Download the playbook here: https://a-impact-media.kit.com/aab7c512ae

Your Local Market Needs To Know Who You Are: https://www.knwnlocal.com/

I've spent 200+ hours interviewing over 100 top agents. I pulled out the 7 lessons that actually matter, on email marketing, YouTube, hyperlocal branding, and scaling your business.

Here's what you'll learn:

How a newsletter in a small town turned into a six-figure business
Why some agents stopped paying for marketing — and still grow every week
The real cost to grow a local newsletter (it's lower than you think)
What top agents do differently on YouTube
Why hyperlocal is your best protection against AI

We cover:

0:00 Intro
4:27 What actually gets people to open your emails?
6:11 How YouTube generated $11M in one year
6:21 Your first 20 videos aren't for you
9:21 Why you should ignore your analytics early on
10:40 The 3 types of content that actually generate leads
13:52 Social media isn't about views
15:52 How social media built a 300-home business
17:07 The simple hack that beats paid ads for leads
23:09 How to get luxury listings with no connections
26:06 Why cold calling still works better than you think
28:44 What luxury brands can teach you about real estate
29:45 How debt became his biggest motivation
30:57 Free Playbook Download
33:28 How young agents are scaling to $1–3M GCI
35:22 The letter that went from $0 to $1M in listings
37:06 Why follow-up is the most underrated skill
38:49 How to handle the emotional rollercoaster of sales
41:07 How to scale a team without losing control
42:51 The split mistake almost every team makes
47:12 What happens when your team barely profits
51:39 How to build a hyperlocal brand
52:22 Why your face needs to be on your brand

Resources:
Andrew's Links:
Website:https://www.knwnlocal.com/
Instagram:https://www.instagram.com/andrew_bayon/

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.