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Aaron Kirman has sold over $25 billion in real estate as the #1 luxury agent in California. But the most surprising part of this episode isn't the numbers, it's how he thinks.

He leads Christie's SoCal with over 300 agents and built the only cryptocurrency division in the real estate industry, selling $400 million in homes using crypto.

He explains:
◼️ The small tweak that fixed his close rate on smaller listings
◼️ How he turned losing a $50M deal into his biggest mental unlock
◼️ Why staying unhappy might be the real secret to success
◼️ Why he doesn't want his own kids to follow in his footsteps

We cover:
(00:00) Intro
(03:00) The Story Behind His Obsession With Big Houses
(08:00) The Strategy That Multiplies One Contact Into Thousands
(12:30) Losing $50 Million and Turning It Into a Life Lesson
(17:00) The Small Mistake Costing Him Smaller Deals
(20:30) His Surprising Take on Open Houses
(23:00) The One Hire Every $20M+ Agent Needs
(29:00) Why He Took His Own Name Off the Door
(31:30) Inside the Industry's Only Crypto Division
(35:00) Can AI Tell You If You're Overpaying?
(36:00) The Future Where Only 5% of Agents Survive
(47:00) Why He Doesn't Want His Kids in Real Estate
(52:00) The Secret Behind Staying on Top
(56:30) What Real Leadership Actually Means
(57:00) The Test-Cheating Confession That Explains Everything

Resources:
Aaron's links:
Website: https://aaronkirman.com/
Instagram: https://www.instagram.com/aaronkirman/

YouTube: https://www.youtube.com/c/AaronKirmanVlog/videos

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.