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Wilson Leung closed over $24 million from media last year and is projecting $30 to $40 million this year, while spending $100 to $200K annually on content and running a farm of 20,000 to 30,000 addresses a month in San Mateo County.

Wilson is a top listing agent in the Bay Area who built his business through traditional farming before layering in social media. He now runs 67,000 Instagram followers, is approaching 13,000 on YouTube, and produces three short-form reels per day plus two long-form YouTube videos per week, all batch filmed in under three hours.

He explains:
- Why the first 10,000 followers is harder than going from 10K to 50K and what most agents get wrong chasing results too early
- How he farms 20,000 to 30,000 addresses a month and the exact criteria he uses before entering any neighborhood
- Why he hired a full-time videographer editor for 50% listing shoots and how that unlocked 16 content slots per week for his agents
- The reason media leads in San Mateo County come in at a higher price point than even his listing average

We cover:
(00:00) Intro
(01:00) Traditional Farming vs Social Farming: What's Actually Changed
(04:00) Why YouTube's First 10K Is Harder Than Instagram
(05:30) The 10,000 Follower Rule: Why That Number Actually Matters
(07:00) The Biggest Mistake Agents Make With Content
(09:00) Why Wilson Is Already at Positive ROI After 2 Years
(14:30) The Exact Math Behind His 20K-30K Address Farm
(19:00) How He Films 20 Short-Form + 2 Long-Form in Under 3 Hours
(24:00) Post 50 Pieces Before You Talk to Anyone
(37:00) Why He Posts Everything and Lets Strangers Tell Him What Works
(44:30) $24M Closed From Media Last Year, $30-40M Projected This Year
(52:30) Agency vs Full-Time Hire: What He'd Tell Every Team Leader
(57:30) Why His Sales Team Meets 3 Times a Week In Person
(01:01:30) How He Built a 16-Slot Weekly Content System for His Agents
(01:26:00) "Most Successful People Are Just a Walking Anxiety Disorder Harnessed for Productivity"

Resources:
Wilson's links:
Website:https://www.theownteam.com/
Instagram: https://www.instagram.com/bayareawilson/?hl=en

YouTube: https://www.youtube.com/@bayareawilson

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.