Podcast
Real Estate Legends
Hosted by Real Estate Legends · EN
The real estate’s greatest share their secrets for us to learn, unlock our potential, and equip us with the tools & insights to become better leaders. And leave a lasting impact.
So if you enjoy remarkable stories & lessons from leaders in the real estate industry then this is for you!
"Andrew is the Tim Ferriss bringing Tools of Titans to Real Estate" - Ken Pozek
25episodes
Episodes
Newest firstAll episodes
$40M Real Estate Content Genius: The Uncomfortable Truth About Social Media
1w ago01:43:15Tap to summarizeGet 10 free YouTube video ideas every week: https://www.realestatelegends.show/I've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter:https://a-impact-media.kit.com/aab7c512aeWilson Leung closed over $24 million from media last year and is projecting $30 to $40 million this year, while spending $100 to $200K annually on content and running a farm of 20,000 to 30,000 addresses a month in San Mateo County.Wilson is a top listing agent in the Bay Area who built his business through traditional farming before layering in social media. He now runs 67,000 Instagram followers, is approaching 13,000 on YouTube, and produces three short-form reels per day plus two long-form YouTube videos per week, all batch filmed in under three hours.He explains:- Why the first 10,000 followers is harder than going from 10K to 50K and what most agents get wrong chasing results too early- How he farms 20,000 to 30,000 addresses a month and the exact criteria he uses before entering any neighborhood- Why he hired a full-time videographer editor for 50% listing shoots and how that unlocked 16 content slots per week for his agents- The reason media leads in San Mateo County come in at a higher price point than even his listing averageWe cover:(00:00) Intro(01:00) Traditional Farming vs Social Farming: What's Actually Changed(04:00) Why YouTube's First 10K Is Harder Than Instagram(05:30) The 10,000 Follower Rule: Why That Number Actually Matters(07:00) The Biggest Mistake Agents Make With Content(09:00) Why Wilson Is Already at Positive ROI After 2 Years(14:30) The Exact Math Behind His 20K-30K Address Farm(19:00) How He Films 20 Short-Form + 2 Long-Form in Under 3 Hours(24:00) Post 50 Pieces Before You Talk to Anyone(37:00) Why He Posts Everything and Lets Strangers Tell Him What Works(44:30) $24M Closed From Media Last Year, $30-40M Projected This Year(52:30) Agency vs Full-Time Hire: What He'd Tell Every Team Leader(57:30) Why His Sales Team Meets 3 Times a Week In Person(01:01:30) How He Built a 16-Slot Weekly Content System for His Agents(01:26:00) "Most Successful People Are Just a Walking Anxiety Disorder Harnessed for Productivity"Resources:Wilson's links:Website:https://www.theownteam.com/Instagram: https://www.instagram.com/bayareawilson/?hl=enYouTube: https://www.youtube.com/@bayareawilsonMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
Transcribe →
The Exact Real Estate Schedule That Built $0 to $30M in 1 Year
2w ago01:23:51Tap to summarizeGet 10 free YouTube video ideas every week: https://www.realestatelegends.show/I've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter: https://a-impact-media.kit.com/aab7c512aeCyrus Mohseni set a goal of $10M his first year in real estate. He did $30M. He started a brokerage within 90 days of getting his license, with zero real estate background, no family in the industry, and no connections. Today he runs 12 companies, all multi-million dollar businesses.He explains:The exact daily schedule he ran from 8AM to 3PM that got him to $30M in year one Why he built 12 businesses one at a time instead of all at once, and why that's the only way it worksHow he systemizes personal relationships the same way you'd systemize a CRM follow-upWe cover:(00:00) $10M Goal, $30M Result: His First Year(01:30) Losing His Dad, Grandma, and Uncle in the Same Year at Age 11(03:00) Worst Player on the Team at 12, Decided to Go Pro(08:00) "Your Dad Wouldn't Be Proud" and Why That Was an Insecure Comment(09:30) Getting Into Real Estate With Zero Background Within 90 Days(11:30) The Mentor Advice That Changed His Career (He Was Furious About It)(22:30) Why He Has 12 Companies and How He Actually Built Them(29:04) Ad(24:00) The JV Model: Why 10% of a Big Pie Beats 100% of a Small One(35:30) His Exact 8AM to 3PM Daily Schedule That Built $30M(38:00) The Whiteboard Exercise That Tells You What to Delegate First(47:30) The ABC Syndrome Killing Most Entrepreneurs(53:00) The Difference Between Having a Job and Owning a Business(56:30) The David Beckham Syndrome When You Promote From Within(1:11:00) Jeff Bezos Only Makes 3 Decisions a Day (How to Copy This)(1:19:30) J. Cole Stopped the Concert and Said ThisResources:Cyrus links:Website: https://linktw.in/EmCjcJInstagram: https://www.instagram.com/cyrusandre/?hl=es-laMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2026We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience.
Transcribe →
How a 28 Year Old Built a $32,000,000 Real Estate Business in 5 Years
3w ago01:19:44Tap to summarizeGet 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribeI've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter: https://a-impact-media.kit.com/aab7c512aeAmanda Lee closed $32M in 28 transactions last year. She's 28, born and raised in San Diego, started at 23 with zero deals, and has grown her volume year over year without a team.She explains:How she reverse engineered 13 conversations a day from her income goal and tracked it on Google SheetsWhy she shifted from first-time buyers to move-up buyers and how her own investing journey became her best contentThe newsletter system with a 75% to 82% open rate she writes once a month and sends weeklyHow she landed her biggest deal after 4 years of relationship equity and a Pilates story postWe cover:(00:00) Intro(01:00) From Google Employee to Real Estate Agent at 23(03:00) How She Grew Volume While Keeping Transactions Flat(05:00) Why She Dropped First-Time Buyers for Move-Up Buyers(08:00) What Agents Get Wrong About Making Money vs. Keeping It(10:00) Coast FIRE, Roth IRA, and Building Wealth in Your 20s(17:00) Cashflow vs. Equity Play: How She Thinks About Investment Properties(22:30) The 13 Conversations a Day Formula (and How to Build It)(27:00) Why She Did 4 Open Houses a Weekend and Stopped(31:00) The Newsletter With a 75-82% Open Rate(37:26) Ad(39:00) Her Social Media Shift: From Key Day Videos to the Investment Journey(44:00) The Team Mistake That Reset Her Entire Business Model(51:00) Child of Vietnamese Immigrants and Her Relationship With Money(01:03:30) How She Cold Called Her Mentor and What She Offered First(01:12:00) The 4-Year Relationship That Became Her Biggest DealResources:Amanda's links:Instagram:https://www.instagram.com/amandameilee/Tiktok: https://www.tiktok.com/@amandameileeMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter..
Transcribe →
How to Go From $100k to $1M Per Year as a Real Estate Agent
4w ago01:28:01Tap to summarizeGet 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribeI've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter: https://a-impact-media.kit.com/aab7c512aeBrett Jennings helped 13 agents hit their first million dollars in a single year, then watched his company go from $400 million to $1 billion in volume just by deciding to focus on other people's success.He's been in the business over 20 years, built a team from scratch, and now runs a brokerage of 240+ agents in the Bay Area while executing a mergers and acquisitions strategy to become the conscious business beacon of real estate by 2029.He explains:◼️ The unconscious income ceiling that stalls agents at their previous salary and how to break through it◼️ Why 5 quality conversations a day is the only real metric that matters in real estate◼️ The 4 lead pillars every agent needs and the exact order to build them◼️ How peer accountability pods of 5 people with 5 questions took 13 agents to a million in one yearWe cover:(00:00) Intro(01:18) The #1 Thing Holding Agents Back From $1M(04:08) The Jeff Sawhill Story: When You Hit Your Unconscious Income Ceiling(08:00) Why 80% Psychology and 20% Mechanics Is Not Just a Cliche(11:00) The 4 Steps Brett Took From 100K to His First Million(17:00) The Unsexy Truth About Mastery(20:20) Unless You Have 5 Conversations a Day, You're Not in Real Estate(25:00) The 4 Lead Pillars Every Agent Needs (In Order)(29:44) Ad(31:00) How 5 Questions in a Peer Pod Took 13 Agents to a Million(39:00) Why "Why Didn't You Do It?" Is the Wrong Accountability Question(46:00) The M&A Bet Brett Is Making and Why It Scares Him a Little(58:30) Why Going From $1M to $10M Requires a Completely Different Identity(1:07:00) Lead, Admin, Then Agents: The Team-Building Order Most People Get Wrong(1:17:00) How Helping 5 People Make a Million Tripled the Company(1:22:00) The Goal: Conscious Business Beacon of Real Estate by 2029Resources:Brett's links:Website: https://therealexperts.com/agent/brett-jenningsInstagram: https://www.instagram.com/bjennings24/YouTube: https://www.youtube.com/@realestateexpertscaMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025
Transcribe →
The Dark Side of Tom Ferry
4w ago00:43:01Tap to summarizeGet 10 free YouTube video ideas every week: https://www.realestatelegends.show/Tom Ferry dropped out of high school, had a bullet hole in his bedroom window, and was bagging groceries, today he's the #1 real estate coach in the world for over a decade straight.I spent dozens of hours studying his interviews, pulled 13 of his core principles, and broke down exactly how he thinks, how he built his business, and what most agents are completely missing.In this episode: Why the agents with the hardest backstories often outperform everyone else The media flywheel Tom built that generates clients around the clock Why your mindset problem is disguised as a marketing problem The accountability system that turned average agents into top producers We cover:(00:00) Intro(01:00) Why broken agents outperform polished ones(04:30) Email returns $44 for every $1 spent and most agents ignore it(05:30) Ken Pozek does 800 deals a year from YouTube(08:30) The one thing Gary Vee told Tom that made him a brand(12:00) Why Tom paid $48,000 a year for a mentor(14:30) Same neighborhood, same training, completely different income(16:30) How to know exactly which problem is holding you back(20:00) The fax machine system that made a client the #1 Century 21 agent in the world(23:00) $90 billion in commissions this year, so what's your excuse?(26:00) "You only have two emotions every single day: ecstasy and terror"(31:00) Are you building equity in your name or someone else's?(36:30) The habit Tom uses so his business never bleeds into family time(39:30) Why Tom would tell his younger self absolutely nothing(42:30) What is your purple hair?My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
Transcribe →
How a 26-Year Old Beats Realtors Double Her Age ($30M/Year)
May 1800:58:58Tap to summarizeI've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter: https://a-impact-media.kit.com/aab7c512aeGet 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribeSelene closed over $30M in sales before turning 30, competing against the top agents in the nation, in Newport Beach. She breaks down exactly how she built her brand, landed a $6M listing by walking the beach for two years, why she's both a real estate agent AND a licensed mortgage officer, and the morning habits that she says are actually responsible for her success.She explains:- Why she hired a professional videographer instead of using her iPhone, and what it actually cost to start- The exact content system she uses to film 10 reels a month without burning out- How she got a $6M listing with zero social media, just consistency and a walk on the boardwalk- Why being a mortgage officer AND an agent gives her an edge most agents ignoreWe cover:(00:00) Intro(01:00) Why She Did Mortgage Payments Instead of House Tours(01:30) Competing Against the Best Agents in the Nation Under 30(04:30) How Much She Actually Paid to Start With a Videographer(05:30) Why Hiring a Videographer Is Like Paying a Gym Trainer(06:00) Was She the First Agent to Do Payment Breakdowns on Camera?(08:30) Does Posting More Actually Convert More Clients?(10:30) Why YouTube Might Be a Better Lead Source Than Instagram(17:00) The "Conforming Style" Trap Most Agents Fall Into(19:00) The Notion System She Uses to Script and Batch Film(25:00) Is High-Quality Video Starting to Look Like AI?(26:42) Ad(34:30) How She Got a $6M Listing by Walking the Same Beach for Two Years(38:30) Why She Flew to Spain After Selling This Client's House(41:30) Should Agents Do Mortgage Too, or Is It a Distraction?(44:30) The Real Truth About Working With Your Family in Real Estate(49:30) Why She Calls 60 People on a Walk and You Should Too(53:00) The Immigrant Family Story Behind Her Work EthicResources:Instagram: https://www.instagram.com/selene_hanna/My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025
Transcribe →
How These Realtors Rebuilt From Zero to $420M in 2 Years
May 1201:42:17Tap to summarizeDownload the playbook here: https://a-impact-media.kit.com/aab7c512aeGet 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribeAfroditi and Dean Aguilar built an $11M real estate business from nothing, then deliberately burned their own systems to the ground and rebuilt them. Dean Aguilar is the Founder and CEO of Dean Aguilar Group, one of California's top tech-forward real estate teams with 120 agents. Afroditi Aguilar is the COO and Team Leader who built the operational engine that took the company past $11M in revenue.They explain: Why they deleted their entire onboarding process mid-growth and what that unlockedHow they discovered 4 of their 7 pod leaders didn't actually want the job they were being paid for The one question they ask every team member that restructured their entire operation How a Founder/CEO and COO split roles without letting it wreck the marriageWe cover:(00:00) Intro(00:00) Why delete everything at $11M?(00:02:30) What forced DAG 3.0?(00:03:30) 7 pod leaders, only 3 wanted the job?(00:08:00) She knew nothing about real estate. How did that not end the marriage?(00:10:30) What is "three beers deep" and why does it matter?(00:14:30) Why will only hiring high-D personalities backfire?(00:17:00) What did they have to lose to learn leadership?(00:23:30) How does the visionary-integrator split work when it is your spouse?(00:27:30) Why does leading from emotion destroy businesses?(00:41:14) Ad(00:52:00) Nine times out of ten it is not a hire. What is it?(00:55:00) Why is every business problem the founders' fault?(01:00:00) An ops manager left after 6 years and nearly took everything. What happened?(01:04:30) They rebuilt the entire business in 48 hours. How?(01:25:00) Homeless at 14. How did that shape a $11M business?(01:37:00) No ceiling, but there is a floor. What does that mean?Resources:Afroditi's links:Website: https://deanaguilargroup.com/Instagram: https://www.instagram.com/afroditiaguilar/Dean's links:Website: https://deanaguilargroup.com/Instagram: https://www.instagram.com/deanaguilargroup/My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025
Transcribe →
$5B Broker: “I worked at Zillow. This is what most agents do wrong”
May 401:25:38Tap to summarizeDownload the playbook here: https://a-impact-media.kit.com/aab7c5...Suzanne Seini went from living out of her car at 15, to building one of the most successful brokerages in California. Over $5.4 billion in sales, 8 offices, and agents that refuse to leave.She began her career at Zillow Group, where she trained thousands of agents and played a pivotal role in their success. As CEO and partner at Active Realty, she propelled the brokerage to become the #1 Mega Team in California and #3 nationwide in 2021 (RealTrends & Tom Ferry). Today, Suzanne serves as the founder and CEO of Innovate Realty, Honest Escrow, Mentoracle, and the Real(ty) Talk Podcast. In this episode she breaks down exactly how she did it, and what most agents and team leads are doing wrong.We cover:(00:00) Intro(01:00) What working at Zillow taught her that most agents never figure out on their own(02:30) She left and nearly 200 agents followed her. Why?(06:30) Are you accidentally making your agents helpless with too many leads?(09:00) What happens to your business when Zillow pulls your Flex?(10:00) How having escrow, lending, and construction in-house changes everything for your clients(15:30) Why getting your real estate license barely prepares you for a real transaction(18:00) The broken cycle of agents joining teams just to leave(22:00) Should team leads even be doing the training?(27:00) When is starting a team actually the wrong move?(33:00) Most agents don't treat their business like a business. What changes when you do?(38:00) Wake up with no buyers, no sellers? Here's the daily system that fixes that(42:30) How she structures her time across 8 offices without burning out(47:00) Why Innovate uses personality tests before hiring any agent(53:00) The listing marketing program that generates leads for the agent, seller, and brand all at once(59:30) Creating a listing video on the spot during a seller presentation with just 5 photos(1:03:30) The commission split philosophy that actually keeps agents from leaving(1:08:00) "When an agent tells me they're not on social media, I think: oh boy."(1:12:00) How ChatGPT cut her follow-up email time from 90 minutes to 15Resources:Suzanne’s links:Website: https://innovaterealty.com/Instagram: https://www.instagram.com/suzanneseini/My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
Transcribe →Why Most Realtors Get ZERO Leads From Social Media (How to Fix it FAST)
Apr 2701:19:14Tap to summarizeDownload the playbook here: https://a-impact-media.kit.com/aab7c512aeLoan officer and social media strategist Minh Nguyen breaks down how he closes $9–15M a year as a mortgage broker, 100% from social, why he cut his leads from 20 a day down to 3, and the exact content system realtors and lenders are getting completely wrong right now.Minh Nguyen is a California-based mortgage broker and loan officer at West Capital Lending, known online as @whatsamortgage with 366K followers. He built his entire book of business through organic social media and paid ads, developing a three-funnel content system used by top producers across the country.He explains: ◼️ Why cutting your leads from 20 a day to 3 actually makes you more money◼️ The "boomerang vs. football" content rule that determines if your posts ever bring business back ◼️ Why realtors chasing views and virality are building someone else's business, not their own ◼️ How becoming a "local legend" unlocks realtor partnerships that social alone never could ◼️ The content era we're in NOW, and why the teaching era is completely deadWe cover:(00:00) Intro. Closing $9–15M a year 100% from social media(00:47) Why cutting from 20 leads a day to 3 actually grew his business(02:00) The "local legend" strategy every realtor should be using right now(03:30) How a living trust video turned into a $2.5M buyer referral with no loan involved(05:00) Boomerang vs. football. Is your content actually coming back to you?(07:00) How to build groupies instead of followers who never convert(08:00) Buying a home is now a luxury. How that changes everything about your content(10:00) The 3-funnel system. How to ask for business without sounding desperate(10:30) How a CalPERS post attracted W2 government workers as qualified mortgage leads(13:00) What era of social are we in, and why "5 steps to buy a home" content is already dead(16:00) Getting 2 million views and zero leads. The virality trap killing realtor brands(17:00) How to know if a content style is actually duplicatable before you copy it(21:00) Why likable agents should be running ads, and who converts best in cold audiences(25:30) Why he picks inconvenient seminar locations on purpose to filter serious buyers(29:00) Why building courses is costing realtors their real goldmine(29:43) Ad(30:48) Why content has to come first, not get squeezed into your day(37:35) 12 hours a week on content vs. door knocking. Same time, completely different ROI(39:05) The only relationship in real estate you can actually count on long term(53:05) He rebuilt his business 4 times. What losing everything taught him about staying on top(1:00:05) What leadership really means, and why most people won't actually do iResources:Minh’s links:Website:https://westcapitallending.comInstagram: https://www.instagram.com/whatsamortgage?igsh=MWg5YXg3dXJ6NmJ2ag==My Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025
Transcribe →
I Listened to 21 Hours of Gary Keller to Find Out How He Wins at Real Estate
Apr 2301:23:27Tap to summarizeGet 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribeGary Keller built the largest real estate brokerage in the world, wrote 4 bestselling books, and coached hundreds of thousands of agents to profitable businesses.After going through 21 hours of his interviews and writing over 89 pages of notes, here are the 33 ideas behind exactly how Gary thinks and wins.Gary Keller is the co-founder of Keller Williams, a training company that also happens to be in real estate, and the bestselling author of The ONE Thing and The Millionaire Real Estate Agent. He has spent over four decades teaching agents not just how to sell houses, but how to run a profitable business.In this episode:◼️ Why agents who can sell houses still fail, and the one thing Keller Williams actually sells◼️ The question Gary asked out of frustration that became the most important question in real estate◼️ Why doing more is the exact reason most agents never build a real business◼️ How Gary survived the 2008 crash while other brokerages collapsed◼️ Why the single greatest skill for any agent has nothing to do with closing dealsMy Links:📧 Newsletter: www.breakingandbuildingleaders.com/🎙 Podcast: https://podcasters.spotify.com/pod/sh...🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured🐣 X: https://x.com/andrewbayon📸 Instagram: www.instagram.com/andrew_bayon/🕺 TikTok: www.tiktok.com/@andrewbayonA little about us:- 10 years ago I made thousands of sales calls- I was unfulfilled on the rollercoast of referral based sales- I was overweight- 7 years ago I spoke on stage at Curaytor about marketing- I was the marketer for 5 top teams in the US spending several million on paid ads- We were posting content on social but a little aimlessly- Now we've generated well over $10 million in GCI directly from YouTube for agents- Run many of the top YouTube channels from 0 to 50k in real estate- Scaled the only hyper local newsletters across 50+ markets- We grew our team at Knwn Local to 45 people- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.- Brand is one of the highest leverage things in business that scales your impact beyond you.- Big visions often don't make sense to small-minded people.If you want to have a greater impact, you'll have to make greater sacrifices.My message: Don’t be well known, be Knwn well.I'm pumped to help you grow & scale your business with this content.DISCLAIMER:Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.Your results may vary. Copyright © Knwn Local 2025We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
Transcribe →