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You keep saying you want better clients, better budgets, and better behavior…

…but you keep building a brand for folx who don’t have the capacity for any of it.

In this episode of Branding Under Pressure, Brandma breaks down the uncomfortable truth behind pricing problems, weak boundaries, and overgiving disguised as generosity. Because some of y’all are not dealing with “bad clients.” You’re dealing with audience training.

From restaurant regulars with entitlement energy to Founders overexplaining their value just to avoid discomfort, this episode digs into:

why overgiving is a pressure response
how weak boundaries create behavioral drift
the difference between appreciation and entitlement
why folx with money behave differently
how self-selection shapes brand authority long before pricing does

This ain’t a “raise your prices” conversation.

It’s a behavior conversation.

Because if your brand keeps attracting folx who negotiate, drain, and overconsume your energy… you may need to look at what your behavior has been teaching them all along.

Pull up a chair, Brandbaby.

We’re talking about the cost of training your audience to expect access they never earned.