain ad library to see what Casey thinks about your ads. So we're literally just going to have him go through and roast your ads today. How do you feel about that?

[Nate]

I don't love it. But the good news is I can just blame you or my graphic designer if he doesn't like any, because I have not a ton of input here.

[Sarah]

Not good. We're going to blame the graphic designer for this one. All right. So we might as well just jump into this. Obviously, if you're listening to the podcast, you can't see any of these ads, so you may have to go on YouTube and watch this. But here we go. We ready? Okay. Yeah, we're producer Scotty says we got to do a play by play, so we will. Very first thing we're going to do, when I show you these ads, I want gut reaction from Casey. Would you scroll or would you stop? That's the very first thing. And then we'll go through and dissect what you think about the ad. Are you ready? Yeah, let's do it. Here we go. Very first ad. Stop or scroll? Which one? I'm going to describe the ad in a second, but just stop or scroll.

[Casey]

I think I scroll.

[Sarah]

Okay. So for the listeners, this is basically a split ad, right? So two thirds of this is basically just lifestyle imagery with a hand wearing the watch, and then on the right hand side, you get to see the full image of the product of the watch. So it's split screen. Nate, what's your reaction to that?

[Nate]

Like, my immediate defense is like, I launched this, like, Two days ago. So I'm not sure if this is a winner yet, but that's fine. It's not my favorite ad we've ever launched. I was hoping the little blowtorchy thing would, like, be interesting. It might be, too. Well, that might be the problem. It might be too out of focus to get people interested because fire and ads usually is great for us, but I guess not this one.

[Sarah]

Okay, that's good. Okay.

[Casey]

You want me to, like, defend my position, though?

[Sarah]

Yeah, I want to know why.

[Casey]

Like, I don't like whiskey. So, like, if I just see. Well, no, no. Okay. But, like, also, I would agree with Sarah that, like, I don't. I don't.

[Nate]

The.

[Casey]

This part. You don't see what I'm looking at. That part doesn't read fire to me. It just looks like a background.

[Nate]

Good to know.

[Casey]

I like the watch. Looks cool. It's not prominent enough for me to be. To really like to. At first glance, just scrolling through Instagram to be like, oh, that's a watch ad.

[Sarah]

Yeah, I mean, I. Yeah. Yeah, I would probably agree. Okay, so we're going to scroll mostly because it's, like. It's just a little difficult to figure out what it is. So, again, bringing this back to psychology, for everybody who's listening, you gotta make sure that if you're using lifestyle imagery, whatever you're putting in the lifestyle image actually makes, like, a very distinct, clear impact from the beginning. Right. So if this is fire, I need to read fire, Honestly. You may have. You might just, like, shrink that image down so we can see that it's like, glass blowing or torches or whatever he's doing. It's not glass, but whatever he's doing. I need to see more context. But according to the actual consumer over here, he does like the watch, so.

[Nate]

Okay. Yeah.

[Sarah]

All right, next one. Now, I need just for context for my lovely husband. You're gonna have to ignore the fact that you don't like whiskey because.

[Nate]

Right, yeah. Let's pretend you love it.

[Sarah]

I'm just gonna have to ignore that part. Okay, here we go. Number two. Scroll or stop. What do you think?

[Casey]

Okay, stop on this one.

[Sarah]

Oh, okay. All right, so context for the listeners. This is literally just three products in the center of a frame. The background is black with a little bit of fade on it, and it says whiskey Black Collection. That's the image that we're seeing. Nate, what do you think about this? He stopped on this one.

[Nate]

That's good. Also doesn't surprise me, this ad. Well, actually, variation one of this ad has spent the most money out of any ad in our account in the last 365 days.

[Sarah]

Dang.

[Nate]

This is a new variation because we sold out of one of the watches in it and replaced it. But other than that, it's identical and it's doing pretty good, too. So something about this format, maybe, because it's so plain and it's so obvious, there's like, a lot of blank space around what the products are. And that wash in front looks sick, obviously.

[Sarah]

Yep.

[Casey]

So that's the one I have.

[Sarah]

Yeah, that's very true. Okay, so producer Scotty asked, is this on Instagram or Facebook or where is this running?

[Nate]

Yeah, both. Everywhere. Everywhere, Facebook, Instagram, in feed, in stories, everywhere.

[Sarah]

Yeah. Okay, so validation to back this up. They've actually posted a study, I think, on Twitter, like last month sometime, where they talked about white space right around products. Actually increases engagement and conversions in particular. So this product kind of smash up in the middle, where all three of them are just in the center of the frame. And you've got a lot of extra space around the outside of the ad actually has some science to it to back it up. So. All right, so we stopped on this. Now, what do you think of this ad consumer? Like, would you. Would you click and go into that? Would you, like, look for, like, what would you do with it?

[Casey]

I know it's a watch ad. Like, I think that start. That's the first thing I notice is, like, this one I can tell is an ad for a watch, like, right off the bat, especially just like scrolling on Instagram. Right. I know that this is a watch ad, and even though it says whiskey at the top, like, I don't think it's a whiskey ad. I think it's a watch ad.

[Nate]

Very nice.

[Sarah]

So you got, like, good context. You can tell what it is, and it doesn't take you long to understand do I need this or do I not?

[Casey]

I also really like the complications on. On that first watch.

[Nate]

Yeah.

[Sarah]

Oh. So, you know, amazing call out. So you like the fact that the watch in the center has, like, a bunch of stuff on the watch face, Is that right?

[Casey]

Correct. Well, yeah. Specifically that you can see the balance wheel, like.

[Nate]

Yeah. So it's a skeleton dial for any watch guys out there. So you can see the movement in it.

[Sarah]

I don't know what we're talking about.

[Casey]

Yeah.

[Nate]

Casey, as a watch guy, does this make you want to know, like, what else we have, or do you only care about that first one and, like, don't care about the Other two?

[Casey]

No, it does. And the reason I think I want to know is, like, you have three different watches that all have different levels of complication on the front. Like, that first one, obviously, the skeleton dial. You can see the balance wheel. The second one looks very, you know, chronometer, right? You got three complications on the front, and the last one, you don't. I think it's just. Well, you have two complications on the front. So, like, from my. From my lens, I'm like, okay, they clearly have a diverse range of. From the very complex to probably just very, like, flat. Like, if I was gonna nitpick it, that watch on the right, I'd probably do just a flat face with no complications, because that would show, like.

[Sarah]

Oh, that's right.

[Casey]

That's gonna show, like, hey, here's, like, from the very simplest to the most complex.

[Nate]

Good to know. All right, I like it.

[Sarah]

Secondary question to this, which has nothing to do with watches, because I don't understand anything either one of you just said. So secondary question to this. Are you reading the text above it or below it at all? The actual image.

[Casey]

When, like, our. When you said gut reaction? No, I'm literally just reading whiskey black collection and three watches.

[Sarah]

Oh, dang. So you didn't even see the text below that says made from bourbon barrels. So context for, like, any of the marketers out there, we're talking, like, description and headline. He's not reading either one of those. Apparently you didn't read either one of them.

[Casey]

I mean, you're talking about. Am I just scrolling?

[Sarah]

Like, no, next time I'm gonna put this in a scroll so you can see, like, what it looks.

[Casey]

I don't feel like. I don't feel like. Okay, so for me to read the stuff on the top and the bottom, that has to be a stop.

[Sarah]

Oh, true. Yeah, yeah, right.

[Casey]

Like, if I'm scrolling and I see a watch ad and I keep going, I'm not. Like, I'm not reading. If I see. Okay, if I see any ad and I don't stop on it, I'm not reading the text below and above, only reading the text in the image.

[Sarah]

Yeah, interesting. So you stopped on this one, though.

[Casey]

It.

[Sarah]

Okay, and this is what I'm trying to get to. Are you stopping long enough on this to, like, actually absorb the information? Or was your gut reaction stop and then click? Like, did you read anything other than whiskey black or. Or were you like. Yeah, I would just click into this.

[Casey]

By the time I answered stop or scroll.

[Sarah]

I don't know. Just in general.

[Casey]

Yeah, I mean.

[Nate]

Okay, so, like, would you read it before you click on it or would you just click on it?

[Casey]

Absolutely. I'm not interested, man. The algorithm knows every click. The algorithm knows every click. So, like, I'm probably gonna. I'm probably gonna read and then if I'm, like, interested in whatever the product is, I'll click in.

[Sarah]

All right. Oh, this is so interesting. See, this is why you need to pull your customers. You got to understand what your customers need.

[Nate]

All right, let me ask one more. Kind of back to watches here, Casey. All these are black. Do you want to see more variety there? It's obviously promoting the Whiskey Black collection, but we have a lot more than black Whiskey watches.

[Casey]

Totally. I think because it's the black collection, it makes sense that you just have black and tan. Yeah. I don't know.

[Nate]

I mean, you're not like, missing any variety in the steel color?

[Casey]

No, I don't think so.

[Sarah]

I think that'd be interesting too. To segment the two, do one image that has all of your steel and one image that does all the black and see the difference between the two. Because that'd be a very, like, heavy psychology based test to test material inside this winning ad format, just to see what happens. Yep, fascinating. Okay. All right. All right. Whoo. Next one here. Scroller. Stop. Casey.

[Casey]

I'd stop on this one.

[Sarah]

You stop on this one too.

[Casey]

Okay, so it's a really pretty watch. It's just a really. The image. No, no. Okay. But even if I didn't have that watch that, like, it's a very nice looking watch.

[Sarah]

Interesting.

[Casey]

And so, like, and it's like right there in your face, like, it is the first thing that you see. I. I saw the watch before I saw the Whiskey Black headline. Like, the first thing that I see while scrolling is watch 100%.

[Sarah]

So this particular image says Whiskey Black on the top. Big bold letters. The actual watch itself, though, we're zoomed all the way in on the face so you actually can't see the band. Like, which is funny because for me, as like, just a female in the space that doesn't know anything about watches, I couldn't tell this was a watch. Like, I had to stare at it for a second. Yeah, I had to be like, what? Where is the rest of it? I had to, like, think about it for a second and then I'm trying to process what's in behind the watch. Is that wood? Is it fire? Is it sticks? Well, I don't know. I'm trying to figure out what's behind there. But again, I'm not.

[Nate]

Hold on. You don't know that that's a glass of whiskey?

[Sarah]

I can't see it.

[Casey]

I don't know that that's a glass of whiskey.

[Nate]

Oh, shit. Okay.

[Sarah]

I can't see it.

[Nate]

I thought that was super obvious.

[Casey]

It looks like paddles to me. Like oars, like wooden oars. That's what I read in the back of that.

[Nate]

All right, good to know.

[Sarah]

I don't read.

[Nate]

You know, it's so annoying. There's a guy that works for me that makes all these. I'm gonna send him this episode and he's gonna hate it. So Chris, sorry about that. I think the ads look great, but Casey hates them.

[Casey]

Honestly. Honestly, like, it doesn't matter though. Like it's just a blown out background to me.

[Nate]

Yeah, that's right.

[Sarah]

The brain's ignoring.

[Casey]

If you really wanted to like say, oh, this is like whiskey, like I'd.

[Nate]

Obviously barrels big whiskey across the face and the headline and.

[Sarah]

Yeah, yeah, if you wanted to make that association pretty quickly, you'd have to make it more definitive and not like subtle. But again, this is, this is interesting because it just proves my point and science in general that for most consumers the image is going to get processed before the text does. So Casey obviously was attracted to the watch face and then reads whiskey black. But the very first thing that brain is going to look at is this just giant watch face in the right hand corner. Oh, this is so interesting. Okay, okay, I have a last one which is kind of a wild card that I want to throw in here because it's different targeting. This particular ad is different targeting than the rest of them. Still the same product because I tried to get everything in the whiskey black kind of collection. Different targeting though. So again, scroll or stop, Casey?

[Casey]

I'd scroll. It looks like a whiskey ad. Like it looks like an ad for whiskey.

[Sarah]

Oh, okay. Okay. So this is like, ah, I can't get done with this. So this is an interesting ad because it's technically targeting the gift. Er, it's not targeting the actual like person who's receiving the gift. So again, black background, beautiful, gorgeous. This really nice like framing in the middle where all of the watches are placed around a glass of whiskey. And like the whiskey. What do you call that carafe thing? What is the name of that decanter? Thank you.

[Nate]

I think it's a carafe when it's wine.

[Sarah]

Well, I don't know. Okay, regardless, a glass of whiskey next to some more whiskey and at the top of it it says, if he loves drinking whiskey, you'd shop our better than black Friday sale. Right? So this one is particular to the people who are shopping for black Friday. But you would scroll past this because it looks like whiskey.

[Casey]

Yeah, I. So just at first glance, right, All I see is a carafe, whatever, of whiskey. I look at this image, and I see a bottle and a glass of whiskey, and then I see two watches, and then I realize there's four more on the outsides.

[Sarah]

Oh, right.

[Casey]

So, like, I didn't even realize there was watches in this ad at first glance.

[Sarah]

What do you think of that, Nate? I feel kind of bad now.

[Nate]

I think Casey's not a great representation of our customer base. That's what I think.

[Sarah]

Because he's not a good representation, everybody.

[Nate]

Because I love that it looks like a whiskey ad, right?

[Casey]

And I think that.

[Nate]

I think about our customer is not as much as a watch guy as Casey is. They don't own not so fucking watch check, but they don't own $7,000 watches. Right. And you can get that out if you want. But it's a very nice watch that he has on. Our customers are looking to spend three to five hundred bucks on a watch. It might be their first one. It might be the only one. But they're whiskey guys. This is.

[Sarah]

Okay. Yeah. That's a big call out. But I would also say, like, Casey, I wouldn't consider a watch guy. He has some nice watches, but I wouldn't consider him, like, a watch fanatic.

[Nate]

All right, hold on. Casey, would you consider yourself a watch guy?

[Casey]

Okay, like, sign with me.

[Sarah]

I'm your wife.

[Casey]

I. I don't know. Like, okay, I'm not, like, I'm not blowing the bank on a, you know, Jesus lecoultre or something. Like.

[Nate]

But the fact that you know what that is.

[Casey]

But the fact that I know what that is.

[Nate]

Yeah.

[Casey]

Probably means, like, maybe I'm a watch guy. I don't know.

[Sarah]

Oh, honey, you might be a watch guy. That's not good. How are we for you?

[Nate]

So on this one, I take it as a compliment that you read it as a whiskey at first, because that's who I want to stop on.

[Sarah]

Okay.

[Nate]

It's like. And we've run this same photo with different headlines. So for a lot of the year, it'll say, if you love drinking whiskey, you'd wear a watch made from whiskey barrels. And then we frame it up like this for gift giving, holidays. But this format and this photo has crushed for us for, like, three years now.

[Sarah]

Crazy.

[Nate]

And I Think it is because it looks like a whiskey ad. So whiskey guys are stopping on it, and then I'm sneaky being like, also there's watches. Do you want to buy those? And.

[Casey]

And that's like. Yeah, I want to be very clear. Like, if I was a whiskey drinker, I would probably stop on this ad.

[Sarah]

Interesting.

[Casey]

But again, like, because I'm just not interested in whiskey, I would keep going.

[Nate]

Buy a bottle of Jack Daniels today, Casey. Drink all of it by next Friday.

[Casey]

Are you buying me a bottle of Jack Daniels?

[Nate]

Sure. Yeah. Yeah, I'll fund it. And then next week come back and review some more ads.

[Sarah]

Oh, my gosh. Okay. Thank you, husband, for reviewing all of Nathan ads and tearing them apart.

[Casey]

Yeah.

[Sarah]

Telling us what you think. I feel bad. Nobody can follow him anywhere because he's not on social media.

[Nate]

I like doing episodes with guests outside of our bubble. By the way, let's bring on more real people to the podcast. I like that.

[Sarah]

I want more consumers to just look at our stuff and be like, this sucks. And I would never click on it.

[Nate]

Do you want to do with my.

[Sarah]

Wife background of literally any of your ads? Anyways, husband, you're amazing. You have a great mustache. Thank you for being on the show day.

[Casey]

You're welcome. Yeah, it was fun.

[Sarah]

Nate, where could people find you if.

[Nate]

They want to tackle and practical podcast? It's a little bit better than this one at Nate. Legos, Twitter and LinkedIn. Casey, great to meet you, man.

[Casey]

Yeah, it was fun.

[Sarah]

It's a good show. Everybody, please go.

[Nate]

Next time I.

[Casey]

Next time I have to have, like, a cool microphone. I feel like.

[Sarah]

I know. Should we just make, like, consumer Casey a thing and he can just come on the show?

[Nate]

Consumer Casey. That's sick.

[Sarah]

Yeah, you can just be a bit producer. Scotty. We should. We should write that in the show.

[Nate]

Consumer Casey and Shopper Steph. It's my wife.

[Sarah]

Yes. Can we get Steph in here and then she can. She can review things from the opposite side. That'd be so interesting. Okay, we gotta do it. We gotta do it. Anyways, go over to tetherinsights IO, check out what we're doing over there. We've got a lot of really cool stuff. If you're interested in learning how to apply psychology to a.

[Nate]

What is that a sponsor?

[Sarah]

No, it's not a sponsor.

[Nate]

What is it?

[Sarah]

Business. Should I make it a sponsor, though? Should I be like, hold on, you.

[Nate]

Haven'T told anyone about this? What is this?

[Sarah]

I'm not going to tell you because I need to do an episode on it. So.

[Nate]

Okay.

[Sarah]

Great show, everybody.

[Casey]

The Brain Driven Brands podcast is part of the Learn and Laugh series on the Quick Fire Podcast Network.