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Afroditi and Dean Aguilar built an $11M real estate business from nothing, then deliberately burned their own systems to the ground and rebuilt them.

Dean Aguilar is the Founder and CEO of Dean Aguilar Group, one of California's top tech-forward real estate teams with 120 agents. Afroditi Aguilar is the COO and Team Leader who built the operational engine that took the company past $11M in revenue.

They explain:

Why they deleted their entire onboarding process mid-growth and what that unlocked
How they discovered 4 of their 7 pod leaders didn't actually want the job they were being paid for
The one question they ask every team member that restructured their entire operation
How a Founder/CEO and COO split roles without letting it wreck the marriage

We cover:
(00:00) Intro
(00:00) Why delete everything at $11M?
(00:02:30) What forced DAG 3.0?
(00:03:30) 7 pod leaders, only 3 wanted the job?
(00:08:00) She knew nothing about real estate. How did that not end the marriage?
(00:10:30) What is "three beers deep" and why does it matter?
(00:14:30) Why will only hiring high-D personalities backfire?
(00:17:00) What did they have to lose to learn leadership?
(00:23:30) How does the visionary-integrator split work when it is your spouse?
(00:27:30) Why does leading from emotion destroy businesses?
(00:41:14) Ad
(00:52:00) Nine times out of ten it is not a hire. What is it?
(00:55:00) Why is every business problem the founders' fault?
(01:00:00) An ops manager left after 6 years and nearly took everything. What happened?
(01:04:30) They rebuilt the entire business in 48 hours. How?
(01:25:00) Homeless at 14. How did that shape a $11M business?
(01:37:00) No ceiling, but there is a floor. What does that mean?

Resources:
Afroditi's links:
Website: https://deanaguilargroup.com/
Instagram: https://www.instagram.com/afroditiaguilar/

Dean's links:
Website: https://deanaguilargroup.com/
Instagram: https://www.instagram.com/deanaguilargroup/

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.