On this episode of Brave New World, we’re turning our attention to nootropics and neuroscience.

Nootropics are drugs and supplements which proponents say can boost alertness, increase focus, and improve memory.

Today, Evgeny Lebedev meets Nootopia founder Mark Effinger, AKA Mr Noots. Since launching in 2004, Nootopia has helped 300,000 people- including doctors, biohackers, and fitness instructors- unlock their potential.

The two discuss:

- The Nootopia lab and its research methods

- Mark’s journey from child prodigy to entrepreneur

- How the loss of his wife was the catalyst for Mark to start Nootopia

- Why everyone has an ‘inherent Achilles heel’

-The complexities of ADHD treatment

-Natural ways to rebuild neural pathways

Plus more…

If you enjoyed the episode, please leave us a review and rating. The next episode will drop on 22 Aug.

Drop us a line at podcasts@standard.co.uk

Disclaimer: you should always seek own medical advice.

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Mark Effinger: Unlocking your brain with nootropics

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