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I've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter: https://a-impact-media.kit.com/aab7c512ae

Brett Jennings helped 13 agents hit their first million dollars in a single year, then watched his company go from $400 million to $1 billion in volume just by deciding to focus on other people's success.

He's been in the business over 20 years, built a team from scratch, and now runs a brokerage of 240+ agents in the Bay Area while executing a mergers and acquisitions strategy to become the conscious business beacon of real estate by 2029.

He explains:
◼️ The unconscious income ceiling that stalls agents at their previous salary and how to break through it
◼️ Why 5 quality conversations a day is the only real metric that matters in real estate
◼️ The 4 lead pillars every agent needs and the exact order to build them
◼️ How peer accountability pods of 5 people with 5 questions took 13 agents to a million in one year

We cover:
(00:00) Intro
(01:18) The #1 Thing Holding Agents Back From $1M
(04:08) The Jeff Sawhill Story: When You Hit Your Unconscious Income Ceiling
(08:00) Why 80% Psychology and 20% Mechanics Is Not Just a Cliche
(11:00) The 4 Steps Brett Took From 100K to His First Million
(17:00) The Unsexy Truth About Mastery
(20:20) Unless You Have 5 Conversations a Day, You're Not in Real Estate
(25:00) The 4 Lead Pillars Every Agent Needs (In Order)

(29:44) Ad
(31:00) How 5 Questions in a Peer Pod Took 13 Agents to a Million
(39:00) Why "Why Didn't You Do It?" Is the Wrong Accountability Question
(46:00) The M&A Bet Brett Is Making and Why It Scares Him a Little
(58:30) Why Going From $1M to $10M Requires a Completely Different Identity
(1:07:00) Lead, Admin, Then Agents: The Team-Building Order Most People Get Wrong
(1:17:00) How Helping 5 People Make a Million Tripled the Company
(1:22:00) The Goal: Conscious Business Beacon of Real Estate by 2029

Resources:
Brett's links:
Website: https://therealexperts.com/agent/brett-jennings
Instagram: https://www.instagram.com/bjennings24/

YouTube: https://www.youtube.com/@realestateexpertsca

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.