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Suzanne Seini went from living out of her car at 15, to building one of the most successful brokerages in California. Over $5.4 billion in sales, 8 offices, and agents that refuse to leave.

She began her career at Zillow Group, where she trained thousands of agents and played a pivotal role in their success. As CEO and partner at Active Realty, she propelled the brokerage to become the #1 Mega Team in California and #3 nationwide in 2021 (RealTrends & Tom Ferry). Today, Suzanne serves as the founder and CEO of Innovate Realty, Honest Escrow, Mentoracle, and the Real(ty) Talk Podcast.

In this episode she breaks down exactly how she did it, and what most agents and team leads are doing wrong.

We cover:
(00:00) Intro

(01:00) What working at Zillow taught her that most agents never figure out on their own

(02:30) She left and nearly 200 agents followed her. Why?

(06:30) Are you accidentally making your agents helpless with too many leads?

(09:00) What happens to your business when Zillow pulls your Flex?

(10:00) How having escrow, lending, and construction in-house changes everything for your clients

(15:30) Why getting your real estate license barely prepares you for a real transaction

(18:00) The broken cycle of agents joining teams just to leave

(22:00) Should team leads even be doing the training?

(27:00) When is starting a team actually the wrong move?

(33:00) Most agents don't treat their business like a business. What changes when you do?

(38:00) Wake up with no buyers, no sellers? Here's the daily system that fixes that

(42:30) How she structures her time across 8 offices without burning out

(47:00) Why Innovate uses personality tests before hiring any agent

(53:00) The listing marketing program that generates leads for the agent, seller, and brand all at once

(59:30) Creating a listing video on the spot during a seller presentation with just 5 photos

(1:03:30) The commission split philosophy that actually keeps agents from leaving

(1:08:00) "When an agent tells me they're not on social media, I think: oh boy."

(1:12:00) How ChatGPT cut her follow-up email time from 90 minutes to 15

Resources:
Suzanne’s links:
Website: https://innovaterealty.com/
Instagram: https://www.instagram.com/suzanneseini/

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

$5B Broker: “I worked at Zillow. This is what most agents do wrong”