The No-B.S. Makeup Tips You Need to Hear Now with Viral Makeup Artist Erica Taylor.

Summary

Breaking Beauty Podcast: The No-B.S. Makeup Tips You Need to Hear Now with Viral Makeup Artist Erica Taylor

Podcast Details

• Hosts: Jill Dunn & Carlene Higgins
• Guest: Erica Taylor (viral makeup artist, educator, author)
• Date: April 15, 2026
• Theme: Actionable, no-nonsense makeup advice for real women, especially focusing on mature skin, common mistakes, and modern upgrades for your beauty routine.

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Episode Overview

This episode features the no-nonsense, viral makeup educator Erica Taylor, beloved for her fun, approachable style, and clever catchphrases ("Dusty to Dewy") that demystify beauty. Erica, known as "social media’s midlife makeup guru" and now a published author (“The Magic of Makeup”), shares her best makeup tips for women of all ages, but especially those facing skin and face changes in midlife. The conversation covers:

• How to adapt your makeup routine as you age
• Her most viral techniques and fixes for common makeup mistakes
• Hot takes on products to ditch or upgrade
• Behind-the-scenes of her book
• Practical, fun, memorable advice for real, everyday beauty
• Sneak peeks at new products Erica has developed for those pesky under-eyes and base perfection

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Erica Taylor’s Beauty Journey

Early Career Lessons (03:15–06:32)

• Erica’s make up career started accidentally as a goth/raver art student who couldn't get a job elsewhere. Counter roles (Prescriptives, Elizabeth Arden, then MAC) taught her critical people and artistry skills, as well as the difference between doing your own makeup and working on varied faces.
• Erica Taylor (06:26): "You just assume because you do your own makeup, you could do it on somebody else, and it’s not the case."

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Key Discussion Points & Tips

1. Time to Upgrade: Out with the Old (07:23–10:01)

• Start by reviewing your skincare and base makeup if you suddenly “see your mom in the mirror.” Your skin and products should change as you age.
• Erica: "If you're using the same skin care for 20 years, 10 years, you know, whatever it is. Yeah, you have to change." (07:23)
• Ditch old-school powder foundations and matte products; look for hydrating, radiant, or baked formulas (e.g. Laura Geller).
• Certain concealers like the old Tarte Shape Tape and matte foundations (Double Wear) are less forgiving on mature skin.

2. Updating Concealer & Foundation (10:16–11:39)

• Recommend It Cosmetics’ new Do It All concealer (amino acid-coated pigment, serum-based, luminous).
• Kosas & Cream Haus Labs also get shoutouts.
• Seek out skincare-first makeup; skip products that only pretend to offer skincare.
• Erica: "Anything that’s skincare first is going to be it for us now." (11:22)

3. Personalized Makeup Application (15:16–16:31)

• Try trends, but adapt and experiment—don’t follow blindly.
• Erica’s invented techniques:
  • Peace Sign Contouring: For a "slim and lift" effect—two contour lines forming a V (or E), blush at the top line. Reroute the ‘eye traffic’ to lift features.
• Erica: "I want to make makeup fun again ... Try it; if it looks good on you, keep doing it. If it doesn’t, move on." (16:30)

4. Skin Prep: Exfoliation, Hydration, and Barrier Focus (18:03–19:39)

• Gentle exfoliation (First Aid Beauty Radiance Pads; Glow Recipe toning pads).
• Hydrate with peptides, lipids, ceramides—focus on the skin barrier (K-Beauty and J-Beauty recommended for affordable, effective formulas).
• Everyday ritual: gua sha & eye masks for puffiness (Dr. Idris Depuffer, Rare Beauty eye masks, viral “housing” TikTok eye masks).

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UPDATED Product & Application Recommendations

Moisturizers & Sunscreens (22:01–23:15)

• Moisturizer: In Beauty Extreme Cream ("like Augustinus Bader for a third of the price"), Anua PDRN Cream, Cora Turmeric Glow.
• Sunscreen: Kosas, First Aid Beauty (milky sunscreen), Dalba.

Skincare & Makeup “Marriage” (27:25–29:20)

• Don’t let skincare form a film—layer, don't wait too long. Choose creamy, milky (not jelly or sticky) serums for best foundation compatibility.
• Old-school silicone-heavy primers are a “don’t;” prefer hydrating primers (Natasha Denona Hydrating Primer).

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The Under-Eye Situation

In-Depth Under Eye Fixes (30:06–37:27)

• Puffiness: Caffeine eye serum + eye mask (serums for puff, creams for crows’ feet).
• Hollows/darkness: Correct only where truly needed, use hydrating correctors.
• New Product Sneak Peek: Eye balm with Doll 10—a lightweight, optically diffusing formula (with ceramides, exosomes, caffeine, tranexamic acid) for layering under or over concealer.
  • Erica on eye balm: "If you hate concealer, you can wear this and it will brighten." (34:44)
• Balm technique: Helps keep moisture and prevent crinkles, but may require tubing mascara to prevent transfer.

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Liner, Lash, and Brow Wisdom

Eyeliner & Mascara (37:38–44:30)

• Custom “lifted liner”—find your sweet spot; not everyone needs a full cat eye.
• Favorite eyeliners: Rare Beauty (brush tip), Sarah Creole (created for transfer-prone, mature lids), Urban Decay’s new skinny crayons.
• Mascara: Erica (sensitive eyes) prefers L’Oreal Telescopic ("drugstore is just as good, if not better, for mascaras").
• Tightlining: Use pencil at the ROOT (not waterline); Sarah Creole pencils safe for waterline.

Eyeshadow Strategies (44:32–48:23)

• “Over the river and through the hood”: Place shadow above the natural crease, blend upwards—“uncomfortably high”—for a lifted look on hooded or aging eyes.
• Choose medium-to-warm browns/coppers based on skin tone; skip chalky taupes that can “drain” your color.
• Favorites: Makeup by Mario Ethereal Palette, Hung Vanngo New Neutrals.

Blush & Brows (49:33–52:23)

• Blush: “Apple’s falling from the tree”—place higher on cheeks (“upper apple”), NOT all the way into hairline or below nostril.
• Brows: Map “A to B” (inner nostril upward = straight line; same width for modern fullness), curve only at the end, avoid over-shortening brows.
• Erica: “If you give a real hard brow, you’re gonna look hard.” (52:32)

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Lips: Fullness & Gloss, Not Flat (52:57–53:51)

• Gloss adds fullness. Matte exposes texture and shrinks lips visually—better if you have lip filler or naturally full lips.
• Erica’s favorite lippy: Her Doll 10 “This Girl” (a non-drying, moisturizing nude).

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Sneak Peeks & Iconic Quotes

• Eye Balm Release: Doll10 x Erica Taylor optically diffusing balm in two universal shades (34:42–35:21)
• Let’s Glow “Fixer Elixir”: A single product to boost any foundation for mature skin—“under, over, mix it in, powder, whatever.” (54:09–54:46)
• Memorable Catchphrases:
  • “Try it, it’s not a tattoo, it’s makeup.” (16:30)
  • “You pick your vice, I’d rather have a smudge of eyeliner than a crusty eye!” (37:27)
  • “Over the river and through the hood.” (44:41)
  • “Apple’s falling from the tree.” (49:33)
  • “Ask for forgiveness, not permission!” (54:59)

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Rapid Fire Picks

Best Foundation for Mature Skin (55:01–55:39)

• IT Cosmetics Do It All Sheraton Face Balm (“Solid serum,” hydrating, forgiving, even if you choose the wrong shade.)

Biggest Flops (55:50–56:15)

• Givenchy powder reformulation; Double Wear and Laura Mercier tinted moisturizer changes.

Erica’s Biggest Flex as a Makeup Artist (56:19–56:53)

• “I feel like I changed the way that we taught mature skin makeup and made it cooler ... I made it fun and cool, because we’re not our mothers at our age.”

Luxury Splurge (57:16–57:36)

• “Clé de Peau pot foundation ... and their toner. I don’t really promote it because I don’t want you all to yell at me!”

Trends to Avoid: Under-eye Baking (57:40–58:19)

• “Stop it.” Dusting is fine, but ignore the social media trend of baking or packing powder under the eyes—looks bad IRL after a few hours.

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Timestamps for Standout Segments

• [06:52] “There will come a day when you look in the mirror and you see your mother or your grandmother looking back. And when that happens, tell them that Erica says hi.”
• [16:30] On makeup trends: “Try it, it's not a tattoo.”
• [34:44] Eye balm: “If you hate concealer, you can wear this and it will brighten.”
• [44:41] Catchphrase: “Over the river and through the hood.”
• [49:33] Blush: “Apple's falling from the tree.”
• [56:19] On legacy: “I made mature skin makeup cool again.”

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Final Takeaways

• Erica’s approach: It’s about evolving, experimenting, and having fun. If it works for you, do it. If not, move on!
• For mature skin: Ditch heavy powders/matte finishes, focus on skin barrier and radiant hydration, don’t be afraid of creams, update your routine (and muscle memory!).
• Layering matters: Marry your skincare and makeup, avoid “films” or pilling, creamy/milky products win.
• Her new book: “The Magic of Makeup” is packed with non-judgmental, breezy, practical advice, stories, and real-people tutorials.

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For More

• Find links to Erica Taylor’s recommended products and new book at breakingbeautypodcast.com
• Follow Erica Taylor and Breaking Beauty Podcast on Instagram for more tips and upcoming product drops

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In Erica's words: “It’s just makeup. Have fun!”

Transcript

[A]

The following podcast is a Dear media production. Welcome to Breaking Beauty the Podcast, all about the breakthrough people, products and moments in beauty.

[B]

We're your hosts, Jill Dunn and Carlene Higgins. Welcome back to Breaking Beauty podcast, everyone. I'm one of your co hosts, Jill Dunn, and I'm here alongside Carlene Higgins like we are every single Wednesday, sharing the breakthrough people, products and moments in beauty. Hey Carlene.

[A]

Hey Jill. We are two magazine beauty editors turned

[B]

beauty podcasters and we just celebrated nine years which is so exciting. We review hashtag damn good products. We talk to incredible people like makeup by Mario, Kate Hudson. Name drop, name drop. We have over 400 hundred episodes and we just needed to shout that out because you might be tuning in today because we have a very special guest who is like a celebrity in the beauty world in her own right.

[A]

Yes, we're welcoming Erica Taylor. Many of you may know Erica from her no BS viral makeup education videos on social media where she's amassed more than 4 million combined followers, channeling her more than 30 years as a career makeup artist. The New York Times recently called Erica social media's midlife makeup guru and her most viral video uploaded in 2022 is Common Mistakes that age our face. With more than 10 million views. It's a half, half style video showing dated application on one side and a lifted, more modern look on the other. A style of video which has become one of her signatures.

[B]

And honestly, Carlene, what makes people fall in love with Erica is just like her style of education. It ain't that serious. And it's like the catchphrases Dusty to Dewey. Like even if you don't necessarily know her name, her videos have been on your feed and it's just so much

[A]

fun to watch and very exciting news. Erica's debuting her first book. It's right here. It's called the Magic of makeup, your handbook for a youthful radiant look, which comes out next week and is available now for pre order.

[B]

And in the book, Erica's sharing everything, all of her signature fixes for rest in bitch face, which I feel like I can really use. Her makeup facelift, it's like, like I said, it's just not that serious. And she's packaged that all up in the book. So easy to follow along tutorials and no big deal. She already has a book blurb from Makeup by Mario himself.

[A]

So consider this your personal primer and if you're not already subscribed, subscribe to our YouTube channel and watch this conversation. Welcome to Breaking Beauty. Erica.

[C]

I'm so excited to be here.

[B]

Thank you so much. Well, first of all, congrats on the book.

[C]

Thank you.

[B]

It's so awesome. I read it last month when I was on holiday, and it's just action packed. It's got all the tutorials, amazing tips. I got the impression when I was reading the book that even though this isn't a memoir, that you were kind of like a rebel growing up a little bit working in beauty. So how did you get started working in the beauty world and working on the counters of some of these great brands?

[C]

It was, like, by accident. So here I was. Picture like kind of your goth slash raver of the 90s.

[B]

Okay.

[C]

So I had burgundy hair. I had the very fair makeup, you know, so I was very artsy. I was wearing, like my. My schoolgirl uniform with, like, Doc Martens and fishnet tights. So that was like that 90s. So no one would really hire me. I was supposed. I had to get a job. I was in school to be an art teacher, and my mother's like, you have to get a job. I was like, well, the Gap's not hiring me. Like, so everywhere I go in, like, my local neighborhood in Queens, they're like, yeah, no, we're not hiring right now. I'm like, but the sign says, oh, so someone's. Why don't you work in cosmetics? You do your own makeup so good. I've always done my friend's makeup. I really never thought of it as a career. Yeah, I just didn't. So I, like, marched myself into a Macy's and Valley Stream, New York, and asked for a job in cosmetics.

[A]

Yeah.

[C]

And there I was at the Prescriptives counter.

[A]

That's amazing. And I feel like some of these early jobs that we get surprisingly do give us skills that we use later in life. Like, even for myself, I was. I was cold calling. I was basically, you know, one of those annoying people that calls you during dinner.

[C]

The telemarketer.

[A]

Telemarketer. Marketing. And. But it's still sometimes, like, it gave me some life lessons in terms of just, like, how to approach people cold.

[C]

Oh, for sure.

[A]

And I wonder with you. And also so many makeup artists we talked to, their launch pad was Mac Cosmetics. I mean, it really was, because, you know, back in the day, it was just everything. And you worked with Trish McAvoy herself. So what were some of those, like, real life lessons that you learned being at the counter? Some of these incredible brands that are still resonating with you today?

[C]

I would say so. My. My time at Macy's just showed me, like, how to really interact with people, and everyone's like, wow, she's a shark. She's, like, taking all the clients because, like, when they were gossiping, I was working.

[B]

Yeah.

[C]

But I was there for six months. First I went to Prescriptives to color match. Right. Which was cool because I was an

[B]

artist ahead of its time, which I

[C]

think is why they brought me to that counter, because I was an art student, so that made sense. But then the staffing was getting cut, and I was the last one in, so they brought me to Elizabeth Auden, and it was like I. I was, you know, 20 years old, 19 years old at Elizabeth Arden, and that really was not the brand for me. But I still learned. I was selling my mother the Ceramides

[B]

Y and all her friends.

[C]

So that I got approached when I was shopping in the Mac store in Roosevelt Field.

[B]

No way.

[C]

And I went there as a temporary hire, and that was where. Because I had this really, like, turquoise eyeshadow, and it was, like, where I felt like I actually scouted you, basically.

[A]

Yes.

[C]

Because I went in shopping, and I had a really cool look, and they're like, do you want to work here? And I was like, I do. And then I said, they're like, do you have a makeup background? I was like, yes, but I'm an art student, so I think that, you know, got me in that I was a regimented art student over a lot of other candidates that just like to do makeup.

[A]

Yeah.

[C]

And then they. And then they teach you there. You learn the skill. So I wasn't the best makeup artist, but I worked really hard, and I put in the work. When I first did lip liner on, like, one of my basic training on someone, she looked like a disaster. I was like, just because you can do this, you can't do this.

[B]

Right.

[C]

So, like. But then I would. Every single person that came in, I would do their lip liner. I would do their lip liner. I would. And I just worked at it.

[A]

Yeah. Meaning for people who are just listening at home, just because you can do your own makeup doesn't mean you can do.

[C]

Exactly.

[A]

Yes.

[B]

Yeah.

[C]

It's just because what you. It's almost like braiding your hair in the mirror. Yeah. It's. It's. Everything's like.

[B]

Like, flipped.

[C]

Exactly.

[B]

Yeah.

[A]

Right.

[B]

Yeah.

[C]

It's a. It's. You just assume because you do your own makeup, you could do it on somebody else, and it's not the case.

[A]

And then different people, different features.

[B]

Yeah. In your book, Erica, I literally laughed out Loud a couple of times. You did such a great job of like having your real voice come through. And your quote was it, it might not have happened yet, but there will come a day when you look in the mirror and you see your mother or your grandmother looking back. And when that happens, tell them that Erica says hi.

[C]

Has it happened to you yet? I got. It happened to me.

[B]

Not quite yet.

[C]

Not my grandma yet, but my mom. Yeah, for sure.

[A]

It's happened with my body. I will say I've looked in a full length mirror and been like, okay, I see.

[B]

You're like, hi, Mom. When that does happen, as you say, it's kind of inevitable for us. What is the starting point when that does happen? Are we dumping our whole makeup bag out or. Because I think people have that happen. They kind of freeze and they're like, what do I do now? Okay. Then they start googling. Plastic surgeons losing their minds. Yeah, exactly. So what's the first step?

[C]

First step is look at your skincare. If you're using the same skin care for 20 years, 10 years, you know, whatever it is. Yeah, you have to change. And what worked on your skin in your 20s and 30s is not your skin now. So we all collectively will have something happen. Whether it's at, you know, depending on your skin type, 35 to 40, we're going to start to see a loss of collagen, elastin. You're going to start to get texture that you never knew. It's like, why is this tissue paper happening here? And I think that's when we need to start switching out our products. Doesn't mean throw everything out, but certain things you do have to. Your matte foundations, your powder foundations that you were using, you know, there, there are better baked options, you know.

[B]

Love your Laura Geller.

[C]

Yeah, exactly, Laura. There's, there's baked options that are good for mature skin. You've got to look at what you're using and, and a lot of times you do have to start fresh.

[A]

Yeah, absolutely.

[C]

You don't have the same face.

[B]

So we're, we're getting rid of our powder foundations. I mean, I haven't found like, they've worked that well in a while anyway.

[C]

So it's like 28.

[B]

Yeah. So I guess I'll be okay with parting ways with those. But what about I. It was also in your book, you make such a good point that a lot of people also then figure out what they like in their 20s or like 20 years ago, and then they just keep using all those exact same makeup Muscle memories.

[C]

Yeah, it's muscle memory.

[B]

Yeah.

[C]

And it's just that I put my face on every day for work, and then we get into a habit, and this is what we do.

[B]

Yeah, yeah.

[C]

We all kind of learn collectively together. Like a mall, a Lancome counter, a clinic counter. Yes. Mac count. You know, but we all learned this, and everyone did the same thing.

[A]

Yeah.

[C]

And you would be taught them all.

[A]

Is there one product in particular that you keep seeing again and again come up with women in their midlife, they're still using this product from the 90s that you're like, is it time to upgrade the powder.

[C]

The powder foundations.

[A]

Yeah.

[C]

Your dual powder foundations, your wet, dry powder foundations. And certain concealers. Like, listen, I think they're great brands, but like the tarte shape tape.

[B]

Yeah, yeah.

[C]

Is. It's one with someone. So why is my concealer, you know, creasing? And I'm like, are you using tarte shape?

[A]

Yeah.

[C]

And then again, it's great for my daughter. It's great for someone, but sometimes you have to adjust. So there are certain things, I would say old school concealers that came out 20 years ago.

[A]

Right.

[B]

Yeah.

[C]

You know, and the powder foundations and also the matte foundation. Like the original double wear.

[A]

Yeah. Right.

[C]

Everybody was doing the original double wear. And I used to call it cadaver wear. Not gonna lie.

[B]

Yeah.

[C]

I'm wearing the new one right now, and I'm not mad at it.

[B]

Okay.

[C]

But if you loved the old formula. If you loved the old formula. I hated the old formula. And you know, Estee Lauderd, this is not a secret. I call the cadaver wear many times.

[B]

Yeah.

[C]

I was like, put this down. You are not gonna love this. But if you did not like the other one, you might like this.

[A]

That's right.

[C]

You know, I'm can't believe I'm actually wearing it.

[A]

Yeah.

[C]

Because I did not pick up the other one for 20 years.

[A]

Yeah. Okay.

[B]

We're doing a whole episode next week all about our foundations, all the new formulations.

[C]

I know. There's so many.

[B]

There's.

[C]

It's.

[B]

It's crazy. It's like never been seen before. This.

[C]

No. It's insane.

[A]

I wanted to ask you, concealer wise, what would you trade up for? What would you trade in the shape tape for now for a midline.

[C]

I would say the Do it all, the new it Cosmetics Do It All.

[A]

Oh, yeah, right.

[C]

That one. The radiant one.

[B]

So you were. Do you work with them or you have or you help develop that or. No, no, no.

[C]

But they run things by me and all the brands that I work with, they know that if I don't like the product, they don't push it on me.

[B]

Right.

[C]

So I'm like, this is a great product if you want to launch it. But I don't want to be the face of it.

[B]

Yeah.

[C]

I don't want to be the one that does it because I wouldn't recommend it to my friends. I wouldn't recommend it to my clients.

[B]

Yeah.

[C]

You know, so my barometer is what I tell my friends.

[A]

Yeah.

[C]

What I tell my clients.

[A]

Right.

[C]

If I would not tell them to get it, I'm not doing it.

[A]

Yeah.

[C]

So that. But I do still like Kosas.

[A]

Yeah.

[C]

Oh, that's one of my faves. Sarah Creole.

[A]

Yeah.

[C]

I do have cream house labs. I like it. It's creamier.

[A]

Love it.

[B]

Yeah. Sorry I interrupted you. What do you like about the cosmetics ones? Because it is a balm in a jar or something?

[C]

Well, no, the first one is the concealer.

[B]

Okay.

[C]

The concealer is like an amino acid coated pigment.

[B]

Okay.

[C]

But it's very glow. It covers, it's like a medium coverage but it gets, it's very luminous and it's serum based. Anything that skincare first.

[A]

Yeah.

[C]

Is going to be it for us now.

[B]

Yeah.

[A]

Yeah.

[C]

And the old concealers were makeup with like we put a little skin care in.

[B]

Yeah.

[C]

No, you didn't.

[B]

Yeah.

[C]

Like you did not.

[A]

Okay. I love that. Those are all great rekos and we're going to be linking to all of them.

[B]

Yes. Save

[C]

me.

[B]

Dove is one of our show partners this week. Okay, everyone, I'm excited to share with you that your everything shower is about to get a major upgrade. But it doesn't have to cost a lot. And that's because Dove is bringing a luxury body care ritual to the retail aisle with their new Dove serum plus oil body wash. This product delivers serum powered radiance and deep nourishment with a premium sensorial feel at an everyday price. So as beauty routines evolve to include ingredient led innovation from head to toe, body care is no longer an afterthought. And thank goodness for that. And consumers are embracing formulas that deliver real skin benefits in addition to a refined in shower experience. And Dove is helping lead that shift with their new oil to foam serum powered formula, creating a luxurious cleanse that's designed to leave skin radiant and glowing in just one shower without the greasy residue. So I love this product because it's oil to foam. It's very gentle on skin. It's actually co created with Dermatologists So it's safe for even sensitive skin. And I love it for the wintertime. So, you know, it's really nourishing, preventing that scaly skin. But I know I'm going to love this as well in the summer because an oil body wash for me to help get rid of sunscreen and all of that and sweat, I just absolutely love that. And yes, it's really effective because it has 50% glycerin blended with nourishing oils. But it's also available in two different scents. So it's available in radiance. And that has notes of jojoba and monoi flower. Honestly, it smells like a tropical vacation. It's so beautiful. And there's also the soothing variety and that has almond oil and sandalwood. That one's more grounding. Really beautiful. And again, it's called the Dove Serum plus Oil Body Wash. And so if you want to discover the new Dove Serum Plus Oil Body Wash, you can head to www.dove.com ca now. And it's also available on Amazon and in stores nationwide. Once again, you can discover the new Dove Serum Plus Oil Body Wash at dove.comca now available on Amazon and in stores nationwide. We'll link to these in our show notes and on our website. Now back to the show. We are Aaron and Sarah Foster.

[C]

We have a podcast. We're here to basically ask you to listen to it. We're just trying to help you guys not make the same mistakes that we made in life. We, we made a lot, especially me. I really went down some dark roads trying to save you guys from that. Our podcast is called the world's first podcast. We are technically the sisters behind the. Nobody wants this podcast. It's inspired by us because you wrote it, so. Yeah, that's true. But when I write, I am inspired by myself all the time.

[B]

Right.

[C]

That would make sense. You inspire you. We're going to wrap this up. Okay, guys, go check it out. World's first podcast.

[B]

And makeup education online. It's just such a hu.

[C]

Asset.

[B]

But I do wonder if, if online makeup, if some people can look a little like the same. It starts to get like in 2016, we definitely saw that where it's like.

[C]

Oh, yeah, right.

[B]

It's like the blocked out.

[C]

Yes.

[B]

Brows and whatever. And so how do you move past that? If you're just an individual learning at home and you want to make it look the best for your face shape, you don't want to look like necessarily everybody else. But like tailoring this advice, Taylor, it this Advice to your own face. Like, do you have any advice on that?

[C]

I do, and I think that it's like, you know, trends are fun, and someone's telling you, this has to go here, this has to go there. But the idea is, try it on your own face.

[B]

Yeah.

[C]

Someone will say to me, like, did you do it the same on the other side? I go, yes, but do it on your face. Did it work for you? So what's the idea? Try it. It's not a tattoo. It's makeup. Try it until you find what resonates with you, which is why I'll show a couple of different contouring techniques. I invented the peace sign one, which was to teach my clients not to go too far out of the lines. And I was the original triangle lift, because it was like, okay, you want to contour, but you also want to lift. So I do everything for problem solving, but it's like, try it out. It's fun, but they have to also realize that a lot of these people are not makeup artists. It's almost like a game of telephone. So when I created this triangle lift, it was specifically for mature skin to have a more lifted look. But now they call it, all of a sudden, three years later, the game of telephone. No one knows who created it, and they're calling it the model contour. And I'm like, no, the M is right, but it's for mat. It's like a crazy game of telephone. So you don't even know who originally started things, or if you're following someone that's just. Are they repeating? Are they parroting, or do they really know? But that's up to us to play. Have fun. I want to make makeup fun again and try it. If it looks good on you, keep doing it. If it doesn't, move on.

[B]

Yeah, absolutely.

[A]

I got to ask about this peace sign. So you did a V that was sort of pointed. You know, your cheekbone would be in the center. So are you talking about doing two contour lines or what?

[C]

Kind of.

[A]

Explain it.

[C]

So there was two different versions of it. The first was so. And this is kind of. I had a client that had a very round face, and I always teach the lifted along the bone. But when I was doing a virtual consultation on her, it didn't look like enough. I go, you know what? Take that line and pull it back into your actual cheekbone.

[A]

Right.

[C]

And what that did is it created both and then blended out. Sheer it out. So you were getting a line of lift, but a line of slim. I Called it the slim and lift. And then you kind of will put your blush along the top line. The other version is you do the slim and the lift is the blush.

[A]

Right, okay, got it.

[C]

So it's really just creating. I always call it, like, rerouting traffic or creating diversion. If my stomach feels heavier, I reroute to the boobage area. I'm not running around in a crop top. So it's like rerouting traffic.

[B]

Yeah. Right. What is. Diana Vreeland said? The eye has to travel.

[C]

Right.

[B]

Let's have it travel up. Absolutely. Travel. We're not like, don't look down. We're not going with gravity. We're going.

[C]

Exactly. So we're taking. And that's from being an art student. That's right. Our teacher. It's creating emphasis points.

[A]

Right.

[C]

So your eye will go where you make it go.

[A]

What about skin prep? What do you do to ace your makeup? Starting way back at the skincare.

[B]

You personally?

[C]

Yeah, I mean, I've. I'm like a vampire. I have not put my face in the sun since I'm like, 15.

[A]

Right.

[C]

I started in the cosmetics industry at 19. So the sun, like, I have damage on my chest, my back. I'm like. I look like a chocolate chip cookie with all my moles but my face now. So, you know, I always make sure the most important thing. And, you know, you're in skincare. Exfoliation and hydration.

[A]

Yeah.

[C]

Our skin has a natural barrier function. To keep it healthy, we have to get the dead skin off and then the hydration, your natural sebums, your moisture. But when we start running out of the sebum, the moisture, the things we've got to expedite the processes. So my most important thing is exfoliation. Gentle. Gentle exfoliation. Not overdoing, expediting the process. And then I love, like, peptides, lipids, squalane, ceramides. Anything that really supports the moisture barrier of the skin is what we need.

[B]

Yeah.

[A]

Plump it up.

[B]

Yeah.

[C]

And it doesn't have to be high or low.

[B]

Yeah.

[C]

It's just types of. Looking for those buzzwords. Ceramide, squalene, lipids, peptides, tripeptides. Hyaluronic acid should be in pretty much everything by now.

[B]

Yeah.

[C]

Right. So you don't. I don't always think you need a separate hyaluronic acid serum, but something that has that in it.

[A]

Yeah. That's why I love Japanese skin care so much, because they really focus on barrier. That barrier. And also just that, like, juicy plumpness.

[C]

I have been loving the K beauty. I really have been having fun with the anuas and you know and they're actually like like really price effective.

[A]

Yeah. Oh I know.

[B]

It's turned the entire industry on its head because they are so affordable and they're good.

[C]

Yes.

[B]

They really are.

[C]

What was it? Sung Boon Editor Medicube Anua. And they've got great products.

[B]

They really do.

[C]

I still mix it up.

[A]

Yeah.

[C]

Yeah.

[A]

What's your go to gentle exfoliator.

[C]

You know I always stick with the first aid beauty radiance pads.

[A]

Okay.

[C]

Have been a go to of mine but I'm really enjoying that glow recipe just came out with toning pads with. Aha. And they're mega gentle too.

[B]

Yeah.

[A]

Okay.

[B]

Those are the extensions. The. They have several versions. Some are exfoliating.

[C]

Yeah. Yeah. Soothing ones just slop on my face. Yeah. I've been having fun with those.

[B]

Yeah right.

[C]

Yeah. Yeah.

[B]

They were. I did them a couple nights ago. I was like it's a little weird because they dry out in five minutes. Like they're like a little quick hit. But I did think that they were effective. I've read before maybe you've talked about it on tick tock that you start every day with a face mask.

[C]

Is that true? Eye masks.

[B]

Eye masks.

[C]

Eye mask. Because my eyes are a puffaloagus.

[B]

Yeah. That's my. Tell me why you do a puffer.

[C]

So I do two things. So first I do a gua sha of my face and I use this. I used to use it with a caffeine serums, whatever. Lately I've been using the Dr. Idris to puffer because it has arnica.

[B]

Yeah.

[A]

I love that one.

[B]

Such a good one.

[C]

I love it. And it's 30 something dollars.

[A]

Yeah.

[C]

And it lasts a long time. So I lymphatic drain. As soon as I wake up I hit. You know I open the port, I go from the nose out and I lymphatic drain. Even if I have two minutes. Just something.

[A]

Yeah.

[C]

Then I do the eye mask and my coffee. I do my thing. I leave it on for as long as I can.

[B]

Which ones do you like?

[C]

Okay. So I love a few of them rare beauty because they stick to your face Wise beauty also because that can they stick and they do de puff. But my favorite I've gone viral for a few times on TikTok is they're called housing. I don't even know if I say it right. They're just in TikTok shop and I buy them myself. It's and I'll just throw them up on TikTok Shop because they. They hit the top. The top of the eye, the hoods, the sausage lids, and the underneath, it's a slice. Because when I sleep, I smash my face and I get these two lines.

[A]

Yeah.

[C]

Right here. And so I go here. It goes here and here. And then they dissolve to clear, and they are effective.

[B]

I need to try those de puffing eye masks.

[A]

Yeah.

[C]

There's other versions.

[B]

Oh, yeah, yeah.

[C]

But like, something that hits the lid.

[A]

One that hits both. Is that. Is it a V shape?

[C]

It's. No, it's a three shape. It almost looks like an E. Got it. It's like 1, 2, 3.

[A]

Genius.

[B]

Yeah.

[C]

Someone's gonna make more of those.

[A]

Yeah, we gotta. Yeah, we gotta triple up.

[B]

Triple decker and then.

[C]

Yeah, three times. Three times the problems.

[A]

Triple decker.

[B]

But what's your favorite moisturizer for skin prep these days? Under me, for. Under makeup.

[C]

You know, for two years I've been using it, and I helped to launch it, and I still stand the in beauty extreme cream.

[B]

Oh, but that's like so many.

[C]

That's like Augustinus Potter for a third of the price. Sorry.

[B]

It goes.

[A]

This is the in beauty, right?

[B]

Yeah. So well under makeup, and I don't have one right now, and I'm really missing it.

[C]

I do see a difference.

[B]

Yeah.

[C]

Another one that I dig is the Anua PDRN cream.

[B]

Okay. This is on my list to try.

[C]

It's 25.

[B]

Yeah.

[C]

And it's like, I've had friends that use 300 creams that are loving this.

[A]

Yeah.

[C]

Also good under makeup.

[B]

Okay.

[C]

So I have a few, like, go to.

[B]

Yeah.

[C]

And if I'm mega dry, I like, like the Cora turmeric that glow.

[B]

Yeah.

[C]

Because my skin gets irritated, so I feel like that calms.

[A]

Yeah. What about sunscreen under makeup that you like?

[C]

I usually use Kosis, the most closest mineral. But I also have been enjoying trying to think of a few that I just tried recently that I was really liking. Oh, the first aid beauty. They have, like, it's like a milky. It feels like a milky toner.

[B]

Okay.

[C]

Sunscreen. So not sticky.

[A]

I have not tried.

[B]

Is it the little guy in a little.

[C]

Yes.

[B]

Blue tube?

[C]

The little blue.

[B]

Yes. I did use that last summer.

[A]

I'm so mad at that.

[B]

Yeah. Yeah.

[C]

I'm digging that. And then also, I like, like the Dalba some good. I'm like. I'm really. I'm not that loyal. A couple of things I'm very loyal to, but I love to try new stuff.

[B]

Yeah.

[A]

Today's episode is brought to you in part by quints. Okay, you guys know how much Jill and I are massive fans of quints, so let me tell you what's in my shopping cart right now. It's the 100% washable silk maxi skirt in navy blue. And I'll tell you why I'm so excited to get this item. Because I feel like satin is the new linen in a way, for spring getting into summer. It's flowy, it's airy, it just feels so great on and I just don't get hot when I'm wearing it. Perimenopausal woman problems. I know. And I just love the fact that it's washable. So it looks really elegant. But it's also very practical as well. It's not going to cost me so much more money to go to the dry cleaner. So that skirt is $110 Canadian. It's probably around 80 U.S. i feel like this is a great price for this item. And that's the thing about quints is that, you know, they're using these premium materials, whether it's 100% European linen, organic cotton, at style starting around $50. And the best part is, is that quince works directly with ethical factories and cuts out the middleman. So that's why you're paying such a great price for quality. You're not getting that brand markup. The other thing I love, by the way, are their Italian leather bags. I love my suede one. I wear it all the time and it's navy. It's going to go so well with my new skirt. So refresh your spring wardrobe with quince. Go to quince.com breaking beauty for free shipping and 365 day returns. Now available in Canada too. Go to q U-I-N-C-E.com breaking beauty for free shipping 365 day returns. Quince.com breaking beauty Jones Road Beauty is

[B]

one of our show partners this week. Jones Road Beauty really is that effortless, clean girl makeup. And I love the fact that these formulas are makeup artist approved. That's because the makeup artist, Bobbi Brown, she's iconic. This is her latest makeup venture called Jones Road Beauty. I'm sure many of you are familiar with the iconic miracle balm. You can use it on your face, on your lips. It just gives you this, this beautiful, effortless glow. And it's so easy. You can put on Jones Road Beauty products in the back of an Uber and you're going to look flawless. And put together, it's no muss, no fuss, really minimal makeup that performs. And I want to share the latest launch from the brand. It's the Jones Road Beauty Lip recharge. So this is a modern gloss. I would say it delivers the comfort of a balm, the benefits of a treatment and the soft shine of a light gloss in one effortless step. You'll love the easy cooling metal applicator. So easy to swipe on. And the gloss isn't sticky at all. There's nine versatile shades, really pretty and there's even a clear one if that's your vibe and you'll feel the effect immediately. It's like a lightweight cushiony barrier that's really gonna make your lips look fuller and beautiful. But it's never sticky like I mentioned. So Jones Road Beauty is modern day makeup that's clean, strategic and multifunctional for effortless routines. For a limited time, our listeners are getting a free shimmer face oil on their first purchase when they use Code Beau at checkout. Just head to Jones road beauty.com and use code Beauty at checkout. After you purchase, they will ask you where you heard about them. Please support Breaking Beauty podcast and tell them that our show sent you their way. Once Again, Jones road beauty.com and use code Beauty at checkout. We'll link to this offer in our show notes and on our website. Now back to the show. You talk a lot about how you don't want your skincare prepped prep products to divorce with your makeup. Okay, what do you mean by that and how can we avoid it?

[C]

When you put these products on and you're waiting, they say wait before you do your makeup, right? Maybe if you're an oily teen, sure. But like I don't want a film to form and the longer you kind of wait, the film can form, you know, different at night. If you're talking about like retinoids, you want to wait a little time for the, for them to actually act, but during, during, for them to work. But during the day. I want my skincare to marry into my makeup. I want them to live together.

[A]

Yeah.

[C]

So I'm creating kind of like own hydrating base. All my clients, I've done this for years. Whether it's mixing oils in and moisture in and just letting it all sit together. Cuz otherwise as soon as your skin care is on, the universe wants to take it too. The universe wants to eat it. So it's like when you're putting it does as soon as you put your skincare on. It's starting to get absorbed.

[B]

Yeah.

[C]

So when you're starting to put everything together and you're kind of locking it in with your barrier creams and your makeup and your setting sprays, you're like locking that in skin.

[A]

Yeah. What are a couple of like the happiest marriages going when it comes to like skincare or primer? And the foundation over top is just like lock, step.

[C]

Okay. So I'll tell you what, you're not going to want to do a serum that's very gelatinous. Like those like kind of vitamin Cs or those hyaluronic acids that are almost like a jelly.

[B]

Yes.

[C]

They're a roller. If you're pilling.

[A]

Yeah.

[C]

That's your pillar.

[A]

I've heard that before.

[C]

That is your pillage. So someone says, you know, my I. It's not jiving usually I'm going to say it's your vitamin C serum or your hyaluronic acid serum. If it's gel, like keep it not with your makeup. But the best I would do is like a creamy peptide serum. A collagen or peptide. Creamy. Something creamy. Think a milky serum. Then you're putting on your barrier cream because your barrier cream is locking it in. And then if you use a primer, you're going to do a hydrating primer. Right. With your barrier cream and your makeup marrying right into it. Okay. If you're not using a primer because some of us don't prime every single day.

[B]

Yeah.

[C]

You're putting your foundation right on your barrier cream. Cream.

[B]

Yeah. Okay. Okay.

[C]

Creamy. Think creamy. Milky, not sticky. Dewy jelly. Creamy. This is going to jive the best with your makeup.

[A]

Okay.

[B]

That's a great tip.

[C]

Yeah.

[B]

What about primers? A do or don't in your opinion?

[C]

Yes. Okay, I do. But there's some that I like and some that I don't.

[A]

Okay.

[C]

Don't do those old school silicone primers.

[B]

Okay.

[C]

Okay. It's like a Cinderella. It looks good for three minutes and then it's all. Everything's breaking up. Up. When it's like full on silicone, I don't mind a little silicone in it, but when it's like, you know what I mean? The old school ones.

[A]

Feels. Yeah, it really feels.

[C]

It feels like too much. Yes. You know the feel. Okay. So I prefer ones that are like more hydrating.

[B]

Yeah.

[C]

So I love like the Natasha Denona hydrating primer is fantastic.

[B]

Okay. Erica, when we announced we were having you on our podcast, overwhelmingly, like, we put out the Question to our audience, and everyone was like, like, okay, we need her help with the under eye.

[C]

That's the situation.

[B]

What the hell is happening under my eye? And everyone wanted to know how to make their under eye look good. So whether it was covering dark circles or avoiding caking or puffiness or crepiness, like, what are your best tips for each of these scenarios?

[C]

That is everyone's bugaboo. I think when we hit to, like, you know, getting approaching our 40s, later, 30s, whatever, it happens. Right. Because everyone's skin is different. I've always been a puffer, but I always felt like that's the one thing that makes me look aged. Right.

[B]

That's my. That's my advice, too. Is the puffiness just me too, puffiness.

[C]

So there's two. There's different things we're gonna do. Yeah. So say that we're puffers. So if you're puffy, first thing you're gonna do is a caffeine eye serum in the morning, something to take down the puffs. Then you're gonna put an eye mask over it, because the eye mask is gonna stop the environment from taking our skin care. And it's gonna push down the puffs, and it's gonna push the skincare a little bit deeper to let that caffeine or licorice or aloe cucumber, any of the buzzwords that are specifically for the puffs. Serums are better for puffs. Creams are better for crows. Okay, so now you're eye masking. Do your thing. Do your eye makeup. Go back to business. When you take it off. Now you're going to use an eye balm. My accent, you know, I'm balm. B A L M. So I have been known for eye balms or eye oils. Because now we need an extra layer for the crinkling. Now, we handled the puff, but we got the crinkleage.

[A]

Yeah.

[C]

So now you do a layer of balm right before your concealer to marry into your concealer if you're uber dark.

[A]

Yeah.

[C]

Now, not everyone needs a corrector.

[A]

Right?

[C]

Right. If you just have a little minimal darkness, just stick with a concealer. It'll cover. But if you have specific blue brown shadowing, you have to do a corrector. But you're only going to correct the areas that need the correcting. So mostly if you're hollow, that comes with a shadow out. So Holo is going to prep a little differently. Right, Holo, you're going to do more of like a cream to fill the holo Then you're going to do an eye mask still, but something more hydrating or like a retinol just to smooth the hollows.

[B]

Okay.

[C]

More voluminous. Then you're going to probably do more corrector in a holo, because a holo creates more of a shadow and you got to pull the shadow out.

[B]

Yeah, it's like it's in the recesses and you're trying to bring it forward, Right? Yeah, that's exactly.

[C]

Whatever something is, is dark, the light will bring it out. When something is light, like a puff. If we put light on a puff, it's a marshmallow.

[A]

Yeah.

[B]

And you don't real, like, honestly,

[A]

anything.

[C]

It's a serum, a mask. Whatever your issue is, it's a serum, a mask. And still a balm, because all of us got crinkled under there because we don't have the same fat glands as the rest of our face or oil glaze.

[B]

Now, a little birdie told us this that we might be getting a sneak peek on something that you helped develop for under the eye.

[C]

So I've always wanted to develop this, so I'm going to.

[A]

Okay, let's get it.

[B]

Oh, guys, we are getting a sneak peek here on Breaking Beauty. We are breaking beauty news with Erica Taylor.

[C]

I don't know if I'm allowed to do this yet, but here's the thing. I've been working on something for years. So basically, I've kind of put the whole eyeball. A couple years ago, I oils eyeballs because as a makeup artist in the field, I would put concealer on my clients, and I was like, all of a sudden, they looked like they were 3000 BC. And I'm like, don't look in the mirror yet. Don't you look. Wait a second. And I was like, what do I do? So I would find an oil, a balm, a lip balm, and there really no eye balms. And I started finding balms on the market to use for this. So I have favorite balms that I'm known for that I've made viral. You know, I love the rock eye balm. I've done corononi eye oil, things that work for them, but it was never made just for that. I made them for what I wanted it.

[B]

You were hacking it.

[C]

I was like, what if I could create a mix of all these and make it for concealer? So I have created with doll 10, clean. And honestly, Doris Dalton is awesome, and she's just so fun to work with and so smart and has been in the industry for so long. And they're also their own brand, so it's like farm to table.

[A]

Right.

[C]

Straight to the lab, you know? And I just took every single thing I love and said, but make it more like this. This more like this. More like this. And this is like a diffusing like optical diffuser.

[B]

Okay.

[C]

Not full on color corrector.

[A]

Yeah.

[C]

Balm that you can put under over instead. And like, you won't be crusty. Like. You see that?

[A]

Yeah, I can see the difference already. One eye, the other eyes show the camera not greasy.

[C]

So I'm going right in, like where I have my crevasse and the crevasse underneath and I'm just pressing but like this is over it and it. Just take it with you.

[A]

Oh, yeah.

[C]

And boom.

[B]

I need that, that.

[A]

So is this one shade.

[C]

There's two.

[A]

Two shades.

[C]

There's a light to medium. Medium. They're so sheer that I wouldn't call it a corrector. It more has like optical diffusing properties. Right. If you're someone that hates concealer, you can wear this and it will brighten. But it does have like all the

[A]

things I can see the moistness from.

[C]

Yeah, it's the ceramides. Exosomes.

[A]

Yeah.

[C]

Caffeine. So it's got like all the things that you need. And tranexemic acid, which I always say wrong. I think I said no, that's correct.

[A]

That's correct.

[C]

But that's one of the only things that really works with darkness under the eye too. So it's treating as you wear it. But like, I always want things that play nice with others, like wear your favorite concealer, Wear your favorite eye cream. Just use this if you need it.

[A]

Right.

[B]

And what step in the routine is this?

[C]

Anything. So it can be as an eye cream, your only step if you're super minimalist. But for me, I would do like serum mask. This.

[A]

Yeah.

[B]

And then take it with you. Or no concealer.

[C]

Yeah, Concealer.

[B]

Yeah.

[A]

Okay.

[C]

And then take it with you. And when your concealer starts defying you, because it will at some point during the day, someone's like, what do I do? How come my concealer cream you gotta touch up?

[A]

Yeah.

[C]

At one point in the day, you're gonna look in your car mirror, you're gonna look at some mirror, you're gonna go to the bathroom at a restaurant and be like, what in the cadaver is that? That's when you have this. Oh, it has the snap.

[B]

Oh.

[A]

Oh, yeah.

[C]

If it doesn't snap it. Feel it.

[A]

The luxury. Yeah. It's got the weightiness. It's a. For those of you who can't. Can't see, this is like a bright pink metallic. And it feels. It's a metal package.

[C]

She's cute. If you take her out, she's cute.

[B]

It looks.

[A]

It's giving like the clay de peau concealer where you twist it up much like a lipstick. And. Yeah. And then it's got that. That feels slightly cooling.

[C]

It is cooling.

[A]

Yeah. The. And this is great. I feel like so many people are going to be into this because so many people are people.

[C]

We need it.

[A]

It's. It's hard. Now. I want to ask you this. You. This balm you talk about, this bomb. Has it ever been an issue with transfer with mascara, this technique of a bomb? Because I've always learned that you're better off using like a serum than a cream under your eyes if you want to avoid transfer of eyeliner and mascara.

[C]

So you will transfer certain formulas. So you're gonna have to switch to a tubing. The more we need moisture under our eye. Because the thing about a serum is it'll. It's a quick f fix. But your skin drinks it.

[A]

Yeah.

[C]

It doesn't maintain the barrier on top. So it will look good. It will look better, but your skin's going to drink it eventually. So the bomb means a barrier on top. But. Yeah, you want to switch to a tubing.

[A]

I love a tubing.

[C]

Waterproof eyeliner like the Sarah creoles don't transfer. You know, a great tubing mascara, whether it's milani or tarte, whatever you love thrive, you know, but tubing, it makes a big difference for that, especially if you don't want to tube the top, tube the bottom.

[A]

Yeah.

[C]

But yeah, you will have to think of things like this for sure.

[B]

Well, these are just adjustments we're talking about.

[A]

Exactly.

[C]

You pick your vice. I'd rather have a smudge of eyeline than a crusty eye.

[A]

Interesting smudge and smudge. This is to each his own.

[C]

Pick your poison. Yeah.

[B]

And we need to ask you about eyeliner because your first viral video was about eyeliner. And in fact, to this day, eyeliner tips and tricks is like your only playlist on Tik Tok because you probably say it every single day.

[C]

Like you probably. I'm loyal to her.

[B]

Yeah. Yeah. So how do you achieve that sort of lifted liner look? You're wearing it yourself today. It looks so good every day.

[C]

Because otherwise my eyes are like. Like peas. And not everyone has to do it. See my eye to Face ratio is smaller here, so I need it to rebalance.

[B]

Yeah.

[C]

Because I have the wider jaw but little eyes. So we're kind of like the more tired I am, the bigger my liner is.

[A]

Right.

[C]

So it just depends. Sometimes it's real big. But I think that everyone has a sweet spot. So we have different eye shapes. I happen to have a flat surface right here, so I can go through. Yeah, but you went more of a loop around because you have a little bit more of a different eye shape. Shape. So you kind of went under and looped back up. So everyone has a sweet spot. You really do have to find it. So it's not a one size meets all. You know, I would just sit there. I was even in the bathroom with Miranda Kerr when I met with her. She's like, give me my. Give me my line. Can I line? I'm like, you can line. Yeah, but you have to line here.

[A]

Right.

[C]

And some people, if you're more. You might want to consider a shadow smudge for lifting the eye. But I think most eyes do need a little bit of some sort of elongation.

[A]

Right.

[C]

Or extension. But it doesn't have to be with liquid.

[B]

Yeah.

[A]

Right.

[B]

What's your fave? What are you wearing right now?

[C]

Rare Beauty is my go to. I buy four of them at a time. They send me some because it doesn't bother my eyes. And it has a pointed brush tip. It has like a thousand little hairs or something. So it's not a felt tip. Yeah, it's easier to use and it moves really nicely. Eye pencils. I work a lot with Sarah Creel because she designed for the mature.

[B]

Yeah.

[C]

There are other ones I love, but those are my usual go to's.

[B]

Yeah, yeah.

[A]

Urban Decay, actually.

[C]

Oh, the new ones. I do like those.

[A]

The new ones. And they are skinny situations. Yeah. And it's a crayon, but you can use it like a liner. And it stays put.

[C]

That is. That does stay put too. Yes.

[A]

I. I've been wanting to shout those out, so I'm glad this came up.

[C]

It was my third. It's funny because we were just talking about that earlier. It's like, what are your favorite lineups? I was like, Rare Beauty. Sarah Creole. The Urban Decay.

[B]

Yeah.

[A]

Urban Decay is a crayon.

[B]

Rare Beauty really is that girl with formulations. Like, they're really good.

[C]

Lush. I mean, they were the OG of the Liquid blush.

[B]

Oh, my God.

[C]

People are still trying, and I still feel like theirs are like, like the best.

[B]

Most blendable for sure.

[C]

Most blendable. Today's.

[A]

Episode is brought to you in part by R and Co. All right, so I know everyone is editing their shopping carts this week when it comes to hair. I know I'm shopping for R and Co. If you haven't heard about this brand, it was founded by a collective of world renowned hair stylists, serious hair stylists that have worked on major fashion shows, editorial shoots. So they really are about creating those high performance products with modern technology. So Micellar powered dry shampoos. So smart Weightless volumizers. I'm a big fan of the television shampoo and conditioner. That's what's in my shower right now. They've got heat protecting styling balm. So always just a little bit different, but smart as well. They're really designed to be layered and customized as well. And R and Co formulas are all vegan Leaping bunny certified, gluten free and color safe. And this week they're having a birthday sale. Okay. From April 13 to May 3, you can get 30% off their entire site. Some exclusions do apply. There's no code required. And you can stock up on some of my favorite. Another one is the outer space flexible hairspray. I find this one to be really lightweight. I like to brush it out and I find that it doesn't have any stiffness to it, even though it does give my hair hold after I get that big body from my shampoo and conditioner. And none of their formulas contain any parabens, sulfates, mineral oil or petrolatum either. So if you want to try it for yourself, now is the time. Visit r&co.com and shop the birthday sale for 30 off sitewide. No code needed. That's R-A-N-Dco.com 30% off everything for a limited time. And now back to the show.

[B]

Something else that's interesting about you as makeup artist is that you can't really wear a mascara or you find it too irritating.

[C]

Yeah.

[B]

For you. So first of all, for the sensitive girlies listening, what is your go to?

[C]

Believe it or not, it's l' Oreal Telescopic.

[B]

Okay.

[C]

I mean, the cleaner it is, the itchier. My eyes. Oh, it's like my eyes reject clean mascaras. Yes. Like l' Oreal Telescopic is my OG and even my daughter. One of them. The other one can wear anything. But my other, same as me. Everything blows up. Our eyes irritates. It feels like there's sand in my eyes. Right?

[B]

Yeah. Yeah. It's just like I'm crying.

[C]

Yeah. The l' Oreal Telescopic and now the l' Oreal extension East I can use as well.

[B]

Okay.

[C]

And that's what, you know, I'm like, if it's not broke, don't fix it. I just don't have time for my eyes to be red for three days.

[A]

Yeah.

[C]

So I just stick with it.

[A]

Yeah. Yeah.

[C]

And I feel like that's one place where you really can do drugstore. Just as good as everything, if not better. Mascara. I'm always like, don't spend $30 on mascara. We finish it. I'm sorry. If you have that 30 mascara and you love it, that's great. But go to the drugstore.

[B]

And I think if you're not wearing mascara, like, eyeliner is so much more important.

[C]

That's why I'm such a liner girl. Because a lot of days I don't wear mascara. I just wear eyeliner.

[B]

Yeah. And especially as we are getting into midlife, you need that lash line.

[C]

You need that lash line.

[B]

Yeah.

[C]

It's so important. And even, like, that kind of tight lining.

[A]

Yes.

[C]

Is so. Because you can, like, at least manipulate the look of your lash line. But I think a lot of people do it wrong. And they put it on the waterline. I see. They flip it up and they waterline it. It's really the root of your lash. You're supposed to be filling in the base of your root. Because if you have sensitive eyes, the waterline's gonna irritate you.

[A]

Yeah, yeah. I do get asked this a lot, is which eyeliner is safe to use in the waterline.

[C]

The Sarah Creel.

[A]

Okay.

[C]

Yeah. She designed it for that. She designed it for the hoods. She designed it for, like, you know, know, lids that transfer. We were joking around. Like, we're like, if your lid is by your nips, this is for you.

[A]

So you do the inner. The upper.

[C]

Yeah. Tested for that.

[A]

Yeah. Okay. That's great. I'm gonna.

[C]

It's not all.

[A]

I've noticed that it looks a bit odd when I do my liquid liner, and I don't have.

[C]

Because it looks like a gate. Like there's something missing.

[B]

Yeah. Yeah.

[A]

It's so. So you would always recommend to still

[C]

go and fill in.

[A]

Okay. And what do you do at the bottom? Just leave it blank, or do you

[C]

do a little on the bottom? I'll do a little bronze.

[B]

Bronze.

[C]

Okay. If you insist. And you like a little bottom. I kind of, like, started doing the bronze a few years ago, and they went a little more viral because I had a. There was A video of someone doing Black Island. I was like, let's. Let's do this instead.

[A]

Okay. Yeah. Yeah.

[C]

And I think a bronze. A soft brown shadow smudge or a shadow stick.

[A]

Yeah.

[C]

It's great, too. Yeah.

[B]

Yeah.

[A]

Okay, great.

[C]

Because we want the definition. For me, it helps with my puffs.

[B]

Yeah.

[C]

But I don't want a harsh definition.

[A]

It can't be stark or your eyes will be, like, cut out.

[C]

Yes, exactly.

[A]

Yeah, I've noticed that, too.

[B]

Moving on, we got to talk about eyeshadow. I did your eyeshadow hack today, but we need to tell the people what your catchphrase is with eyeshadow.

[C]

Over the river and through the hood. And that's kind of like when. So I went to school to be an art teacher, and I kind of like, repetition is key.

[A]

Yes.

[C]

Right. So I always. If you make a phrase, it's. You'll remember it. And when you remember it, you'll do it. Yes. So, like, our hood's dropping. We losing real estate.

[B]

Yes.

[C]

So I always say, over the river and through the hood or uncomfortably hot eye to lift your eye, because it feels like you're gonna look like Mimi, but you don't. And, like, I love what you did. Not only did you do the over through the hood, you have blue eyes.

[B]

Yeah.

[C]

And you did an orangey brown, which are popping your blue little coppery. Yeah, you did that coppery. Which are making your blue eyes look more blue.

[B]

Color theory, everyone.

[C]

You Color theory. And you. Over the river and through the hooded. Yeah, so. And it's when you go, like, up, but also out to elongate.

[A]

Yeah.

[B]

Okay.

[C]

Diversions.

[B]

Yeah.

[A]

So what you're saying is, if I'm understanding this correctly, because. Because again, back when I was a baby beauty editor, we would always learn to go right into the crease. Windshield wiper. Windshield wiper. So what you're saying is we need to go higher. Higher.

[C]

You gotta look straight.

[A]

Higher than you think.

[C]

Not down. Higher than you think. That's why I say uncomfortably high, because it feels weird.

[B]

Yeah.

[C]

But, you know, now we lost real estate, so if you do it in the crease and you open your eye, I always say it's like, where's Waldo? It's gone. It's behind the curtain. So you gotta, like, lift up, up,

[A]

and then they go low.

[C]

We go high.

[A]

I don't know. And I don't know if you agree with this, but then you're gonna feel like there's kind of like a hard line under. Under your brow. Do you just take, like, a Clean brush. And. And how do you blend that out?

[C]

Oh, you know, I just.

[A]

Getting it all the way up to your brow.

[C]

I kind of go back in with my fingertips. So it doesn't look super psycho.

[A]

Yeah, yeah, yeah, yeah.

[B]

Okay, Just blend, blend, blend, blend it out. It really works. And it does feel a little weird, but we have to do it if we're gonna bother wearing eyeshadow. And I think we all came up where we were, like, putting kitten eyeshadow all over or bone eyeshadow.

[C]

We put the white shimmery Mac nylon.

[B]

Do you remember that? Yeah.

[C]

We would go all over, and now it looks crinkled, it looks textural, and we look actually more puffy.

[A]

Right.

[C]

It enhances the hoods because, remember, when we go light, it pops forward.

[A]

Right?

[B]

Yeah. I always stop when you're doing that video about that, and you're like. You're like. It's like the brush is, like, magnetically trying to go. And you're like, no, no, I know

[C]

what you want to do. After 30 years of research, I know what you want to do, and I probably taught you that in the 90s.

[A]

Yeah, exactly.

[B]

And then instead, the shade you want is. Is brown.

[C]

More of a medium tone. Okay. So I don't want to go a grayish brown. Yeah. Because sometimes very taupey or grays can be, like, mega draining for us. So like, a little warmer brown. So if you're cooler, you can do, like, a rose gold.

[B]

Yeah.

[C]

If you're like me, I'm like a fair, but I'm a little bit warmer fair. So I'll go like more of a red brown.

[B]

Yeah.

[C]

More of an orangey. Brought a rusty brown, a coppery brown, even a beautiful bronze. But when you do something that's. Unless you're mega, mega fair, cool. Something too taupey. And I usually will recommend a shimmery taupe. If it's too gray. Taupey, it can make us look dead.

[A]

What if you have, like, medium dark

[C]

skin tone, bronzy, coppery, and if you have a deeper skin tone, Burgundies chocolates. But again, warmth, even. It's. The level is the same. It's like you take that soft chocolate brown, medium chocolate brown, deep chocolate brown. It's that level of warmth. So it can range in depth depending on your skin tone. But that's going to be beautiful on anyone.

[A]

Yeah.

[B]

What are you. What's your favorite eyeshadow to do on yourself right now for that, like, base?

[C]

You know what? I use a lot of makeup by Mario Eyeshadows I love the textures. I think they're reliable. I think he does really beautiful warms. And that's my usual go to was the original ethereal palette. Yeah, the original was just by OG because it has a few, like, neutral, warmer tones. I feel like the pigments are blendable and nothing crazy happens. And that's my go to. I have, like, four of them. I stocked up, and I just will dust a one shadow oath. Like today. What I have on over the river, through the hood. Right. Right there up. And a little shimmer on there. A little darker on the edge. I don't do the V. A little sweep on the edge if I have to. And that's it. Done.

[A]

Yeah.

[C]

My eyeshadow was a three minute eyeshadow. I do not do a Lion King theatrical situation. Yeah.

[B]

I. I like the hung Van Gogh new neutrals palette.

[C]

I do like that. I've been. You know what? I've done a few videos using that. I do like that too. They're warm. They're not grayish.

[B]

That's right. They're very flattering.

[A]

They're gorgeous. I feel like it's about finding a nice soft matte that isn't gonna accentuate wrinkles.

[C]

And you know what you can do? You take your mat first, you smooth the wrinkles, then you shimmer on top.

[A]

Yeah.

[C]

If you made a little texture, you put your Mac back on top.

[A]

Right.

[C]

And it'll use. It'll like, mute it down so you'll have a sheen coming through the matte. But we're not looking, like, super psycho.

[B]

Yeah. Yeah. Well, you know, who made that idea popular? I think it was radical kind of when it came out. But like with Patrick T. And those blushes.

[C]

The cream.

[B]

The cream and the powder.

[C]

Yeah.

[B]

Everybody wants to put. It's. It's the opposite of what you think. Right? Yeah.

[C]

Because, like, you hydrate. And then we were dusting ourselves up.

[B]

Yeah.

[C]

Back in the day, you're like, set it in hydrate, and then set it in with a powder.

[B]

So he revolutionized that idea we used to do.

[C]

We would say, okay, do a cream blush, but then lock it in with a powder.

[B]

Yes.

[C]

Which can look blotchy, muddy. And now you hydrated to dehydrate.

[A]

Right.

[C]

So he was like, okay, let's take your powder and then put the cream back over it to rehydrate. And I love that.

[B]

It's freaking amazing.

[C]

It works.

[B]

And the bronzer.

[A]

I didn't know that.

[B]

Yeah, yeah. It's so pretty. Blush placement really quickly. I think that you Know the apple's falling from the tree. Do you have merch? Like, honestly, I know you're fine.

[C]

Everyone says that because it's like, these are things I've taught before I came to social media. This is what I used to teach my clients. Because I always think repetition, and when you remember something, you're so right, you know? But yeah, so your apple's falling from the tree. So your tree, you know, your apple dropped next to your lips. So if you put your blush where it used to be, we smile and then we drop it, and it's like, oh, wow. But now I feel like everyone's going too high, and it's like your cheeks also not in your hairline. And then you got, like, blondes running around with blush in their hair looking like Baby Jane. I'm like, that's too high. Like, it should be in between. So, like, this is, like, no zone, right? Because this is. We're getting a situation here.

[A]

Yeah. So we're talking about the nasolabial folds, like, getting down below your nose.

[C]

Them. And it's like Droopy dog.

[A]

Yeah, yeah.

[C]

So instead we want to go like pupil bush and then up towards the pupil, but not, like, into the pupil. If it blends a little up, like, that's totally fine. But the idea is, like, keeping it a little bit on the higher end of your apple. So it's still in, like, cheek zone.

[B]

Yeah, yeah, yeah.

[C]

Like, the temple is not your cheek. It's your temple.

[B]

Right.

[C]

And that hollows out as we mature. So I feel like the. Just think of the higher.

[A]

The upper side of the apple. The apple is standing up. It's the upper.

[C]

Like, if you're looking at your buttocks.

[B]

Yeah, yeah.

[C]

The top that's closer to your tailbone is upper cheek. The bottom by your thigh is lower.

[A]

Yeah, exactly.

[B]

Nailed it.

[A]

So you were there when benefits brow bars kind of started.

[C]

You were.

[A]

You were part of that kind of rollout.

[C]

Yep.

[A]

What can you tell us about brows placement? What do we need to know?

[C]

It was the way they brow mapped.

[A]

Yes.

[C]

And it was no longer just a strip of waxing or tweezing. It was like point A, A to B is a straight line. So look here. So if you look here. So point A is inner right next to your nose, but, you know, not as far out because our noses are different sizes. So you want to keep it, like, a little bit more in. I say more like with the middle of the nose. Like inner nostril. Inner nostril. Right. And up. Now it should be a Straight line from A to B and a straight width from A to B. And then C is where you curve. Curve.

[A]

Okay.

[C]

So. But the curve should stay outside the outer nostril. Up. You know, because. But it's really case by case. The idea is if you cut your brow too short, your eyes short.

[A]

Yep.

[C]

And your face frame is messed up.

[A]

Yeah. So which that makes all kinds of set. I think that's such a. Like, I've never heard it said so succinctly. So from your inner brow point to

[C]

your arch is a straight line.

[A]

You want it to be a straight line. And the same way width, the same width, the same width. That's the modern fullness.

[C]

That's the modern fullness.

[A]

And then you. And then you're gonna have it taper off. Then you're kind of toward the end, so.

[C]

And now it's like a little more up, not down. Happy eye, not sad. Listen, the weirder you frame your brow, the weirder you're gonna look.

[A]

Yeah, yeah.

[C]

If you give a real hard brow, you're gonna look hard.

[B]

Yeah. If your brow is thin. The eyebrow theory on Tik Tok.

[C]

Really?

[B]

Yes.

[C]

The brow theory.

[B]

The eyebrow theory. Yeah.

[C]

Check it out, though.

[B]

I believe it. Yeah. There's a real housewife of Beverly H. Now who has the wrong eyebrows for

[C]

her face, and it messes up your whole situation.

[A]

All right, we have one last question before we get into a rapid fire. We have to have time for that. When it comes to lips, what are your tips?

[C]

Now, visually, if you want your lip to look fuller, you'll do something glossy. A matte catches no light. So if you've got lip filler and the matte lipstick looks beautiful on you, that's great. But if we've got, like, you know, a little bit of a thinner, smaller lip, like, sometimes too matte is not going to do it justice.

[B]

What's your signature lippy you're wearing today? Because that's really nice.

[C]

Well, this is the one I made with doll 10. Well, hopefully it's coming back. Doll 10.

[A]

We sold out of it.

[C]

So I took all my favorite nudes. Like, Merit Baby was one that I love. And. And I took, like, Blankety from Mac, and I took all my favorite colors, but I said I want to make them less drying, because a lot of times you put them on, they look good, but they don't treat your lips that kind of good. So I took all my favorite nudes discontinued. Not all brands. Highs, lows, and then there's like, Ceramides, Squalane, all the things in it. So it's called this Girl, so hopefully it's back soon. That's what I'm wearing.

[B]

And then is there another product that you're coming out with that you want to shout out before?

[C]

I hope we have this girl back. Oh, the other product I'm coming out with. We'll just tease you. So basically, every foundation is not for us, but what if there was one product. That could make every foundation for us?

[B]

Okay. I think we might be getting another sneak peek, everybody.

[C]

And that's what I always wanted to create. Always. And I don't want my own line. I want things that play nice with what I already have. Like, I love everything. Like, what do you use? I'm like, I used all of it. I love. Like, if you look at my draw, I love products. Right?

[A]

Yeah.

[C]

So if you could just take your favorite, favorite foundations, mix something in, and make it for the matura.

[A]

Yeah.

[C]

And that's what I always wanted. And this is called let's Glow, the Fixer Elixir. Stay tuned. Under, over. Mix it in. Put it over. Powder, Put it under. You're looking crusty. This is a musty.

[A]

Oh, my goodness. I need this.

[B]

Can you hold it up just so we can see the full.

[C]

I mean, I might even be able to show this yet, but I did it. It's happening.

[B]

She said she's excited.

[C]

Everyone, you ask for forgiveness, not permission.

[A]

That's right.

[B]

100.

[A]

I'll live by that catchphrase. All right, we're gonna do a rapid fire with you before we let you go. Rapid fire. What is the best new foundation for mature skin that's come across your desk?

[C]

Okay. The one for every day that's gonna put it on with nothing else on is going to be your Do It All Sheraton face Bomb. The IT cosmetics.

[A]

Okay.

[C]

Because it's skincare. But just if you really don't like foundation, think of it like a solid serum. And I think it's doing really well because even if you don't know what you're doing, it will hydrate you and you will not look crusty.

[A]

It could be a summer option, too.

[C]

A good summer option. A good everyday, like. Yeah, throw it in your bag. I do it at the airport. Yeah. And I don't look like I'm wearing makeup.

[B]

It's in a pot, right?

[C]

Yeah. But you want to just shove the brush in, slap it on. You don't even need to look. Okay, Good to go. Even if you pick the wrong color, they're so blendable. You won't look like all sorts of different shades.

[B]

Okay. The biggest makeup flop of late, in

[C]

your opinion, when Givenchy changed their powder, that was a bad one. And right now, people are made of double wear. People are mad at double wear right now. I'm not. I'm telling you, I'm wearing it. I'm not mad at it because I hated the other version. But if you loved the other version, this is not the same. So I think they're gonna have. Oh, and when Laura Mercier changed their tinted moisturizers, that would be number one scandal list. Number one scandal.

[B]

What do you think your biggest flex is as a makeup artist?

[C]

You know, I do. I. I feel like I changed the way that we taught chore skin makeup and made it cooler. Made it cooler to be us.

[A]

Yeah.

[C]

I feel like everything before was like, make sure you put something on the very bath and don't get anything that's too exciting now. You know your age now. So I think I made it fun and cool because we're not our mothers at our age. Yeah. Right. And I think I made it, like, fun to play with makeup again. And also the triangle hack I made that. I feel like I made mature skin makeup cool again and made the brands see that we're relevant and were cool and we're still trendy.

[A]

Yeah. Yeah.

[C]

And we count.

[A]

Honestly, that's my whole goal with Cassatt Beauty, which I gave you one to try.

[C]

Yes. I'm excited.

[A]

But it's all about cool skin care for women our age.

[C]

Yes.

[A]

Cool and exactly. So it was like, let's do a skin care line that is cool enough for the script.

[C]

True.

[A]

What is your luxury splurge when it comes to makeup or skincare. Or skincare.

[C]

Okay. Don't hold back. Play Depot. That pot foundation I buy, it's like 300. I don't really promote it because I don't want you all to yell at me.

[A]

Yeah.

[C]

But I do buy it. The creme found.

[A]

I do.

[C]

And their toner. I haven't tried their toner in. The gold thing is insane.

[A]

The. Oh, the.

[B]

The essence.

[C]

Yes. It's like the essence.

[A]

I use the gold almost every day.

[C]

Love. Love that. But that foundation is my splurge foundation.

[A]

Now, our last question for you. The one makeup tip that you see circulating over and over online that you would never do under eye powders.

[C]

Stop it.

[B]

I was powdering my eye when you came in. I was like, she's gonna notice this.

[C]

You know what?

[B]

It.

[C]

It might look good. And when you're seeing it on their filtered this, I'm like, go into your car 30 minutes later, three hours later, it's gonna be a situation. But that's why we have eyeballs to fix it. I did a little bit of powder to make it stay. So, like, if you just didn't. You didn't overdo it. It dusting it on. But when I see just like doing techniques with the kids, baking under the. Loading it up under there, like, it's just. It's never going to work.

[A]

Yeah.

[B]

Yeah. Well, Erica, this has been a joy. You have to come back and I

[C]

would love to

[B]

barely scratch the surface and everybody get Erica's book. It's coming out soon. This is. It's so easy to follow. Like Mother's Day coming up. Just like, give it to the mom. And you're like, life, who is so busy they don't have any time for themselves, but they could, like, just leave through this and like, pick up a tip or two.

[A]

I need one.

[B]

It's not that serious.

[C]

No, you can jump around too. It's like, you don't have to read every chap. You can do one. Then you can look. Oh, I want to see what the eye pictures are. There's a lot of pictures. I have adhd, so I'm like, I'm not reading a full novel about somebody's life. Not that interested. So I'm like, I'll tell you something funny. Then there's a picture little story. Then there's another tutorial, but entertaining. On real people. These are like my friends, my models. These are.

[B]

Are like.

[C]

They're real people. Yeah. All ages.

[B]

And we'll stay tuned on your product offerings as well. Yes, you for a sneak peek.

[A]

Thank you.

[C]

Thank you.

[B]

Thank you so much.

[A]

Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog @breaking beauty podcast.com.

[B]

while you're there, be sure to sign up for our newsletter. Every episode is will be delivered directly to your inbox, so you won't miss

[A]

a single thing and get social with us. Let us know what you think of the episode. You can follow us on Instagram at Breaking Beauty Podcast.

[B]

And did you know we also have a private Facebook group. Just search Breaking Beauty podcast chat room.

[A]

You can even leave us a voicemail at any time with questions or feedback at 1-844-227-0302.

[B]

And don't forget to subscribe to us wherever you get your podcast podcast fix. Spotify, Stitcher, Google Podcasts and Apple Podcasts. Where you can show us some love by writing a review.

[A]

See you next Wednesday.

[C]

Please note that this episode may contain paid endorsements and advertisements for products and services.

[A]

Services Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

[C]

Insurance isn't one size fits all. That's why customers have enjoyed Progressive's name your price tool for years now. With the name your price tool, you tell them what you want to pay and they'll show you options that fit your budget. So whether you're picking out your first policy or just looking for something that works better for you and your family. Family. They make it easy to see your options. Visit progressive.com find a rate that works for you with the name your price tool. Progressive Casualty Insurance company and affiliates Price and coverage match limited by state law

[A]

and Doug, there's nowhere I wouldn't go

[C]

to help someone customize and save on car insurance with Liberty Mutual, even if it means sitting front row at a comedy show. Hey, everyone. Check.

[B]

Check out this guy and his bird.

[C]

What is this, your first date? Oh, no. We help people customize and save on car insurance with Liberty Mutual together. We're married. Me to a human, him to a bird. Yeah, the bird looks out of your league. Anyways, get a [e-mail] or with your local agent.

[A]

Liberty. Liberty.

[B]

Liberty.

[A]

Liberty.