Emily Walczak, a 27 year-old real estate agent doing nearly $1M a year in GCI, reveals how she built 90% of her business through social media, why she left high school at 16 to open an antique store, and the brutal reality behind the Instagram highlight reel of real estate!

Emily Walczak is a top-producing Keller Williams agent in Milwaukee, Wisconsin, known for her social media-driven business and her niche in vintage and historic homes, she went from 20 deals her first year to 84 deals by year four, with a 60% conversion rate from social media leads alone.

She explains:

Why posting houses every day is actually killing your real estate business
The "annoyingly long" questionnaire trick that filters out time-wasters and converts at 60%
How she went from zero leads to 20 in a single month after six months of posting with nothing
Why she lived in an assisted living facility during COVID and it changed her entire career path
What 85-hour weeks and no personal life really look like behind the champagne pops

We cover:
(00:00) Intro
(01:38) The Three Content Pillars That Actually Generate Clients
(02:29) Why Most Real Estate Agents Are Completely Unrelatable on Social Media
(03:56) Why Would You Only Sell Houses Built Before 1930?
(04:51) Did You Plan Your Niche or Did It Find You?
(06:56) Why Cold Leads Hate You and Social Leads Respect You
(08:10) Strangers Walk in Already Knowing My Dog's Name
(10:02) The Line Between Personal and Professional You Can't Cross
(12:55) What Do Your Actual Lead Numbers Look Like Every Month?
(14:30) A 60% Conversion Rate vs. the Industry's 1 to 3%
(15:00) The Email Drip That Quietly Turns Followers Into Buyers
(16:46) At What Point Could You No Longer Do Everything Alone?
(19:07) Why Do People Vet a Car Salesman Harder Than Their Realtor?
(21:06) How Do You Decide What to Post and When?
(24:01) The TikTok Creator Who Inspired Her Entire Content Strategy
(25:47) What Two Hours of Editing and 100 Likes Taught Me
(27:16) Home Tours Won't Get You Clients. So Why Still Post Them?
(29:00) I Posted Every Day for Six Months With Zero Clients
(30:33) Free Playbook Download for Growing on Every Platform
(31:37) You're Posting but You're Not Actually Selling
(33:15) The Non-Negotiables That Must Go Up Every Single Week
(35:27) What Made You Decide to Stop Being a Solo Agent?
(36:30) Why Are So Many Agents Afraid to Hire Help?
(38:30) The Micro Team Model vs. the 40-Person Mega Team
(40:33) Why She Won't Promote Her Showing Assistant Yet
(41:09) Zero Leads in December, 20 Leads in January. What Changed?
(43:09) Is Email Marketing Dead? Her 64% Open Rate Says Otherwise
(46:01) How One Piece of Content Should Serve Three Purposes
(48:08) Do You Want to Stay an Agent or Build Something Bigger?
(50:01) Why She's Saying No to YouTube Right Now
(52:06) I Left High School at 16 and Opened an Antique Store
(54:00) The 40-Acre Farm With 30 Vintage Cars Hidden in Fields
(55:17) Living in an Assisted Living Facility During COVID Changed Everything
(57:00) What Did You Miss by Growing Up Too Fast?
(1:00:30) What's the Magic Pill for Growing on Social Media?
(1:01:22) You See the Champagne Pops, Not the 85-Hour Weeks
(1:03:30) Have You Found Work-Life Balance Yet?
(1:04:34) What Would You Tell Your Younger Self?

Resources:
Emily's links:
Website: https://emilywalczak.myflodesk.com/mentorship
Instagram: https://www.instagram.com/emilywalczak.realtor/

YouTube: https://www.youtube.com/@EmilyWalczak

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

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