“Ten Toes Down” and Self-Care as Resistance: Meet The Influencer Who Can Make – or Break – a Beauty Brand Right Now, Golloria George

Summary

Breaking Beauty Podcast: “Ten Toes Down” and Self-Care as Resistance with Gloria George

Release Date: April 2, 2025

In this compelling episode of the Breaking Beauty Podcast, hosts Jill Dunn and Carlene Higgins dive deep into the dynamic world of beauty influencer Gloria George. At just 23 years old, Gloria has rapidly emerged as a powerhouse in the beauty industry, wielding significant influence over major brands and championing inclusivity for dark skin tones. With a staggering following of over 3.2 million on TikTok, 1 million on Instagram, and 500,000 on YouTube, Gloria's candid insights and unwavering stance on authenticity make her a pivotal figure in today's beauty landscape.

1. Introducing Gloria George: The Influencer on the Verge

The episode opens with Jill Dunn and Carlene Higgins setting the stage for an in-depth conversation with Gloria George. Recognized for her meticulous makeup swatches and honest reviews, Gloria has the unique ability to "make or break" beauty brands in 2025. Her accolades include being named People Magazine's Beauty Creator of the Year, earning a spot on the Forbes 30 Under 30 list, and being nominated for Allure's Beauty Creator of the Year 2025.

Jill Dunn highlights Gloria’s viral impact:

“Gloria is extremely candid about that 'Youth Foria Foundation' incident. I was kind of nosy. I asked some other questions like, did they send her that foundation or like, did she buy it? Yeah, I feel like that was new information that we got from her.” (02:36)

2. From South Sudan to Social Media Stardom

Gloria shares her inspiring journey from a challenging childhood in South Sudan to becoming a leading voice in beauty. Migrating to the United States at the age of five, Gloria discovered her passion for beauty in high school, despite limited financial resources.

“I grew up very poor. Very, very poor. I came to the States when I was about 4 or 5 years old... I fell in love with beauty probably around my junior year of high school.” (07:45)

Her early admiration for YouTuber Anima Tang underscores the importance of representation:

“Anima Tang... paved the way so so many of us could run.” (08:58)

3. The Youth Foria Foundation Incident: A Turning Point

One of the most pivotal moments in Gloria’s career was her encounter with the Youth Foria Foundation. After receiving a foundation shade that disastrously mismatched her skin tone, Gloria took action to highlight the brand’s shortcomings in inclusivity.

“When I swatched it and saw that something wasn’t right, I knew something wasn't right. A video just had to be made.” (14:26)

Despite the initial lack of response from Youth Foria, Gloria’s determination led to significant repercussions for the brand, emphasizing the critical need for tone-inclusive products.

4. Shaping the Beauty Industry: Gloria’s Influence

Gloria's outspoken nature has compelled major beauty brands to reevaluate and improve their product lines. Brands like Patrick Ta and Rhode have enlisted her as a paid consultant to ensure better inclusivity and representation.

“My voice has become so powerful within the space that major brands have not only changed their formulas... but several brands have called upon Gloria as a paid consultant.” (02:52)

Her influence is a testament to the growing power of authentic voices in shaping industry standards.

5. Addressing the Wage Gap for Creators of Color

A significant portion of the discussion centers around the systemic wage gap faced by black creators. Gloria openly discusses her struggles in being fairly compensated, despite her extensive reach and influence.

“We have to work 10 times harder... the standards that we're held to in comparison to our white counterparts is, like, so insane.” (31:01)

Gloria emphasizes the additional burdens placed on black creators, from higher expectations to limited opportunities, highlighting the need for systemic change in the industry.

6. Self-Care as a Form of Resistance

Amidst her fierce advocacy, Gloria underscores the importance of self-care. After the taxing experience with YSL and other brand interactions, she took a deliberate break from social media to prioritize her mental health.

“Me taking my break was a beautiful form of resistance. It was a beautiful form of saying, like, hey, I have boundaries. I'm human too.” (35:17)

Her approach serves as a powerful reminder that self-care is essential, especially for those in high-pressure, public-facing roles.

7. Product Recommendations: Gloria’s Top Shelf

Gloria shares her favorite products, offering listeners valuable insights into what keeps her glowing. From skincare staples to makeup must-haves, her recommendations reflect her commitment to quality and inclusivity.

• Skincare Favorites:

  • Road Glazing Milk
  • Lineage Milk Spray
  • Water Bank

• Makeup Essentials:

  • Danessa Myricks Blurring Bomb Powder (Shade 11)
  • Haus Labs Triclone Foundation by Lady Gaga
  • Marviano Cosmetics Midnight Moon Lipstick

“The Danessa Myricks blurring bomb powder in shade 11 is a 10 out of 10.” (41:16)

8. Rapid Fire: Getting to Know Gloria

In a lively rapid-fire segment, Gloria reveals her personal favorites and routines, providing a glimpse into her daily beauty regimen and self-care practices.

• Most Prized Possession: Danessa Myricks Blurring Bomb Powder (Shade 11)
• Favorite Sunscreen: Glow Recipe Stick (Pink Clear Stick On the Go)
• Ride or Die Foundation: Haus Labs Triclone Foundation by Lady Gaga
• Lip Combo: Marviano Cosmetics Midnight Moon with Ami Cole and Fenty Stick
• Favorite Perfume: Louis Vuitton Symphony and Exalte by Funmi Monet
• Greatest Self-Care Practice: Journaling

9. Empowering the Next Generation of Black Creators

Gloria passionately advocates for supporting black creators and challenging the status quo within the beauty industry. She criticizes the lack of diversity among top influencers and urges brands and audiences alike to embrace and elevate black voices.

“Make black creators the blueprint... literally, because the girls are interesting. Branch out a little bit.” (19:23)

Her commitment to fostering a more inclusive and representative beauty community resonates throughout the conversation.

10. Final Words: Strength, Resilience, and Vision

As the episode concludes, Gloria offers empowering advice to fellow black creators, encouraging them to "put their foot down" and demand the respect and compensation they deserve. Her resilience and unwavering dedication to authenticity serve as an inspiration to listeners striving for change in the beauty industry.

“The money will never be worth your psyche. Go to therapy. Go on a walk. Walk. Make a good snack and take a nap.” (37:04)

Breaking Beauty Podcast successfully captures Gloria George's journey, challenges, and triumphs, presenting a nuanced perspective on the intersection of beauty, inclusivity, and self-care. Her story is a powerful testament to the impact that authentic, determined voices can have in transforming industries and advocating for marginalized communities.

For a deeper dive into the full conversation and to explore the products mentioned, visit the Breaking Beauty Podcast website and subscribe to stay updated with weekly episodes featuring industry leaders and trendsetters.

Transcript

[Carlene Higgins]

The following podcast is a Dear media production. Welcome to Breaking Beauty the Podcast, all about the breakthrough people, products and moments in beauty.

[Jill Dunn]

We're your hosts, Jill Dunn and Carlene Higgins.

[Carlene Higgins]

Welcome back to Breaking Beauty Podcast, everyone. It's Wednesday, so it's Carlene and Jill here in your feeds once again. Hello, Jill.

[Jill Dunn]

Hey. Hey, Carlene. So longtime listeners know by now that we are two former magazine beauty editors turned beauty podcasters who chat each and every week about the breakthrough people, products and moments in beauty. So to our longtime listeners, welcome back. But if you're new to the show, you're welcome here too.

[Carlene Higgins]

Absolutely. And you know, some weeks we're reviewing products like the Damn Good Spring 2025 Beauty Finds Episode we did just a couple weeks back where where we chatted through what's making our top shelf for this season to interviewing the top pros in hair care, makeup and skin care, like our guest last week, Dr. Dendy Engelman, who shared her tips on how to transition our skincare routines for spring.

[Jill Dunn]

We also chat with people who are really shaking up the beauty industry as we know it. And oftentimes that's creators like Michaela Makeup, who just announced her skin care line that's launching. I haven't had a chance to try it yet, but I'm excited to.

[Carlene Higgins]

Skin care, not makeup as well. That was a surprise.

[Jill Dunn]

Yeah, it's, it's kind of brilliant skincare that's specifically designed to work with your makeup. So I think that's where she has a brilliant angle called POV Beauty. And we're trying to get our hands on some of the products. It's all apparently made in Korea. We chat with people who are really, you know, disrupting the beauty industry. And today we are thrilled to be chatting with a woman who is an absolute force in the beauty biz right now. That's Texas based 23 year old beauty creator Gloria George. She's amassed 3.2 million followers on Tik Tok, 1 million on Instagram, and over 500,000 on YouTube. And she's really known for swatching makeup to see how different brands and different shades measure up on her skin tone. And most famously, perhaps you might remember this viral video from last year which was quote, unquote, Tar in a Bottle Foundation. It was from youth for I. And the reality is that because of the community that she's created, how much people love her content and her videos and her transparency, she can single handedly make or break a beauty brand in 2025.

[Carlene Higgins]

Her voice has become so powerful within the space that major brands have not only changed their formulas to better serve and include dark skin tones, but several brands, including Patrick, Taught and Rhode, have called upon Gloria as a paid consultant.

[Jill Dunn]

As they should be. You know, pay her for her time.

[Carlene Higgins]

Yeah.

[Jill Dunn]

And last year, People magazine named Gloria Beauty creator of the Year. She made Forbes 30 under 30 list and the Hollywood Reporters Next generation list. And she's up for Allure Beauty creator of the year in 2025. That's voted on by their readers. And in this episode today, what you're going to hear, by the way, you can watch this all on our YouTube channel. At breaking Beauty Podcast, Gloria is extremely candid about that euth four year incident. I was kind of nosy. I asked some other questions like, did they send her that foundation or like, did she buy it? Yeah, I feel like that was new information that we got from her. How long it took the brand to reach out to her after the foundation.

[Carlene Higgins]

Blunder and what makes her want to work with a brand and if she's actually turned any away, like said no to the money. I was so curious about that. We also get the real talk about the wage gap for creators of color. She's been really vocal about that. Plus we find out like, she is very discerning. So what is making her top shelf right now? Everything from her go to foundation, the skin care product that's really doing it for her, the perfume she's obsessed with now and which recent launch, more importantly, she felt was a total flop.

[Jill Dunn]

And honestly, Carlene, you and I, after this interview wrapped, we were like, whoa. Like, that was one of our favorite conversations we had had in a long time because.

[Carlene Higgins]

Yeah. And you know, there's just so much more to this story. She's confident and vocal about her mental health. So she talks to us about why she took a break from social media this year and how she kind of came back differently and with a vengeance. So definitely you're going to want to tune in. And for any products mentioned, we've listed them like always over on our website @breaking beauty podcast.com so welcome to the show, Gloria. George.

[Jill Dunn]

Save me.

[Whitney Port]

Hey, guys, I'm Whitney Port and this is With Wit. A lot of you may know me from reality tv and the reality is a lot's happened since. The Hills with Wit is dedicated to having real, raw and occasionally ridiculous conversations with the people who have had a profound impact on me. Because on with Wit, very little is off limit. Subscribe so you don't miss any of the amazing conversations to come. New episodes of With Wit are available every Tuesday on all platforms.

[Carlene Higgins]

This episode is brought to you in part by Fast Growing Trees. Springtime is here, everybody. That means it's time to get your garden in the best shape ever. And I may not be the best gardener, but my husband is. And I love to supervise and help anywhere I can, but I'm lazy slash busy. So this is where Fast Growing Trees comes in. They're the biggest online nursery in the US with thousands of different plants and over 2 million happy customers. They have all the plants your yard needs, like fruit trees, privacy trees, flowering trees, shrubs, and so much more. Whatever plants you're interested in, Fast Growing Trees has you covered. Find the perfect fit for your climate and space. Fast Growing Trees makes it easy to get your dream yard order online and get your plants delivered directly to your door in just a few days without ever leaving home. How great is that? Their alive and thrive guarantee ensures your plants arrive happy and healthy. Plus, get support from trained plant experts on call to help you plan your landscape, choose the right plants, and learn how to care for them. I love that. And we have a promo code this spring. They have the best deals for your yard, up to half off on select plants and other deals. And listeners to our show get 15% off their first purchase when using the code Beauty at checkout. That's an additional 15% off at fast growing trees.com using the code beauty at checkout. We're going to link to this offer on our website and in our show notes. Fast growing trees.com code beauty. Now's the perfect time to plant. Use beauty to save today. This offer is valid for a limited time and terms and conditions may apply. Welcome to Breaking Beauty Podcast. Gloria, we are so excited to have you here. You are like the creator of the moment. For our listeners who might not be aware of your story, tell us about your history like before you became a content creator.

[Gloria George]

Yes.

[Carlene Higgins]

You know, where did you come from? What? Tell us everything.

[Gloria George]

Yes, I am from South Sudan. I grew up very poor. Very, very poor. I came to the States when I was about 4 or 5 years old. And yeah, it was just a really rough life. This probably should never happened if we were looking at statistics. But we thank God. You know, I fell in love with beauty probably around, I think I really dove into it probably like my junior year of like high school. And even though I didn't have like the money to buy the products, I was like, okay, let me watch a little YouTube video or two, you know, and that's where like my interest kind of Sparked. And then once I hit, like, my freshman year of college and I was in those dorms and my friends would, like, get ready together before we went out, I was just like, I am missing such a ritual part of womanhood. Like, something is not right. And so that's when I really was like, okay, you also love makeup. You love beauty. Go pick up a product, see if you like it. And I think that's really. When I saw that there was just, like, nothing accessible for me. It was just so hard to find makeup. And that's probably what sparked, like, the first initial series and the round of the Darkest Shade.

[Jill Dunn]

Yeah, right. That's. You've given us a lot there. Going. Going back. Who was the YouTuber you were watching back then?

[Gloria George]

Yes. Anima Tang.

[Jill Dunn]

Oh, my God, love.

[Gloria George]

Yes.

[Jill Dunn]

I've met her once.

[Gloria George]

She's fabulous. She's fabulous. I think all the South Sudo girls, like, looked up to Nima. She did everything that she should have done. It was the representation that we wanted to see that we didn't have. And she honestly, like, paved the way so so many of us could run. And not only just beauty, but, like, so many industries. I'm talking about, like, modeling, acting. South pseudo girls, like, really took a rise when Nima came to her front and she put her foot down. I said, yes, girl.

[Jill Dunn]

We met her at a L'Oreal event. Yes. Maybe a year and a half ago. I think she was, like, working with them. She was in a cam campaign. And I, like, I love this. Like, for a drugstore beauty brand, I was, like, obsessed that they had had her.

[Gloria George]

Yeah.

[Carlene Higgins]

And I read that you want to become a Runway model as well. Is that still an aspiration?

[Gloria George]

You know, one day, I think being on the Runway for sure. Maybe a little later down. I'm only 23, and I think I have so much life to live. But, like, you know, walking a Runway would be fun one of these days.

[Carlene Higgins]

Yeah. So the Darkest Shade. This is your video series that you came out with, and you mentioned this all started, like, in college and stuff, but it really has taken off. And has it just taken over your life now? Like, are you, you know, are you working on it full time, or.

[Gloria George]

Honestly, I wouldn't say that I'm working on it full time. I feel like, definitely in this past, like, six months. Five, six months, I've definitely taken a large step back just because it's a very heavy topic to constantly have to talk about and, like, swatch shades that don't work for you and constantly be reminded that you're not included or the standard in beauty.

[Carlene Higgins]

Yeah.

[Gloria George]

So I've really been prioritizing a lot of other things in beauty and just, like, get ready with and just bringing more of, like, a little bit more of lifestyle content in the mix, and I think it's been giving me a healthy balance of the two because, you know, I think a lot of people like to put black women in a box sometimes, and I'm just not gonna allow it for myself.

[Jill Dunn]

So I do find that on TikTok, and I've said this to Carlene before, that you get. You go viral for something, and then it's like they want you to keep making those exact videos to keep that virality going. And you're like, I just. Maybe even with your first one, like, you probably didn't even set out to make maybe that the branding or the content, but it's like what people are coming back to you for, right?

[Gloria George]

Yeah, exactly. And it's so interesting to see. I feel like people have also, like, picked up on my phrases, like, come to the front, girl. So it's really interesting. A blessing, for sure. But also, I think, you know, a lot of people have a hard time with change and just seeing creators grow as individuals and. Yeah, I started this platform, like, three and a half years ago, three years ago. And I'm a way different person than I was three years ago. And I think that, you know, now naturally, people just kind of want to hold on to the past, but we grow and we move and we live.

[Carlene Higgins]

And, like, the Youth Foria video, I mean, that must have been probably one of the most pivotal moments in, like, your career and, like, in your life, because I'm just gonna say it, you kind of took down that brand right? In. In the sense that, like, it was just. With real talk, it was very, like, innocent, but at the same time, real repercussions. Right. So what was the behind the scenes like? Did they reach out to you? What did we not see that went down?

[Gloria George]

So honestly, it was so interesting because I had actually tried the first launch and then I had tried the second launch, and the second launch was like the jet black, but the first launch was, like, way too light. I was just like, get back in the lab. And you know what? If you would have came back with something better, okay, great. People are gonna buy it regardless. But to come back with a literal black shade, like, it was so insane to me. And I honestly didn't even hear back from Youthphoria or the team until, like, months later, like, I think probably almost like five, six months later.

[Carlene Higgins]

Wow.

[Gloria George]

And, you know, that's okay. I think whatever was happening internally or externally with the brand and the CEO, like, that was. You were dealing with it. But also, like, I knew the impact was made. You just can't come out with a black foundation and think that it's okay, especially in 2024. Like, we are in a new day and age. There has to be a little bit more research done on dark skin. And especially because this wasn't even, like, you know, you can miss the mark one time.

[Carlene Higgins]

Yeah, yeah.

[Gloria George]

But to miss the mark the second time and to, like, completely just, like, off the rail, come out with, like, a jet black foundation. It says a lot about just the ethics and the ethos of the brand in itself. And also, it's just, like, really traumatizing for whoever went to go pick up that foundation and, like, swatched it on their face and was like, hmm, there are no undertones here. It is actually just black and a little bit of white pigment. Like, that is, like, insane.

[Carlene Higgins]

Yeah.

[Jill Dunn]

Did they send that to you or did you buy that?

[Gloria George]

I actually. They sent me the first one.

[Jill Dunn]

Okay.

[Gloria George]

And then I think they probably took me off the PR list after the first video. Okay, girl. And then the second bottle, I got tagged, and literally, like, I don't even know how many.

[Jill Dunn]

Okay.

[Gloria George]

Somebody tried the youth for your foundation. Like, it looks a little crazy. And I was like, okay, this is very interesting. I went to the Sephora, and obviously in. Or the Ulta. In Ulta lighting. Like, the LED lights are strong, so I didn't really think anything of it because I couldn't. It's a frost bottle. Like, whatever. So I just grabbed it whenever I was on my next Ulta run.

[Carlene Higgins]

Yeah.

[Gloria George]

And then I went home and I swatched it, and I was like, this is very strange. Like, this doesn't look right. And I had face paint because I love to paint, you know, on my free time. Like, I love to, you know, paint a little bit.

[Carlene Higgins]

She does it all, you know?

[Gloria George]

So I literally got my paint, and I, like, compared them next to each other, and I was just like, that was the moment. I'm not a cosmetic chemist, but something is not right. And I feel like, because I've tried so many foundations and contours and so many things in the past, like, contours are darker than foundations. Right. I just knew something wasn't right. And a video just had to be made, because, first of all, the. They were saying that it was a foundation that you could sleep in that Already there is like, yeah, yeah. You know, like, I don't think you should be sleeping in any makeup personally.

[Carlene Higgins]

Yeah.

[Gloria George]

But also just like the expansion and the range, everyone was just like, okay, well you tried it the first time, we want to see you try it the second time. And for me that was just like, yeah, yeah, I wish I didn't try it the second time.

[Carlene Higgins]

But you know, turn a bottle.

[Gloria George]

Do better.

[Jill Dunn]

Yeah, do better. Do better is 2025 now, 2024. It's like, come on, guys. Now, beyond foundation, you've also called out makeup products that don't work for all skin tones. And you have some questionable Karen's in the comments as well. And they say things like, why do you need contour?

[Gloria George]

Right.

[Jill Dunn]

Why do you need bronzer? Why do you need blush? And I'm going, why do you need it? Literally, like, so how do you typically respond to that feedback?

[Gloria George]

Honestly, I don't respond to it.

[Jill Dunn]

Yeah.

[Gloria George]

I feel like if you are not a dark skinned woman and you've never experienced life in dark skin and skin as dark as mine, your input on the matter actually doesn't matter.

[Carlene Higgins]

Yeah.

[Gloria George]

And once you are able to disconnect the two and realize that these people have never experienced these things that you are talking about and have never been marginalized in this way, so therefore they actually possibly could not understand this type of systemic marginalization. It's just like, why am I going to argue with you whenever you could actually never understand, you know?

[Carlene Higgins]

Yeah.

[Gloria George]

And I leave it at that. Like, the question of the matter is, why do you need bronzer? Why do you contour the exact same reason you need it? I feel like I should be able to wear it and use it to. And if that's not good enough an answer for you, then unfollow, block, whatever you need to do. Squirrel.

[Carlene Higgins]

So in September 2024, I think this might have been the most recent one, you rightfully called out YSL for their chalky blush shades.

[Gloria George]

Yes.

[Carlene Higgins]

43 million people viewed that video.

[Jill Dunn]

That is bigger than the population of Canada.

[Carlene Higgins]

Yeah. Unbelievable. I want to ask you, are you ever afraid to call out brands or is there anything that would make you think twice before posting?

[Gloria George]

Honestly, no. And I feel like because I was poor, I grew up poor. I, like, don't have anything to lose. Like, I have lived life with no money and not having anything and now I'm living a life where I am. It's just a fruitful life, you know, and I'm making so much and I'm, you know, getting to experience so many things. And for me, like, I don't really care if I get blacklisted. I don't really care if you don't want to work with me in the future. Like, the principle is just that tone inclusion is the bare minimum. And if you are not willing to be tone inclusive, and not just your foundation and complexion products, but also in, like, your blushes, your lip products, your lip liners.

[Jill Dunn]

Yes.

[Gloria George]

Then you're just not a brand that I would want to work with to begin with anyway. So.

[Carlene Higgins]

Yeah.

[Gloria George]

Okay.

[Jill Dunn]

There's a lot of freedom in that.

[Gloria George]

Yeah.

[Jill Dunn]

And I think that that's why people are gravitating toward you, because it's just the realest talk ever. You're not. You're not. You're just calling out a fact at that point. It's glaring. It's just.

[Carlene Higgins]

Well, that's the. Yeah, I think that's the. The beauty of your videos is like, you literally don't even have to say anything at all.

[Gloria George]

Right.

[Carlene Higgins]

You can just put it on and.

[Gloria George]

You see with your eyes.

[Jill Dunn]

You see with your eyes.

[Carlene Higgins]

And that's incredibly powerful.

[Gloria George]

Right.

[Carlene Higgins]

But I love that idea of just like, that honesty is what has made you so hot. Like, you have. You know, you have to stick to that. And Joe, we were talking, talking about this in the car. I was like, what's the latest conversation on Tick Tock? And she's like, it's about how boring certain creators are in certain. Have you been served these areas?

[Jill Dunn]

Have you been served this?

[Gloria George]

I haven't even heard of this.

[Jill Dunn]

Okay, so I'll just say it. They're basically the girlies are saying that New York influencers.

[Gloria George]

Oh, yes.

[Jill Dunn]

And I was like, oh, this is interesting. But it's starting to pick up a bit of steam. And I was like, we were saying that we love that a lot of the biggest beauty voices on Tick Tock are not based in LA or New York. It's Michaela in Boston. You're in Texas. You know, not trying to screw you now.

[Gloria George]

Anything else? But I feel like the issue comes simply just because a lot of people do not follow black creators. Yeah, a lot of my favorite black creators in New York, Simmy. We have any given Sundays. Like, the girls are fab. They're doing new things every day. Annie has amazing content here. Simi amazing content here. But when we're so used to seeing the cycle of these same white women. Sorry. That, like, constantly, like, make the same videos, that have the same opportunities, that have the same personalities, that's where that boring comes in.

[Jill Dunn]

Yeah.

[Gloria George]

Because it's like, make it shake a little bit. And the reason why people are like, we're not seeing it make it shake in New York is because you guys are not watching black creators. Because black people are the blueprint.

[Jill Dunn]

Yes.

[Carlene Higgins]

Yeah.

[Gloria George]

Like, literally, because the girls are interesting. Branch out a little bit.

[Jill Dunn]

Yeah. And even like some of the Bravo girlies in New York, like Sierra, I love her, like, and they're doing, they're doing fun content.

[Gloria George]

Yeah.

[Jill Dunn]

So, but it's an interesting. Yeah, it's, it was, it's an interesting conversation that randomly got a lot of traction.

[Gloria George]

Do my research later.

[Jill Dunn]

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[Carlene Higgins]

How do you feel about the fact that beauty brands are basically afraid of not measuring up to one of your reviews.

[Gloria George]

Now my thing is, it's like, why are you, as a multi million dollar corporation, afraid of a 23 year old?

[Carlene Higgins]

Yeah.

[Gloria George]

You know, how about we go back to the drawing board and you should be afraid of the fact that your brand does not align with values decidably, they should be aligning with. And once we have unpacked that and we have figured that out, then you guys can come and be like, okay, this little miss Gloria. Maybe we should take a step back. But at the end of the day, it's like fear sometimes is a good thing. And I don't know if it's fear, but it's just like intimidation simply just because like again, representation. They have never seen someone that has looked like me. And the community that I represent has been a marginalized community. And they ride for me. The black women that follow me, they ride for me. And the black dollar is the most expensive dollar, especially in beauty, statistically. So if they know that I say a product doesn't work, I promise you the black women are not gonna go and buy that product. And you're losing out on so much money. And if that's where your fear is coming from, well, power to the people.

[Carlene Higgins]

Yes.

[Jill Dunn]

So you've had opportunities to consult with some brands. How, how has that experience been? And is there anybody you've turned down?

[Gloria George]

Yes, honestly, I only consult with like very few brands because I have hopped on meetings with brands that have like, basically just wanted to save their image. And I feel like discernment is a really beautiful thing.

[Carlene Higgins]

Yeah.

[Gloria George]

And I also like, know that if this product is like non inclusive and all of the other products in your line are also not inclusive. Like, girl, there's actually nothing that we need to be talking about. This is something that you need to fix with your chemist. I'm not a chemist. Get it together. But there are also like some brands that actually genuinely wanting and willing to learn. And I think that in the past, you know, year specifically, I have worked with like, I would probably say like my favorite brand that I've worked with has probably been road. Hayley is just like, she wants to listen and she actually wants to do better. And she's also a very new brand. Like, I don't think Rhode has even been on the market for over a year, year and a half.

[Jill Dunn]

Yeah, the color products are pretty new.

[Gloria George]

Yeah, they're relatively new. And initially when I came out with that first blush video, like, like, she literally was just like. And yeah, I missed the mark and Yeah, I should have done better and I didn't. And I want to do better. And how can I do that in a way that is also reflected in all of the other products that I drop moving forward and that, like, just hearing that line from her, knowing that it wasn't just like, oh, I'm just trying to fix this one product now. Like, I actually want to make sure that everything, everything color that I drop in the future works for people that look like you, your shade and darker, like, like that is just something that, like, you're not gonna hear from a lot of CEOs and also just like, not even just, you know, coming to me specifically. She also went to Toni Bravo and Tony's a few shades lighter than me because she realizes, like, the spectrum is such a large spectrum. But again, she's not a dark skinned woman. Like, this was not something that was gonna be on her radar because it's not something that she would have ever experienced. She did her best, right? But even with her best, she was still able to be like, yeah, my best was still not enough, and I'm sorry it wasn't enough, and you deserve to be included. And moving forward, I'm gonna do my best to do that. And that's like the number one reason why I continue to work with Rhode. Because Haley, like, when I get a product, when she sends me a product, and I'm like, I don't know if I like this, I don't know if I love this or even if it's a product that I really love, but I just feel like it should have, like, minor tweaks. It's done. It's done. She figures it out, she goes back to the chemist, she gives them the feedback back, and she is so willing to learn. And on top of that, aside from the products, even this recent road lip liner launch, her darkest three shades were modeled on a South Sudanese model. We have never seen that type of representation in any beauty campaign, really, ever. In years, decades. And it was so interesting and so beautiful to see that aside from the product itself, she also wanted the values of the companies and just like the brand in itself to show that, hey, we love people of all shades, honey, we want you dark, we want you light, and we want you even darker, you know? And, yeah, I think beautiful. She's just a really good, A really good example of how you should lead in this space. And I hope Rhode continues to grow and flourish because she's doing everything right and she's continuing to make sure that she is doing everything Right. And that is what matters.

[Carlene Higgins]

And she is a black chemist as well.

[Gloria George]

Yes.

[Carlene Higgins]

I don't know how much makeup he wears, but she does.

[Gloria George]

Yes.

[Jill Dunn]

Consulting girls.

[Gloria George]

Didn't know. Yeah. She has a black chemist. I'm pretty sure his name is Ron.

[Jill Dunn]

Yes, yes.

[Carlene Higgins]

He's been on our show. Ron Robinson.

[Gloria George]

Yes.

[Jill Dunn]

He's the best. We'll the best.

[Gloria George]

Tap in, guys.

[Jill Dunn]

And I do want to clarify, you know, you have a lot of good in your heart, but I'm sure you're not volunteering. I'm sure Haley is also paying you for your expertise. Right?

[Gloria George]

Yeah, yeah, yeah. And that was like, as it should be.

[Jill Dunn]

Should.

[Gloria George]

Because a lot of brands will want you to do it for free.

[Jill Dunn]

That's right.

[Gloria George]

Yeah. They'll want you to do it for free or they'll, like, want you to hop on call. They're trying to get, like, questions out of you. Be sneaky.

[Jill Dunn]

Yeah.

[Gloria George]

And Haley was just like, yeah, like, you're right. No, she literally was just like, this is work. And I don't want you to feel like this is work that you're having to do for free because I know that it's. It's exhausting and it's taxing to constantly have to advocate it's your time. Yeah. And she was like, and I'll pay you. And you know what? I'll make sure that every other consultant that I bring on that is on the dark range. I'll pay them too.

[Jill Dunn]

Yeah.

[Gloria George]

And that's what she's doing. So. Yeah.

[Jill Dunn]

Okay. Come through.

[Carlene Higgins]

Any content creator should be paid. I mean, your time is like, you could do that or you could make a video that has 43 million views, literally. Right.

[Gloria George]

So you let me know what you want to do.

[Jill Dunn]

Yeah, yeah.

[Carlene Higgins]

Now, is there a brand that you haven't talked about yet that, that, you know, maybe needs a wake up call maybe?

[Gloria George]

Not that I haven't talked about. I feel like I don't talk about them often.

[Carlene Higgins]

Right.

[Gloria George]

But I've talked about them a few times. Anastasia Beverly Hills. Anastasia Beverly Hills has been around for decades. I mean, the OG YouTube girls, like, you know, like, they did the videos with Anastasia. They reviewed the products. I don't know what it is with Anastasia, but even I think, like the recent foundation that was like 15 shades. Like, don't quote me on that, but there wasn't a lot of shades on there. Yeah. It was just so disappointed. The contour stick. I made a video like a month or two ago. It was literally white gray on me. And I'm just like, Anastasia has so much pull in this industry. Like, I feel like a lot of people are constantly using their products, but her products do not work for. I don't even want to say dark skin, but, like, black skin. Like, she is missing the mark on a lot of aspects. And I think it's just, you know, you've been doing it for so long. I think it's just that you don't want to be inclusive because you're continuing to launch products that aren't working and not even just, like, working. But we're also seeing it in, like, your campaigns as well. Like, you're not making sure black people are included in your campaigns. That's like the number one brand. Like, I don't. I have no interest of anything that ever drops because it's just like, you know, like, I know it's not going to give anything, but, like, if you want me to review it, it. Okay. Like, I might. I might not get to it. But also it's just like, there has to. It comes a point, guys.

[Jill Dunn]

Yeah. Do you think that we're in a different era, sort of a Brands being canceled in 2025? Like, do you think people are getting a bit more of a pass or a longer leash in 2025 versus 2020, 2021, for inclusivity?

[Gloria George]

You know, in terms of, like. Like, how it was like, in 2020, I think people were like, even 10 years ago, the girls were calling out brands. Like, we had the Jackie H. Like, the girls were, you know, they were cooking. We were loving it and they were cooking. But I think that in 2025, moving forward, I think brands do have a little bit more of just like, just a little leeway, because I think people are starting to just like, just be a little bit more forgiving, giving a little more grace. And I wouldn't say necessarily that that it's black people giving the grace and accepting the apologies. I would say that it's white people.

[Jill Dunn]

Yeah.

[Gloria George]

I would say that it's white people just, like, being like, you know what? It's okay. We forgive you. You guys just can do better next time. And speaking for black voices, and that's where the issue lies. Because I feel like a lot of black people and black creators, like, I don't really think we let much slide. You know what I mean? Like, I think we really are like 10 foot down, put our toes down, and are just like, yeah, no. Well, it is what it is. It doesn't work. But, you know, I think, you know, the girls. The girls love to forgive and Take. Take that as you will. Yeah.

[Carlene Higgins]

Talk to us about the wage gap. You've been vocal about this.

[Gloria George]

Yes.

[Carlene Higgins]

Is there an example you can give us where you've seen this, like, firsthand? Because it makes no sense. And listen, racism exists, and we know that. So it's not denying that, but it's like, as a marketer, let's say you have 3.2 million followers on TikTok. Somebody else has 3.2. Like, it just doesn't even make sense that they would pay somebody any less. When you have the same size audience, they have the same buying power. So tell us about, like, what you've seen.

[Gloria George]

Honestly, like, I've always known that I'm not getting paid as much as, like, the Alex Oros, you know, and that is okay. Like, I think that's okay. I continue to stay in my own lane and know that, like, my path is my path, you know, and whatever comes from it is gonna written for me. And if it's not, it's not. However, I do just from hearing from my peers and, like, watching the videos, like, and even just, like, naturally growing to where I'm at now. Like, I just constantly remember it was a fight for me to get paid. Like, my management was fighting. They were advocating to even get me a cent in the beginning. And it was so hard for me to grow to the point where I was just like, I don't even. Do I even want to do this anymore? Like, this is actually so, so insane. And just knowing that, like. Like, it was that hard for me to, like, even just get a penny in the beginning. Like, I can see why there are so many black creators now that are just like, I don't even think I want to do this. Like, this is so hard. This is unfair. We're at a disadvantage, and it's because we are. Because even though the pay gap is so low, we have to work 10 times harder in everything that we do. I'm talking about the content that we make. I'm talking about just constantly having to, like, make sure that we're pushing out out great content 247 and, like, being perfect. Like, the standards that we're held to in comparison to our white counterparts is, like, so insane. And it's reflected not only in just, like, the pay gap, but even, you know, further on just the campaigns, the brand trips. You can always count on two fingers how many black people are invited to these brand trips on these campaigns. And that tells you everything in itself, like, this is actually a systemic issue, and it's a systemic issue that I feel like a lot of people, unless you've experienced it, you're never going to understand.

[Carlene Higgins]

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[Gloria George]

To all the black creators that are fighting right now, continue to fight. Like put your foot down.

[Jill Dunn]

You know, it's a battle.

[Gloria George]

Yeah.

[Jill Dunn]

Like you're battling to get the money you deserve, to get the respect you deserve. And you know, these videos are, they take, take a toll, I'm sure too.

[Gloria George]

Right.

[Jill Dunn]

So recently you stepped away from social media for several months. I believe it was after the YSL video. I really respected that a lot. So share a little bit about that decision and why you were just like, yeah, I'm good at the moment.

[Gloria George]

Yes. You know, there comes a point, you know, I feel like I was at the forefront of inclusivity movement. I feel like even now, I'm still at the forefront of this movement. With that and the hypervisibility that I was reaching, like, 43 million views on a video overnight, basically. And it's multiple videos in a row. You know, that type of racism and colorism. To experience at such lengths while knowing that what you're doing is solely just truthful. It doesn't work for me. I'm being excluded. People that look like me are also being excluded. And farther beyond this goes, farther beyond dark skin, this also goes towards black people. Right. Our experiences are so unjust. And not just this space, but every space. I am not gonna continue to be the work mule. I'm not gonna continue for you guys to, like, watch my content, absorb the 30, 60 seconds, get entertainment from it, while at the end of the day, I go home traumatized. Absolutely not. That's not what I'm gonna do. Me taking my break was a beautiful form of resistance. It was a beautiful form of saying, like, hey, I have boundaries. I'm human too, whether you wanna acknowledge it or not. And I'm not here to entertain you. I'm not here to fight battles that aren't my battles. The racism and the colorism. I was like, oh, how bigoted Are we still in 2023, 2024? There has to be a point where you're just like, yeah, it's not healthy to absorb at such capacity. And for me, it was just like, I'm not a dog. I'm not a dog. I'm very human. And you can like me, you can hate me, but at the end of the day, I don't do this for anyone that doesn't look like me. And if you don't look like me, I don't care about your input. And that being said, put the phone down and I'm gonna go take care of myself, my mental and my psyche. And it took me actually sitting down with myself and being like, you know you're human, right?

[Carlene Higgins]

Yeah.

[Gloria George]

You know you actually don't have to deal with this. Right. You know, you can actually turn your phone off and not come back on the Internet. Right. And I know for a lot of people, they were probably like, oh, my gosh. Well, you're losing out on deals and money and this, that, and the third. Okay. And like, for me, it was really just an okay. And. Because the money will never be worth your psyche.

[Carlene Higgins]

Yeah.

[Gloria George]

Go to therapy. Go on a walk. Walk. Make a good snack and take a nap.

[Carlene Higgins]

Yeah. You know, you have to maintain your joy. And I love, I love that you are that you. It's. It's apparent, it radiates out of you.

[Jill Dunn]

And that's so brilliant. Can you share a little bit about your self? Care what you find you're leaning into most right now? I know you mentioned working out, but.

[Gloria George]

Yeah, it's definitely just like the health and wellness and really just making sure that, like, aside from my mind, my body is also in a place where she can feel good and like, wake up in the morning and have energy and have energy to process things that are bigger than sometimes. Because a lot of this content that I make, it is bigger than me. Like, I don't have the questions to everything. I'm only 23, you know, and so I feel like I'm constantly processing so much and so just taking a step back and like, prioritizing that and journaling and cooking and like, just doing the little things around the house, making sure my space is clean. I think that's what's always going to be important for me because I think content creators sometimes get lost in the fact that, like, everything is chronically online. And for me, like, practicing boundaries this year is like. Like, it's really thick. Like, I do not share anything I don't want to share. I don't really share about a lot about, like, anything. If I you. A lot of people think I live in la, you know, let them. Literally, the girls don't really know a lot about me. And I think that is so healthy. Like, I don't think that you should chronically share everything online. Your personal life, people in your life, your family. It is okay to be quiet sometimes because once you share it, it allows for the entire Internet to nitpick it. Yeah, we leave it and we let it go.

[Jill Dunn]

Well, we are a beauty podcast, after all, so people need to know your skincare routine. We've talked a lot about makeup, but do you have skincare faves?

[Gloria George]

Yes. I really like the road glazing milk.

[Jill Dunn]

Okay.

[Gloria George]

I love the lineage milk spray as well. The toning spray.

[Jill Dunn]

Very k Beauty inspired. Love it.

[Gloria George]

Very.

[Jill Dunn]

So good.

[Gloria George]

So the water bank is also equally as good.

[Jill Dunn]

Oh, interesting.

[Gloria George]

Yes.

[Jill Dunn]

See, I don't love that one, but I. I'm not young like you, you know, like, literally.

[Gloria George]

I love the water. I don't know what it is, but it always works for me. Love it. The Dermalogica multi toner.

[Jill Dunn]

Oh, the spray one.

[Gloria George]

The spray fire. It's just easy to, like, wait.

[Jill Dunn]

Active mist? Is that what it's called?

[Gloria George]

Yeah. I think it's called, like the multi activist or something.

[Jill Dunn]

What a throwback. I used to be obsessed with that. I need to get that again.

[Gloria George]

You need to get it again. I think it even got better. I'm not going to lie.

[Jill Dunn]

Really?

[Gloria George]

It might have.

[Jill Dunn]

Okay, Okay. I love a spray.

[Gloria George]

Yes, I love a spray. Power 28 spray. Also really good. After working out, like in the car and have to go to the grocery store, we'll do a little quick little spray and then I'll top it off with like, ooh, my road lip peptides are in my bag all the time. I love the road lip peptides. And then what else is like, skincare hybrid? That's like, not skincare hybrid.

[Jill Dunn]

What about body care, guys?

[Gloria George]

Josie Moran's body butter. Oh, Argan oil.

[Jill Dunn]

You're the throwbacks today.

[Gloria George]

Ms. Joseph in that lab. Like, I don't know what it is. I also love that it's unscented, like, because sometimes.

[Carlene Higgins]

Yeah.

[Jill Dunn]

The trend right now is everything smells.

[Gloria George]

Everything is just strong floral, tropical, whatever.

[Carlene Higgins]

And she fully rebranded, too.

[Jill Dunn]

Yeah.

[Carlene Higgins]

Her packaging's cute now.

[Gloria George]

It's very cute.

[Carlene Higgins]

Yeah.

[Gloria George]

Ms. Josie Moran is eating on the body. I also am really enjoying the skin fix. I think they're like the body pads. It's like in the green container.

[Jill Dunn]

Oh, yeah, yeah.

[Gloria George]

But if you have, I think salicylic acid, but if you have, like, acne or like, you just kind of break out hormonally throughout the month, like, girl, I just get in there, wipe the pad. It comes with a spray to you spray it. It gives you a little sting, but it works.

[Carlene Higgins]

It's worth it. Okay, we're going to do a quick rapid fire. Let's get into it.

[Jill Dunn]

Okay. What's the most prized possession on your top shelf?

[Gloria George]

Oh, probably my Danessa Myricks blurring bomb powder in shade 11.

[Jill Dunn]

Okay.

[Gloria George]

We love. Oh. 10 out of 10.

[Jill Dunn]

Her. The yummy skin.

[Gloria George]

It's so good.

[Jill Dunn]

It's also good. Okay. The number one sunscreen that you swear by.

[Gloria George]

Ooh, sunscreen that I should. I should probably wear a little bit more sunscreen. I won't lie. But I really enjoy. What is a good sunscreen? The glow recipe. It's the stick.

[Jill Dunn]

Oh, yeah.

[Gloria George]

Pink clear stick on the go. I'm lazy, guys. I just like, let's go. I have one in my bag and I'm out the door.

[Jill Dunn]

And it's good. It blends in well.

[Gloria George]

Yeah, that. It's clear.

[Jill Dunn]

It goes. Okay.

[Gloria George]

We love her.

[Jill Dunn]

That's really good to know.

[Gloria George]

Yeah.

[Jill Dunn]

What's your Ride or Die foundation.

[Gloria George]

Ooh. That is honestly such a good one. One that I've been constantly picking up is probably the Haus Labs Triclone Foundation. Lady Gaga.

[Carlene Higgins]

Yeah.

[Gloria George]

Yeah. That one mixed with the Danessa Myricks blurring bomb. That's a force.

[Jill Dunn]

Really?

[Gloria George]

Yeah. I mean, my makeup will stay on all day, like. Like her beautiful base. And also, I feel like Lady Gaga just did an amazing job with the ranges. Like, I have a summer shade, and I have a winter shade that's like, almost impossible in most of these beauty brands because nobody wants to work.

[Carlene Higgins]

Yeah, yeah.

[Gloria George]

But.

[Carlene Higgins]

Yeah.

[Jill Dunn]

What's the lip combo you're wearing right now?

[Gloria George]

Ooh. Okay, guys, this is Marviano Cosmetics. It's the black with Jordana Tisha's darkest. I think it's called, like, midnight something. I don't know. Midnight Moon. Don't quote me, but it's the darkest Jordan on Atisha. And then I'm using the Ami Cole. It's like the light baby pink, and then a little bit of the fenty stick in. I literally have it with me.

[Carlene Higgins]

Ooh, let me check.

[Jill Dunn]

I love it.

[Carlene Higgins]

What's in the bag?

[Gloria George]

Yeah, is it the fenty stick? No, it's actually the house labs. I didn't do the fenty stick today, but usually I'll do the fenty stick. It's the Haus Labs and Fig and the Ami Cole in Bliss. Okay, tap into Ami Cole, guys. She's really that girl.

[Jill Dunn]

I love. I love. I love that brand.

[Carlene Higgins]

She pulled it out of her Jacob mousse brown bag.

[Gloria George]

You'll see me.

[Jill Dunn]

The low key, amazing product that no one knows about. But should.

[Gloria George]

I wouldn't say no one knows about it. I wouldn't say no one knows about it. I feel like I've talked about a lot. If, you know, you watch my videos, you know that I love the Jordana Tia bronzer duo. Okay, yeah, Jordana, it's a UK brand, but that lady is in that lab with every product, every launch. Like, she is amazing. She does amazing makeup on dark skin. The bronzer duos, I didn't even know that, like, you know, cream bronzer is one thing, but, like, the powder.

[Carlene Higgins]

Yeah.

[Gloria George]

I didn't even know we could go that deep with powder bronzer, because I had never seen it before. Jordanaticia did it.

[Jill Dunn]

Right?

[Gloria George]

Amazing.

[Jill Dunn]

Okay.

[Gloria George]

She's that girl.

[Jill Dunn]

We're gonna link to everything that Gloria is recommending.

[Gloria George]

Yes, by the way.

[Jill Dunn]

Absolutely.

[Carlene Higgins]

And who's the top creator right now? Bringing you joy?

[Gloria George]

I think I'm watching a Lot of Simi. Simi. I think her last name girl, if I. And we're friends. That's what's so crazy. I might butcher her last name. It is. Let me go to the Insta right now. Uche Natori. I'll give that Uche my favorite UK girl. And then Simi moonlight is her Instagram. That is my girl. She does style, travel, beauty, lifestyle, and she honestly just puts it on and she speaks freely and she's dark skinned and she's beautiful and she exists and she lives unapologetically for herself. And she is just like everything that I want amplified in myself is her. Like, she's really that girl. And I will continue to support and watch her and like, you know, fashion is cute too. Like, she. Sometimes I see an outfit from Simi and I go and buy it just because it's on Simi, because, hey, influence.

[Jill Dunn]

True influence. True influence. What's the first thing you would say if you met. Met Naomi Campbell, given that you have Runway aspirations?

[Gloria George]

You know, I feel like I would ask her how it feels to look this good. You know, I feel like Naomi at every stage of life, she just looks good, she looks fab, and I just like, she walks the walk, she talks the talk, and that's that, you know, every Runway. But aside from Naomi Ado a cake. That's who I really want to meet. Ado Akek is the South Sudo girl. Girls model, Runway model. She does it. Anoki. I model my model of the year, man.

[Jill Dunn]

Love it, love it.

[Carlene Higgins]

Okay. And do you have a perfume you're obsessed with?

[Gloria George]

Yes, Louis Vuitton Symphony. I feel like that's like my most complimented perfume. And also, I really love Exalte by Funmi Monet.

[Carlene Higgins]

Okay.

[Gloria George]

Yeah. All right.

[Jill Dunn]

Oh, because she's the perfume content creator. Wait, I've never tried her brand.

[Gloria George]

Oh, it's fine. Fire. Really? Honestly, like, if I could give her her flowers, I would, because that perfume lasts all day. I get so many compliments on it. It turns heads every time.

[Jill Dunn]

I gotta get my hands on that.

[Gloria George]

I love.

[Jill Dunn]

I love fragrance.

[Gloria George]

You must.

[Jill Dunn]

Okay. And your greatest self care practice that brings you joy.

[Gloria George]

Oh, probably journaling. You know, you have to get it out sometimes. And once you journal, you actually write down your thoughts. I feel like you're able to just go about your day with so much more peace and just like, calmness. Journal, guys. It's worth it. It might be like a little old school. You're picking up a pen and a paper, but, like, just taking the time out of your day to really get your thoughts down the perfect way to do it.

[Carlene Higgins]

Yeah.

[Jill Dunn]

So many successful people on our show have said that and I've yet to pick up a pen, a ball point. Yeah, yeah. I feel like I need a quill.

[Gloria George]

Like, you know, so you could like.

[Jill Dunn]

Yeah, make it very dramatic if I'm going to do it. Or like Megan Markle in her perfect calligraphy in her show. I was like, what it. Anyway, it was living her best life. Living her best life. Absolutely love it. Well, thank you so much for joining us.

[Gloria George]

Thank you for having me.

[Jill Dunn]

Spending time we know you are in demand, so we really appreciate you spending time with us and sharing your journey. And we wish you so much success. You're already killing it.

[Gloria George]

Thank you so much. Thank you for having me. Breaking Beauty guys Breaked. Yay.

[Jill Dunn]

Love it. Thank you.

[Carlene Higgins]

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[Jill Dunn]

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[Carlene Higgins]

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[Jill Dunn]

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[Carlene Higgins]

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[Jill Dunn]

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[Carlene Higgins]

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[Jill Dunn]

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.