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Justin Landis, the founder of a billion-dollar real estate brokerage, reveals how one face-to-face meeting a day built his entire business, why most agents plateau at 30 deals, and the charity campaign that accidentally launched a whole new company!

He built the Justin Landis Group and Bolst, an independent benefit corporation brokerage in Atlanta. He's helped 38 agents reach $100K in GCI and grown an organization of 300+ agents rooted in relationships, generosity, and purpose-driven business.

He explains:

The daily habit that took him from zero to 100 closings a year
Why hiring an assistant made him more money, not less
The charity that raised $270,000 and accidentally started a brokerage
What 2 employees told him to stop doing and they were right
The 2008 moment that nearly wiped him out completely

We cover:
(00:00) Intro
(03:00) 250 Coffees in One Year Changed Everything
(05:30) The Only Team Goal Was Referrals, Not Volume
(06:44) Transferring What's in Your Head to 300 Agents
(08:31) "Tell Me Your Answer Before I Give You Mine"
(11:57) Founders Fail Forward Until Their Employee Fails
(14:30) What Keeps People Loyal for 13+ Years
(18:28) Relationships Pay "Memory Dividends"
(21:30) The 5-10-20 Growth Framework Explained
(24:30) Getting to $100K Is a Consistency Problem
(28:30) Coaching Isn't a Secret Playbook
(30:00) Finding the Right Mix of Quantity and Quality Conversations
(32:00) The #1 Barrier Between 30 Deals and 100
(35:00) The Note Card Time Audit That Changes Everything
(38:30) Why 8:30 AM Lead Gen Beats the Afternoon Block
(41:00) Agents Blocking Off Gym and Family on the Calendar
(42:34) The Mid-Year Price Drop Strategy That Saved Q4
(46:24) Every DISC Profile Can Win in Real Estate
(52:00) Recruiting Agents Is the Same Game as Generating Listings
(57:00) Hours of Interviews Before They Hear the Split
(01:04:54) The Messy Middle Between 30 and 100 Agents
(01:08:30) 40 More Houses but Only $40K More
(01:11:00) The Micro Team Might Be the Smartest Model
(01:13:00) 90 Buyers in 90 Days and $270K Raised
(01:16:00) Building the Patagonia of Real Estate
(01:21:12) One Question From a Broker Changed Why He Builds
(01:25:30) What He Underestimated About Starting a Brokerage
(01:35:00) Two Employees Asked Him to Stop Reading Books
(01:40:00) His Coach Said Take One Day Off. He Couldn't.
(01:45:00) Five Affirmations He Still Recites a Decade Later
(01:47:00) 12 Houses Underwater and the 2008 Story No One Sees
(01:52:25) His Wife Lived in 4 Houses in 2 Years So He Could Flip Them
(01:55:00) One Message to His Kids About Leadership

Resources:
Justin's Links:
Website: https://www.justinlandisgroup.com/
Instagram: https://www.instagram.com/justinlandisgroup/

YouTube: https://www.youtube.com/justinlandisgroup

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Billion Dollar Broker: “If you’re doing under 100 deals per year, fix THIS”