Bubba On the Lake: Episode #16 – A Visit With Herb Winches

Release Date: June 5, 2025
Host: Bill "Bubba" Bussey
Guest: Herb Winches

Introduction

In Episode #16 of "Bubba On the Lake", host Bill "Bubba" Bussey welcomes broadcasting legend and entrepreneur Herb Winches. Joined by his wife, Betty Lou Bussey, the episode delves into Herb's illustrious career in sports broadcasting, his entrepreneurial ventures, and his perspectives on the evolving landscape of college athletics.

Background and Early Life

Herb Winches begins by setting the stage for Bubba's journey, highlighting Bubba's roots in Louisville, Kentucky. Bubba shares his upbringing in an all-boys Catholic high school, St. Francis sales High School, where his passion for athletics was nurtured.

Bubba (01:56): "I grew up Catholic and had the pleasure of playing there for four years."

He received a scholarship to Jacksonville State University (JSU), a pivotal move orchestrated by coach Charlie Pell, which not only advanced his athletic career but also led him to meet his future wife, Betty Lou.

Athletic Career at Jacksonville State University

Bubba reflects on his time at JSU, discussing the competitive atmosphere and the strong community spirit of the university, which is affectionately known as "the friendliest campus in the country." He fondly remembers rivalries with teams like Troy and North Alabama and speaks highly of the campus's scenic beauty, including landmarks like the Cheyenne Peak and the iconic 12-story library.

Bubba (05:07): “It was a perfect setting for me. It was a beautiful campus... I felt at home there.”

Transition to Broadcasting

Herb Winches guides the conversation towards Bubba's entry into the broadcasting world. Bubba credits Charlie Pell for introducing him to his first broadcasting job at Channel 19 in Huntsville. Despite initial doubts about his broadcasting skills, Bubba successfully secured the position, which marked the beginning of his 35-year broadcasting career.

Bubba (11:07): “That's how I got into broadcasting. I went to Huntsville and Huntsville was, you know, getting it.”

Broadcasting Career and Influence

Bubba recounts his experiences at Channel 19, where he wore multiple hats—from editing to on-camera interviews. His proactive approach and love for sports led him to Birmingham, where he launched WJOX, an all-sports radio station that became one of the top sports radio stations in the country.

Bubba (20:12): "And that's when ESPN was getting bigger... let's change."

Herb shares personal anecdotes, recalling how Bubba's enthusiasm and innovative ideas inspired future broadcasters, including himself.

Entrepreneurial Ventures: Restaurant Ownership

Post his broadcasting career, Bubba ventured into the restaurant business on Lake Martin. Alongside Betty Lou, he overcame initial challenges, including a dramatic opening weekend marred by a chef's heat stroke, to establish a successful dining establishment. Celebrating a decade in the restaurant industry, Bubba attributes the success to his talented chefs and the supportive community.

Bubba (26:00): “But we're celebrating our 10th anniversary a week from this Saturday, June 14th.”

The restaurant, known for its exceptional food and vibrant atmosphere, employs over 55 staff members and continues to expand with additional locations like Harbor Point.

Discussion on NCAA and College Sports

A significant portion of the conversation centers on the NCAA's evolving policies, particularly regarding Name, Image, and Likeness (NIL) rights for athletes. Bubba expresses concerns about the lack of regulation and the potential negative impacts on both athletes and institutions.

Bubba (41:15): “I'm not opposed to it. I'm only opposed to the fact that the NCAA, when they came out, they did not handle things right.”

He criticizes the NCAA's response to legal challenges and highlights the chaotic nature of current college sports, where financial incentives often overshadow athletic development and team loyalty.

Bubba (42:12): "I'm not against players being paid. Okay. I'm not against that at all. But it's got to, it's got to be controlled."

Herb adds to the discussion by emphasizing the need for structured reforms and the potential role of players' unions in regulating the newfound financial dynamics.

Family and Personal Life

Throughout the episode, Bubba shares heartfelt insights into his family life. Celebrating his 52nd wedding anniversary with Betty Lou, Bubba highlights the importance of their partnership in both personal and professional endeavors. They have two grandsons, aged six and three, who keep them young and active.

Bubba (09:51): “I really don't. I'm hoping that's going to extend my life long. I'm selfish that way.”

Anniversary Celebration and Future Plans

As the episode draws to a close, Bubba and Herb discuss the upcoming 10th-anniversary celebration of Bubba's restaurant. Plans include live music, fireworks, and special promotions to honor a decade of success. Bubba expresses gratitude towards his long-time friends and team members who have supported the venture.

Bubba (57:04): “We're going to have a big celebration one week from this next Saturday. That'll be June 14th.”

Herb extends congratulations and shares his admiration for Bubba's resilience and entrepreneurial spirit.

Conclusion

Episode #16 of "Bubba On the Lake" offers listeners an engaging glimpse into Herb Winches' multifaceted career, Bubba Bussey's journey from athlete to broadcasting legend to successful restaurateur, and a critical examination of the current state of college athletics. With heartfelt anecdotes, insightful discussions, and a celebration of enduring partnerships, the episode encapsulates the essence of "Bubba On the Lake"—a blend of People, Places, and Perspectives where fun and meaningful conversations reign supreme.

Notable Quotes:

• Bubba on his first broadcasting job:

  “I made $5,800 my first year as a sportscaster. But you, I learned so much back then.” (13:36)

• On the success of WJOX:

  “We need our own radio station to do nothing but sports. That's how that was born.” (20:55)

• On the challenges of the restaurant business:

  “It's a tough business. But we're celebrating our 10th anniversary...” (26:00)

• On NCAA reforms:

  “I'm not opposed to it. I'm only opposed to the fact that the NCAA, when they came out, they did not handle things right.” (41:15)

• On family support:

  “I got too much energy. I want to do something... I want to do a restaurant.” (24:02)

Stay Connected

For more insights and stories, visit bubbaonthelake.com, subscribe to the podcast, and follow on social media. Join Bubba and Herb as they continue to explore the rich tapestry of life, sports, and entrepreneurship on "Bubba On the Lake."