← Breaking Beauty Podcast
Breaking Beauty Podcast
Meet the Founder Aiming to Get “Medical-Grade” Jewelry for Sensitive Skin into Sephora Aisles. Plus! No-Fail Outfit Formulas From the TikTok Expert
00:37:59
Loading summary
Transcript113 lines
- [00:01]
Jill Dunn
The following podcast is a Dear media production.
- [00:08]
Carlene Higgins
Welcome to Breaking Beauty the podcast, all.
- [00:11]
Jill Dunn
About the breakthrough people, products and moments in beauty.
- [00:14]
Carlene Higgins
We're your hosts, Jill Dunn and Carlene Higgins. Hello everyone and welcome back to Breaking Beauty Podcast. It's Jill and Carlene here like we are every single Wednesday, sharing the breakthrough people, products and moments in beauty. Hey Carlene.
- [00:32]
Jill Dunn
Hey Jill. And we always love when a good style and beauty moment comes together. And that's what we're doing in today's episode. This week, we're welcoming Jackie Burke. Jackie is the founder behind the jewelry brand Tiny Lux that she describes as the first clean jewelry brand.
- [00:50]
Carlene Higgins
That's right. And the whole mo of Tiny Lux is about jewelry for sensitive skin types. I mean, when I first read about Tiny Lux, I saw that Jackie said she wants to be the first jewelry brand in Sephora. And I thought, say what now? But then the more I thought about it, I thought that actually makes a lot of sense because it's essentially eliminating the use of metals that can cause skin reactions. So Jackie left a career in engineering to found Tiny Lux after years of frustration with so called hypoallergenic earrings and finally decided to solve the problem once and for all. We love someone who gets shit done around here.
- [01:27]
Jill Dunn
Yes. Recently, Jackie has also gained a cult like following on Tik Tok with her viral videos on outfit formulas, all about how to put together the perfect outfits using pieces kind of like style math.
- [01:39]
Carlene Higgins
And this uninterrupted conversation today is brought to you in partnership with Tiny Lux. And we have a very special promo code so you can visit tinylux.com that's spelled T I N I L U X.com and use code BEAUTY for 20 off your first purchase. So with all of that being said, welcome to Breaking Beauty, Jackie.
- [01:59]
Jackie Burke
Thank you guys for having me. I'm so excited.
- [02:01]
Carlene Higgins
So can you share a little bit about your background and how you came to start Tiny Locks? I'm so fascinated when people sort of shift gears and they come from a different industry and get into fashion and beauty.
- [02:12]
Jackie Burke
Absolutely. I did not set out to start a business. I, like you guys mentioned, I worked in engineering. I really loved my career in engineering. But at the same time I also love style and fashion and following influencers. And there was this one influencer that I followed and I loved and I would buy everything that she posted and she did this huge collab with a jewelry brand and it was all focused around earrings. And I hadn't worn earrings in over 10 years at that point because I would get these Horrible reactions every time I tried. So I wanted to buy every earring she was selling. But I knew I've tried this over and over again. I'm not going to waste my money. But then I kind of had this light bulb moment, knowing, well, I want to buy earrings, and I know other people have this issue with sensitive ears. Let me actually find a solution for this. And I really just set out to, like, find myself a pair of earrings. I didn't set out to start a business, but as I was researching and trying to find a solution, I realized there was just no good options out there. And when I found the solution, I thought, okay, this is my light bulb moment. I could be the one to bring this solution to the markup.
- [03:25]
Jill Dunn
Yeah, that's amazing. But your business, it. So it might seem kind of niche on the surface, but it's actually surpassed $10 million in sales. So why do you think it took off the way that it did?
- [03:38]
Jackie Burke
I think because there really is a need for this. More than 20% of people actually have issues with wearing earrings. And sensitivities to earrings. And words like hypoallergenic are very misleading. They're really, at least in the jewelry industry, marketing buzzwords. And what I discovered is that the issue is really a metal allergy. The clinical term is contact dermatitis. So you're actually. If you're experiencing sensitive ears, it's because you're allergic to a metal that's in your earring. So then if you start looking at words like hypoallergenic and you see that every brand is using them across every type of metal, you realize, okay, that that doesn't really add up if everyone's calling their products hypoallergenic. So there's so many people that have experienced this issue of just being burned by brands claiming their products are hypoallergenic and wanting a solution that they can trust in a place that they feel like is a safe haven. And they can wear anything without having to, like, dig into the materials on their own and do research on their own. So when people find us, they are initially skeptical because they're like, I've tried everything out there. And then when it works, they're like, okay, I'm a customer for life, because I finally found something that works. So I think that is why we've been able to grow such a cult like following, because one where we work. And so people are very loyal and they keep repurchasing. And then they also want to tell all their friends, wow, I finally found something that actually works for me.
- [05:15]
Jill Dunn
Mm. I'm one of those good old fashioned.
- [05:17]
Carlene Higgins
Word of, word of mouth. I think it's still very powerful. It's still the most powerful.
- [05:23]
Jill Dunn
Absolutely. When something really works, we love that. That's our. Our on this show, we call it Damn good. We test everything on the market. If it's damn good, we share it with all of our listeners. And I. On that note, I wore Tiny Lux earrings last night to. We had a big beauty event in Toronto. It was very fancy and I like, my ears felt like there was nothing on. I'm wearing them right now. It feels like there's nothing on. And that is so unusual for me. I usually get the redness, the itching. Like Jill knows me for this. Usually on the way back from an event, I'll take out immediately in the Uber. So I have like random earrings flying around my purse, which is not good either because I cannot wait to get them out now. One of the things that my mom used to tell me, and I think a lot of people will, will jive with this as well, is that I needed to buy real gold earrings. Right. So anything that was sort of affordable or costume jewelry was a no. No. But you're kind of turning that whole notion on its head, Am I right?
- [06:23]
Jackie Burke
Correct. Yes. That I call it the fine jewelry myth that if you spend more money, it's safer, and that's just simply not the case. I really think there should be three categories of jewelry. There should be fine jewelry, there's costume jewelry, and then there's something in between, which is the category that Tiny Lux is trying to define, where we're clean jewelry, where jewelry made with metals specifically for the skin and for the human body. So there have been studies by, in the medical profession to find the best metal for medical implants. So when you're going to your doctor or your dentist and you need a medical implant for whatever reason, whether it's like a screw or a, a, a tooth implant, they're always made with titanium because it's one of the only metals that doesn't react with the human body. They have studied other metals. They've studied gold, silver, copper, zinc, metals that are commonly used in jewelry. All of those metals are shown to have reactions in 15 to 17% of people. So gold in particular, around 15% of people in these medical studies react to gold. And that is testing pure gold, 24 karat gold. So anything less than 24 karat gold is an alloy, which means it's not just gold. It's mixed with Other metals as well. So you don't necessarily know when you're buying 14 karat gold or 18 karat gold what those other metals are. And those metals could be causing allergies. So even to me, even if 24 karat gold was the perfect solution, which it's not, it's also incredibly expensive. And 24 karat gold is a little bit too soft for earrings. So it's not this. It's not the miracle solution for sensitive ears that have. People have believed in the past, titanium is an incredible alternative because it's affordable. It actually works. Less than half a percent of people are allergic to it. And it also has the added benefit of being incredibly lightweight, which is why you probably felt like you didn't even feel them. Yeah, it doesn't tarnish, it doesn't turn green. So it's this really perfect material for this, for this product and this group of people.
- [08:48]
Carlene Higgins
Why do you think that this hasn't just been table stakes? Like why, why are. Why isn't like every costume jewelry brand using titanium?
- [08:57]
Jackie Burke
Yeah, I think there's two reasons. One, I think obviously there's always going to be a market for fine jewelry. So people love gold and I don't think gold or other fine jewelry should, should ever go away. And then in the costume jewelry space, titanium is more expensive than brass, which is typically used, but also it's a lot harder to manufacture. So titanium has to be cold worked, which means like, you basically start from a block and you machine it down to a, the style that you want to produce. Whereas a metal like brass, which most costume jewelry is made with, can be melted and formed into any shape. So some of it, a lot of other brands are fashion brands, they're accessory brands and their whole ethos and reason for existing is their style. So it's hard to produce every single style in titanium for tiny locks. Our whole mission is to create a product that actually works for sensitive ears. So we're willing to work within the parameters of what you can manufacture with titanium in order to make a product that works.
- [10:02]
Jill Dunn
Hmm.
- [10:03]
Carlene Higgins
Okay, that makes sense. That makes sense.
- [10:05]
Jill Dunn
Now, is it just like the backing and the stud that is titanium or the entire earrings? And is that important?
- [10:13]
Jackie Burke
It is important. We make our entire earring with titanium, including the coating. Some other brands will say they have just a titanium post, but anything that is touching your skin could cause an allergy. So we make sure that every single piece of the earring is made with titanium because every single piece could be touching your skin at some point. Earrings in particular, really live inside your body more than any other jewel piece of jewelry. So it's really important to us that the entire piece of the jewelry be safe for sensitive skin and sensitive ears.
- [10:50]
Jill Dunn
I feel like this is something that, as Jill said, should be table stakes when it comes to body jewelry. Have you gotten into that where it's like a belly piercing or, you know, face piercing or whatever?
- [11:03]
Jackie Burke
Yeah, a little. So a lot of piercing jewelry and body jewelry is already made with titanium.
- [11:10]
Jill Dunn
Okay.
- [11:10]
Jackie Burke
So that's the thing that we've discovered, is that professional piercers know about this, but it's kind of been almost gate kept in a way, or it just. It hasn't been clear to the mass market that this is the material because there's so much muddiness around, like words like hypoallergenic and brands just saying that their products are safe when they're really not. So we know that professional piercers, body jewelry companies use this material, but there was no one making, like, fun fashion jewelry made with titanium.
- [11:44]
Carlene Higgins
Can you say which metals are typically responsible for those allergies? I. I've heard nickel is a big one. Cadium like. To determine which metals are typically these. The biggest culprits for skin sensitivities, I.
- [12:00]
Jackie Burke
Looked into medical studies that had been done, and they're published in the National Institute of Health and looked at the metals that are typically used for jewelry. Like, what. What were the percentages in these studies that people reacted to? So nickel is definitely a big culprit. Gold and silver, shockingly culprits as well. Zinc and copper, which are typically used in brass, those are big culprits. There's a. There's a few others, but I would say the. The nickel, copper, zinc, those are the ones that are kind of hidden, and you wouldn't necessarily know that they're in a metal or in a pair of earrings. Those are often the biggest culprits.
- [12:42]
Jill Dunn
Did you ever actually try to get this line into Sephora?
- [12:47]
Jackie Burke
So this is like a new goal of mine. Just in the last few months, I'm kind of manifesting it and putting it out there, so I'm hoping someone's listening. But I think, yeah, we're. We're making some efforts this year to make it happen, but I really believe that we're. Earrings and jewelry in general are so beauty adjacent, but our product in particular, we're treating metal allergies. We're giving people the opportunity to accessorize without pain. I think we fit best in a place like Sephora. Or Ulta, where people are so conscious of all these things. They're conscious of their skin and their wellness. I don't think to me, I, I just don't see us as a fashion brand. I see us as a skincare brand.
- [13:35]
Carlene Higgins
That's interesting. Well, I can see it because we have, it's so popular with like, you know, there's a lot of brands out there that have their own piercing studios and there it's like it's on every corner now and then I know like Target has a piercing studio as well. So it's not that far fetched of an idea that you have. Jackie, I'll be honest, I never thought of it until I started talking to you, but it is kind of genius. So to, from our microphones to Sephora's head office. Let's, let's have it happen.
- [14:09]
Jill Dunn
Exactly. We've already said it's damn good, everyone. So what, for what it's worth, we've put our, we put our stamp of approval on it.
- [14:17]
Carlene Higgins
I'm so interested in this viral story from People magazine a while ago about an influencer named Aaron Dunn. She's not related to me, even though I do have a niece named Aaron Dunn. And she went completely viral for this skin reaction that she had. It was like a painful red patch circling her eyes. Everyone, it was like a raccoon. Even the whites of her eyes were tomato red. And she had tried all of these dermatological interventions to fix her skin, but come to find out it was her jewelry all, all along. So you're familiar with this story, right, Jackie?
- [14:49]
Jackie Burke
Yes, we saw it on TikTok. We saw her story and immediately reached out to her and offered to send her some of our earrings. But what happened was she was. Yes, like you said, she was getting these eczema like reactions all over her face, not just on her ears. And she went to doctors and dermatologists and couldn't get an answer and then eventually just took her earrings out. And when she took the earrings out, the reactions went away and the ex.
- [15:15]
Carlene Higgins
Went away so wild.
- [15:16]
Jackie Burke
So she really. Yeah, yeah. And it's not the only story like that. There's others out there. We've had people reach out to us to say that they get reactions that they have, like had acne like reactions from maybe their glasses, their earrings and when they remove them, that goes away. So it's not just. Yeah, so there, it's not just an issue where it's like your ear, ear lobes are a little sore. It could be these kind of like Systemic reactions. And it's not to like, scare people, but it is a very. It is, it happens. And your, your, your ear piercings in particular, the skin inside is so delicate, it's scar tissue and it's easily damaged and torn. And once these like micro tears are introduced, then your, your body is more exposed to these metals. And if you don't really know what you're putting in your piercings or in your body, then that's when these reactions can happen.
- [16:16]
Jill Dunn
Wow.
- [16:17]
Carlene Higgins
Okay.
- [16:18]
Jill Dunn
This is all fascinating that somebody's listening.
- [16:20]
Carlene Higgins
Right now going, oh my God, when I had eczema on my eyelids, it was probably my earrings.
- [16:26]
Jill Dunn
Like truly eureka moments. Now I want to ask you about, because you've kind of taken off on Tick Tock, which is great. And I saw that you had a viral video that garnered 50 million views. It was a hack to soothe sensitive piercings using clear nail polish.
- [16:47]
Jackie Burke
So it was not a recommendation. It was saying that you absolutely should not do that. This is a very common hack that I used to do when I had sensitive ears and was trying to find a way to wear earrings. And this hack has been around forever. And it's to paint your earrings with clear nail polish. And the idea is that the clear nail polish creates this barrier between your earrings and your skin, and that's going to protect your ears from reacting. Now, it never really worked for me, and, but people still do it all the time. And the reason it doesn't work is because nail polish chips very easily. So as soon as there's a chip, your skin is then exposed to the metal anyway. You also run the risk of the nail polish chipping inside your piercing, which can cause irritation or cause. I would, I would never recommend it just purely because it doesn't work. This video, I don't really know why it went so crazy viral, but it just really speaks to the fact that there's still so many people out there that are trying these little hacks to wear earrings when they have sensitive ears. And there's just, there's still so much opportunity for education around the topic.
- [17:57]
Jill Dunn
I used to do Vaseline that was recommended as a hack. Like around. Put it around the stud and then put it in your ear. That's safe.
- [18:07]
Jackie Burke
Yeah, it's. It's safe. It's just, again, it's not really going to protect you because your skin's going to absorb the Vaseline or the Aquaphor, whatever you use, and immediately your skin will be in contact with the metal. Once again, I do always recommend Aquaphor vaseline when you're putting earrings in because it can help them just slide in easier without friction. And sometimes you just end up with irritated earlobes. It's not actually an allergic reaction. So I do always recommend Vaseline or Aquaphor to eliminate any friction and irritation.
- [18:44]
Carlene Higgins
And we can get skin rashes on our neck too. Everyone I very sensitive in that area. I've definitely had skin like contact, metal contact allergies there before. I don't, I didn't realize it. Maybe at the time I just thought it was like hot and I was wearing jewelry and maybe it didn't mix. But now looking back, it was definitely like a skin reaction.
- [19:05]
Jackie Burke
Yes, definitely. I we hear necklaces and we also sell rings. Right.
- [19:08]
Carlene Higgins
Because we got a lot of comments that makes a lot of sense.
- [19:13]
Jackie Burke
Some people with really severe metal allergies have reactions to belts, zippers, the button on their pants.
- [19:21]
Jill Dunn
Wow.
- [19:22]
Jackie Burke
Yeah. Yeah. So it's, it happens, it's common and it happens to some people really, really badly.
- [19:29]
Carlene Higgins
Fascinating.
- [19:38]
Caroline Baudino
Have you ever looked in the mirror and not recognized yourself? Me too. Hi, I'm Caroline Baudino from Instagram Shop with Caroline and host of Coming In Hot. This tough New Yorker who swore she would never depend on a man lives to wear all her jewels and look fabulous. Let everyone else's expectations of being a mom, a wife, a daughter to Cuban parents take priority. I finally put my oxygen mask gone first and took the biggest bet of my life. Join me every Monday on Coming in Hot to deep dive on finding your own happy tools and living your best life too. Yes, we can.
- [20:30]
Carlene Higgins
Now completely separate from tiny Lux. You've kind of hearkened back to your math and engineering roots having gone viral on Tik Tok for your outfit formulas. So tell us what an outfit formula is. I love following your your videos on this topic.
- [20:46]
Jackie Burke
Thank you. That happened purely by accident. I. I built. We built tiny locks on Google and through SEO because we knew people would be searching for a solution. So one of my regrets looking back is that I didn't really build in public as much as I, I wish I had. So there, you know, there's no time like the present to start. So around a year ago I started posting on my personal TikTok account. I started from zero followers and I was posting behind the scenes business stuff, you know, business related topics and didn't get much of a response. And then I just kind of randomly posted this video about style and trends and it took off and then I kept posting about style and outfits and it really, really resonated with people. And I found that I'm, I'm pretty good at observing trends and observing how style works. So I started breaking it down for people into, you know, I, I can show people 10 different outfits and it looks like 10 different outfits, but really they're almost the exact same formula, just replicated in slight iteration. So one, for example, is like big top, big bottom. So this is kind of like the oversized trend, but sometimes it's a big sweater, sometimes the big coat, or a button down, and then a wide leg pant. And all these outfits might look different on the surface, but when you break it down, you see, like, they're really the same formula, maybe with some like, little tweaks inside. But then it's so much easier to pull items out of your closet when you're looking at it as a formula rather than I'm trying to copy and paste this exact outfit and I don't have that sweater that that girl's wearing, so I have to go out and buy one. But then you can see that you can kind of easily replicate these looks and get the same vibe with things you already own.
- [22:41]
Jill Dunn
Yeah, that's so smart. You also developed a four step process for finding your own personal style. And I think that can be really tricky these days because even I like, today I'm kind of doing this boho thing and I'm like, my God, like at the day before, I'm doing a minimalist thing. It's like, how do you find your style without just kind of being all over the place?
- [23:03]
Jackie Burke
It's something that's really hard. I wasn't, again, I wasn't intending to do that, but I had a lot of people reach out to me and ask for styling Advice when these TikTok videos started going a little bit viral. So I wanted to really, like, formulate it and write it down and say, like, what are the steps that you should take? What are the steps that I feel like I've taken to kind of like solidify my personal style? And I broke it down into four phases. The first one is really to like, just commit to it. Edit your purse, edit what you already own. And then this can be the hardest part, but go on a shopping freeze. I found that when I was pregnant, I kind of unintentionally went on a shopping freeze because my body was changing rapidly. So I wasn't, I just wasn't making purchases. And during that time, it was easier to kind of take a step back and look at how my relationship with trends and buying and Purchasing and really like, develop an idea of like what I actually liked rather than just quickly consuming and trying to copy and paste. So I think that's the first step which can be the hardest. But it's good to take a few months to look at what you already own. And then during that time learn the actual, like, objective elements of what makes an outfit work. There's no color, texture, structure. Learn different outfit formulas. Practice with what you already own. And then the third step I see as building your foundation. So I find like the idea of the capsule wardrobe a little stifling because there's always, there's always room to change and to build. So rather than a capsule wardrobe, I just see it as a wardrobe foundation. And whether your style is boho or minimal, there's probably different foundations that you can use to build outfits. And then after that you can really start elevating. And once you have this foundation, then start buying like the fun pieces that can take your style from just sort of like basic to a little bit more fun.
- [25:00]
Jill Dunn
Cool. I love this. I need to try this myself.
- [25:03]
Carlene Higgins
Yeah. I love the idea. And it, I think TikTok has helped style so much. Like, if you even think about like the wrong shoe theory and every. Because people are confused and they do every, like the big, big stylists in the world, they'll be like, there's no rules. Fashion is fun. And it's like, no, no, we need rules because we need to get out. We need to leave the house within 10 minutes. And like, I am definitely guilty of like when I leave the house and I come back after, if I'm going to an event or something, my entire closet is on my bed basically because it's like, just like, what do you want to wear? And it's so stressful. And so putting these rules in place helps it be less stressful.
- [25:41]
Jill Dunn
Yeah.
- [25:41]
Jackie Burke
100. And I think what you said there, like the stylists and influencers, they take this stuff for granted because they already understand these kind of fundamentals.
- [25:52]
Jill Dunn
Exactly.
- [25:53]
Jackie Burke
So they're, they're going, they're teaching you these kind of higher level tips and like the wrong shoe formula is great, but you kind of already need this foundation understanding in order to implement that in a way that's works without you just randomly buying things and feeling like, ah, now I have nothing to wear because I have all these like mismatched pieces.
- [26:13]
Jill Dunn
Right.
- [26:13]
Jackie Burke
This was like my approach to like, like the regular girl like me who's like just, you know, starting from, let's say we're Starting from zero and, like, what are the fundamentals that you need? And then you can start implementing this stuff from the stylist and the influencers.
- [26:29]
Carlene Higgins
And we know that color analysis has popped off in social media decoding if you're winter, spring, summer, or fall palette. I had my col unquote done at an event last year, and I'm like, winter cool.
- [26:41]
Jill Dunn
I think was my autumn, autumn warm.
- [26:44]
Carlene Higgins
So let's talk a little bit about that idea. Jackie, when it comes to jewelry, do people ask you about this, and what's your advice on determining if you look better in gold versus silver?
- [26:57]
Jackie Burke
My feeling is, for most people, it's a personal preference. I also love to mix metals, and I think that's. That's a big trend right now. So I. I wouldn't. I wouldn't restrict anyone based on skin tone. My trick to mixing metal tones is to try to do it in, like, multiple places. So, like, if you have, like, a watch, wear, like, mixed metals. Mixed metals bracelets with it, and then also mixed metal earrings so it looks like it's intentional then instead of just, like, one random piece of silver and everything else is gold.
- [27:33]
Jill Dunn
Now, one of your most popular TikTok playlists is current, not trendy. Can you explain what you mean by that? Like, what's an example of a style movement that's current but not trendy right now?
- [27:45]
Jackie Burke
Yeah, absolutely. So that was one that kind of, like, accidentally took off. But I think that a lot of people, there's. There's always been this difference between what people consider to be timeless style and what people consider to be trendy style. And I look at as current as, like, it looks like you could have bought it. You could have purchased it today, but it doesn't necessarily mean that you did purchase it today. And so that means that that could also fall under the category of timeless. And then trendy is really more like identifying micro trends and an item that got so saturated that you can immediately date it to a time. So one example I used was, like, the Herve Legere, like, bandage dress. Like, that is dated to the early 2000s. Like, it was so saturated at that time that if you saw it, you don't think that someone purchased it today. You think that someone purchased it in 2000 versus, like, I showed some examples of other dresses that celebrities wore at that time where if someone wore it on the red carpet today, you would think they bought it today.
- [28:56]
Jill Dunn
Yeah.
- [28:56]
Jackie Burke
But really it was from, you know, 20 years ago. So there's definitely styles like that now. I. My tip is to, like, if there's a kind of movement, like the sort of old money esthetic with Sofia Richie, like, that really popped off. And one of the key pieces in that esthetic was this button front vest, which now every brand sells and every influencer wears. And it's a nice piece. So in like five years, we're going to look back at that, but front vest and think that is so dated to 2023, 2024, because everyone owned it at this time and every brand was selling that almost the exact same item.
- [29:39]
Jill Dunn
So. True.
- [29:40]
Jackie Burke
Whereas if you bought any other piece in that, that kind of overall trend, if you bought any other piece that kind of had that old money aesthetic, it wouldn't look so dated because it didn't become, like, hyper saturated like that one micro trend did. So.
- [29:56]
Jill Dunn
Right.
- [29:56]
Jackie Burke
That's where you can kind of shop, like, current versus micro trend.
- [30:00]
Jill Dunn
Okay.
- [30:01]
Carlene Higgins
Like, I think you. You get. You start to get a bit of a spidey sense for it. I find like, that leopard skirt from like two summers ago or three summers ago, and once I start seeing everybody wear it, I immediately know it's not for me because it is too trendy. It's like it will never be seen again after this summer kind of thing, so. Exactly. It becomes a bit glaring when you start to look for it.
- [30:26]
Jill Dunn
Yeah.
- [30:26]
Jackie Burke
And that's where I feel like you get in this habit of, like, I need to keep purchasing because I'm purchasing this thing, and then next year I don't want to wear it when no one else is wearing it. So if you just bought literally anything else, you'd probably keep wearing that piece.
- [30:39]
Jill Dunn
Yeah, it's so true. That happened to me with the Celine belt that I bought when we were in Paris, Jill. And I was like, no, I love.
- [30:46]
Carlene Higgins
That that's a classic piece.
- [30:47]
Jill Dunn
I do. But I, I think, like, what Jackie's saying is it could. It could be the next Gucci belt, you know what I mean? Where it's just like, maybe I should have just bought like a nice Celine belt that didn't have the Triomphe seize on it, you know what I mean? And that would have probably had more longevity. So I feel like I. Yeah, I'm. I'm jiving with what you're saying now. So let's get into it. When it comes to tiny Lux, what would be a starter jewelry item you think people could purchase that passes the current, not trendy vibe?
- [31:21]
Jackie Burke
Chat. I think almost all of our pieces would pass that check. We really designed for, like, the everyday person, and we Try to design pieces that are very classic. Our most popular first item to start with is our Libby stud, which is, like a really, really tiny basic stud. And almost every person that comes with. Starts with us, starts with that. And that's if you have, like, incredibly sensitive ears. It's so tiny, you can leave it in 24, seven for a few days. Just get your ears adjusted. Then I like to go from that to our Celeste studs, which is like the diamond stud look, and that's like a great everyday piece. Something that people really love from us are our endless hoops. We have them in all sizes. They're just really simple. They're super stackable. Just like a nice, clean gold hoop is something that's always going to be in style.
- [32:12]
Carlene Higgins
I like that you have a whole wedding collection, by the way, for anyone that's listening, because I know wedding season is upon us. So, like, bridesmaids, and if you want to, like, step it up, but you're wearing or even for, like, flower girls and stuff, you have pieces, which I think is brilliant because I remember that's when I got my earrings, ears pierced first. When I was five, I was in someone's wedding.
- [32:34]
Jill Dunn
Yeah, Yeah. I also feel like, you know, what's been kind of trending in jewelry. You can correct me if I'm wrong, but I think it's like the 80s kind of like dynasty pieces, where it's like, you know, kind of oversized, like, cushiony. It could have some color. And. Yeah, it just feels like it would go with like, a really good shoulder pad. And I feel like, like the Celeste studs that you mentioned, it's like an oversized kind of. Not diamond, but that look I feel like you could wear to a wedding, and it's gonna be really classic. So it's moving away from that minimalist, like, really tiny jewelry trend that was going on for so long. It's giving you that, like, a oversizedness, but it's not going to look, like, outdated and like, it was Trendy back in 2025. It's more like that current, not trendy idea. Am I getting it right?
- [33:29]
Jackie Burke
100%, yes.
- [33:30]
Carlene Higgins
Yeah.
- [33:31]
Jackie Burke
Yeah. And we have new pieces. Yeah, totally nailed that. We have a couple of new pieces that have that kind of oversized look. And, you know, bonus, they're super lightweight, so you probably won't even feel them. But they're not the hyper trendy, exact style that everyone's wearing. So you'll feel like you can keep wearing them for years.
- [33:52]
Carlene Higgins
That's great. And in terms of since we are A beauty podcast. I'd love to get your take on. What's a current example of a beauty movement that's current but not trendy? Your opinion?
- [34:04]
Jackie Burke
Ooh, good question. I think maybe something like the skin cycling or the skin slugging. I know those are a little. The, the words themselves are a little buzzwordy, but I think the actual habit of doing both of those things are pretty natural to people, and they've probably been something that people have been doing for a very long time. I personally skin cycle and I do skin slugging. I wouldn't have maybe known those were the words for it a year or two ago, but that is how I do my skin care. So I think those are something that. That are current and will continue to be a habit that people use forever probably.
- [34:51]
Jill Dunn
Yeah.
- [34:51]
Carlene Higgins
Yeah. What's your ride or die skin care product that you will use probably forever?
- [34:56]
Jackie Burke
ELTA MD for sure. I use the ultimate tinted sunscreen every single day. I've used that for years. And right now I'm, I'm using all, like La Roche Posay, like, very simple. I use, like, their cleanser. I use their moisturizer at night. I like that it's affordable and it works. I also just incorporated rescue md, which is for sensitive stressed skin. So I use that before my Eltamdy and before my La Roche posay products that I'm using is like the DNA repair cream.
- [35:28]
Jill Dunn
Okay.
- [35:29]
Jackie Burke
Yeah.
- [35:29]
Carlene Higgins
And I. I really big right now. That's really big right now. The DNA repair complex enzymes and complexes in creams. They're very popular with a lot of dermatologists right now. We just talked about that with Dr. Dendi in a recent episode.
- [35:46]
Jill Dunn
Yeah. National Rosacea Society. It has their seal of approval. I'm interested. Consider me interested.
- [35:53]
Jackie Burke
Yeah. And the only, really, the only other thing I use is Paula's choice. I use their bha. Say I skin cycle with. I find retinol to be a little too harsh for me. So I really like using BHA every few days.
- [36:07]
Jill Dunn
Okay.
- [36:08]
Carlene Higgins
Okay.
- [36:09]
Jill Dunn
Amazing.
- [36:09]
Carlene Higgins
We always love getting the. The inside scoop on our guest top shelf. So thank you for sharing that. Well, it was great to have this conversation with you, Jackie. I feel like I learned so much. And of course, a friendly reminder for our Breaking Beauty audience. We do have a special promo code. If you want to check out Tiny Lux yourself, you can visit tiny lux.com that's spelled T I N I L U X.com and use code BEAUTY for 20% off your first purchase. We'll link to this offer in our show Notes thank you again Jackie. It was great to meet you.
- [36:40]
Jackie Burke
Thank you guys.
- [36:41]
Jill Dunn
Thanks Jackie. Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog at Breaking Beauty Podcast.
- [36:53]
Carlene Higgins
While you're there, be sure to sign up for our newsletter. Every episode will be delivered directly to your inbox so you won't miss a.
- [37:00]
Jill Dunn
Single thing and get social with us. Let us know what you think of the episode. You can follow us on Instagram at Breaking Beauty Podcast.
- [37:07]
Carlene Higgins
And did you know we also have a private Facebook group? Just search Breaking Beauty Podcast chat room.
- [37:12]
Jill Dunn
You can even leave us a voicemail at any time with questions or feedback at 1-844-227-0302.
- [37:20]
Carlene Higgins
And don't forget to subscribe to us wherever you get your podcast fix Spotify, Stitcher, Google Podcasts and Apple Podcasts where you can show us some love by writing a review.
- [37:30]
Jill Dunn
See you next Wednesday Terribound.
- [37:48]
Carlene Higgins
Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.