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The following podcast is a dear media production. Welcome to Breaking Beauty the Podcast, all about the breakthrough people, products and moments in beauty.
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We're your hosts, Jill Dunn and Carlene Higgins. Welcome back to another episode of Breaking Beauty Podcast, everyone. I'm one of your co hosts, Jill
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Dunn, and I'm here alongside Carlene Higgins. That's me.
B
And we are here in your feed every single Wednesday, like we have been for nine plus years. And Carlene, of course, we are two longtime magazine beauty editors turned beauty podcasters and we talk about the breakthrough people products and moments in beauty. And last month we did an episode that was like News Point of View, just chatting about the industry, new products, new, new ideas, stuff that's making headlines. And we thought maybe we'll do it again and see if you guys like it. We have had some feedback where people were into this. Yeah, you know, exactly.
A
So we'll hit you with some beauty news. But I think POV is really the key word. It's really what our true thoughts are on certain things that are happening in the industry right now. So let's see if things get spicy today.
B
Yeah, you never know. We like a hot take moment. And you know, our episodes, of course, if you maybe discovered us through one of our interviews, we've had so many incredible guests on of late, Joanna, Chuck, Erica Taylor. We've had celebrities like Haley Bieber, Tracee Ellis Ross, Kate Hudson. And then of course, our hashtag damn good episodes, which we do every single month. And those are sort of like I, I would say roundup around a theme or, or a category where we're really putting our editor hats on and saying what's standing out, what's worth your money, what's hashtag damn good, as we like to say. And next week, you want to mark your calendars because we're doing a whole episode, a shopping guide about what to buy at Olive Young, which is officially landing in North America next week.
A
Yeah, I think that's the biggest news happening right now.
B
Yes.
A
Is around K Beauty. The Olive Young news is huge. We are in LA right now. We went to a VT Cosmetics dinner the other night.
B
Yes.
A
It's just everything's popping all at once. It feels like this launch is coming hard and fast.
B
Absolutely. And everybody is so excited about it, including us. And we learned a lot. And you're going to want to tune in for that.
A
So that's a little sneak peek.
B
Okay. So in this Point of View news episode, we're going to catch you all up on some hair treatments that we got In Los Angeles, we're also going to be talking about some headline making moments right now, including is it tacky or is it genius to have a bachelorette trip sponsored by a beauty brand Like Jury is still out on that one. We're going to be talking about this cool new initiative between Sephora and makeup by Mario. And we're also going to be talking about a very, very jaw dropping move from a billionaire in the beauty business that I had to read it three times to believe. So we're going to be going.
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I can't wait to hear this.
B
Yes.
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So let's get started. We are here in L. A. We come a few times a year and we just do a whole bunch of recording while we're here. And Jill is, I swear she could have her own directory. And I know people have started to DM us now to ask where to go for food. Like great food, what's the hotel, where to go for cocktails. Jill knows, like the sceney places, the best, most delicious food. And so we ended up at Sushi Park.
B
Yes. And this is kind of famous in the celebrity world because it's where Selena Gomez and Taylor Swift are often paparazzi. And what's incredible about it is that it's on the Sunset Strip in a strip mall.
A
Yeah.
B
And it's not Nobu on the gorgeous Malibu waterfront. This is like you have to. What I've realized after being there is you have to try hard to get paparazzi. Right.
A
Right.
B
You go up this carpeted staircase, up the back and then you're like on the second floor railing.
A
Yeah. It's like a Juliet balcony.
B
Yeah. Literally, I'm like, does Travis Kelsey even fit on this balcony? So. Cuz he's so tall. So anyway, we had the osi.
A
It's like a set menu, so you can't be too picky.
B
Yeah.
A
And they just bring you round after round after round of delicious sushi.
B
Do you remember what we were talking about at Sushi park on the way in?
A
Where the celebrities sit?
B
No.
A
Oh, where?
B
Well, we were walking up to this like second level and I pointed out to you on Sunset Boulevard, the giant shop. My.
A
Oh yeah.
B
Billboards.
A
Yes.
B
So we've talked many times on our show. We use affiliate links, we use shop my. We're shop My creators. And I just find it wild that they have whole dedicated billboards on Sunset. Like that's how much they've taken over.
A
I was just gonna say one of the things that I love about staying on Sunset because we're at one Hotel. And one of the things that I love the most is the advertising, which is very bizarre. Like, you're not going to hear me say that in any other context.
B
So true.
A
But I feel like Sunset is they have the coolest ads. It's like where you find the Netflix 3D ads. Yeah. It's always the latest show to binge. Right now there's cream one with, like, one of those air balloon, like, characters.
B
The thing you would see at a car wash. Yeah.
A
That's, like, flying out of it. And honestly, like, the beauty. The beauty hits are amazing. And like, this time I saw for. For Kylie Jenner and they were talking about, like, her rebrand.
B
Oh, interesting.
A
Why?
B
Oh, isn't that right? I'm pretty sure that's her.
A
Yeah.
B
Her fashion brand.
A
Yeah.
B
Rebrand.
A
Yeah, exactly. But I just see things here that I don't see even in New York,
B
so it's so true. So I was kind of surprised to see that. But you and I were talking about it because we work with Shop My all the time. And I did want to let everybody know because we were talking about my friend.
A
Yeah.
B
And you said she's linking to her outfits. And I was like, yeah, she's a shop My creator, even though she's not, quote unquote, content creator.
A
Yeah.
B
So I'm letting.
A
She's like a marketing director at a company.
B
Yeah. But I need to let all the people listening know that everybody can be doing links.
A
Everybody and anybody.
B
Yeah. We'll link it in our show notes and on. In the description on YouTube as well. If you guys want to learn more about, like, how to sign up for that. Because I'm kind of addicted to it.
A
Well, I said to her, I was like, how's she doing on it? Because I was. I would see her contact.
B
Yeah.
A
And Jill. Jill's like. She's killing it.
B
Well, the joke amongst all my girlfriends where I grew up is we have literally a group chat called send you the link.
A
Oh, that's so funny.
B
And we send each other links all the time. We're all influential.
A
Yes.
B
In our own circles.
A
If you're somebody to, like, curate and you love to shop, like, may as well make some shopping money out of it. Yeah. I think that. That. I think that was how, like, Aisha said she started.
B
Oh, interesting.
A
And then now she's, like, huge on it. On that note, I have to confess that I have been on pause for my substack. Oh, my goodness, the Elevens.
B
Okay.
A
I feel terrible about it. Like, I really get down on myself about it.
B
Well, don't be too hard on yourself. You can go. The thing is you can pop back in there.
A
Exactly. And I will. But I haven't acknowledged that anywhere. So I just thought on the topic because sometimes I do shopping roundups and of course there's affiliate links in there. But yeah, I've done like Mother's Day gift guide. I missed this year, the whole like Sephora sale, everything. I've just, I've just. We've just been so busy with the live events.
B
I know. I think you should keep it up though because you know, when we're together, so many people say they love your substack. So I think that you could, you definitely should continue. You're resonating with people.
A
Yeah. And of course my whole thing on there versus Breaking Beauty. Because Breaking Beauty is like we're speaking to everyone, all ages. And on my sub stack, it's really for women over 40 people in my peer group, I would say. And you're right that there, that is how marketers find people as well. Like you had said with your friend, like she's getting products sent to her now. Yeah. And she's not even quote unquote, a content creator.
B
Right.
A
She is all happening on stories.
B
Vivier is one of our show partners this week. Vivier is a Canadian pharmaceutical grade skincare brand known for its science backed, clinically proven formulations designed to deliver real visible results. And the brand is trusted by dermatologists and estheticians. That's actually who initially put VVA on my radar, was an esthetician and the brand is really particularly well known for their vitamin C serums. They have like a whole wardrobe of them and it's the perfect time to highlight why this ingredient is such a staple in skin care. Vitamin C is a powerful antioxidant that helps brighten the skin, support collagen production and protect against environmental stressors like pollution and UV exposure. What sets Vivier apart is the form of vitamin C that they use, which is L ascorbic acid usp, which is the purest and most potent form available, but also one of the hardest to stabilize. So Vivier has addressed this with their proprietary IDS delivery system which helps maintain stability and allows for deeper, more effective absorption into the skin. I really like their new serum 30. I feel like this is the most potent version of vitamin C that they have at Vivier. It's really next generation brightening because they have 30 vitamin C which is the L ascorbic acid, USB and ET VC. This is suitable for all skin types and it really is powerful at brightening even the most stubborn pigmentation because it targets both surface level and deep, deep pigmentation and damage, visibly brightening existing discoloration and preventing future pigmentation and damage. So great news for Breaking Beauty listeners. You can try this with a very special promo code. Visit Vivier Skin.com and use code BEAUTY15 at checkout to receive 15 off your purchase. That's V-I-V-I-E-R-S-K-I-N.com and use BEAUTY15 for 15 off your purchase. We'll link to this offer in our show notes and on our website. Hey, this is Sammy Clark. And this is Sammy Spalter. We are best friends, co founders of our wellness platform form, and now hopefully your new favorite podcast host with our new podcast, Transform. We started Transform because we are constantly having all these big live chats. So we thought it was time to bring the conversations to the mic for you to join in. Knowing we can all relate to the forming the vest best version of ourselves, we will be chatting it up from everything from self love, health and wellness relationships, owning a business and all of the other hills and valleys that is this big beautiful life. Tune in every week wherever you listen to your podcast. See you soon.
A
I ended up going on a press trip to Florida and it was great. It was Amelia island at the Ritz Carlton there.
B
Lottie doll. Yeah.
A
Well, eminence is at Ritz Carlton hotels and we haven't really caught up. But I wanted to tell you the biggest difference with the Eminence facial that I got because it. I really didn't know this. I thought I had probably gotten an Eminence facial in the past. It is so massage oriented.
B
Your fav.
A
It's. Yeah. Because my thing is, I hate it when they put like a mask on your face and then walk away, leave the room for like 15 minutes and you're like, I'm. This is a 60 minute facial.
B
Yeah.
A
And you're gone for 15 minutes. No. So they are so focused on massage that at one point the, the facialist, he was lifting up like one whole side of my back. So it was almost like quarter sitting up and like massaging. Right. Never had that before in a facial.
B
Oh yeah.
A
Like, you know, you might get your decollete, a bit of shoulders, but it was like. Oh no, it was the full like lifting.
B
Oh wow.
A
The arm stretching. There's a lot of stretching involved in the Eminence facial. I had no idea. So it's quite a different experience that I enjoyed. And then their latest collection is strawberry rhubarb.
B
Yeah, that's. That's been around. Yeah, the strawberry rhubarb.
A
But I guess they have, like, newer products as part of that collection. So that was the aromatherapy experience that I was. That I was getting. And yeah, they have a strawberry rhubarb mask that is a bestseller, for sure. It's good for dry skin, normal skin like mine, and it just gives you that, like, really. It's a bit of exfoliation, but it gives you a really kind of plumping boost, which was great for me because I got off a flight. But let me tell you about the product that I am now obsessed with.
B
Okay.
A
That I specifically requested that they send to me and I think everybody needs to know about for summer.
B
But by the way, I used to like the strawberry rhubarb dermafoliant, which is like. Oh, yeah, the powder. Yeah. It's like kind of a sister but quote unquote clean version of like the microfoliant from Dermalogica.
A
Yes, Right.
B
Because Eminence is. Are all organic.
A
Yeah, exactly. And I really enjoy that product as well. I love it, that kind of an exfoliator because it just turns into like a milky froth, like a paste almost. Yeah. But. But then it gets even milkier so there's no like friction on your face, even though you are getting an exfoliant for. So for people with sensitive skin like me, that is perf. That is my type of exfoliant. Yeah.
B
Okay.
A
The product that I'm obsessed with, though, is the Eminence Yuzu solid body oil.
B
Oh, wow.
A
Have you ever used a solid oil?
B
Not for the body.
A
Yeah. It's incredible. It really transforms. So it's like it comes in this tub and it's yuzu. And so. Yeah, you stick your fingers in like, kind of like you would in Vaseline or whatever, and it's this solid and it just like instantly melts into this gorgeous, gorgeous oil. So it's so perfect as a body oil.
B
Right.
A
Because it's not dripping over. It gives you that locked in feeling. But it also has phas in it.
B
Okay.
A
So we know there's AHAs, BHAs, LHAs, exactly. That are alpha hydroxy acid that does this exfoliating. But phas is the gentlest. So again, for somebody like me with sensitive skin redness, like, I could use this on my arms. And it just smells tropical and lovely. It won an allure award back in the day. So I.
B
That's now new fave, new favorite.
A
That's my new summer. That's going on my legs.
B
This is like a sheen. It gives you a beautiful sheen on your legs.
A
Yeah. Well, we had another treatment this week. Jill and I together.
B
We did do a lot of work, though. Yeah. But, yeah, we had another amazing treatment. I honestly had said to you at the salon. Surprise. It was a salon treatment. That your hair never looked shinier.
A
That's true.
B
I thought it looked insane, especially with the fresh color. And you're blonder now. I was like. It was like. Like high wattage shine. We went to Mesh Salon. It's spelled M E C H E. Yes. And it's an iconic salon in Los Angeles because it's owned by Tracy Cunningham, and she is, like, the colorist du jour. She'll do, like, 40 clients for, like, leading up to the Oscars. She can do 20 clients in a day is what I was told.
A
Yeah.
B
But she works with Olaplex, and they were kind enough to invite us in to try the new, new hair Perfector at home treatment, which is three minutes.
A
Y. That's right.
B
But, you know, us being a little bit extra, we actually were at the sink getting a bond multiplier treatment. A bond Perfector treatment, and then the hair Perfector treatment. Yeah.
A
Although I'm told that it's very unusual that we would spend that much time at the sink, because, yes, apparently when Tracy comes into the salon, all heck breaks loose, because there's, like. Like 20. Over 20 clients in one day.
B
It's amazing.
A
And from my understanding, it's like a assembly line going on. Like, there are a lot of assistants, because I picture it almost like being in a kitchen where there's so many pots that are, like, boiling over. It looks like chaos. But actually the chef knows exactly what's going on, and everything's going to be delicious. And I had my hair blown out. Actually, there were rollers involved with Sammy. And, yeah, she was just saying it's such. Such a spectacle, but. And usually there's a lineup to get to the sinks.
B
Right.
A
Like, literally a lineup. So they. If you get your hair, your number three on for three minutes, but you're waiting three minutes somewhere else, and they're washing someone else, and it's like, tag team.
B
Yeah.
A
But she said the energy is just unbelievable. And I got so many more details on Tracy's tricks for how she does hair that is so different than the way that other hair colorists do hair. So I'm. I'm not going to say too much more. I just want to have her on the show now.
B
Yes.
A
Whenever we can get her on to explain it because it is masterful. It was really just even hearing about it secondhand was like, yeah, we had
B
her on I need to know more way back when. But it was only like 10 minutes.
A
Yeah.
B
And she was off a red eye flight and I don't even think you were able to make it. So we need to have her back. But. But I just want to show that the number three treatment. So they've had that before. But it was a 10 minute treatment treatment that you did at home. Now they've shortened it to three minutes. That is now the second time I've done it. It's pre shampoo. I'm telling you. My hair before this trip was really long. And I got that done on my super long hair. A lot of split ends. It was like magic for the split ends. It was like it held it together. My hair was like looking not put together and I was like, wow, that really works. And for three minutes, like, I'm not going to be doing a 10 minute mask at three minutes for Olaplex. I'm into it, guys.
A
I love a good reformulation. Yeah. Fair.
B
Yeah.
A
All right, well, we told everybody we're gonna have some hot takes. So what's been going on? We know that you're a professional finder outer. That is a term borrowed from somebody else from the Internet. I don't know their name to credit them, but it is hilarious. And you fall into that category.
B
I do.
A
What have you found out lately?
B
Okay, well, I think the thing that has been the buzziest on beauty talk, Beauty social media is definitely acquired style. The influencer, her name is Bridget. Her bachelorette party trip, okay. And she went to somewhere in the Caribbean. But the entire bachelorette trip and party was sponsored by a beauty brand called Swan Beauty.
A
Really?
B
And the Swan Beauty, what they make is an AI beauty mirror that basically you can set up almost like we used to have the Ricky mirrors that are this high, this high, this way. And it's pre programmed with all these different makeup applications. So you like sit in front of it, you turn it on and you're like, I want to get tone on tone makeup.
A
Right.
B
It walks you through. So this was a very unorthodox way for them to get pressed. Now what I am talking about here, you guys, is they didn't just send mirrors to all the girls on the trip and be in the villa. They chartered a private jet that was Air Force one size. Whoa. And it was completely branded. She Called her trip. Acquired husband. Acquire a husband because she's acquired style.
A
Right.
B
And everything was. I. What's more than five stars? Freaking ten stars. It was billionaire vibes.
A
Wow.
B
Billionaire.
A
How big is this influencer? I haven't heard of her.
B
I was on a press trip with her in Miami a few years ago with Revlon. And she's acquired style. She's Bridget and she has a twin sister, Danielle, who eventually left her job in corporate America to start influencing as well. I don't know her exact follower count, but she has a big influence of the 20 something girls in New York. She's beautiful. And I just thought, is this the tackiest thing I've ever seen or the most genius thing I've ever seen?
A
Right.
B
And it got everybody talking about Swan Mirror.
A
Yeah.
B
Which only just came out. And the business of fashion wrote a story and they say you may monetize the bride was the headline. And so just the way that beauty companies are getting more creative with. With bridal parties. And do you know who Becca Bloom is?
A
No.
B
Okay. Do you know who she is? Olivia. Okay. So she's featured in the business of fashion article. It's. It's this girl right here.
A
Okay. Yeah.
B
Yeah. So she's just an influencer. Her. Quite literally, people say on Tick Tock the she's a rich girl who. Rich riches. Right. And. And parts of her wedding were also. Which was.
A
Right.
B
Exorbitantly expensive. Were also sponsored by fashion and beauty companies.
A
Interesting.
B
And so this isn't just like sponsoring the dress, sponsoring the makeup, or send a hair makeup person.
A
Yeah.
B
It's interesting thoughts.
A
Did you know that I was once approached to provide Cassatt retinoid skin ointment for a bridal party?
B
Okay. No tell.
A
Yeah.
B
Okay.
A
So there was someone who slid into my DMs and said that they were getting married or they were having a bachelor party. I think a bachelorette party. And they were wondering if I wanted.
B
You wanted to monetize the bride?
A
If I wanted to. Yeah, exactly. If I. If I wanted to send whatever it was a dozen units of my retinoid pomade.
B
Okay.
A
And I thought about it for a second. I was like, first of all, I was like, do I know this person? And so I clicked on the content. Absolutely. Didn't not know them at all. And it was just. It was like a really young bridal party. And I was just like, I don't think. I mean, I don't think it would have been a fit anyway to. That's not something that. I mean, I Could see myself obviously, gifting for certain events, but it would. Honestly, it would be for something that's more like a divorce party. Yeah, yeah, exactly. A Gen X divorce party. That's exactly it. You know what I mean? But something fun like that, where it was like somebody great. Kate's 60th birthday or something, where.
B
Sure.
A
You know, it was like a real, you know, girls girl party and that kind of thing. So I. I declined.
B
You declined? I declined. I understand. I understand.
A
But can you believe it? So.
B
Well, yeah. So this is the moment.
A
I think that's the thing.
B
And the Swan company, who even knew about them before? I kind of knew about them because I had read about it in, like, a tech newsletter. So to answer your question, Acquired style. She has, like a million followers on Instagram and, like 1.8 on TikTok. So it's big. It's big and glossy. Reported on, you know, the ROI for the brand, and they said that the company's follower count has not moved much, but I don't think that's surprising. Follower count is kind of dead. It nearly broke the Internet, though, in terms of the actual discussion and brand building. And it just launched in January 2026. We're talking about it right now.
A
Yep.
B
And the mirror is $800, and the app that it works with is $94 a year.
A
Okay.
B
It's. The influence of brand trips has trickled down. Everybody wants to, if you're the bridesmaid, to go into your hotel room that's set up with, like, the tripping with tarte version on the mirror that your friends have made for you. Gone are the days of, like, stripper bachelorette parties. And, like, just. You don't want anything captured on social media. This is like, everything is for show. Everything is for sale.
A
I kind of get it. I mean, in some ways, I'm like, absolutely. Now that I'm thinking about it, I'm like, okay, if I was a big influencer, and let's say it was a. Let's say a floral company approached me and said, we'll provide all of your flowers if you just. Just show this tag that. I mean, I probably wouldn't say no.
B
I'm telling you right now. You wouldn't?
A
Yeah.
B
You wouldn't.
A
Yeah.
B
If everybody. If a hotel came to you and said, we will put up every guest.
A
Absolutely. I think where I'm. Where I'm feeling like it's tacky is if it were like, I'm gonna send out kind of like a pitch release to all of these PRs and be like, my wedding is kind of first up for grabs. And then you're just being like, what do you want to sponsor? I. That feels a bit. That gives me the ick.
B
Well, the rumor was that Alex Cooper did do that for her 30th birthday in the Hamptons.
A
Yeah, I believe it.
B
And Michaela makeup when she got married. But recently she made that video that was like, everybody sit down. Take it in. I'm getting a divorce.
A
Yeah.
B
But when she got married, there was the elf kissing booth.
A
Yeah.
B
There was tons of branded stuff. And there's girls in Toronto that just got married and they had full swag bags and they showed it all on Instagram. But.
A
But yeah.
B
What is the ROI there for a brand? I'm not sure. To be part of a gift bag.
A
Yeah.
B
I don't know.
A
What do you guys think? Drop into our DMs or leave us a note on our Instagram.
B
Yes.
A
Get in on this conversation.
B
Heck yeah.
A
Today's episode is brought to you in part by Nutrafol. Okay, so the summer is coming and I think a lot of us are familiar with this situation. I had it happen where I like to wear my hair in a high bun in the summer, high ponytail. And I started to see those kind of like streaks on the side of my head where it was obvious I was experiencing hair thinning. And that was quite concerning. Luckily for me, I was introduced to Nutrafol around that time. This was a few years ago. I've been taking it now. And if you're not familiar, neutral is really a proactive approach. It targets the root causes of hair thinning. And I just take four pills a day with a meal. It's a clinically tested formula and I've definitely noticed improved hair growth, less shedding, and visible thickness at the sides like I mentioned, while taking neutral fall. So you might be skeptical. I get it. Nutrafol is the number one dermatologist recommended hair growth supplement brand. It's been recommended so many times on our show, that's what convinced me to give it a try. It's also the number one hair growth supplement brand personally used by dermatologists. I think that's saying a lot. And Nutrafol's hair growth supplements are peer reviewed, NSF certified for sport and clinically tested. So I feel like that's about as high as you can get in the world of supplements in terms of that clinical testing to show that it's actually doing what it's saying. So let your hair be one less thing to worry about this summer. See visibly thicker, Stronger, faster Growing hair in three to six months with NEUTR Fall. And for a limited time, NEUTR Fall is offering our listeners $10 off your first month subscription and free shipping when you visit neutr fall.com and enter promo code breaking. That's neutr fall.com spelled n u t r a f o l dot com promo code breaking.
B
Narwhal is supporting our show this week. I need to tell everybody about something that's made my adulting easier and that is the Narwhal Flow 2, everybody. This is a robot vacuum and mop in one and it has changed my life, I swear. So I first learned about the Narwhal brand from a salon owner who told me that it's the best robot vacuum that doesn't tangle when it's sweeping hair up off the floor. And as somebody who has long hair, I'm constantly shedding. I was like, like tell me more. And I was like, okay, if it can stand up to a salon environment, I need it in my house. So what really sets it apart is the Narwhal. It's a vacuum that actually thinks it's highly intelligent. It uses cloud based AI cameras and an autonomous level chip. It learns your home or your condo's layout. It adapts to complex environments in real time. It doesn't bump around. It's constantly learning so you don't have to pre clean your house before it runs and you just just kind of organize everything from an app on your phone. So even when I'm out of town, I just set the automated cleaning and it takes care of any dust bunnies while I'm not here. So the Narwhal Flow two, it solves that dirty mop problem. So instead of dragging a soiled pad across your house, the exclusive Flow Wash mopping system. It continuously washes the track MOP with 140°F water throughout the entire cleaning cycle. So floors are sanitized with a fresh hot mop from start to finish. And honestly, you gu I dropped some body lotion on my bathroom floor while I was heading out the door and all I had to do was summon the robot vacuum with my app on my phone and it cleaned it up like I didn't need to like waste time cleaning it up when I had to be somewhere. It was honestly amazing. So it has a hybrid AI system that further empowers scenario based cleaning modes tailored to your life. So they have a pet care mode if you have pets they also have a baby care mode that runs really quietly near cribs and sends notification when toys are left on the floor. So if you want to learn more, you can stop babysitting your vacuum and let AI do the work. Hallelujah. Head to narwhal.com today to check out the new Narwhal Flow 2. That's N-A-R w a l.com to check out the new Narwhala Flow 2 today. We'll link to this in our show notes and our website. Now back to the show.
A
What else?
B
Well, I would like to talk about something that's kind of popping up on Tick Tock called the natural nail movement.
A
Oh, yeah, you've been, you've been like, wanting to talk about this. Yeah.
B
So I'm just finding that there are a lot of creators and many of them are privileged rich and they are basically coming out and being like, not getting my nails done anymore. I don't have the time. I'm too busy, AKA I'm like too important to go sit there and get my nails done for an hour and a bit. It. And then other people are like, yeah, totally. But then I'm like, is that really the reason or is it that it used to be something reserved for the rich and powerful and who could afford it, who could afford the time and who had help at home to take care of the kids and now that. That it's so accessible, they don't want to do it anymore? Let's. Let's pivot back to natural. And that's, I think, actually what's happening.
A
So you think it's more contrived?
B
I think nails were a status symbol that you had the time and the money to go and do it.
A
Right.
B
Now every Tom, Dick and Harry has their nails done. Not desirable. But it's not, as. It's more aspirational to say you don't do it now.
A
Right. Okay.
B
Do you see what I'm saying?
A
I see what you're saying. Yeah. Because you're like, I don't care enough.
B
Well, it's. They want, they want to have groomed hands, but they're like, time is wasted.
A
Yeah.
B
In the, in the salon.
A
Right. It's like adjacent to the, you know, 300 pair of shredded jogging pants that people would be wearing around la. They're like, I'm so rich that I can wear.
B
You could cosplay poor.
A
Yeah, I look exactly. That's exactly it.
B
Well, that's what Bethany Frankel does all the time. She cosplays as middle class and she's like a billionaire. I verging on it for sure.
A
Yeah.
B
She's just like, look at my drugstore makeup.
A
Right. Look at me.
B
I'm of the people.
A
Right.
B
Meanwhile, she's got, you know, so much access, so much wealth.
A
Right.
B
And I always say she cosplays as poor.
A
Yeah. Well, the original sentiment, sentiment I can relate to where I do because I do feel like I'm so busy that it is hard to take the time to go and like to get there, to sit there. It's really like a pedicure is fine. I bring my computer, it's on my lap and I'm working.
B
Yeah.
A
But a manicure, your hands are like, you have to give them your hands and you really can't, you can't be on the phone. So it is to do that every two weeks. It is a time commitment.
B
It is.
A
So in principle I actually do relate to that. Yeah. And there, I think there have been times when I was like in the winter or whatever where I was like, I'm just gonna do natural nail and put oil on it and like, you
B
know, yeah, I want to go. And then there's like hush. If you search up hashtag natural nail journey. I think that's also part of it. Where certain people have, have just been wearing gels for so long, they don't even know what their natural nail looks like. So they want to sort of like strip it back and just do grooming.
A
Right.
B
Like even for me, that's what kind of what. Ideally what I would want to have is like really immaculately groomed nails, but not necessarily be getting gel under the UV or shellac every two weeks. I'm just kind of like ready for something different. And then like I said, it's kind of like the anti status symbol. But I also do think it's the natural nail movement probably does play into the recession, you know, like where it's just more affordable if you are cutting costs.
A
Yeah.
B
Getting your nails done at home using the Glamzilla press ons, whatever.
A
Yeah.
B
There's way more options now to do that.
A
Absolutely.
B
Like all my friends, kids that are teenage girls like your daughter's age, they all are freaking experts at doing the OPI system at home.
A
Home. Yeah. No, you're absolutely right. I have a friend who, her daughter does that as well. I think it's the, Is it the kiss system? Do they have one? There's an at home one.
B
Yeah.
A
And yeah, she like is obsessed with it and loves doing her Nails that way too.
B
So I'd be curious to hear what all of you think about that.
A
Yeah. I mean, I feel a bit bad for like manicurists right now because I think, I think the other reality, it just is the, the economy. The same way that I feel bad for a lot of restaurants. Although you're always telling me it's still impossible to get into a restaurant in Toronto, but absolutely. I walk out of there with Kevin and I'm like, well, there's 500 I'll never see again.
B
Yeah, of course. But you had a great time. Right?
A
It's.
B
Was it, was it hard to. Was it hard to get a seat? Was it busy or empty?
A
It's just like, it's just so expensive now. So I. I've been on dinner date with Kevin. Yeah, yeah, exactly. The beers were like water.
B
Yeah, no, exactly. We were all enjoying ourselves.
A
Yeah, yeah.
B
It's just like. Yeah. When you go out, you're going to enjoy yourself.
A
Yes.
B
And that's. It has a cost, unfortunately. But what are we going to do? It's why we live in the city.
A
Yeah.
B
You're going to be at. Are you going to be a trad wife and make your sourdough?
A
No, but I'm doing more at home dinners. Yeah. Having people over.
B
Yeah.
A
You know, that makes sense. Getting the. I'm really into candle dinner table candles now. Like the stick. Yes. And just sitting around and putting records on and jazz and like chatting and.
B
That's lovely. That's a really nice thing to do.
A
Shots and.
B
Yeah.
A
You know, I love that. Yeah.
B
So I want to talk about another interesting thing in the content space and that is Sephora is coming out with a lot more content. They actually are launching it just launched this week. From May 18 to June 8, they are doing a series with makeup by Mario.
A
What are they doing?
B
It's a beauty hotline. Oh. So what it is, it's. It's called Mario's Beauty Booth.
A
Oh.
B
And it's a series in collab with Sephora and it's a virtual hotline for beauty advice. So it's short form videos where Mario solves beauty dilemmas for creators and founders in real time. So I think there's going to be guest spots.
A
Right.
B
Of other prominent people. Oh, that's so cool. It is fun.
A
Yeah.
B
And it's going to be on Sephora's TikTok channels.
A
Okay.
B
In probably most markets, I would imagine. And it's going to be every Monday and Thursday and like I said, from May 18. So it just Started. And it's supposed to be easy to follow demos and tips directly from Mario.
A
Okay, so it's like a ask, ask the editor, ask the expert.
B
Exactly.
A
Type of column we used to have back in our fashion magazine days, but with better lighting. Yeah.
B
But I had. I saw on Mario's TikTok, and, you know, we love him, and I love so many of his products. Products. They had a big cake at his office where they were celebrating their best week ever in sales. Oh, wow. On their direct to consumer site. So I love to hear that for him. And then obviously he's such a huge partner with Sephora, but I mean, it's interesting to me, though, that brands like Sephora are going this route, creating their own content versus, I think it says a lot about influencer marketing right now.
A
Right.
B
And where we're at. Instead of them spending huge budgets to have 10, 20 big influencers. Talk about the makeup by Mario palette.
A
Yeah.
B
There's allotting marketing budget to stuff like this.
A
Well, it seems like it's almost bringing them closer to the customer. Yeah. It's a different level of engagement that you just can't get from a billboard or kind of on Sunset. Yeah. Or just like, you know, marketing out these different. Different brands where you're always spotlighting them, but you're. It's just doesn't have that engagement that comes back to Sephora. I feel like this is a good move. Yeah. A smart move for them. Yeah.
B
I noticed that Sephora has now built in and. And I don't know. I don't know enough about this world. But they built in their own app into Chat GPT because I think what was happening was everybody was going to Chat GPT and saying, which lip color should I get? Whatever. Whatever. And not using the AI shopping bots on Sephora. So they had to figure out a way to work within the Chat GPT universe. I wanted to ask you about this clavicular.
A
Clavicular. Well, I'm definitely late on the draw of talking about this topic is he's an online streamer.
B
I know that.
A
That's right. And his real name is Brandon. Let me find it.
B
Brayden Eric Peters.
A
Yeah.
B
20 years old. Oh, yeah. Do you want. Do you want to come on the mic?
A
Yeah.
B
You honestly should come on in. I'll. I'll move over. Okay, guys, we're gonna. We're gonna invite. Are you Gen Z or Millennial?
C
I'm Gen Z.
B
Okay.
A
We're.
B
We are in the studio with our wonderful producer Olivia, and she's Gen Z. And she's gonna give us the Kohl's notes.
C
Hi, everybody.
A
Hi. Breaking beauty pod fam. Oh, my gosh. All right, tell us everything we need to know about clavicular Brandon, as he's known.
B
Okay.
C
So to my understanding, clavicular began look smacking at the ripe old age of 15, I want to say, or 16, which I think is just like you're going to go through puberty, like, at that point. So the before and afters, I feel like is just growing up. But he has taken a variety of methods to really try to enhance his appearance.
A
Max's looks.
C
Yes, to Max's looks, as one might say, most notably would probably be taking a hammer to his cheekbones, believing that that's going to enhance jaw crushing.
A
I believe that's called.
C
Exactly.
B
Yes.
C
Enhancing his bone structure. Additionally, he claimed to have micro dosed methamphetamines and Adderall in order to give more of a gaunt appearance and to again intensify those cheekbones. He's also spoken about taking out college loans but not going to school and instead utilizing that cash for surgeries, among many other things. And I believe recently he overdid.
A
Yes.
C
And spoke about it on the Impulsive podcast. So that's my understanding of clavicular Braden as one might have it.
A
And yes, the world's worst influence for young men is what he is. And if you have a son, be afraid. Be very afraid. And it was interesting because before I had read about or seen what was going on with this particular influencer, I had an instance when with someone in my family, and they had said to me, you know, you should be really careful about your son because there's something going on with all these online dating apps. They're really bad. Because what's happening is that girls are basically like, let's say a girl is average looking, so she's like a five or six out of ten. They en masse, are really only wanting to date guys that are like 8 out of 10 to 10 out of 10. So what's happening is these average males who are like 5 or 6 out of 10 are being left out, and, like, nobody is attracted to them, and therefore they're real. And I was like, whoa, whoa, whoa, whoa, whoa. Stop everything that you're saying, because I don't think you realize it, but right now you are. This is incel language. And I don't. You have somehow wandered down this road on the computer.
C
Yep.
A
And you don't even know that what you're talking about is that language. And that really frightened me. And I was like, actually, you're the one who needs. We need to have a talk with. Because this is like, really messed up. And I'm like, I just think. I think, like, you know, not what. What you talk about. And. But then it was right after that that all of this happened with Clavicular, where, you know, this whole idea of ascending, right. Which is the idea that you might be naturally a five or six out of 10, but you want to get to eight, nine or 10, that's ascending. And so there's all this language like, oh, I'm ascending right now, bro. Like that. That I'm ascending, bro. But it's like it. It's minute by minute, it's second by second, you know, And. And it's a way of living. And it's like, I feel. I actually feel really bad for this kid. Yeah. I feel like he is really messed up. And I'm a mama bear, so I'm just like. I just want to hug this guy and be like, dude, bro, let it go. Like, let it go. And just like, it's okay. Like, touch grass. This is so, you know, it's just so misguided.
B
Yeah.
A
And. And it's really, really sad, you know, But. But the scary part is that it is spreading around and people. So because it's like this tick tock language, you hear people all the time talking about maxing this, maxing that, and using it in other contexts. And mogging.
B
Oh, God.
A
Oh. Like just mogging this mogg. And it's like, what's that?
B
What's that?
C
Mogging is when you are in a photo with somebody and you look better than that person in the photo.
A
Yeah, but again, it's like, like that even that language, it's just. It's taking the. The superficial and everything that we ever worried about TikTok with our kids and what is the word? Making it into a human, like, crystallizing it.
C
Personifying, personified.
A
Clavicular is everything that we were scared about happening on the Internet to young kids. Kids personified. That's what that is. And it is like, it's really frightening. And so I. I felt like I missed the moment. I wasn't really going to talk about it, but like I said, because it kind of was. Became personal when somebody in my life came and talked to me and was like, using this. This language and discussion. And the incel. Stuff is not new. And I don't even know if Brandon understands that. Braden. Whatever. But, like, I care, I promise. But, like, I Don't even think. I don't even know if he knows it. And, and I've seen clips because now I'm locked in the algorithm. So now I see all the clips of him on other podcasts and when there's like grown guys who are trying to have an intelligent conversation and being like, do you know, are you aware that this is in cell language and theory theorizing and, and so on. And he just immediate, he's like, I'm out. And walks out of the room like he refuses to have the discussion. Which I find really odd because it's like, at least justify your position or clarify your position. So I literally, I'm like, are you an incel or are you not? But he's dating girls.
B
He's dating girls.
C
But the thing that he talks about with that is that it's only worthwhile if he's streaming and he's out with them because it's the perception of machismo. Right, Right. And so I think too, what's interesting about it is it's like this looks maxing trend is just young men experiencing what young women have experienced for millennia, like for as long. The dawn of time. Right. Like, yeah. I mean this podcast is, you know, we all like spend time in the morning putting on our makeup and the art of transformation. Exactly. So it isn't a new idea. But the thing that's so, it's so, so harmful, the rhetoric in which it's being brought forth, it's like, I don't think there's anything inherently.
A
It's so extreme.
C
Exactly.
A
It's so extreme.
C
Right.
A
Like microdosing meth and, and dangerous.
B
It's.
C
It's incredibly dangerous. And it, again, to your point, it worries me about like what this is putting into like the cultural ether. I don't think there's anything wrong with men caring about the way that they look or wanting to be more attractive. We all have thoughts about the way that we present. Right?
A
Yeah.
C
But it's like the way in which he's doing it and then making it attractive to other young men are, I
A
think, or making it low key. Slide in. I think that's.
C
That's more what it is.
A
That's the danger.
C
Yeah, absolutely. Is just like the. Nor the normality that he's trying or the normalcy that he's trying to create around it when it's like, hey, this is really not normal at all. And don't even get me started on the jester maxing.
A
I don't know what that is, but
C
that's like if you're a clown, but they call it jester maxing instead of just, you're an idiot. But is that real? Yeah.
B
Yeah. Wow.
C
And I think Braden is jester maxing personally. This is me challenging him to a fight right now. Yeah.
B
I was just gonna say, listening to all of this, it just sounds like it is a Logan Paul stunt or Jake Paul.
C
Right.
B
Like, I feel like it's not real.
A
There's been speculation, but then there's. Apparently his parents are really worried and some people speculate that he might be neurodivergent. And this is not a slight to anyone who's neurodivergent at all. It's just kind of like an observation that perhaps the level of obsessiveness with one topic could be something like that. But, you know, we're all armchair speculating and we don't know. But yeah, this is what's going on and it's not stopping.
B
Well, thank you, Olivia.
C
Thank you for having me on as the Gen Z correspondent.
A
Welcome you back.
B
We need you all the time, but we. We're going to need your hot takes. If we continue to be more POV here in the Dear Media Studios, we're going to wrap it up with a headline that I had. I could not believe when I read it. It's late breaking and it. This is the headline. Elf Cosmetics co founder renounces fortune to join the Catholic priesthood. What?
A
Stop. Oh, you know what?
B
I. Do you want to know more?
A
This is all clicking to me now. This is all clicking to me now.
B
Popular makeup brand co founder announced his fortune. Fortune from his three billion dollar business to become a Catholic priest. And his name is Scott Vincent Borba.
A
I know exactly who it is.
B
We had talked about having him on the show a decade ago, like literally when we started the podcast.
A
Yeah, but I also looked into it a year ago, so I went down this rabbit hole because you were thinking of trying to.
B
Trying to find different people.
A
Yeah.
B
And he's. It says he's ditched the multi million dollar high life of hobnobbing with the likes of Paris Hilton and Kim Kardashian to pursue priesthood, donating his entire fortune, including cash, cars and a cushy California beach house to charity. The father. They in this article, they put it in quotes. The father to be denounced his lavish lifestyle after having a come to Jesus moment at an industry party.
A
Can I just ask, where are you reading this from? Where is this quote from?
B
This is from the New York Post, of course.
A
Oh, my God. The Language. The father to be with quotes around.
B
Father, this is New York quotes.
A
He had a come to Jesus moment. I'm dead.
B
He's 52, and he will be ordained in his hometown in California by the Diocese of Fresno on May 23rd. He's getting ordained tomorrow.
A
Wow. Well, congratulations to him. I looked into him having him on the show, like, a year ago, and I saw this highly religious path and everything, and I was like, hmm, would this make for a good podcast? Or is this just too straying from
B
what we do to left field? Well, I'm very. I'm more interested now than I was. And he apparently told a news outlet, abc, I'm not sure which city it was in. He said I was a poster boy for luxury living. He confessed about his hedonistic habits once again. This is page small 6. His hedonistic habits as a head honcho at ELF. An acronym for Eyes, Lip, Face, as we know. And he created this with his father, father and son, Allen and Joseph Shama in 2004. So there were three founders.
A
Right.
B
And he was an esthetician.
A
Yeah.
B
And he used to give facials to, like, Mila Kunis.
A
Yeah.
B
And so ELF Cosmetics, obviously, is the, the umbrella.
A
Yeah.
B
Company that owns Naturium Road. Whatever. He said. My life has been called down to the bare minimum. I've never been happier in my life.
A
Yeah. The 180 est of the 180s has happened, but, you know, the vow is.
B
What's it called? The vow was the vow of chastity, obviously, but the vow of poverty.
C
Oh, yeah.
A
I don't know.
B
So it is a 180be.
A
Yeah.
B
And like you say, it's never too late to achieve your dream. Like, honestly.
A
Well, let's hope that the sentiment lasts.
B
Yeah. Or this in the seminary.
A
Yeah.
B
I don't know.
A
It's.
B
I couldn't believe what I was reading.
A
Yeah, no, I, I. That takes the cake. Well, to each his own. Whatever makes you happy. Absolutely. You know, if it's. If it's God, if it's the. The green God being money.
B
Yeah. It's your path. It's your journey.
A
You do you.
B
You do you. No judgment.
A
Yeah. On that note.
B
Note on that, Joe, on that note, you're off to make your billions with Cassatt. There's a. There's a path for you.
A
Oh, my gosh. I sure hope so, everyone. I sure hope so.
B
Well, thank you for tuning in, everybody. We will be back next week with the K Beauty Shopping Guide. Let us know what you think of these hot take episodes. We we have a lot of fun putting them together and hopefully you enjoyed this thing. See you next week.
A
Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog@breaking beautypodcast.com
B
While you're there, be sure to sign up for our newsletter. Every episode will be delivered directly to your inbox so you won't miss a
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B
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A
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B
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See you next Wednesday.
C
Like a.
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Terrible.
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Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a
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Podcast: Breaking Beauty Podcast
Hosts: Jill Dunn & Carlene Higgins
Episode Title: Solo Episode! We Can't Stop Talking About: The Beauty Founder Giving Away His Fortune, “Looksmaxxing” Gone Too Far and the One Body Oil You Need This Summer
Release Date: May 20, 2026
In this solo episode, seasoned beauty editors Jill and Carlene deliver their candid "point of view" on the hottest beauty news and social phenomena. They dish on standout beauty treatments and products, debate brand-sponsored bachelorette trips, dissect the mind-bending “looksmaxxing” trend—complete with a Gen Z perspective—and react to the jaw-dropping decision of a billionaire beauty founder who’s turning his back on his fortune. Expect signature hot takes, relatable banter, and resourceful recommendations, all with a focus on what’s breaking in beauty culture now.
(00:25–06:33)
(11:24–18:32)
(18:36–25:45)
(30:35–34:31)
(35:52–38:36)
(38:42–47:30)
(47:36–51:12)
On Affiliate Linking: “If you’re somebody who likes to curate and love to shop, you may as well make some shopping money out of it.” — Carlene (06:44)
On Looksmaxxing: “He’s the world’s worst influence on young men…but I actually feel really bad for this kid. He’s really messed up. I just want to hug this guy and be like, touch grass. Let it go.” — Jill (43:01)
On Brand-Sponsored Life Events: “Everything is for show. Everything is for sale.” — Carlene (24:01)
On Business-Driven Content: “Instead of spending huge budgets on influencers, they’re allotting marketing budget to actual content. It’s a totally different play.” — Carlene (37:31)
On the E.L.F. Founder’s Transformation: “The father-to-be denounced his lavish lifestyle after having a come-to-Jesus moment at an industry party.” — Carlene (49:01)
Jill and Carlene keep the conversation fresh and thoughtful with a dynamic mix of product recommendations, industry critique, and social commentary. Their openness to listener feedback and willingness to interrogate even the strangest stories in beauty culture make this episode a spirited, enlightening, and very current beauty deep-dive.
For more details and product links, check the show notes and subscribe for updates. Next episode: K-Beauty Shopping Guide!