Ryan Serhant, star of Million Dollar Listing New York, turned a failed acting career into a $6.5 billion real estate empire. In this episode, he shares the mindset, strategies, and daily routines that helped him rise to the top, including why visibility is the secret sauce to success in real estate.

In this episode:
◼️ Why visibility beats sales skills
◼️ The media-first business model he used to build his brand
◼️ How reputation is the foundation of his success
◼️ Why his only plan B is himself
◼️ The power of content to generate leads and close deals

We cover:
(02:01) Why Ryan's a Media Company That Sells Real Estate
(04:07) Your Brand Is What People Say When You Leave the Room
(06:46) Stranded on a Golf Course in Shanghai at 6AM
(10:35) You're Selling a Childhood Memory, Not a House
(13:20) An 11-Year-Old on YouTube Sold a $13 Million Apartment
(17:03) One Hour a Day on Content — How He Splits It
(30:08) Can You Manufacture Confidence Before You Earn It?
(39:30) You Have 1,000 Minutes a Day — How Many Are You Wasting?
(44:05) Find Business, Keep Business, Do Business
(49:00) How Improv Class Became His Sales Method
(55:00) Respond in One Hour or Get Fired
(58:33) "Selling Is a Transfer of Enthusiasm"
(01:02:01) "I Don't Work for You — I Work for the Deal"
(01:02:55) Follow Up, Follow Through, Follow Back
(01:05:00) A $400 Flight to Paris Led to $300 Million in Deals
(01:10:35) Brutal Honesty Is Cheaper Than Babysitting a Lie
(01:16:05) Hire Fast, Fire Faster, Promote Fastest
(01:23:30) Real Estate Is Just the Bark — Sales Is the Oak Tree
(01:34:03) His Biggest Regret? "I Never Asked for Enough"
(01:38:00) What If the Thing That Disqualifies You Makes You Dangerous?

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.