I've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter: https://a-impact-media.kit.com/aab7c512ae
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Selene closed over $30M in sales before turning 30, competing against the top agents in the nation, in Newport Beach.

She breaks down exactly how she built her brand, landed a $6M listing by walking the beach for two years, why she's both a real estate agent AND a licensed mortgage officer, and the morning habits that she says are actually responsible for her success.

She explains:
- Why she hired a professional videographer instead of using her iPhone, and what it actually cost to start
- The exact content system she uses to film 10 reels a month without burning out
- How she got a $6M listing with zero social media, just consistency and a walk on the boardwalk
- Why being a mortgage officer AND an agent gives her an edge most agents ignore

We cover:
(00:00) Intro
(01:00) Why She Did Mortgage Payments Instead of House Tours
(01:30) Competing Against the Best Agents in the Nation Under 30
(04:30) How Much She Actually Paid to Start With a Videographer
(05:30) Why Hiring a Videographer Is Like Paying a Gym Trainer
(06:00) Was She the First Agent to Do Payment Breakdowns on Camera?
(08:30) Does Posting More Actually Convert More Clients?
(10:30) Why YouTube Might Be a Better Lead Source Than Instagram
(17:00) The "Conforming Style" Trap Most Agents Fall Into
(19:00) The Notion System She Uses to Script and Batch Film
(25:00) Is High-Quality Video Starting to Look Like AI?
(26:42) Ad
(34:30) How She Got a $6M Listing by Walking the Same Beach for Two Years
(38:30) Why She Flew to Spain After Selling This Client's House
(41:30) Should Agents Do Mortgage Too, or Is It a Distraction?
(44:30) The Real Truth About Working With Your Family in Real Estate
(49:30) Why She Calls 60 People on a Walk and You Should Too
(53:00) The Immigrant Family Story Behind Her Work Ethic

Resources:
Instagram: https://www.instagram.com/selene_hanna/

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.