Danielle spoke with Mike Kirby, Founder of Find & Finance. Their focus is not on selling cars, but on guiding people through the various stages of buying a used vehicle and making it simple, safe and special.

KEY TAKEAWAYS

Mike takes us through every element of Find & Finance from the challenges of launching, the customer journey, recruitment, growth and scaling. At the centre of everything they do is - Simple, Safe, Special.

Find & Finance have an exciting year coming up in terms of growth but Mike explains they’ve had challenges along the way and he’s very open about how he faced them.

Danielle and Mike discuss what success looks like and how, as a business owner, you don’t always have time to step back and assess what success would be.

Mike finishes the episode by sharing advice for anyone who wants to start a business, has an idea and wants to build a brand.

BEST MOMENTS

‘There were a few key factors why I decided to start the business and what I identified quite early in my motor career was a few, I don't want to say negatives to the industry, but some challenges within the industry.’

‘We're trying to create a relationship with our clients. We're not selling the car to them, we're selling a service to help them to effectively find a car. Right from the first communication, we're trying to find out exactly what's important to the clients.’

‘If you don't have that clearly defined set of values and you don't have a clear direction with your value statement, when you start growing your business and you bring staff on, you bring people in that might not have lived and breathed these values before. They're highly likely not going to work within your business even if they have the experience that you're looking for.’

‘This year is very exciting for us from a recruitment perspective, growing the team and also some key accounts, and then the launch of our three key brands, ensuring that we stick to our core values.’

ABOUT THE GUEST - MIKE KIRBY

Mike Kirby is Owner & Director of Find & Finance Limited

CONNECT WITH MIKE ON LINKEDIN

FIND & FINANCE ON INSTAGRAM

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.

GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05

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CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/

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