Get 10 free YouTube video ideas every week: https://www.realestatelegends.show/

Tom Ferry dropped out of high school, had a bullet hole in his bedroom window, and was bagging groceries, today he's the #1 real estate coach in the world for over a decade straight.

I spent dozens of hours studying his interviews, pulled 13 of his core principles, and broke down exactly how he thinks, how he built his business, and what most agents are completely missing.

In this episode:

Why the agents with the hardest backstories often outperform everyone else
The media flywheel Tom built that generates clients around the clock
Why your mindset problem is disguised as a marketing problem
The accountability system that turned average agents into top producers

We cover:

(00:00) Intro
(01:00) Why broken agents outperform polished ones
(04:30) Email returns $44 for every $1 spent and most agents ignore it
(05:30) Ken Pozek does 800 deals a year from YouTube
(08:30) The one thing Gary Vee told Tom that made him a brand
(12:00) Why Tom paid $48,000 a year for a mentor
(14:30) Same neighborhood, same training, completely different income
(16:30) How to know exactly which problem is holding you back
(20:00) The fax machine system that made a client the #1 Century 21 agent in the world
(23:00) $90 billion in commissions this year, so what's your excuse?
(26:00) "You only have two emotions every single day: ecstasy and terror"
(31:00) Are you building equity in your name or someone else's?
(36:30) The habit Tom uses so his business never bleeds into family time
(39:30) Why Tom would tell his younger self absolutely nothing
(42:30) What is your purple hair?

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.