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Kevin Cruz built a $300 million a year real estate business off one core belief: attention doesn't pay the bills, prospecting does.

He runs Kinetic Real Estate, a 70 person team where 16 agents hit quarter million GCI last year and 4 hit half a million. He made $150K his first year, $500K his second, and ranks every lead source on a scale most agents get backwards.

He explains:
◼️ Why he ranks cold calling and door knocking a 5 out of 5, the bad kind, and open houses a 1
◼️ The exact daily schedule he gives every new ISA before they touch escrow
◼️ Why intentionality, not just showing up, is what makes open houses actually convert
◼️ The difference between time management and energy management, and why one of them is a lie

We cover:
(00:00) Intro
(01:00) Why Chasing Likes Kills New Agent Production
(03:00) The Daily Script He Gives His New ISA
(06:00) How 16 Agents Hit $250K GCI in One Year
(10:30) The Open House Mistake Even Trained Agents Make
(12:30) The Mr. Miyagi Method: Why Repetition Beats Talent
(24:30) Ranking Every Lead Source From Open Houses to Cold Calls
(28:00) Why Zillow Should Never Be Your Primary Business
(29:00) $40 a Day on Facebook Ads Beats Cold Calling
(31:00) 20 Calls, 50 Messages, 3 Posts a Week, No Exceptions
(38:30) Forget Time Management, It's Energy Management
(46:00) Scaling From 80 to 300 Homes a Year
(48:00) The 4% Club: What It Actually Takes to Hit $30M
(49:30) What It Would Take to Hit $1 Billion in One Year
(53:00) Why Control Is an Illusion When You Scale a Team

Resources:

Kevin’s links:
Website: https://kineticrealestate.com/
Instagram: https://www.instagram.com/thebayarearealtor/?hl=en

YouTube: https://www.youtube.com/channel/UCP1wWK1cIFmdNNyMlz9X4Pw/videos

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.